Not to mention the reporters who came to interview, even the ticket sellers at the theater were dumbfounded.
After so many years of work, when have you ever seen someone buy a new ticket right after watching a movie?
But these were all money. The conductor was shocked, but he still started working in a hurry.
At the same time, similar situations began to unfold in movie theaters across the country.
The major entertainment media were also happy and went all out to report on it, and even helped advertise "The Opium War".
The audience who watched the premiere that day went back and made up for the last gap in publicity.
Generally speaking, the people that publicity can target are actually those with relevant intentions.
For example, people who are movie fans and want to watch movies will be more motivated to go to the cinema after seeing the promotion.
On the contrary, for people who don't like movies in the first place, or people who don't plan to watch movies, no matter how you promote them, it won't be effective.
In the minds of these people, they only think that these propaganda are exaggerated and not worthy of belief.
At this time, the words of the people around them are actually more effective. This is what many people in later generations know, Amway.
People who go to see a movie cannot end it after watching it.
After returning home, when meeting relatives and acquaintances, of course they will have to brag. If "The Opium War" is rated seven points, then through the mouths of these people, it will directly become more than nine points.
Some of them who are not determined will be attracted and think about going to see it.
I'll come back after I buy the tickets and watch it. Damn it, that movie is so good.
Let me tell you, if you don’t watch this movie, you will regret it. It’s not too late to buy tickets now, otherwise, you won’t be able to watch it even if you want to.
So another group of people came to the cinema, and when they saw the long queue stretching to the end of the line, they panicked and quickly joined the queue.
Everyone has a similar mentality.
The more popular something is, the more people will buy it. It seems that if you don't buy it, you will lose money.
In just three days, ticket sales in major theater chains across the country have exploded. In many places, tickets are hard to come by, and even high-priced scalper tickets are unavailable.
"Mr. Xiao, this is the current box office summary of various places."
Because of the popularity of "The Opium War", people from Starlight Film and Television walked with wind in their eyes, and the reports submitted to Xiao Qian were as thick as books.
Xiao Qian didn't answer and directly ordered, "Just find out the box office data for Jiangsu, Zhejiang and Shanghai for me."
The secretary was puzzled.
"But there are people from all over the country here."
Xiao Qian frowned coldly.
"There are box office frauds everywhere, so what's the use of showing me their data? I only want the ones from Jiangsu, Zhejiang and Shanghai, so I want to know what's going on."
The secretary was shocked and quickly went back to sort it out.
When "The Opium War" was originally released, Xiao Qian adopted a buyout approach. In other words, whether the box office across the country is good or bad now has nothing to do with Starlight Film and Television.
Under such circumstances, he certainly does not want to pay attention to the box office situation in various places.
Only Jiangsu, Zhejiang and Shanghai are different from Hong Kong, Macao and Taiwan.
Although Jiang, Zhejiang and Shanghai are also buying out, the film industry reform here is about to take place, and everything in the future will be under his control.
The personnel layout in various places is now almost complete, and the data obtained are all real and can provide reference for future industrial layout.
Hong Kong, Macao, Taiwan and other places have a split account model. The box office is related to the income of Starlight Film and Television, so Xiao Qian only cares about it.
In the afternoon, the secretary sent the reorganized data.
At this time, many people had already gathered in Xiao Qian's office.
Weng Zhian, Xu Jiayi, Li Qingjue and other middle and senior management of the company all came.
This is where you can see the difference in the movie.
In the past, Starlight Film and Television launched so many popular TV series, but these senior executives did not pay much attention to them. They were busy with their own affairs, and the most they could do was to understand the situation and be done with it.
But now, everyone is gathered together, anxiously waiting for the results.
"Quickly, announce it, how is the situation?"
Weng Zhian was impatient and kept urging.
Xiao Qian didn't say anything. She held the report and smiled very unreservedly.
As soon as they saw his appearance, everyone understood. They simply didn't wait any longer, and everyone started working together, snatching the report form from his hand, and started reading it each.
After watching it, everyone's expressions were very satisfied.
On the day of the premiere on May 1, all 72 theaters in the entire Magic City were full. Although there was only one screening, none of the 250,000 seats were occupied.
