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Chapter 537

Xiao Qian pulled Li Qingjue's body, pointed at Li Xiuying who was still twitching, and said: "This is Xiuying's slave."

"ah?"

Li Qingjue made a big blush. She, who was always cold and cold, rarely did this happen.

She quickly apologized to Li Xiuying.

Li Xiuying has a soft appearance and a cheerful personality, so she naturally doesn't care. She pulled Li Qingjue and talked for a long time, and her funny nature was undoubtedly evident.

Li Qingjue was also surprised to find out that Li Xiuying, who was valued by Xiao Qian, was such a person.

"This Ernie is..."

Li Qingjue looked at the outrageously beautiful Jin Yina again.

Xiao Qian introduced her, which surprised her again.

"It would be a waste of money if Ernie doesn't debut."

Don't talk about her, after meeting Jin Yina in her previous life, Xiao Qian regretted this.

But everyone has their own ambitions, maybe Jin Yina doesn't like to be in the public eye.

What's more, my husband is the boss of Mystic and is wealthy, so I have no motivation to do anything myself. If he can come out and do a few shows, it's just for fun.

Now Jin Yina is not married, so she still needs to work in person. But judging from her appearance, her family should not be short of money.

A few people sat down again and talked about the song.

The few people here are all great writers and composers, and can discuss more.

Lee Soo-young is most concerned about her debut song.

"Representative, is this song you made considered a pop song or a trot song?"

When asked this question, Li Xiuying was still worried.

She wants to be a pop singer, not a trot singer.

Nowadays, the Korean pop music industry is becoming more and more prosperous, while the trot industry is declining day by day, and it is a little bit out of the spotlight. Even those with a little ambition can't look down on trot.

Who knew that trot would become popular again in twenty years?

But Xiao Qian didn’t want to train Li Xiuying to become a trot singer.

"The song I gave you is both a pop song and a bit of a trot song. Do you know why?"

Li Xiuying nodded heavily.

"have no idea."

I don’t know why you are nodding your head?

Xiao Qian blushed angrily, and decided to let her participate in more variety shows after she debuted, so as to make people laugh.

This is the resentment you had in your previous life, and I will help you make up for it in this life.

"In any case, trot has a huge audience base in South Korea, and these people are potential consumers at any time."

His words made all three Koreans present nod in approval.

It's better in the city, with a strong modern atmosphere. Once you get to the villages and towns below, it's really trot's world.

Even in the years when trot was declining, those trot singers made more money than ordinary pop singers just by performing in commercials.

"But the current situation shows that there is not much way out by taking the pure trot route."

This is also true.

Although there are some people who are doing well in the trot world, they are only a small part. Most of the trot singers can't even make ends meet nowadays.

As long as the producer is not stupid, he will definitely not arrange for the singer to take the trot route.

Xiao Qian's contradictory words made everyone present a little confused and didn't know what his core idea was.

Xiao Qian did not create suspense, but said it directly.

"I have studied with Brother Junrong before. Your voice is graceful, lingering and soul-stirring. It is most suitable for singing tear-jerking love songs. And what is the biggest soul in Korean folk music?"

As a result, Zhao Yingxiu, Jin Yina, and Li Xiuying did not answer this question.

Xiao Qian slapped her forehead in frustration, hating that iron could not become steel.

"It's hate, hate!"

When he said this, all three of them suddenly understood.

Although the Korean nation has survived thousands of years of history, it has been plagued by disasters and blood and tears. Coupled with its location on the peninsula, the influence of climate and culture has resulted in the nation's extreme character.

Therefore, in their culture, hate is a theme throughout.

Pansori, which really originated here, sings the essence of hatred with a loud voice, which is very shocking.

It can be said that as long as the music here contains the meaning of "hate", it will definitely arouse resonance.

In her previous life, Xiao Qian was rather surprised by Li Xiuying's achievements.

