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Chapter 455 Brand and Culture

On the last ten days of November, Liu Guansheng finally received good news.

After more than three months of hard work, Feiyue and Huili finally completed their reorganization and met Xiao Qian's requirements.

Xiao Qian was also excited and started taking action immediately.

Three days later, he went to the airport in person to greet Zhien's mother and her group. In the crowd, a small figure was the happiest and ran very fast.

"Oppa..."

"Hey Yigu, our Zhien is here too."

Holding the still tiny girl in her arms, Xiao Qian smiled happily, completely forgetting the purpose of picking her up.

Seeing that the boss and her daughter are so close, Zhien's mother is happy in her heart, but she still has to nag her.

"When I heard that I was coming to see the representative, this girl started crying and wanted to come. I really couldn't do anything because of her troubles. I hope I don't cause any trouble to the representative."

Xiao Qian shook her head hurriedly.

"Why bother? We know how well-behaved En is. If I can have a daughter like this in the future, I will be content for the rest of my life."

"Hehehe..."

Zhien was overjoyed to see Xiao Qian again. She clung to Xiao Qian's arms and couldn't say anything.

The little girl was too young, so she encountered a family crisis, and the world in front of her became dark.

Just when they were desperate, Xiao Qian fell from the sky and saved their family.

In the little girl's immature mind, Xiao Qian became the best support and closeness from the heart.

This time Zhien's mother came over and brought some of the best designers from Hanxiu Company. When everyone saw Xiao Qian, their eyes were filled with admiration.

The current situation in South Korea is just like the coming cold winter, icy and suffocating.

Every moment there is news of bankruptcy, and every moment someone chooses to commit suicide in despair.

When the country was on the verge of collapse, it was Xiao Qian who generously gave them jobs, maintained their income, and became their hope to survive.

It is this that makes Xiao Qian like a god in the minds of employees. When he issued the call, everyone ran over happily.

Taking Han Xiu and his team together with Bai Qingxue and his team from "National Comics", they all arrived at Feiyue Factory.

Compared with before, this place is much quieter now. Everywhere in the huge factory area is empty, except for Liu Chuangsheng and a handful of more than 300 employees to greet him.

Seeing Xiao Qian's large group of people, all the people in Feiyue were very nervous. Everyone knew that starting today, everyone's fate would be decided.

We found a large conference room and everyone began to discuss the future of Leap.

"Mr. Xiao, following your instructions, after more than three months of hard work, we have now completed the transformation of the two factories, Feiyue and Huili. The only ones left now are the most capable employees."

Speaking of this, Liu Guangsheng sighed with deep pride.

Compared with the last time we met, Liu Pangsheng had white hair and looked much older.

Cleaning up personnel sounds simple, but in fact there are many twists and turns. Naturally, there will be people who are unwilling to be kicked out, and there are many people who will cause trouble.

God knows how many hardships Liu Guansheng endured before he completed the task assigned by Xiao Qian.

Next, he introduced Xiao Qian to the management team of Feiyue Factory.

Among them, Xu Guangfa, the former workshop director of the Huili Factory, who had rich work experience and was good at workshop production and management, was pulled over by Liu Quansheng. As for how to arrange the new job, it still depends on Xiao Qian.

Xiao Qian listened and took notes, and was really satisfied with Liu Quansheng's work.

The people left behind by Liu Chuansheng are basically the best among the employees. Everyone has their own uniqueness and is also a necessary talent for a shoe factory.

Regarding the future of Feiyue Factory, the person who cares most about it is Liu Chuangsheng.

After introducing the new management, he immediately asked: "Mr. Xiao, when can we start production again?"

Xiao Qian smiled.

"No rush."

After speaking, he pointed to a foreigner with white hair and blue eyes next to him and introduced him to everyone.

"To introduce you grandly, this is Grant George. He used to be the quality control director of Converse. I invited him here with great sincerity. He will serve as our CTO of Leap in the future."

There was an uproar below, and no one expected that Xiao Qian would actually invite a foreign Japanese to the company.

But when Xiao Qian mentioned Converse, everyone quickly became quiet.

Working in this industry, of course everyone knows what Converse means.

