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Chapter 601 Development Trend

Xiao Qian originally wanted Ha Zhiyuan to play Yuan Ziyi, but circumstances did not allow it.

Ha Ji-won first filmed "Boys and Girls Walk Away" this year, and then joined the crew of "Blue Life and Death".

While I am very busy, my time to study Chinese is extremely tight.

The result reported by her Chinese teacher is that by next year she will be able to barely understand Chinese, and there will be some flaws in her spoken language.

This is already the result of her hard work, and she really can't force it too much.

If you want to star in a drama like "Sword Laughter", you don't need to understand Chinese. You also need to have at least a certain understanding of ancient Chinese culture.

Obviously, Ha Ji-won cannot do it.

At this point, she is not as good as Yoona and Zhien.

Perhaps because of their young age and unstructured thinking and habits, the two little girls learned Chinese very quickly.

Yoona is still just starting out. As for Ji-eun, if she walks on the street and talks to people casually, she won't even notice that she is a foreign child.

Since Ha Ji Won couldn't star in the film, Xiao Qian brought in the international chapter.

Nowadays, in terms of acting skills, International Chapter is obviously better.

No, it's more than just one thing.

In addition, Ji Ji Zhang has rich experience in action scenes, and his image is quite similar to Yuan Ziyi, so there will be no problem in acting.

It’s just a bitter experience for the International Chapter.

I was tortured by him in "Dragon Inn", and then I was tortured by Ning Han in "Ashes of Time". I didn't even have time to rest, and I had to start preparing to star in "Sword Laughter".

Three big-budget movies in a year are a huge test for her resilience and physical strength.

"It will take at least more than three months for Sword and Laughter to be formed. We can start filming early next year, which is considered fast. So you have plenty of time, don't worry."

International Zhang breathed a sigh of relief and followed Xiao Qian to Hainan happily.

May Day is here, and the first China Film Awards, which has caused a sensation in the Chinese film industry, is about to open.

After the Golden Rooster, Hundred Flowers, and Huabiao, this is currently the only award in the Chinese film industry and the most authoritative.

Mr. Xiao raised his voice and no one responded. Starting from January 1, 1999, all films released up to the first quarter of 2000, as long as they were qualified to compete, were all gathered in Sanya.

Under the preparation of the organizing committee, the Film Awards is not a simple awards ceremony, but a film festival with a cycle of about seven days.

During this period, various films will be exhibited and various film exchange meetings will be held.

Don’t think that the exchange meeting is just a group of people in the industry chatting casually and being dispensable. In fact, if such an exchange meeting is done well, it can have a huge impact on the entire industry.

Within an industry, communication and competition are needed.

The most important thing is unified understanding.

Only when everyone understands the direction and trend of industry development can they work together to promote the development of the industry.

For example, in today's era, there are many schools of thought in the industry regarding the future of film shooting and projection technology.

Some people are superstitious about film and are only willing to use film to shoot movies.

Some people firmly believe that the future must be dominated by digital technology, and they should keep up with the trend at all costs.

Some people believe that IMAX technology will be the mainstream of movie theaters in the future, and they constantly call on domestic theater chains to introduce IMAX technology.

Others are worried that the high cost of IMAX will put a huge burden on theaters.

"I think the introduction of IMAX technology can be slowed down. It can even be said that it is not necessary."

Xiao Qian spoke, thundering on the ground, full of weight.

Nowadays, the domestic film industry has basically turned their attention to him and are very convinced of him. What he said has a great influence.

"Mr. Xiao, do you also think the cost of IMAX technology is too high?"

Shen Boshi, the manager of China Cinema Line, thought that Xiao Qian was his supporter, so his tone of voice was much higher.

Before Xiao Qian spoke, he had been arguing for a long time with many people who advocated the introduction of IMAX technology, but no one could convince anyone.

Amidst the doubtful looks of others, Xiao Qian shook her head.

"The reason why I don't advocate the introduction of IMAX technology is not because of the cost. It is because it is very difficult to promote this technology."

Xiao Qian has past life experience, so naturally he will not make such cognitive mistakes.

In the previous life, until 2020, IMAX technology had not completely occupied the theater market, but only existed as a part of it.

The reason is also very clear.

First, it is expensive.

The cost of building an ordinary IMAX theater is at least tens of millions.

This requires theaters to ensure annual revenue of more than 30 million to ensure profitability. But obviously, it is difficult for most theaters to achieve this.