She's clearly not an idol singer, and she doesn't have outstanding looks. Even though her songs are pretty good, they don't seem to be high enough to be promoted to the top.

It wasn't until he became more involved in the Korean nation's culture of hatred that he understood the reason.

Lee Soo-young's music and singing method obviously draw on the advantages of traditional music such as pansori and trot, and fit the model of pop music. As a result, she has embarked on a unique route and is unique in the Korean music scene.

"Although singers rely on their strength to gain a foothold, if they want to be remembered and have attention and exposure, they must have a special color."

Xiao Qian began to perform his duties as a producer and analyze Li Xiuying's positioning.

"The current craze for mixed vocal groups is gradually receding, and idol groups will gradually become the mainstream. But the public's taste for music remains unchanged and diverse. Every style has its own space for survival. What we have to do is,

It’s just about finding the right position.”

"Even as a solo singer, Sooyoung Nouna's competitiveness does not lie in her expressiveness. The sexy and seductive style, preceded by Uhm Jung Hwa, has been achieved to the extreme, and it is labeled Park Jin Young. If we do it again, we will not be better than Park Jin Young.

Do it better. When it comes to extremely gorgeous performances, Lee Jung-hyun takes this path. Soo-young Nuna and Jung-hyun Nuna naturally cannot follow the same route, because they are killing each other."

"Currently, Korean producers have a trend, that is, they always want to go out and prove themselves overseas. Therefore, their music closely follows international trends and takes an avant-garde route. Of course, there are

The state is behind the element of support. But in this case, there will inevitably be a vacancy in the domestic market. Especially the traditional market, there will be huge demand because of this vacancy."

"Xiuying Nuna starts from the music form that combines pop music and trot, and takes the lyrical and sad route, which will definitely occupy a place."

What Xiao Qian said is a summary he made based on the situation in his previous life.

Why can Lee Soo-young survive as a solo female singer in an era when idol groups are booming, and why can she steal a major award from Lee Hyori?

It's because of her unique style.

In this era, she is the only singer in the Korean music scene who does not rely on stage effects, but emotional interpretation.

Her singing can arouse the most authentic inherited feelings of the Korean nation.

Therefore, even though she has never performed overseas and has no reputation overseas, she can still dominate the Korean music scene.

When entertainment companies create artists, the most important thing is not training and promotion. To be honest, the talents of artists who can reach the level of debut are not too bad.

Where entertainment companies really need to work harder is in market research and artist positioning.

These two things are one.

Market research is to understand the outside world's reaction to the artist who is about to debut, whether it is good or bad. If it is good, it will be launched according to the trend, if it is not good, it will be adjusted immediately.

In the past, every time major entertainment companies launched a new group or singer, they would give a preview and release some information about the artist. This was the purpose.

Wait for external feedback to be received, and then select useful information for analysis. If it can be corrected on the artist, correct it immediately.

If you can't change it...then replace it.

Anyway, there are so many trainees in the company, so if you change them, there will always be someone suitable.

For example, Girls' Generation, before and after their debut, what is their positioning?

Female version of super junior.

As a result, this gimmick was used for publicity for a while, but the outside world did not buy it. On the contrary, it aroused the resentment of Super Junior fans. SM Company immediately made adjustments and never mentioned the female version of Super Junior again.

What makes Big Hit different from other entertainment companies is that its boss is reborn.

Which artist will become famous and how he will become famous has long been fully understood.

Therefore, when arranging the debut of artists, Xiao Qian can immediately come up with effective plans as long as they are people who have left traces in the entertainment industry in their previous lives.

His strategy successfully convinced Li Xiuying, so she readily accepted it and started working hard to prepare.

Xiao Qian had nothing to do and stayed at Big Hit for a while, personally responsible for the production of Li Xiuying's first album.

Li Qingjue was also dragged in by him.

It was the first time to participate in the production of a Korean song, and it was a completely different cultural style. Li Qingjue really learned a lot.

In terms of experience alone, she is even better than many veteran producers in China.


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