The fact that Xiao Qian was able to recruit people from Converse shows how strong his will to revitalize and leap forward is.

There is a situation that people who make the leap don't know.

Grant George was indeed the quality control director of Converse, but he has resigned. Now when he was looking for a new job, he was moved by the high salary offered by Xiao Qian, so he came to China all the way.

After introducing Grant, Xiao Qian ordered: "Bring the things up."

Soon, the conference table was filled with shoes of various models and brands. Among them were Feiyue, Huili, Converse, Nike, Adidas and other brands.

"Our leap is to make rubber shoes. Now these shoes on the table are also rubber shoes. So let's talk about it, why can't we compete with these brands for the same shoes?"

Xiao Qian is different from Fei Yue's old man, he is not in a hurry to let Fei Yue restart production.

If you start construction hastily without a good foundation, the fate of Feiyue will not be much better than in the previous life. Then the money he invested in it will be blind.

Liu Pangsheng smiled bitterly when he heard Xiao Qian compare Feiyue with those big international brands.

"This is incomparable. These major international companies have strong capital and their efforts in developing markets are incomparable to ours."

His words were unanimously recognized by Feiyue people.

But this statement made Xiao Qian extremely disappointed.

"It makes me curious to say that these major international manufacturers have strong capital. Back then, Feiyue and Hui Alai's sales were much better than theirs. Why didn't we accumulate strong capital? These brands come from afar, and China is completely new to them.

An unfamiliar market. Why can they squeeze the space of our local products so smoothly in such an unfamiliar environment?"

The repeated accusations silenced everyone.

Every Feiyue person was so ashamed that they could no longer say anything to refute.

It's not that they don't want to refute, it's just because Xiao Qian is the boss or the new boss. No one knows the boss's character and they are all afraid of offending.

Noticing the resentment in everyone's eyes, Xiao Qian didn't care.

Although these people in front of you are all elites who have made great strides in the past, what is great about them is just the skills in their hands. It does not mean that their ideas are any better than those who have been eliminated.

In order to rejuvenate Feiyue, in addition to technical issues, the transformation of ideas is actually more important.

The shoemaking industry is not a high-tech industry. There is no situation where foreigners can do it but Chinese people cannot.

The reasons for the decline of domestic brands are not in these aspects.

Xiao Qian stood up, picked up Feiyue's most classic shoes on the table, and showed them to everyone.

"This shoe has sold hundreds of millions pairs across the country, and almost all Chinese people like it very much."

He picked up another pair of Converse shoes and continued: "Look, our Feiyue shoes are not as good as Converse in terms of style. Look at this pair of Feiyue shoes, with simple but not simple lines and comfortable wearing feeling.

How can the high-quality and low-price positioning be inferior to Converse? Then why can’t our shoes be sold as well as Converse? Why do consumers who once liked our Feiyue shoes so much no longer like them?”

This time the question was even more pointed than before, and it finally reached the point where Feiyue Man had nothing to say.

Everyone has basic aesthetic values.

To be honest, the classic Feiyue shoes are really beautiful, otherwise they would not be revived in the future and suddenly become popular in Europe and the United States.

In her previous life in 2020, Xiao Qian had bought this pair of classic Feiyue shoes and was impressed by their beautiful appearance.

With this evidence, it is enough to prove that the problem of Feiyue's decline is not the shoes themselves.

And he is the only one who can clear up everyone's doubts and point out the way.

The following time, it became Xiao Qian's personal talk show.

He put down his Converse shoes, holding only his Feiyue shoes, and strolled around everyone, speaking in a calm tone.

"In my opinion, with today's society becoming extremely materially rich, people's requirements for wearing shoes have deviated from the most basic needs. Being able to walk in them and being comfortable in them is the most basic requirement for shoes, but this is no longer the case today.

The most important judgment standard in the shoe market. Especially for today's young people, shoes are a necessary item for walking outside. How to wear them confidently, to express themselves, and to create a different feeling is what they value most.

So I would like to ask everyone, have you ever thought about these when making shoes?"

Everyone was confused.

They had never even thought about what Xiao Qian said.

Do you still need to consider these things when selling shoes?


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