Xiao Qian got the inspiration for using Yang Zhen and Shaolin Temple to endorse Feiyue from "Shaolin Football".
When Zhou Xingxing was filming this movie, the sneakers he wore inside were all from Qing Yishui.
Unfortunately, the movie was a hit and Feiyue failed to seize the opportunity due to bankruptcy.
Now there is no "Shaolin Football", but there is "Shaolin Temple".
Although "Shaolin Temple" is a costume drama and it is impossible for Feiyue shoes to appear in it, it is not a big problem to use the name of Shaolin Temple to shoot advertisements.
"The endorsement fee that Leap will give you this time is eight million, don't be too little."
"How many?"
Yang Zhen shivered and almost didn't fall.
"Too many."
In the 1990s, one million was a big threshold for celebrity endorsement fees. Those who could reach this level were basically top celebrities.
Ningjing once endorsed pig feed, and the endorsement fee was... two hundred yuan.
Now Xiao Qian opened his mouth and said eight million, and Yang Zhen was frightened.
"You were not worth the price before. You are worth less than you are now."
"Shaolin Temple" has brought huge changes to Yang Zhen, especially in the entertainment industry. Now he is the top superstar, the only one.
Yes, he is the only superstar.
The development of the Chinese entertainment industry in this world is very abnormal. Although Hong Kong and Taiwan were earlier, they did not reach the influence of the previous life and were cut off by Xiao Qian.
Originally, mainland China's entertainment and culture industry had to continue in chaos until around 2010 before it could truly seize the leadership position in the Chinese-language entertainment industry.
However, under Xiao Qian's influence, mainland's entertainment and culture industry not only developed early, but also quickly and became more professional.
Therefore, when it comes to the treatment of celebrities, mainland celebrities are no worse than those in Hong Kong and Taiwan, and they have reached a level of balance.
Relying on the super influence of "Shaolin Temple", Yang Zhen became a world-renowned top star. There was even news in Hollywood that they wanted to invite him to film movies.
Under such circumstances, eight million a year's advertising endorsement fee is really not high.
"Feiyue is not your brand. In our relationship, we don't need to give so much."
Xiao Qian smiled mysteriously.
"This has nothing to do with anyone's industry. The main reason for giving you such a high price is to set a standard. From now on, celebrity endorsements in the entertainment industry will be priced based on you. I believe no one can surpass you in this regard.
your."
In the next few years, the entertainment and culture industry will usher in a stage of barbaric growth, and all kinds of capital will come to an end one after another. It can be said that there is a chaos of chaos.
The result is that celebrities are treated to a jaw-dropping level.
No matter what the artist's fame or achievements are, the endorsement fees are millions or tens of millions.
Is it qualified?
Although endorsement fees are a matter of mutual agreement between businesses and celebrities, the chaos in the field of endorsement fees will inevitably affect the salary setting in the film and television industry.
Celebrities will use this as a reference, and the lion will open his mouth.
I can get tens of millions for a product I endorse, so why should you give me hundreds of thousands as a salary?
It was with this in mind that Xiao Qian took this action.
Yang Zhen’s endorsement fee is 8 million, who dares to pay more than him?
If there really is a blind person who dares to do this, Xiao Qian won't mind mobilizing the power of public opinion to make him a target.
Not only that, he has already come to terms with Li Jianguo, and plans to pass administrative regulations to clarify the internal norms of the industry and establish a hierarchy of artists and stars.
Celebrities without honors or achievements should not ask for high pay or endorsements.
Xiao Qian contacted the Shaolin Temple and received a quick reply, without any endorsement fee.
It’s not that Shaolin Temple is kind, but that Shaolin Temple has gained too much through movies.
The Shaolin Temple naturally knows who gets the current situation. If Xiao Qian is still asking for endorsement fees, is he still a human being?
After getting the spokesperson, Xiao Qian created the advertising creative, and then gave it to Liu Pangsheng, leaving Feiyue to do it on his own.
Feiyue is now a big company and Xiao Qian no longer needs to worry about everything.
Hearing that he had returned to China, Zhang Dabeard hurried south and appeared in front of him with his own experience.
"Mr. Xiao, take a look, this is the shooting plan I made. Are you satisfied with it?"
Xiao Qian took it and looked at it carefully.
The more I look at it, the more disappointed I become.
Zhang Dabeard had been paying attention to his expression, and he was extremely nervous.
"Mr. Xiao, is there any problem with the design of the actors?"
Xiao Qian put down the documents and decided to have a good chat with Zhang Dabeard.
He found that Zhang Dabeard had gone back to the old ways of his previous life, tending to make martial arts films into landscape films, and all the designs had gone astray.
