Shuangfeiyan has a special status in the history of China's Internet development.
In the early years of the new millennium, the Shuangfeiyan series of peripherals almost dominated the market.
As long as you have used the Internet in an Internet cafe, there is no one who has not come into contact with Shuangfeiyan peripherals.
Later, with the development of e-sports and people's requirements for peripherals, the cheap Shuangfeiyan gradually began to lose its market share.
Xiao Qian didn't expect that Shuangfeiyan's boss Zheng Weiteng would come to visit, and he was also Weng Zhian's friend.
"Mr. Xiao, our Shuangfeiyan launched a cross-generation optical mouse this year, completely replacing the mechanical mouse of the past. However, it is not easy to get the audience to accept the new product, so we thought of advertising."
"As far as I know, the Shuangfeiyan series has a very good cooperation with Internet cafes and has its own promotion channels. Why did you think of using traditional methods for promotion?"
China's Internet market is very interesting and seems to be incompatible with traditional industries.
Especially in terms of product promotion, it has its own system.
For other traditional products, when advertising, popular celebrities will be favored to endorse them, and advertisements will be spread out overwhelmingly on major TV stations.
But Internet products have never done this.
Their publicity channels are more concentrated in the Internet field. At the same time, they use the performance indicators of their products as their selling points, and they never have any spokespersons.
Later, celebrities began to be used for advertising, mainly celebrities in the field of e-sports, and they never seemed to care about the wider mass market.
But even so, the popularity of Internet products has remained high.
Xiao Qian didn't expect that Shuangfeiyan would change his strategy.
It was Zheng Weiteng who solved his doubts.
"This year Microsoft developed an IntelliMouse Explorer 3.0 mouse, which received a very good response in the market and has now become the leader in the field of optical mice. If we at Shuangfeiyan want to break its monopoly, we have to find a different strategy."
The so-called IntelliMouse Explorer 3.0 mouse should not be too familiar to him.
This is the famous legendary IE 3.0, an e-sports artifact in the early 2000s.
E-sports players of that era generally used IO 1.1 or IE 3.0 mice.
Among them, IE 3.0 is even more famous, so much so that the later replica version attracted countless people to buy it.
This mouse is also the pinnacle of Microsoft's peripherals field. Since then, Microsoft has gradually begun to lose its taste in the field of peripheral products.
However, Xiao Qian didn't believe Zheng Weiteng's statement.
Because the market positioning of Shuangfeiyan's mouse and IE 3.0 are completely different.
Shuangfeiyan focuses on the mid-to-low-end market, while IE 3.0 is a complete high-end peripheral.
Internet cafes in this era are still in the barbaric production stage, and investment in peripheral products is mainly based on the minimum requirements to meet user needs.
If you ask the Internet cafe owners at this time to use IE 3.0 mice in large numbers, believe it or not, they will all be lost in a few days?
IE 3.0 is more of a product chosen by peripheral enthusiasts and e-sports enthusiasts, and there seems to be no competition between the two.
But Xiao Qian is not an expert in the field of peripherals. Since he doesn't understand, it is inconvenient to question him casually.
Since Shuangfeiyan came to seek cooperation, Xingguang just wanted to make money.
After all, Shuangfeiyan is a national brand, and it should support domestic products.
"Don't you know that Mr. Zheng has a favored spokesperson?"
Starlight has a large collection of stars and numerous big names, all of which have extraordinary influence.
Therefore, Xiao Qian was very domineering and let Zheng Weiteng choose.
Sure enough, Zheng Weiteng was already prepared.
"If possible, how about Shen Jue?"
Shen Juegui is the national male god and has just won the China Film Award for Best Actor. Now he is in the limelight and has completely ascended to the altar.
Advertisements for him to be endorsed have piled up, and his team of assistants are sifting through them in anguish but happiness.
"Shen Jue's endorsement fees are not low."
Xiao Qian reminded me.
Zheng Weiteng naturally knew this, so he gritted his teeth and became angry.
"We have prepared an endorsement price of 15 million a year. Is it okay?"
