Feiyue began to enter the mass production stage, and the previously planned plans were quickly implemented.
The first is advertising.
It was filmed as early as last year, but it was not released just to keep up with the production schedule.
But that’s okay, it just happens to coincide with the New Year advertising bidding period of major TV stations.
Throughout 1997, Xiao Qian's various careers developed in great strides and officially entered the fast lane.
Although buying land in South Korea emptied his fortune for a time, after various settlements at the end of the year, he became a good man again.
On Starlight's side, his dividends reached 27 million, and his income from song, film and television copyrights was 15 million.
He is the only boss of "Chinese Comics". The reprints of "Dragon Ball" and "The Little Master of China", coupled with film and television operations, have provided him with an income of 12 million.
The martial arts novels are unexpectedly high. The emergence of the Condor Trilogy has completely established his status as a martial arts master and is the most popular among the people.
The sales volume of each part of the trilogy is more than one million copies. This has brought Xiao Qian's royalties income to an exaggerated 21 million.
Added up, the domestic income alone is nearly 100 million.
In South Korea, Big Hit's operations are steadily improving, and he has received nearly 10 billion. The various copyright income is 8.5 billion, ranking first in the Korean music industry.
Being wealthy, Xiao Qian didn't hesitate and invested everything into Feiyue's advertising plan.
Relying on the good relationship with major TV stations, Feiyue launched advertising in an all-round way, which made many people jealous.
At the same time that pairs of produced shoes were shipped to sales points across the country, Feiyue's advertisement met the audience for the first time.
Magic City, ordinary people's home.
When the lanterns first came on, the aroma of food filled the room.
For ordinary working-class families, six or seven o'clock in the evening is the time when the family ends their busy work and gets together to have dinner.
"Nanny, please change Taifa and watch the news."
Dad spoke, so the girl had no choice but to adjust the channel to CCTV1.
Young children are naturally not interested in the news. But for adults, watching the news is an important channel for receiving information. People who are capable can get a lot of important information from the news. People who are not capable can also
Be able to know what major and minor events are happening in the country and society, and be aware of them.
But there is still a little time before the news begins.
Smart TV stations and businesses will naturally not miss the prime time before the news starts.
This is the program that the whole country pays most attention to, the program with the largest number of viewers, the program with the widest coverage and the greatest influence. Naturally, advertising during this time period will have the best effect.
Listening to the continuous sound of advertisements on the TV, the family ate in silence and waited for the news to start.
But the silence was later broken by the little girl.
"Wow, it's Shen Jue!"
My parents were also startled and looked at the TV.
On the TV screen, a man with a slender figure and handsome appearance was seen running in the morning sun, wearing shorts and shorts, with his perfectly coordinated tendons exposed.
The camera moves down, focusing only on the shoes on his feet. They look so familiar that they make you feel trance-like for a moment.
At the same time, the voiceover sounded, and the familiar tone also made the parents react.
"Isn't this the one who plays Shanghai Beach? He also shoots commercials?"
The little girl was obviously a fan of Shen Jue. She was so excited that she didn't even bother to eat.
"He has filmed many commercials, but this one is new. It's the first time I've seen him. Wow, his running posture is so handsome."
At this time, Dad finally recognized the style of the shoes and became even more confused.
"Isn't this a leap forward? What's the point of advertising these shabby shoes?"
Fans are unreasonable. As long as it is about the idol, it is good. Even if the person criticizing is your own father, that is not okay.
"What are broken shoes? These shoes are so beautiful. Look, this style and this color match my idol perfectly."
Dad laughed endlessly.
"What do you know? I wore these shabby shoes every day when I was young. They only cost a few dollars a pair. I heard that the factory was going bankrupt, but they still advertised it. Now that foreign goods are everywhere on the street, who will buy their shoes?"
The little girl was furious.
"I'll buy them. Hum, they are obviously good shoes."
There was a quarrel here, and the commercial of just a few dozen seconds had passed. In the camera, Shen Jue's running figure gradually moved away, running towards the rising sun that jumped over the horizon in the distance.
At the same time, a passionate song soared into the sky, rolling into the sand, shocking the hearts of the people.
