It is such a waste to use 5.5 billion funds only for QQ.
According to the estimates of Xiaoma Ge and others, 100 million is more than enough for QQ to carry out functional upgrades and market development.
Xiao Qian is even more aware that today's era is a good time for the Internet to compete for land.
In a few years, when the division of power is complete, it will be difficult for them to grow wildly.
"I feel that you have not fully expanded the social functions of QQ. In the past, there were financial constraints, but now I think we can speed up the progress."
Needless to say, Xiao Ma and others are also full of confidence.
"We plan to contact mobile communication providers to promote mobile QQ. If this is done, it will become the company's biggest profit growth point."
This is what TX did in its previous life. As a result, it took advantage of mobile QQ to account for more than 70% of the company's revenue.
It was also relying on mobile qq that allowed tx to survive its weakest period, accumulate enough capital, and completely expand its business.
But now with Xiao Qian's investment and tx's strong capital, there is no need to go step by step.
For tx, blooming more and seizing the market as soon as possible are more important than anything else.
"Does anyone know anything about ringtones?"
The mobile ringback tone service only appeared in 2003. Now that Xiao Qian talks about it, everyone is really confused.
Xiao Qian took out his mobile phone and showed it to everyone.
"When we receive an incoming call, there will be an incoming call sound effect. What do you think of this sound effect?"
What can be done?
The sound effect of beep... beep... beep, is there any need to say anything?
Xiao Qian changed the subject.
"But what if our incoming call sound effects were changed to music? For example, her songs, Tang Hua Leran's songs, what would happen? Isn't it cool?"
When he said this, everyone's eyes lit up and they immediately discovered its value.
But compared to them, Xiao Qian is more aware of the power of colorful bells.
The original song "Mouse Loves Rice" earned hundreds of millions of dollars from ringtones alone, shocking countless people's jaws.
Moreover, the ringback tones business lasted for a long time, and it was not until the emergence of the pre-installed music function on smartphones that it exited the stage of history.
Since Brother Xiao Ma and the others planned to find a communication company to cooperate with Mobile QQ, Xiao Qian simply came up with the idea of a ring tone.
Although it is only the year 2000, the ring back tone business actually has no technical content, it is just a matter of imagination. And even if it is proposed now, it will not be possible until at least the middle of next year.
Such a long time is enough for the research and development of the ring back tones business to be launched online.
"But if we do this business, we need a lot of music copyrights, which will be a big expense."
In this era, there is no piracy in China, and genuine copies are highly respected. It is not as chaotic as in the previous life, when many audiovisual and musical works were infringed in vain and the owners received nothing.
Xiao smiled slightly and pointed at himself.
"Have you forgotten what I do?"
Everyone suddenly fell silent, and then burst into laughter.
Sitting in front of them is the CEO of the largest entertainment company in the country and the top music producer in China. It is not easy to build this mobile ringtone music library.
"Don't worry about the use of music copyright. I will contact other music companies to jointly promote this matter. After all, this is a good profit point for everyone."
Xiao Qian is very confident in involving all music companies in the ring tones business.
After all, with the decline in physical CD sales, behind the apparent prosperity of the music market is a faintly visible crisis.
People in the music industry are looking for the future of pop music.
The future of popular music is obviously not something that can be solved with just a ringtone.
Xiao Qian certainly knows where the future of pop music will go, and has been thinking about how to change it before. But because he has no experience in the Internet industry, he doesn’t know where to start.
Now that tx appears, he finally has a chance.
Chinese pop music in the previous life, from 2005 to about 2015, was very depressed in these ten years.
There are almost no good singers, good music, and good markets. Many singers basically rely on traffic, not music, to survive.
One of the important reasons is that the copyright market has not been developed, and singers have not been provided with corresponding sales channels for their works.
When traditional physical music withdraws from the stage of history, a broad and convenient music sales platform is the key to the survival and development of the popular music industry.