Second, there are not many applications of IMAX technology.

Not all movies need to use IMAX technology.

Special effects blockbusters are shot and projected using IMAX technology, and the effects are certainly eye-popping.

But what about other movies?

You said you were making a romantic literary movie, but it turned out that IMAX technology was used to shoot it. Do you believe that investors can blow your head off?

It was precisely because of understanding these principles that Xiao Qian chose to support Shen Boshi.

"At present, IMAX technology is not yet mature, and it is not widely used even in Hollywood. In addition, in the future, IMAX technology must be integrated with digital technology to go further. IMAX technology itself..."

Xiao Qian clicked her tongue twice and said something that made everyone realize.

"Don't forget, IMAX is also film."

Yes, the original IMAX technology also used film, but the film was larger. It was not until later that IMAX was combined with digital and laser that it evolved into a completely new model.

But the so-called big screen created by IMAX at the beginning was just something that enlarged the film, projector, and screen.

In short, flashy.

Investing huge costs in this is purely uncomfortable.

The reason why Hollywood has been hyping IMAX technology from the beginning is not only because of technological innovation, but also because it also contains evil intentions.

That is, just like the arms race between the United States and the Soviet Union, they hope to use Hollywood's abundant capital and technology to drag the film markets in other regions into the vortex of technological competition.

Compared with Hollywood, other film markets have limited capital and strength, so they must be cautious in the use of capital.

If we rashly follow the footsteps of Hollywood and launch a special IMAX, how much energy will we have left to devote to the creative and production stages of the movie?

Think about it ten years from now, in the entire world's film industry, besides China and South Korea, will there be voices from other regions?

Even the three major European film festivals are in decline, and French films, known as the leaders of European films, are also struggling to make a difference.

One after another, clear examples warned Xiao Qian that if you want to do well in Chinese films, you must follow the Chinese film industry's own pace and never be led by others.

He expressed his analysis and thoughts one by one, which caused great shock at the scene and also made the slightly impetuous Chinese filmmakers calm down.

"Mr. Xiao, what do you think is the technical direction of our Chinese films next?"

"Digital, it must be digital cinema."

Xiao Qian was very determined and did not hesitate at all.

Although digital will merge with IMAX in the future and evolve into the most advanced film shooting and projection system at the time, Xiao Qian always believes that the ultimate winner can only and must be the digital mode.

After all, no matter how advanced IMAX is, the technical principles are there. When comparing numbers, there is no advantage.

As for the issues such as color, light and shadow that have been criticized in digital technology, in fact, with the improvement of digital technology, improvements are completely foreseeable.

This is just like when online videos first appeared, there were only 360P and 480P, and people who watched them were blinded.

As a result, 720P is considered the basic requirement. Blu-ray high-definition 10M is sprinkled with water, and the clarity and color saturation are getting better and better, and there is still huge room for improvement.

Digital technology may not be as good as IMAX at the beginning, but in the long run, the winner will definitely be digital technology.

Because compared to IMAX, digital technology has several decisive advantages.

First, digital technology has unlimited room for growth, and no one knows where the future limit will be. Unlike IMAX, it has to be combined with digital technology to gain a certain degree of recognition.

Second, the cost of digital technology is very low.

Low cost means low difficulty in promotion and transformation, which means fast market capture.

Third, it was Xiao Qian’s own idea.

IMAX technology has now entered the promotion stage in Hollywood and is a relatively mature technology. And it is undoubtedly Hollywood that has the monopoly on this technology.

If Chinese films invest in this technology, they will obviously be blocked by Hollywood. And they will only be able to follow others forever, without any hope of surpassing them in terms of technology.

On the contrary, digital technology is different.

Although China's Internet and computer technology started relatively late, they have made rapid progress and will explore their own path in the near future.

The future share of Chinese-made digital products in the international market is enough to illustrate this point.

Under such circumstances, Chinese movies and Hollywood have almost the same starting stage.

As long as operations and R&D are done well, overtaking in corners is possible.

"Perhaps thirty or fifty years from now, digital and 3D and 4D technology will definitely become the mainstream in the film field. Now that Hollywood is promoting special feature IMAX, it may not give us the opportunity to catch up. What we need to do is,

It is to clarify the technical development direction of our Chinese films and move forward unswervingly in this direction. Maybe one day in the future, we will become the king of the international film field."


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