A pair of shoes costs several thousand, tens of thousands, or even hundreds of thousands, which obviously exceeds the value of the shoes themselves, but has a stronger added value.
As a top IP, "Dragon Ball" has countless fans. If you say it is the world's number one anime, I'm afraid there won't be many people who object to it.
Combining this brand with Feiyue will bring hundreds of thousands of consumers to Feiyue out of thin air.
There are only five pairs of Seven-Star Dragon Ball co-branded shoes in the world. Will shoe lovers and Dragon Ball lovers go crazy?
How far can you get fired in the end?
Even Xiao Qian didn't dare to think about it.
However, in order to achieve his goal, there are still some prerequisites that need to be met.
That is to enhance the brand value of Feiyue shoes.
Now in the minds of the public, Feiyue shoes are a walking tool.
It doesn’t hurt if you buy it, you don’t cherish it if you buy it, and it doesn’t matter if you can’t buy it.
This perception and attitude of consumers is obviously not conducive to leaping into the market.
Consumers must come up with new ideas.
Feiyue shoes are good, and Feiyue shoes are a big brand. Wearing Feiyue shoes is not only not embarrassing, but also gives you face.
If we only focus on the quality of shoes for publicity, I am afraid that no matter how hard it is, consumers will not recognize it.
Because Feiyue's image in the minds of consumers has been solidified, if it wants to change it, it must take heavy medicine.
If Dafu Factory were to do this, it would definitely be impossible.
They don't have that much money.
The means and methods of publicity are ever-changing, but they remain the same. If you want to achieve results, you must invest heavily.
Publicity that spends a lot of money may not necessarily be good, but it will definitely not work if you don’t spend a lot of money.
In this era of single media means, the best means of publicity is undoubtedly advertising.
In the previous life, the 1990s, countless classic advertisements were produced, which made a certain product become a hit.
For example, Rising Sun Black Tea, Xiaobawang Learning Machine, BBK CVD, Aiduo CVD, etc. Among them, the advertisements of BBK and Aiduo are examples of what Xiao Qian learned from.
The reason why these two advertisements are so popular is not because their products are much better than their counterparts, but because...their advertising songs.
One song is "Bubugao" and the other is "True Hero". In addition, the advertisements starred Cheng Long and Jing Gangshan, the top popular stars at the time. These products successfully made it into the minds of consumers and eventually became hot-sellers.
product.
If it were other means of publicity, Xiao Qian might not have much else to do. But using popular songs for advertising...
Haha, he just wants to speak proudly——Who else?
Combined with Feiyue's brand and easy-to-make songs, he quickly came up with an idea. The key was how to shoot the advertisement, which required careful consideration and finding a good opportunity for publicity.
In fact, Past Life Leap had a very good publicity opportunity, and that was when "Shaolin Soccer" was released in 2002.
The sneakers worn by Zhou Xingxing in the movie at that time were Leap.
At that time, "Shaolin Football" was extremely popular and could be said to be the best film of the year. In addition, that year, the Chinese men's football team entered the World Cup for the first time in history, and the whole country celebrated and celebrated.
As long as it works well, it is definitely not a fantasy to soar into the sky.
However, the Dafu Factory was going through its most difficult period at that time, as it began to undergo the final brand split and bankruptcy. As a result, it was a pity that this opportunity was missed.
Now that Feiyue has been taken over by Xiao Qian, it has begun to take off again more than four years in advance.
Although he doesn't have Brother Cheng Long or Zhou Xingxing in his hands, it doesn't matter at all.
In China in this time and space, when it comes to the number of top superstars, who can compare with Xingguang?
"I checked and found that you haven't endorsed a sports shoe advertisement yet, so it's most appropriate to leave this to you."
Xiao Qian showed Shen Jue the information.
The first person he looked for was Shen Jue, the star of Starlight.
The signature of the national male god is in vain if you don’t use it.
If Feiyue wants to get rid of the impression of lowser shoes, it must use the best celebrities to endorse it.
Even the national male idol likes shoes, who dares to look down on Fei Yue?
Shen Jue took a brief look.
"I heard from my dad that you took over Feiyue?"
"Why does your dad tell you everything? Do you have any sense of confidentiality?"
Shen Jue rolled his eyes.