In this regard, the United States, South Korea, Japan and other countries have done better.
The United States has Billboard, Japan has Oricon, and South Korea has Melon. These are all relatively authoritative music platforms in the digital music era.
Not only can it intuitively reflect the performance of singers' works, but it can also become a sales platform for popular music.
In this regard, China has developed very slowly, and when many companies are trying to undermine each other, there is no authoritative platform.
At the same time, it has been affected by piracy, which has also seriously affected the income of musicians.
Now that there is no longer the worry of piracy in this time and space, Xiao Qian feels that it is time to create a digital music platform.
"Do you all like listening to music?"
Everyone didn't understand why he asked, but they all nodded.
After all, there are not many people in this world who don’t like listening to music. The difference only lies in mood and time. If you can listen to music, you still like to listen to it.
"How long has it been since you bought tapes and CDs?"
Xiao Qian asked again, which confused everyone even more. But at the same time, they were sighing because it seemed that they hadn't bought anything for a long time.
"I feel like tapes and CDs are somewhat unfamiliar things, and if I buy them, they are not convenient to carry around."
Chen Yidan expressed everyone’s feelings.
What Xiao Qian said before was actually an introduction.
"Now that digital products are booming, they are gradually replacing the original information, audio and video transmission methods. My point is that in the future, digital music will definitely replace the traditional model and become the mainstream. For example, we can find a good song on the Internet
You can download songs, save them, and listen to them at any time. Isn’t this much more convenient than buying traditional tapes and CDs?”
"Because of the capacity of tapes and CDs, they will inevitably contain many musical works. For buyers, some of the works may not be liked, but they have to consume the works they do not like because of the works they like. If there is a way
If this situation is changed, I believe consumers will definitely like it very much. The alternative is naturally Internet digital music."
Xu Chenhua pondered for a moment and tried to ask: "Mr. Xiao, do you mean that we can create an online music platform to become a sharing and sales channel for popular music and change the original industry ecological pattern?"
Among the five top executives of tx, he was the one mainly responsible for software design, so he figured out a lot at once.
"Not only is it a platform for sharing and selling music, we can also make it the most authoritative music ranking list in the country. Just like Billboard in the United States, as long as it is recognized by the public, we will be able to influence the direction of this industry.
.”
Xiao Qiantu's shocking sight made everyone excited.
It is really tempting to influence an industry and become the industry's weathervane.
Xu Chenhua is eager to try.
"It seems that it is not difficult to make such software. What is difficult is how to get the software recognized."
Xiao Qian still pointed at herself.
"How to get the software recognized is my problem. How to make the software and make it good is your problem."
Brother Xiaoma and others suddenly realized it and understood it completely.
This is just like the ringtone business proposed by Xiao Qian. To put it bluntly, it just relies on his influence in the industry.
In today's Chinese pop music field, he can really unite all his forces and make this happen.
"A good music platform needs to be inclusive and open. First of all, it must make consumers accustomed to logging in and making it easy to log in. Therefore, the platform and QQ can be combined. In other words, users can use the same account
, password, you can log in to both QQ and music platforms. This is also one of our operating principles in the future, and we must achieve one-number access."
What is the most annoying thing for people who are accustomed to using the Internet?
Of course it’s the account number. There are too many passwords, and it’s easy to get confused or even forget them.
Especially later on, as the security level increases, there are various security bindings, security issues, security emails, security mobile phones, etc. that need to be set up.
As a result, many people often forget the account password and security settings of a certain platform because it is too complicated.
Why tx can become bigger and stronger has a lot to do with their ability to connect all aspects of users' use of the Internet with one account.
With one account, you can log in to QQ, watch movies and TV shows, watch sports events, play games, buy things, and do all kinds of things.
This undoubtedly greatly simplifies the difficulty for users to use the Internet.
Now, when tx only has one product, qq, Xiao Qian needs to instill this concept into them.
