In addition to "Tai Chi Master", "The Legend of Xiangshuai" also performed very well, but it was mainly concentrated in China.
Shen Jue is a popular male idol in China, but not so good abroad.
Modu TV broke out again after three years with "Legend of Xiangshuai" and made a lot of money. Later, other TV stations followed suit and grabbed the second-round broadcast rights, and the price was over 5 million. .
This is the brand effect. Nowadays, Starlight Film and Television is a golden brand among domestic peers. Even the audience recognizes this, so the TV station cannot be assertive.
Everyone broadcasts TV dramas from Starlight Video. If you don’t broadcast them, you will lose your audience.
Especially with the continuous promotion of cable TV, more and more satellite TV stations are launched on the satellite, and the choices of viewers have become more diverse. This is bound to be the result.
This period in the previous life was an important opportunity for the development of film and television dramas. Unfortunately, the film and television industry, which was fragmented at that time, did not seize it. As a result, the TV station took advantage of the opportunity to gain dominance, and completely lost the opportunity to negotiate prices on an equal footing.
In this life, under the guidance of Xiao Qian, the domestic film and television industry has been formalized much faster and has begun to take shape as an industry.
Moreover, Xiao Qian used official channels to deliberately divide the major TV stations and prevent them from colluding together like in previous lives, giving the film and television industry a huge space for survival.
Years ago, a total of eight TV stations broadcast "The Legend of Xiangshuai", which created a sensation. The remaining TV stations immediately took advantage of the Spring Festival to carry out continuous broadcasts, and the effect was surprisingly good.
People who are busy with work on weekdays use their holidays to finish this drama.
"In the entire year of 1996, Starlight Film and Television's revenue was 5.5 billion yuan and its net profit was 500 million yuan."
What no one expected was that the largest portion of Starlight Film and Television’s revenue came from DVD sales.
As DVDs enter thousands of households, people are becoming more and more accustomed to this new way of entertainment consumption. Thanks to this time and space without piracy, the entire industry is booming.
A set of DVDs of "Tai Chi Master", with a total of four discs, sold for 30 yuan, and more than two million sets were sold.
"Legend of Xiangshuai" is still in its second round of airing, but the pre-orders for DVDs have also exceeded one million. According to the seller's estimate, it can easily exceed two million.
After the financial report of Starlight Film and Television was released, everyone was relieved and their expressions were beaming with joy.
In 1996, the three branches of Starlight Culture had a total revenue of 13.7 billion yuan. In this era, how many private companies in the country can achieve this?
The net profit of 2.4 billion yuan has injected strong impetus into the group, indicating that its operation in 1997 will also be very stable.
Making a lot of money will really enhance people's self-confidence. At this time, everyone in Starlight Culture is excited, as if they have conquered the world.
Of course, what makes everyone happy the most is their personal income.
As the company's top executives and shareholders, each of them earned more than five million last year.
In this era, such an income is definitely top-notch. Everyone was chatting and laughing, and even started discussing what to do with the income.
After Xiao Qian reported the financial affairs of Starlight Film and Television, he did not step down.
He tapped the microphone, attracting everyone's attention.
"Everyone, we achieved brilliant results last year. Are you very happy?"
No one needs to say anything, warm applause is the best response.
Amid the applause, Xiao Qian smiled and said, "Congratulations to everyone, you have become rich."
This suddenly turned into a roar of laughter, and everyone was satisfied.
In fact, the changes in the past two years have been most obvious to everyone.
When Starlight Culture was first established, most of the vehicles parked downstairs were ordinary Volkswagen and Buick models. However, recently, they have basically become high-end cars such as Mercedes-Benz, BMW, and Toyota.
This is enough to show that people in the company are getting rich quickly.
Xiao Qian looked at everyone.
"Everyone, how does it feel to be a rich man? Is it good?"
The laughter went on and on, and when everyone didn't know what to say, they just laughed.
Xiao Qian suddenly tightened his face and looked serious.
"But I feel that what we have done is not good enough. It is not that we do not earn enough, but that we have not fulfilled our responsibilities."
The harmonious atmosphere was gone, everyone became nervous and didn't know why he said that.
Xiao Qian stands tall and proud, like a green pine that has not fallen down for thousands of years.