Based on a movie ticket costing 12 yuan, the box office on the first day was 3 million.
This result has broken the box office record of nearly thirty years.
When the buyout agreement was signed, the price of Magic City was 7 million.
In other words, according to this box office performance, it only takes a little more than two days for the movie distribution and theaters in Shanghai to recover their costs.
In fact, it only takes two days.
Yesterday was the premiere, so there was only one show. But starting from today, the theaters in Shanghai are already at full capacity, and the number of screenings per day has been increased to four.
In fact, Starlight Film and Television even obtained the first-week box office data for the Magic City area.
Because all the movie tickets within a week have been sold out, if anyone wants to buy more tickets, they will have to wait until next week.
If you have a ticket at the box office, you will have the data, so there is no need to wait until a week later to watch it.
There are 250,000 seats in the entire Magic City theater chain, four screenings per day, and the price of each movie ticket is 12 yuan. Based on this calculation, the box office data for the first week can be obtained immediately.
However, after the results came out, everyone looked bad.
"Damn, there are actually 84 million."
Xu Jiayi was beating the table while grieving and gnashing her teeth, which was quite terrifying.
"In Magic City alone, it took only one week to almost wipe out the cost of the film. If the original signing was not a buyout agreement, but a split agreement..."
Weng Zhian didn't need to say anything more, but everyone understood what he meant.
If it is replaced by a split-account agreement, Starlight Film and Television's revenue will at least triple.
But Xiao Qian remained calm.
"How about we make a bet and see how fake the box office data from other places is?"
"Will they really do this?"
Ning Han still couldn't believe it.
Xiao Qian gave him a "you're too young" look and told his secretary, "Send the box office data from the capital area."
The secretary hurried over and tallied it up in a short while.
Everyone looked at it and found that it was much less than the Demon City, with only over 1.7 million.
"The capital is not as populous as the Magic City, so this data should not be bad either."
Ning Han gave his judgment and was quite confident.
"Yeah?"
Xiao Qian sneered, signaled everyone to be quiet, and then called Li Jianguo.
"Dad, do you have any box office records in Beijing? Can you send a copy?"
After Li Jianguo took office, he focused on film reform and invested a lot of energy. "The Opium War" was the pioneering film, so it was impossible for him to not care about it.
There is nothing you can do if you are out of town. It is quite easy to pay attention to the situation at the foot of the capital.
Ten minutes later, Starlight Film and Television received a fax from the Ministry of Culture.
"Come on, let's compare."
After the premiere of "The Opium War" yesterday, Li Jianguo specially sent people to conduct real-time statistics at several major theaters in Beijing. Although not all theaters, it was enough to serve as a reference.
According to statistics from the Ministry of Culture, the sales of the seven theaters they visited were also booming, and all movie tickets were sold out.
"There are a total of 63 movie theaters in the entire Beijing area, with a seating capacity of 180,000. This cannot be faked. Then we can do the math."
Li Qingjue took out the pen and paper and made calculations, his face looked very ugly.
"The box office data should be 2.16 million."
The figure reported by the capital was 1.7 million. Comparing it before and after, the box office of more than 400,000 was lost.
This is just one place and one day. If it were extended to the entire screening period, the losses would be terrible.
Everyone's faces were ashen, and their anger had nowhere to vent.
"If there is no reform, there will really be no way for Chinese films to survive."
Ning Han was heartbroken and finally roared.
However, everyone's bad mood did not last long, after all, the performance of the box office has nothing to do with Starlight Film and Television.
At least the box office data in Jiangsu, Zhejiang and Shanghai are completely true.
This fundamental foundation for future film reform is thriving, giving everyone full confidence.
In addition, "The Opium War" has started a prairie fire and has completely become a phenomenal movie.
When the box office statistics for the first week were released, the whole country was shocked.
153.57 million...
"The Opium War" not only exceeded 100 million, but also exceeded it by a large margin.
The box office champion of 1996 was only 80 million, which already set a box office record for Chinese movies.
Some experts once predicted that before the turn of the millennium, there would be no billion-dollar blockbusters in the Chinese film market.
Well, not only does it exist now, but there is a huge gap between it and the original record.