"In a play, actors are very important, but when it comes to design, they are not important. In your current situation, you are not talking about actors. When it comes to plot design, you are off track."
Zhang Dabeard was anxious.
"I followed the original work completely..."
Xiao Qian waved her hand to stop him from continuing.
"The only bad thing is that it follows the original work."
Xiao Qian opened the file and the two of them read it together.
"The beginning of your plot is based on the original work. Guo Xiang searches for the whereabouts of Yang Guo and goes to the Shaolin Temple. This section in the book is the introduction to the whole story and is very important. But is it necessary to put it in the play? Even if
So what if we remove it?”
Of course Zhang Dabeard has his own opinions.
"If it were removed, the audience might not be able to follow the plot."
Xiao Qian smiled confidently.
"Is there anyone who hasn't read the book "Eternal Heaven and Dragon Sword"? Is there anyone who doesn't know what's going on in this paragraph?"
"Well……"
Zhang Dabeard was dumbfounded and could not refute.
These novels have a very wide audience. I dare not say that all Chinese people have read them, at least seventy-eight out of ten. In this case, as Xiao Qian said, it is superfluous.
Xiao Qian wanted to say more than this.
"Not only did you add this section to the plot, but you also made it special, insisting on showing the scene of He Zudao playing the piano causing hundreds of birds to flock to the phoenix. This section must be done with special effects. How much does it cost? Whether it is good or not,
And it has little to do with the subsequent plot, so what’s the point of doing it?”
Zhang has been a director for many years and is not easily persuaded.
"Your previous films were all very exciting. If there were no technical breakthroughs, I'm afraid the filming of "The Heaven Sword and the Dragon Sword" would have been blind."
Xiao Qian hates that iron cannot become steel.
"In a play, the scenery, costumes, props, special effects, actors, lines, etc. all serve the plot. Only a play with a good plot is a truly good play. Although other things are essential, they cannot
You are taking the spotlight. Your current situation is that you work very hard and work hard, but your heart and strength are used in the wrong place."
This was already an extremely rude accusation, and it made Zhang's bearded face turn red.
But since she wanted to take pictures of her own works, Xiao Qian naturally didn't know how to be tactful.
"Look at your plot design. It takes ten episodes for Zhang Wuji to return to the Central Plains in the main story. Don't the audience know who the protagonist of this drama is? When they know that it is Zhang Wuji, he will not appear until ten episodes.
.Zhao Min is even more exaggerated. He will not be able to meet the audience until twenty episodes. How much patience do you think the audience has to watch such a complicated plot?"
Zhang Dabeard kept scratching his head, but unexpectedly he got a gray nose.
"But if we don't shoot it this way, it will be far from the original work."
Xiao Qian was in such pain that he had no choice but to repeat the same old words.
"I told other people once in an internal meeting of Starlight before. Novels are novels, and film and television dramas are film and television dramas. The artistic expression forms between the two are different and cannot be generalized. I don't have any authority.
I think it is unacceptable if others change my work. As long as the changes are good and the audience likes them, then it is the best."
Zhang Dabeard was completely silent, realizing that he had gone astray. But for a moment, he didn't know how to adjust.
Of course, Xiao Qian cannot abandon this great director. If we cooperate well, there will be many benefits.
After thinking for a while, he made a proposal.
"Director Zhang, how about this? As for "The Legend of Heaven and Dragon Sword", you don't have to think about it. Director Chen Weizhou is also planning the plot. If you don't mind it, how about helping Director Chen Weizhou? Let's see how Starlight's team is doing.
Adapting it can also be considered as gaining experience. I think it will be even better if you come back to direct "The Swordsman" in the future."
When he heard that he was asked to serve as Chen Weizhou's deputy, Zhang Dabeard was instinctively angry and felt insulted.
When he became famous, Chen Weizhou was still unknown, a proper junior.
But then he calmed down again.
What he is thinking about now is to adapt Xiao Qian's martial arts novels into film and television, so that he can take a further step in the television industry.
And Xiao Qian was right, he just had no experience.
Under such circumstances, if you rush to take pictures, the probability of blindness is at least 70%.
Xiao Qian would definitely not be willing to hand over the work to such a person.
For him, accumulating experience is indeed very important.
"Okay, I'll listen to you."
Seeing that he readily agreed, Xiao Qian couldn't help but look sideways.
This bearded man is still an idiot.
If such a person really masters the essence of shooting martial arts dramas, and with his diligent and diligent spirit, what he can produce will definitely become an eternal classic.
It's a pity that in his previous life, there was no one in the mainland who could guide him properly, so he was allowed to rush wildly, and ended up going astray.
Now, with his influence, Zhang Beard will definitely become different.
