Xiao Qian originally had no idea about holding a movie award ceremony, but the invitation letter Xu Jiayi brought aroused her interest.
Then get one.
The first step is to hold a meeting with Starlight’s senior management.
"I'm going to have a movie awards show."
The whole place was quiet, everyone was different.
After a while, Weng Zhian was the first to speak.
"Then let's get one."
The big fat man rubbed his hands while talking, very excited.
He is the type who doesn't take things too seriously. Otherwise, he wouldn't have started an entertainment company as soon as he got the idea.
Xu Jiayi still had the same attitude as before, but she was a lot more relaxed.
"When it comes to movie gifts, we can't do it on our own. And there's also the issue of qualifications. We don't have many choices."
Li Qingjue provided a new idea.
"We have an international film festival here in Shanghai, and it's an A-level international film festival. Can we cooperate with them?"
This proposal was really eye-catching. Everyone was full of admiration for her.
It seems that the potential of this little girl who succeeded Xu Mingxia has not been fully developed yet.
With this idea in mind, Weng Zhian, Xu Jiayi and others all thought that they would hand over more work to Li Qingjue in the future.
There is too much star power, but there are too few people in charge of the board of directors. Xiao Qian is also an unknown person, so they need help.
However, Li Qingjue's proposal was rejected by Xiao Qian.
"The Magic City International Film Festival has finally established itself as a brand for our Chinese films to the outside world. There is no need to drag them into the domestic whirlpool. If we create another one with enough influence and focus on domestic awards, we can definitely compete with it."
The Magic City International Film Festival creates complementary benefits."
Everyone understands what he means.
If he really organizes the awards ceremony, it will definitely be close to the Shanghai International Film Festival.
In this way, the two film festivals in the same magical city can influence and enhance each other, and the effect is far better than a separate ceremony.
If you want to win a film award, you must say hello to Li Jianguo.
This is also the reason why Xiao Qian won the Golden Rooster and Hundred Flowers Awards.
In the previous life, the Golden Rooster and the Hundred Flowers had their backs against the big tree and were full of confidence. They didn't care about the evaluation of the outside world or their own quality.
But that won't work in this life.
There is only one big Ministry of Culture, and the head of the family is Li Jianguo. He is not a character who can tolerate sand in his eyes.
Although the reform of Chinese films in this generation has not been fully rolled out, it has been carried out in depth. Moreover, the leading role of Jiangsu, Zhejiang, Shanghai, and Beijing, Tianjin, and Hebei has been obvious, and it has also given the higher-ups enough confidence and example.
In the previous life, the box office of domestic movies exceeded 100 million, and it was not until after 2002.
But now Starlight has two films that have exceeded 100 million yuan, directly pushing Chinese movies into an era of prosperity.
The total box office of movies worth billions for two consecutive years has given the superiors full confidence to push forward the film reform. And they do not care about any resistance at all, and they have a "who is in favor and who is against" attitude.
Now the higher-ups are very dissatisfied with the negative reviews of major film festivals, believing that they are holding back the development of Chinese films.
The organizers of Golden Rooster and Hundred Flowers obviously sensed the direction of the wind, and in the face of the pressure of survival, they also remembered what compromise meant, and began to show their kindness to Xingguang.
Unfortunately, it's too late.
After listening to Xiao Qian's report, Li Jianguo thought for a long time.
"To do something like this, you must have enough helpers and support from the entire industry. How many responders can you find?"
Xiao Qian smacked her lips.
"Quite a lot."
Li Jianguo was worried.
"How much is quite a lot?"
Xiao Qian smiled.
"All the movie companies, directors and actors."
Li Jianguo has black lines all over his head.
"Don't brag about such an important matter. Do you have such great appeal?"
Xiao Qianxiao is a special chicken thief.
"Of course I don't have it..."
After a pause, he added: "But I have money."
Okay, Li Jianguo understands.
Starlight is now an unbreakable ally with Dongying and China Film, and almost monopolizes all aspects of production, supply and sales in the domestic film industry.
When making movies in the country, you can't avoid these three companies.
