Sibelius is a music notation software. It is an impossible task to transform it into a composition software just by relying on the R&D team of David, Daniel and others.
At the very least, the research and development of various plug-ins is beyond their capabilities.
So after acquiring Sibelius, Xiao Qian moved east and appeared in Hamburg, Germany.
The Elbe River in October is windy and the water is sparkling, carrying the cold wind blowing from the North Atlantic, which is awe-inspiring.
Nowadays, the grand meeting of the Soviet and Allied armies is no longer here. What is left here is only the ancient charm and cultural atmosphere left over from hundreds of years of history.
This is a treasure land of outstanding people, countless celebrities were born here, like the pearl on the jade belt of the Elbe River.
In a building full of artistic atmosphere, two people were discussing something seriously.
"Karl, the plan to acquire Sibelius has failed."
A bearded man with a pipe in his mouth immediately turned his head after hearing this.
"Why? Isn't Avid planning to close the Sibelius office?"
The speaker is tall but has thin hair, and he looks very strong at first glance.
"The news you heard is correct, but what you don't know is that someone beat us to it and acquired Sibelius' intellectual property."
The bearded man frowned, feeling very depressed.
"I already have a rigorous plan for Cubase, and the software and hardware are fully prepared. But there are still many shortcomings in music input and score creation, and Sibelius is needed to fill this gap. Damn it, who is the first to do it?
In front of us?"
"In any case, this is already an established fact. I think we should find another way."
Karl was very depressed and complained constantly.
"Without the help of Sibelius, our plan to launch a new version in 2002 will definitely be postponed indefinitely. In that case, the market may be robbed by others."
Just as the other person was about to comfort him, the secretary knocked on the door and walked in.
"Boss, three Easterners came outside. They said they wanted to talk to you about Sibelius."
The two of them were stunned, feeling a little bit unusual.
"Let them in."
The visitors were naturally Xiao Qian, Li Xiaohan and Jing Qi.
Of course, those two were just followers watching the fun.
"Let me introduce myself, my name is Xiao Qian, from China. Of course, I am also a pop music practitioner."
Westerners cannot tell the faces of Easterners when they look at them.
But when Xiao Qian mentioned his identity, the bearded Karl suddenly realized.
"Oh, are you the Oriental boy that Cameron admires so much?"
Xiao Qian was surprised.
"Do you know James Cameron?"
Bearded Karl smiled.
"Speaking of which, we are still colleagues. We provided the sound effects equipment used on the Titanic."
As he said that, he extended his hand to Xiao Qian.
"I am Carl Steinberg, owner of Steinberg Corporation."
The bald man next to him also introduced himself.
"I am Manfred Lürup, Karl's partner."
Well, the two big guys from Steinberg are here.
It was obvious that Karl was not a man of stable temperament, so he immediately asked: "Xiao, was it you who acquired Sibelius?"
Xiao Qian nodded and admitted.
"Yes, Sibelius is now considered my property."
Karl and Manfredo looked at each other and understood that Xiao Qian must have gone to the Three Treasures Palace for nothing.
"As far as I know, you should be a pure music producer and have never been involved in the computer software industry. This acquisition of Sibelius is really surprising."
Xiao Qian laughed, with a sense of compulsion to see through everything.
"Karl, I believe that your heart is not as peaceful as your appearance. Sibelius is not just a computer software, it is also an indispensable tool for the pop music industry. We all understand its value, and of course we must control it ourselves.
Only in your hands."
Karl and Manfred's expressions became more solemn.
Originally, they were very depressed about the fact that Sibelius was defeated first. Now that they found out that their opponent turned out to be a knowledgeable person, they were probably coming with bad intentions.
Manfred simply asked: "Now that you have acquired Sibelius, what is the purpose of coming here?"
Xiao Qian sat upright, looked around at the two people, and stopped beating around the bush.
"Although Sibelius is very good, it has huge flaws. I believe that in the future, in the field of music production, its popularity will definitely not be comparable to that of real composition software. And your company's Cubase is the product that I like, and I
I feel that Cubase will have a bright future.”
Karl and Manfred gasped, they didn't expect Xiao Qian's appetite to be so big. Not satisfied with Sibelius, he even wanted to attack their Cubase.
Karl looked a little angry.
"Xiao, I think you have made a mistake. Our Steinberg company is not Avid. Our business is in good condition and we have a very good reputation in the industry. Cubase is our flagship product and we are not prepared to sell it
sell."
When saying this, Karl was full of confidence.
Steinberg is a big company and has already established itself completely within the industry. Cubase's importance goes beyond money.
No company would choose to sell its most important product to someone else.
But Karl and Manfred obviously thought wrong.
Xiao Qian was always smiling, and his expression did not change at all.
"You two, I think you have misunderstood the purpose of my coming. I am not here to acquire Cubase..."
Just when Karl and Manfred relaxed a little, Xiao Qian suddenly raised his voice.
"I'm here to buy Steinberg."
The scene suddenly went out of control, like a strong wind passing through.
Karl and Manfred were like the messy grass in the strong wind, unable to recover for a long time.
Wait, today is not April Fool’s Day!
Why would this oriental boy play such a joke on them?
"Xiao, you..."
Not giving Manfred a chance to get angry, Xiao Qian made the final decision.
"Both of you, I am very, very optimistic about the future of Steinberg Company, so this time I am planning to acquire all the equity and products of Steinberg for US$800 million."
At the current exchange rate, 800 million U.S. dollars is 6.6 billion yuan.
Thanks to Li Qingjue's property inventory, Xiao Qian realized that his personal assets had exceeded tens of billions without even realizing it.
So he used various assets in his hands as collateral to get enough funds to complete the plan to acquire Steinberg.
Today's Steinberg is not worth 800 million U.S. dollars. Xiao Qian simply acquired it at a premium. But time has not waited for us. If we miss this village, we will no longer have this store.
If he had waited until 2002, after Steinberg launched Cubase SX, the company's market value would have skyrocketed dozens of times.
Although Steinberg is currently in good operating condition, it has not yet reached the stage of dominating the music software market. In addition, Xiao Qian took the lead and got Sibelius in his hands, which greatly hindered the research and development of Cubase SX.
It can be said that if Carl and Manfred do not agree to the acquisition, their Cubase SX will be delayed for a long time.
In addition, Xiao Qian is also confident about this acquisition.
After all, in 2005, Karl and Manfred sold Steinberg to Yamaha in their previous life.
So what difference does it make if I sell it to him now?
Sure enough, when the sky-high price of 800 million US dollars was revealed, neither Karl nor Manfred were as arrogant as before.
Money can make the world go round, wouldn't it be easier to make two capitalists bow their heads?
"After my acquisition, the company's operations and R&D will still be in your hands. I will transfer part of the shares and let you invest with technology. At the same time, I will merge Sibelius into the company to enhance the company's R&D capabilities."
Xiao Qian seduced him for profit, leaving the two of them scratching their heads.
"This is my vision for the next generation of Cubase products. Take a look and I hope it will be helpful to you."
Xiao Qian took out a thick book of drawings from his bag, which was full of various cross-sectional diagrams of composition software.
These pictures are all drawn by him personally, and are accompanied by explanations of various functions.
Although he doesn't understand how to develop software, he has used a lot of composition software in his previous life. Now he can draw the functions and interfaces, which is very convincing.
Steinberg's research and development of Cubase SX has now reached an important juncture, but some key areas have not yet been broken through.
However, after reading Xiao Qian's drawings, Carl and Manfred both woke up from a dream and suddenly realized.
When he looked at Xiao Qian again, he was like a hungry wolf seeing a lamb, his eyes were filled with green light.