"I would like to ask everyone, how did our Starlight Culture develop? What is the biggest factor in the growth of our Starlight Culture to what it is today?"
There are no random answers below. They are all senior executives of the company and they are very clear. Since Xiao Qian asked, he will naturally continue to explain his views.
Sure enough, Xiao Qian was very enthusiastic.
"Some people may say that it is Mr. Weng, I, Mr. Xu and others who are the wise leaders; others may say that it is the joint efforts of all employees of the company. Is this wrong? Yes. But it is not comprehensive enough. In
In my opinion, the biggest factor that makes our Starlight Culture what it is today is that we have caught up with a good time. The country is undergoing reform and opening up, and various policies
Only with the help of policies can entertainment and culture companies like ours have room for development and achieve their current glory. The development and growth of any enterprise cannot be separated from the influence of national and social factors. There is no stable society
Regarding the environment, without a policy to support the economy and without the support of the state and government, enterprises cannot survive and develop."
Everyone was deep in thought, and their hearts were filled with turmoil.
Many people have never thought about what Xiao Qian said. But now that I think about it, I know that what he said is actually right.
There have been people doing business since ancient times, but when did businessmen and enterprises become successful?
Of course, it is when the country is stable, the people are prosperous, and the economy is open.
Starlight Culture has been able to grow to this point because of the influence of national policies and the help of the social environment. Although it is not so clear, it is everywhere.
Just imagine, if you put Starlight Culture into the turbulent Africa, is there any possibility of success?
After thinking about this, everyone became more curious, what was Xiao Qian's intention?
Xiao Qian held the table with both hands and looked at the colleagues in the company below.
"Compared with most people in society, we must be the group of people who have enjoyed the most dividends from reform and opening up. We have begun to enjoy a beautiful and prosperous new life. But our country, in every corner of our country,
There are many, many people who have made contributions silently, but are still enduring poverty. Our gains are based on the contributions of countless people. So, should we do something?"
He left the microphone and paced back and forth on the podium, but his voice was still clear and bright.
"The general secretary has said that the purpose of reform and opening up is to make some people rich first. Then the first rich will drive the latter to get rich, and finally realize the prosperity of all people. Now, those of us have achieved rich first. So, is it time for those of us who get rich first?
When people take action to fulfill our responsibilities?”
Everyone was shocked and kept thinking about what Xiao Qian said.
Wealth first drives wealth later, ultimately achieving common prosperity.
Of course they all know this, but who has listened to it and put it into practice?
Even in the eyes of many people, this sentence is just a slogan.
Who is the fool?
Why use your own wealth to help others?
But now, the young man pacing back and forth on the podium is going to be this fool.
I don't know why, but looking at the young man's resolute face, everyone was impressed by the brilliance he wore.
"We have achieved prosperity and have tremendous energy. So as beneficiaries of reform and opening up, do we have the responsibility and obligation to contribute our own strength and make this country better? In my opinion, we must
We have to do it. When we enjoyed the dividends of reform and opening up, we have made our own commitment. Now, it is time for us to help others become rich."
Of course Xiao Qian didn't say this suddenly.
This time he returned to the Northeast and walked on the still dilapidated and backward land of his hometown, which gave him a great feeling.
This reminded him of his previous life, when the south of China was changing rapidly, while the interior and north were still struggling on the poverty line.
At that time, the country invested huge efforts to revitalize poverty-stricken areas. It is really painful to talk about the hardships of poverty alleviation cadres.
In Xiao Qian's view, the country at that time showed a contrast between extremes and extremes.
On the one hand, there are many people who have become rich and spend wantonly and live a luxurious life; on the other hand, there are people who are still poor and struggle to survive.
This should not happen in a socialist country.
At that time, he once thought, why did it become like this?
The result of his thinking is that many people who have become rich have forgotten the obligations they should bear, which is why the road to prosperity for the country and the people has become so difficult.
The rich who transferred their assets abroad and the celebrities who changed their nationality all betrayed their obligations after enjoying the dividends of reform and opening up.
Now that he has become a leader in China's entertainment and culture field, he will definitely not let such a trend emerge again.
Starlight Culture wants to be an enterprise that is beneficial to the country, society and people, and it must integrate social responsibility into the spirit and soul of the enterprise.