Therefore, no one will support and follow Xiao Qian’s activities. Otherwise, it would be equivalent to severing oneself from the industry.
In the past two years, the most important business that Starlight and Dongying have done is not the production of blockbusters and the expansion of theater chains, but the distribution agency of domestic film and television.
Starlight and Dongying are completely different from other domestic film distributors. They do not have such high thresholds, but they also provide professional-level services.
The biggest difference is that the most appropriate distribution plan will be formulated based on the film's characteristics, market, and audience, which has truly solved the problems of many film producers.
Nowadays, those who invest and produce movies in China like to cooperate with Starlight and Dongying. After China Film Group joins this system, they will have more choices.
Many film companies have calculated that since they handed over the distribution of movies to Starlight, their distribution costs have dropped by more than 40%.
This has greatly reduced the operating pressure of various companies, allowing them to invest more costs in the production stage of the film and improve the quality of the film.
Whose food you eat, whose food you read well.
No one knows better than these film companies who can lead them to become bigger and stronger.
So when Starlight, East Film and China Film released news that they would hold a brand new, professional film festival that would be more recognized by the public, the companies were extremely enthusiastic and supported it one after another.
After Xiao Qian got support from various film companies, directors, and actors, she reported it to Li Jianguo, who finally made up his mind.
He went to major newspapers and TV stations, and received equally enthusiastic responses.
Everyone is watching the development of Chinese films, but the cake has been almost divided, and there is no room for others to put their spoons.
Now, Starlight, Dongying, and China Film have made a big cake again. Who can miss such a good opportunity?
So Li Jianguo submitted a more complete and more influential plan, and soon received approval.
A new big player has entered the field of film award selection, and the entire industry is in turmoil.
The most passive ones are naturally the Golden Rooster, Baihua and Huabiao, all of them are furious.
We have compromised and given you a chance to win the prize, what else do you want?
It's a matter of job and life and death. If those people are angry, a counterattack is inevitable.
Soon, reports appeared in public opinion.
"The Huabiao Award represents the government's honor, the Golden Rooster represents expert selection, and Hundred Flowers represents the voice of the audience. If someone wants to launch a new film award, whose support can he get?"
Not to mention, the endless reports and countless expert comments have really made many people have doubts.
Han Siping made a special call to Xiao Qian.
"Have you seen the reports? Now the outside world is beginning to question our qualifications. Have you thought about how to fight back?"
Xiao Qian holds the pearl of wisdom.
"There is no need for us to take action."
Han Siping had a lot of questions.
"Then let me ask you, if we set up a new film award, have you thought about the angle of entry? In my opinion, we can do it from the perspective of the media. This is a very good entry point."
The old god Xiao Qian is here.
"I want to add the influence of the media on movies. But there are other angles that I also want to grasp."
Han Siping was full of doubts.
"Media reports have already analyzed the representativeness of major awards today. Is there any other angle we can take into account?"
Xiao Qian's words scared him half to death.
"Who said that the golden rooster represents the experts and the flowers represent the masses? Have you ever asked the opinions of real experts and the masses?"
Han Siping was sweating profusely and goosebumps covered his body.
"What do you want to do?"
Xiao Qian didn't tell him.
But it didn’t matter, because just two days later, the higher authorities announced the new policy for holding Chinese film awards.
Originally, this policy was to be introduced in 1996, but it was delayed due to the reform of government departments and then the reform of movie theater chains.
Now that it was released at this time, the relevant content directly caused an earthquake-like sensation.
The new policy stipulates that only the Ministry of Commerce, the Ministry of Culture, and the National Association of Journalists are qualified to organize film award selections. The Film Association only has the power to co-organize, but not to host.
The biggest change is that the Federation of Literary and Art Circles and the Writers Association have completely lost the power to host film awards ceremonies.
The explanation given is that, as literary organizations, the Federation of Literary and Art Circles and the Cooperation Association are not qualified to select film awards.
As soon as the policy came out, the industry was shocked. Everyone knew the purpose of this policy.
In the battle between the old and the new in the Chinese film industry, the winner has been decided!