Oops, hemorrhage!
Xiao Qian hurriedly said: "That's enough, that's enough. Then I will agree to this matter for Shen Jue."
There is no risk in endorsing computer peripheral products, and the endorsement fee is so generous, so Xiao Qian can make the decision for Shen Jue.
Seeing Xiao Qian so happy, Zheng Weiteng was extremely happy.
He looked at Weng Zhian gratefully and decided to repay his old friend well when he went back.
If Weng Zhi'an hadn't been the one to introduce him, he would have had to go through a lot of trouble to meet Xiao Qian. And it would also have taken a lot of effort to get Shen Jue to be the spokesperson.
Unlike now, Xiao Qian settled the matter in just a few words.
"Mr. Xiao, I also brought a batch of our company's latest products to thank you for your support. I also hope to get your company's evaluation."
Xiao Qian understood that Zheng Weiteng was a salesperson.
Although the batch of products he brought were given as gifts, if Xingguang feels good after using them, he will definitely purchase them in large quantities from Shuangfeiyan in the future.
Does Starlight use many computer peripheral products?
The entire group has dozens of departments and more than 30,000 employees, and the usage is really astronomical.
However, Xiao Qian thought for a while and suggested: "Computer peripheral products, within our group, the big users must use starlight special effects. How about this, Mr. Zheng, just follow me over and ask them to try it in person?"
Zheng Weiteng naturally had no objection, so the three of them set off and went straight to the Starlight Special Effects Headquarters in Chedun.
Starlight Special Effects has developed very fast in the past two years, and its number of employees is already the largest among all branches of Starlight.
Especially this year, Starlight Special Effects adhered to Xiao Qian's orders and waved checks to grab people from top universities around the world.
What is the most expensive thing in the 21st century?
Of course it's talent.
Faced with the hooliganism of starlight special effects, many Internet companies have complained about it, but there is nothing they can do.
After all, except for starlight special effects, no company is willing to give high salaries to newly graduated college students.
The two bosses came together, and Shi Weiguang personally came to receive them.
After hearing the intention of Xiao Qian and others' visit, Shi Weiguang was also very happy.
"It's great. This batch of products has solved our urgent need."
After listening to his introduction, the three of them realized that starlight effects are really a big consumer of peripheral products.
In the production of special effects, the use of computers involves almost every step. Therefore, employees here are facing computers almost all the time, so the consumption of peripheral products is also very huge.
Shi Weiguang first took everyone to the special effects software design room, which is a department completely facing computers.
"Everyone, Mr. Weng, Mr. Xiao invited Mr. Zheng from Shuangfeiyan to come over as a guest. Mr. Zheng also brought the latest series of mouse products from Shuangfeiyan. Starting today, we will change your clothes."
When they heard about the new mouse, everyone in the special effects design room cheered.
"Oh my god, it's time to change the mouse. My mouse dropped frames too badly. The line drawn last time was crooked. It was caused by mouse problems."
"Yours is okay, but my mouse ball fell off. I didn't dare to lift the mouse off the table, otherwise it would have taken a long time to repair it."
Hearing everyone's complaints, Weng Zhian and Xiao Qian were shocked.
Fortunately it came in time, otherwise it would have delayed everyone's work.
"Mr. Zheng, please take out your products."
Zheng Weiteng hurriedly waved, and a subordinate immediately came forward with a large box and placed it on the desk.
Zheng Weiteng took it personally and took out a small, square box after opening it. After opening it again, he poured out a mouse from the inside.
"Everyone, this is the 4D laser mouse newly developed by us at Shuangfeiyang."
In the spotlight, Zheng Weiteng was full of energy and spoke passionately.
"As you can see, this mouse is a pure optical mouse with no rolling ball inside. It does not require a special mouse pad during operation. Instead, it uses optical sensing technology for positioning, which is faster and more accurate."
He said it lively, but the eyes of everyone around him were strange, including Xiao Qian.
Looking at the things placed on the table, Xiao Qian was very suspicious.