"Is this something that needs to be kept secret? Besides, my dad praised you very well."
Mr. Xiao felt that his level was quite high and he didn't care about the praise from his elders. He returned to the matter of endorsement.
"This endorsement is not just about shooting an advertisement. If you attend any occasion in the future, as long as it does not conflict with other endorsements, try to wear Feiyue shoes as much as possible. How is our Chinese brand inferior to others? "
Shen Jue is more patriotic than him because of his family.
"Don't worry, I understand. How will the commercial be shot? When will it be shot?"
Xiao Qian is confident.
"When I find a suitable singer, I can start filming."
"Sure, if it's confirmed, just let me know."
Starting from the second half of the year, Shen Jue became more leisurely. He didn't have much work, so he just went to act in plays.
After acting for so many years, he recently found that his acting skills seemed to have reached a bottleneck. Everything felt wrong when he acted, and he tried many methods but could not find the reason.
By chance, he returned to school and asked his teacher for advice. The teacher told him that he had appeared in too many commercial works and was already impetuous.
If you want to become a real actor, you need to go back to where you started and find yourself.
Shen Jue followed this advice and joined the drama group, preparing to hone his acting skills on the drama stage.
As the company's top actor, he was worried that doing so would dissatisfy the company. But unexpectedly, Xiao Qian supported his decision after learning about it.
Not only that, they also ordered the Cultural Pedestrian Street to build a stage for their plays to be used as road shows.
So Xiao Qian asked him to shoot Feiyue's commercial, and Shen Jue agreed happily.
The business of my own boss is trustworthy. It is also a domestic brand, so I must support it.
Although Xiao Qian has not done many advertisements, the ones he produces are all high-quality products, and they are also a good stage for publicity.
With multiple benefits, Shen Jue agreed on the spot.
Since he agreed, Xiao Qian was not polite.
"Ahem, it's like this. Over there, Feiyue, there is a lot of waste waiting to be done. The few funds are spent on production and publicity. I really can't spend more money to pay your endorsement fees. Mine What do you mean, how about we pay in installments?"
The worth of celebrities has skyrocketed in the past two years, and the more famous they are, the more terrifying they are. For top domestic celebrities like Shen Jue, their advertising endorsement fees have reached 8 million.
This is still a friendly price, many brands offer 15 million in endorsement fees but they can’t even invite her.
Even if this is Xiao Qian's property, Shen will never ask for too much endorsement fee, but he has to pay the minimum eight million.
Otherwise, it will be difficult for Xingguang to explain.
Even he, the boss, cannot violate the company's rules and regulations. Otherwise, such a large company will definitely end up in chaos if the rules follow the rules.
Moreover, Shen Jue is not alone, he is surrounded by an entire team. His income is related to the interests of the entire team.
Shen Jue also has to think about his own people, nothing less.
Although he was mentally prepared, Shen Jue underestimated Xiao's shamelessness. But he agreed too quickly and it was too late to regret.
What else can be done?
I had no choice but to give Mr. Xiao a shining middle finger.
Xiao Qian had a broad mind and didn't care about these things, so he immediately started working on the advertisement.
He had already written a song for the commercial, but needed a suitable singer to sing it.
These people in the company are not good and they are of the wrong type.
If it were the past, we would have had to search all over the world through our network of connections.
But it's not needed now.
The existence of the Cultural Pedestrian Street has attracted outstanding musical talents from all over the country.
You can find all kinds of singers here.
"Hello, Mr. Xiao!"
Five young men came in front of Xiao Qian, with envious and jealous looks from the entire club, looking very restrained.
Seeing how restless they were, Xiao Qian couldn't help but want to laugh.
"Don't be so nervous. Come sit down and talk."
After listening to this, the five people crowded on the sofa one by one. There were obviously more empty seats on Xiao Qian's side, but no one dared to make any mistakes.
Seeing this, Xiao Qian said nothing more.
This is what happens when little people face big people.
The more you let them relax, the harder it is for them to relax.
It's better to talk about business directly. Maybe when we talk about what we are good at, when we get excited, we will ignore the gap in status.
"I have always paid attention to you when you perform here. In my opinion, your level is very good. You can be ranked among the domestic rock bands. This time I made a song and plan to invite You come to sing, I wonder what your intentions are?"