【I want to fly higher, fly higher】
[Dancing like the wind to break free from the embrace]
【I want to fly higher, fly higher】
[Wings rolled up into the storm, my heart roared]
Because of time constraints, TV commercials cannot play the entire song, so they use the climax that is most easily remembered and spread.
Even so, the melody that they had never heard before still had a great impact on the family.
"This song... is very nice. What's its name?"
"This song is good."
Both father and mother agreed, and the little girl became happy.
"That is, isn't it a good song? Can it match my idol?"
On the screen, Shen Jue had run out of sight, leaving only the climactic singing. On the fiery red background, a line of large white characters in artistic style appeared - Leap, never stop!
I don’t know why, when I saw such words, my father and mother were both silent. Something called memories emerged in their hearts, and it seemed that they were back in their prime.
"Tomorrow is the weekend, how about we go shopping?"
"I heard that there is a Feiyue store on Nanjing East Road. You might as well go and check it out."
The next day, the family came to Nanjing East Road.
This place is always lively, but today it was even more lively. Still far away, I saw a place with three floors inside and three floors outside full of people.
A family of three approached curiously and saw a particularly eye-catching sign on the storefront - Leap.
"Isn't there... too many people here? Don't you have any shoes?"
Dad regretted it a little.
Middle-aged men generally have a more stable temperament and don't like to join in the fun. When they see such a scene, they don't want to get close.
Unfortunately, middle-aged women are completely opposite creatures.
As soon as he saw the excitement, he felt that there was something good that he couldn't miss, so he pulled him in and rushed inside.
"Hurry up, hurry up, you won't be able to grab anything if you're late."
The family of three squeezed in the crowd for a while, and only when they got inside did they understand what had happened.
It turns out that Shen Jue is actually here, cooperating with merchants in promotional activities.
"Wow, mom, mom, look, Shen Jue. I want to ask him for his autograph. I really like him!"
The girl became the most excited person and wanted to rush over there.
The service staff in the store came over in time.
"Several customers, our store is currently running an event. As long as you purchase any product in our store, you can get Shen Jue's signature."
The family of three understood.
It turns out that not everyone can get Shen Jue's signature, you have to buy something.
Seeing the girl's anxious eyes turning red, the father softened his heart. Thinking that Feiyue shoes were not expensive, he bought a pair to make his daughter happy.
"Then...buy a pair."
When the head of the family spoke, his daughter cheered on the spot and immediately rushed to the shelves.
Originally I just thought of buying a pair casually, but getting the autograph of my idol would be more important.
But girls are naturally the most sensitive to beautiful things. After seeing the dazzling array of exquisite shoe styles on the shelves, the girl couldn't even move.
This pair is so beautiful, and that pair is so beautiful.
Wow, I really want this pair!
Wait, I want that pair too.
The parents waited for a long time, but when the girl didn't come back, they had no choice but to come over.
"Nanny, aren't you picking out shoes? Why are you so slow?"
The girl quickly held her mother's hand.
"Mom, these shoes are so beautiful, I don't know which one to choose?"
Mom started nagging.
"Aren't all Feiyue's shoes like that? What's wrong with them? Let me tell you, there won't be any domestically produced shoes..."
Unable to continue talking, my mother's eyes were also attracted by the shoes.
This...is this still the leap she knew?
Before my mother could come to her senses, my father screamed again.
“Why are Feiyue’s shoes so expensive?”
The mother and daughter then looked at the price tags under the shoes and found that the price of each pair of shoes was more than 200 yuan.
At this price, you can buy a pair of out-of-season foreign big-name shoes.
Before the family could get over the shock of the price, a young man walked next to them.
“Where are the Dragon Ball co-branded shoes?”
The waiter rushed to greet me.
"Sir, may I ask how many stars of the co-branded model you want to buy?"
The young man didn't look at this, and said: "From one star to six stars, install them all for me. Also, I want to draw a lottery now."
The waiter was very happy.
This is a wealthy man, and his sales performance today is definitely No. 1.
"Hello, sir, the total is 24,000 yuan. This is your shopping voucher. You can use this to draw the Seven-Star Dragon Ball co-branded customized model at the counter."
The young man had obviously inquired about it a long time ago and couldn't bear to listen to the waiter's nagging. He had already gone straight to the counter carrying six shoe boxes.
But nearby, a family of three had long been dumbfounded.
