An animated picture made Xiao Jian so angry that his liver ached.
He angrily deleted the animation, but he still couldn't quell the anger.
After resting for half an hour, I decided to browse other posts to calm down.
Seeing that another forum celebrity also posted a post, and he was someone with whom he had a good relationship, Xiao Jian planned to join in to support him.
As soon as he opened it, before he could see the title clearly, the huge animated pictures strongly stimulated his eyeballs.
[I’m not targeting anyone, I’m talking about everyone here... we are all happy! 】
Damn it, it’s not over yet, right?
Xiao Jian couldn't bear it anymore, so he simply left Tianya and logged into QQ.
As a celebrity in Tianya, he has a QQ group in which are friends who agree with and pursue him. Here, any of his views will be approved.
If you are hurt on the forum, you can go here to seek comfort.
The QQ group is open, but no one is talking. From top to bottom, they are all filled with pictures, which make me vomit.
Senior Brother Duanshui Shui opened and closed his mouth silently, which seemed to be the biggest mockery to him.
Xiao Jian completely broke the defense and went crazy in the group.
"Whoever dares to post pictures again will be kicked out of the group!"
Everyone was having a lot of fun fighting each other, but when the group leader said this, they immediately became quiet.
Finally, an administrator said weakly: "This picture is quite interesting. Everyone is using it recently."
If it were anyone else, Xiao Jian might have kicked him. But this administrator was different and helped him a lot in the forum. Xiao Jian's fame today is inseparable from this person's help.
"Where did this picture come from?"
Seeing him unaware, everyone was extremely surprised.
"Boss, this is the most popular movie recently, you don't know, right?"
These words are so harsh.
As a forum celebrity, Xiao Jian felt that he should not keep up with current events.
After thinking about it, he decided to go to the cinema to see in person what kind of movie it was? It actually had such great magic power.
Five hours later? Xiao Jian returned to the computer and sent the first animated picture in his life without any psychological burden.
"Lord of Destruction" created a situation that is unique in the history of Chinese films.
That is, when the box office exploded one-sidedly? The reviews actually showed a situation of multiple divisions.
Generally speaking, there are basically two results when it comes to the evaluation of a movie.
Good? Or bad.
No matter how classic a movie is, it will inevitably receive both positive and negative reviews.
Only "Lord of Destruction" is different? Not only does it have good reviews and bad reviews? But it's good reviews, and the sources of bad reviews are regardless of group.
Even among the same group of viewers, there were both positive and negative reviews.
Take professional film critics as an example, they are divided into two groups.
There are many people who think "Lord of Destruction" is vulgar.
"The whole movie is filled with gag-style comedy, which is as vulgar as housewives quarreling in the urban-rural fringe area. If this can be called a movie? That is really the tragedy of Chinese movies."
"Movies have been praised by people since their birth? It is because of the artistic and humanistic value they contain. If people do not have any thoughts after watching a movie, then the movie has no value at all.
There is no need for movies to exist. The emergence of movies like Lord of Destruction is a shameful act of the movie abandoning its core values and compromising to vulgarity."
Such comments are very popular? It has been recognized by many people.
But at the same time, "Lost of Destruction" has received extreme praise from many film critics.
The famous film critic Shadan wrote a lot in his column.
"When the ancients described something that has reached its ultimate expression, did they call it simplicity? Returning to nature means using the most common and simplest way to explain the most thought-provoking things. Is the content of The King of Destruction vulgar? Of course it is vulgar.
.But under the vulgarity? We can discover many problems that exist in society through movies. These problems always bring us great harm? Deeply disgusted
Devastated. Almost all filmmakers have excavated and criticized various social issues? But in terms of expression, few can be as cleverly conceived and entertaining as The Lord of Destruction. As an ordinary person
Audiences, of course we also have moments of anger and accusations about various social issues. But when we walk into the cinema, we obviously don’t want to be so tired after watching a movie when we are enjoying our leisure time.”
"As we all know, the core of comedy is tragedy. When ordinary directors and movies understand this sentence, they choose to create a tragic ending for comedy. So, is this the true meaning of comedy?"
"Obviously, King of Destruction's approach is more advanced. This comedy movie is in a joyful and festive atmosphere from beginning to end, but its tragic side always exists at the beginning of the plot. It does not affect the audience's perception, but it can also interpret
Connotation. It can be said that the King of Destruction has actually reached the highest level."
Shadan has an extraordinary influence in China's film critic circles. His praise and support have greatly reversed the negative reviews of "Lord of Destruction".
But on the Internet, where civilians have more say, "Lord of Destruction" has received unanimous praise.
Ordinary viewers' evaluation of a movie is very real and simple.
This movie is interesting and funny...
A simple evaluation is the best evaluation.
Many people choose to go to the cinema after seeing such reviews.
After seven days of release, "Lord of Destruction" has a total box office of 43 million in mainland China and 15 million in Hong Kong, Macao and Taiwan.
This data really frightens countless colleagues, because it means that the first-week box office record set by "The Opium War" has been broken.
Will the box office record set by "The Opium War" be broken?
The difference from other movies is that the social feedback caused by "Lost of Destruction" is very strong.
Various plots in the movie have been imitated and exploited by the outside world, and have become popular materials on the Internet.
What the outside world doesn't know is that "Lost of Destruction" has also become a pioneer in built-in advertising in Chinese movies.
In the movie, Black Bear's phrase "My Armani, you broke my Armani" is the result of Armani's sponsorship.
In the original movie of the previous life, there was naturally no mention of Armani sponsoring it.
As an internationally renowned commercial capital, Hong Kong has never lacked consumer markets for various international brands, and they are simply not willing to spend money on such publicity.
However, in the Mainland, luxury goods are still a preliminary concept and the huge market has not yet been developed, so the effect of advertising is extremely important.
Under such circumstances, when the film project was approved, Xiao Qian instructed the business department to invite external bids and seek cooperation from luxury eyewear manufacturers.
Whoever is willing to cooperate and pays more can change this line into their brand.
Built-in advertising in movies is very common in Europe and the United States, but it is still an unfamiliar field in China. When Starlight Film and Television launched an external tender, many brands immediately came to the project.
It's so mysterious that across time and space, the lines that appear in the movie are still Armani's.
For products and lines, Armani Company spent a total of 3.5 million in advertising fees.
Is it much?
After the movie was released, Armani's sales of various products in China soared by 30%.
Armani Company now regrets why it didn't spend more money to let Starlight Film and Television add more content to the movie.
Naturally, the public cannot see the secret behind this, but within the industry, Starlight Film and Television has always been regarded as a research object.
Built-in advertising in movies has entered the eyes of colleagues for the first time.
Many film companies, filmmakers, and advertising companies have begun to study the value contained in it.
In addition to bringing the concept of built-in advertising, this time Zhou Xingxing also came to the forefront and became a new star and celebrity in the film industry.
Although the script of "Lord of Destruction" was written by Xiao Qian, Zhou Xingxing's directing and acting talents still shocked the industry.
Maybe he is not a comprehensive actor, but in terms of comedy interpretation, he has shown unique qualities in just one movie.
His comedy style is something no one else can do.
But this comedy style has proven to have a broad market.
This means that this newcomer named Zhou Xingxing, who is not young, will become a dominant player in the film field.
The person who is most envied by his colleagues is undoubtedly Xiao Qian.
This top film producer has four major superstars including Shen Jue, Yang Zhen, Li Bingbing and the International Chapter under his command, and now there is another Zhou Xingxing.
