By the end of 1999, after more than three years of hard work, East Film Group owned 537 theaters.
You must know that there are currently more than 1,700 theaters in the country, and Dongying Film and Television alone accounts for one-third of them.
This situation arises because Dongying has made in-depth efforts in the layout and operation of cinemas.
In the Jiangsu, Zhejiang and Shanghai regions, not only first-tier cities such as Shanghai, Nanjing, Suzhou, and Hangzhou have several theaters, but other second-tier, third-tier cities, and even county towns, have already had Oriental Cinemas set up shop.
Chinese people have always had a high vision when doing things, and they must look at the overall situation in everything.
As a result, although it can reach a larger and broader market, it will ignore the space around it.
The most obvious thing is to take football as an example.
In the previous life of the Chinese Super League, when the city had the most cities, there were three football clubs.
Is it a lot?
Demon City has a population of over 20 million.
In comparison with the Magic City, London has a population of more than 14 million, which is only half of the Magic City.
However, this is London, which maintains four to five top league clubs all year round, and they are all doing well.
I haven't heard anyone complain that there are too many rivals in the same city, driving away the fans.
Why do the two or three top league clubs in the Magic City feel like they are out of breath?
It can only be attributed to the fact that Chinese people are too ambitious and want to monopolize whatever benefits they have.
In fact, as long as these clubs work hard and cultivate intensively, just a small area in the Magic City can be enough to create a market sufficient for the clubs to survive.
But these clubs always want to become famous nationwide, across Asia, and around the world.
Under the influence of Xiao Qian, Dongying Group is not so ambitious, but extends its tentacles downwards.
How many theaters are needed in a magical city with a population of more than 20 million?
Seventeen districts and counties should be able to accommodate fifty movie theater chains, right?
What about Nanjing?
What about Hangzhou?
What about Suzhou?
Not to mention these big cities, as one of the most densely populated areas in China, doesn’t a county with a population of about 700,000 deserve to have a better cinema?
Can we make money by opening a movie theater here?
From the perspective of population distribution and consumption alone, there is no loss at all.
Why are there so few cinemas in China that can go on?
Just because Chinese filmmakers, like Chinese footballers, lack the spirit of working downwards.
What they all believe is that water flows to lower places and people go to higher places.
Those who work in movies will never feel happy if they are not on the Oscar stage.
Stand on the stage of the county seat to promote and reduce prices!
This is how China’s film market has been lost.
If you are unwilling to continue the market, your audience will leave you.
How to get more people to know movies, like movies, and make movie-watching consumption a habit has always been the focus of Xiao Qian's thinking.
After he gained a certain level of strength, he kept exploring and practicing.
Now, his efforts are bearing fruit.
With more than 500 cinemas under its umbrella and a total movie box office in the billions every year, East Film Group stands out among the rest and has become the largest contributor to the Chinese film market.
China Film Group is completely renovated and operated based on the East Film Group, but it started late, and the overall economic level of the Beijing-Tianjin-Hebei region is not enough, so there is still a long way to go.
Even so, after more than a year of integration, the number of theaters owned by China Film Group has reached an astonishing 213.
Combined, East Film and China Film Group have almost 800 cinemas and 1,100 screens, all of which will screen "Shaolin Temple".
With this foundation, it no longer matters what the other theater chains are like.
But this time, other theaters went crazy and joined the screening of "Shaolin Temple" one after another.
It even forced Starlight to make a selection and eliminate theater chains that were really unqualified.
It can be said that "Shaolin Temple" has created an unprecedented record. It is probably the movie with the largest number of screens since the reform of China's cinema chain system.
Although "Oriental Morning Post" received the news the fastest, other media were slightly behind.
That night, the news was overwhelming that various distribution companies and cinema lines were rushing to snatch up "Shaolin Temple".
This is also a kind of propaganda, and it is propaganda promoted by all parties. The effect is terrifying and more powerful than any hype.
People are blindly obedient.
Originally, many people didn't like martial arts movies because they thought they were noisy. Now that so many people say they like it after watching it, it would be a shame not to watch it.
Starting from December 10th, ticket sales in major theater chains have become very popular. Movie tickets for New Year's Day have already been sold out in advance, and even on the 3rd, it is hard to get a ticket.
Seeing how popular "Shaolin Temple" is, major movie theaters can't sit still.
"Mr. Xiao, I think we can definitely move the premiere date of "Shaolin Temple" forward. Now that the momentum is so good, we don't even have to do publicity. It doesn't matter a few days in advance."
Xiao Qian looked at Zhong Zheng, noncommittal, and just asked: "When do you plan to advance?"
Zhong Zheng thought about it.
"I think it would be good to advance Christmas. The Christmas season abroad is particularly popular. There is also this trend in China. We can definitely operate it."
Xiao Qian just looked at him.
"We are Chinese, why should we do things according to foreigners' festivals?"
"Well……"
Zhong Zheng was stunned, not expecting Xiao Qian to say something from such an angle.
"No, I mean, Christmas is becoming more and more popular nowadays. Since we can use this opportunity to expand the market..."
He couldn't speak anymore because he saw Xiao Qian's face looked very bad.
Sure enough, what Xiao Qian said was not polite at all.
"You are a practitioner in the Chinese cultural industry. Do you have a position and concept? You have only seen that you can make money through the so-called Christmas stalls. Do you know that when you promote this concept, you are giving Western culture a free hand?
?Why not let foreign filmmakers do the Spring Festival show, but ask us to do the Christmas show? You must have ideological vigilance in your heart, do you understand?"
Zhong Zheng broke out in cold sweat, he really didn't expect this.
This is also the reason why Xiao Qian is angry.
In the past life of China, various business fields only saw the economic benefits of the so-called Christmas stalls, but they did not think about it. When you use the gimmick of Christmas and Christmas stalls to do business, aren't you transferring this Western concept to
It’s ordinary people.
When ordinary people accept and adapt to this habit under a subtle influence, doesn't it become a mouthpiece instilled in Western culture?
This is not like the introduction of Western cultural products. There is an exchange of interests between countries behind it, and no one can stop it.
After all, while opening up in these areas, the country can also recover from other areas.
Just like the negotiations to join the WTO, the country has paid a lot, but the benefits it has received are even greater.
This kind of publicity stunt is simply a result of some people in China foolishly doing good deeds for others.
If he were just an ordinary businessman, Xiao Qian would of course be fine with it. But as a Chinese with upright roots, such vigilance is essential.
Not only do you have to have it yourself, but you also have to take action.
"Publish my words. If anyone dares to do any Christmas or Valentine's Day stunts in the future, then he should stop making movies in the future."
Father Xiao now has the strength and confidence to say this, who dares not to listen?
Zhong Zheng felt awe-struck and quickly wrote it down.
Because of Xiao Qian's persistence, the release of "Shaolin Temple" was not moved forward even one minute.
At 0:15 in 2000, immediately following the countdown to the millennium, it was released simultaneously in theaters across the country.
The countdown to the millennium was huge and lively, and countless people witnessed this span of time in person.
After joining in the fun, I feel excited and go to bed too early, so watching a movie is a good activity.
As a result, major theaters were filled to capacity one after another, and the momentum was astonishing.
This is also the first time that the domestic film industry has held a midnight screening. Originally, everyone was worried about whether the audience would be willing to enter the cinema so late.
It can only be said that they underestimated the entertainment spirit of the Chinese people.
With the enhancement of national power and economic development, ordinary people's pockets are getting richer. After meeting the basic needs of food, clothing, housing and transportation, spiritual enjoyment has gradually begun to improve their status.
Shanghai Cinemas, Hall 1, silent in the dark.
Everyone was staring at the big screen, dumbfounded.
One hundred and eight Shaolin monks, with solemnity and calmness, set up the Arhat formation. The faint background music seemed to be mixed with inexplicable Buddha's chants, and the murderous intention burst out in the Zen, Ling Chong
The thousands of troops that came over were eclipsed.
The thousand-year-old temple and Buddhist holy land have left a deep imprint on the minds of Chinese people through movies for the first time.
