In front of Xiao Qian, there was a device that was completely different from what is on the market today.
The world's first 35mm digital camera genisi.
This epoch-making product was jointly launched by veteran movie camera manufacturers Panavision and Sony.
As early as last year, Xiao Qian agreed to Tang Xiao and planned to enter the variety show market.
He has great ambitions and wants to directly launch a reality show.
Reality variety shows must be supported by lightweight cameras.
Xiao Qian is waiting for the digital camera to come out.
The wait has finally come.
Just looking at Genisi's physique, Xiao Qian was completely disappointed.
In terms of size and weight, the genisi is actually not much worse than a traditional film camera.
After all, it is only the first generation of digital cameras, and it is far from being as simplified as it was later.
"If you are shooting the kind of variety show you want, I think this kind of camera is the best."
Ran Hongyu held a very small machine in her hand, and the more she looked at it, the more she liked it.
The world's first DV camera, the DZ-MV100 launched by Hitachi.
This camera is only sold in Japan and is currently not available in China.
That is to say, Starlight has always attached great importance to the application of new technologies, so it traveled across the ocean to buy one and come back to test it.
It’s just that Xiao Qian is not satisfied with dz-mv100.
"It is very inconvenient to use DVD as a storage medium. Moreover, its storage space is limited, which is not enough for us to shoot one episode. It is also very troublesome to replace, and format conversion is even more tiring."
He said helplessly: "It seems that our plan can only be put on hold temporarily."
If you want to launch a reality show variety show in 2001, it seems that it is still not possible.
Wang Fei quickly asked: "Then do we still purchase this kind of movie camera?"
Today's digital cameras cannot be used to shoot variety shows, but for the film and television department, it is a great progress.
Nowadays, most of the newly built theaters in the country have already installed digital equipment, forcing film shooting to start taking the digital route, so digital cameras are a top priority.
"Sony's camera still doesn't work, so let's buy Alexa series."
Compared with expensive and bulky Sony cameras, Alexa's Alexa series are lightweight and cheap, and have great advantages in image quality.
Wang Fei didn't know which of the two brands of cameras was better, but he knew that it was always right to listen to Xiao Qian.
The lack of development in camera technology put Xiao Qian's reality show plan on hold, but he still had to do it after agreeing to the program on Hunan Satellite TV.
"We might as well change our thinking and do it in the studio."
As the person in charge of Starlight Entertainment, Ran Hongyu has bright eyes.
She knew Xiao Qian too well.
This young boss is an absolutely priceless treasure trove of creativity.
Any creative idea he came up with has become a classic in the field of TV programs.
This time, it will definitely be better.
Sure enough, as soon as Xiao Qian said it, Ran Hongyu was fascinated.
"Nowadays, the entertainment and cultural industry is very prosperous and deeply loved by the public. But many times, the public are just peripheral spectators. What we have to do now is to allow the public to participate and become a part of the entertainment culture. Rely on
With our starlight advantage, we can create a music talent show that everyone can participate in. We don’t look at looks, gender, or identity. We only look at one thing, and that is singing. Let music return to its most fundamental place.
To create a Chinese good voice of our own.”
Xiao Qian took action.
It's a top program right up there.
Ran Hongyu fell into silence, her mind racing, and she quickly thought about the selling points.
A program is no different from movies or TV series. If it wants to attract viewers, it must have unique characteristics.
According to Xiao Qian, what is the selling point of "The Voice of China"?
First, the threshold is low.
This alone gives the program the foundation to become popular.
In the entertainment and culture industry, the threshold is actually very high.
Not to mention how fierce the internal competition is, even in the common people's perception, it is very difficult to become a star.
His appearance alone can put many ordinary people away.
Now, "The Voice of China" has a loud slogan.
Don't focus on looks, just singing voice.
As long as you sing well, even if you look like Li Xiaohan, you have a chance to soar into the sky.
With this first advantage alone, "The Voice of China" has a basis for operation.
Second, public participation is high.
Xiao Qian said that in today's entertainment and culture industry, ordinary people are more like onlookers and cannot integrate into the industry.
But "The Voice of China" broke this boundary.
Because the participants themselves come from ordinary people, it will naturally make ordinary audiences feel familiar.
If some additional means are added, ordinary viewers will become more involved.
Third, the intention should be clear.
Before this, there were no talent shows in China.
For example, there have been many Chinese Young Singer Competitions.
But those programs are not very popular.
What's the reason?
The rules are not transparent enough.
The winner was inexplicable, the loser was unconvinced, and the audience was very dissatisfied.
But "The Voice of China" does not have those problems.
There is only one judging criterion for this show, and that is the sound.
Whoever sings better is the winner.
Someone may have said that there are a thousand Hamlets in the minds of a thousand people. Can singing also determine the winner?
In fact, this is a specious concept.
The stage where "The Voice of China" really convinces the audience is at the beginning of the selection stage.
At this stage, the singers' abilities are uneven, so the good and the bad are very clear.
As long as we strictly control this stage and select 100% according to the standards, then the foundation of the program will be established.
As for the later stage of group competition, who wins and who loses has actually moved away from the stage of purely relying on singing.
Any talent show, in the final analysis, is a competition for popularity.
Perhaps these singers were amateurs and did not have any popularity at the beginning, so they needed to rely on their singing to break through.
But as the show progresses, they will gradually gain many fans.
And these fans will be the driving force for every step they take.
By that time, the audience has long forgotten the original intention of the show, and it is impossible to just care about whose singing voice is better.
In addition, when we reach that stage, there will be no losers.
Just like the later Super Girls, the champion Li Yuchun, the runner-up Zhou Bichang, the third runner-up Zhang Liangying, and some higher-ranked players behind them.
All of these people have established a firm foothold in the entertainment industry and become popular stars.
It can be said that with the above three advantages, "The Voice of China" is very exciting.
Ran Hongyu was already moved.
"My boss, when will I get the plan?"
She decided that she would personally be the chief director of this show and be responsible for overall planning.
A long time ago, Ran Hongyu made up her mind to be the queen of Chinese entertainment.
Those previous programs could only be regarded as small shows. Now this "The Voice of China" can be regarded as a real variety show.
Of course, Xiao Qian was very happy about the enthusiasm of his subordinates.
"You can contact Shonan Satellite TV now to make preliminary preparations. When I come back from South Korea after New Year's Day, we will start preparations."
In late autumn, Xiao Qian was going to South Korea again. He had been there for nearly two months and had to do a series of operations.
He first waited in the Magic City until He Zhiyuan.
The filming of "Heaven Slays the Dragon" was finally completed. When I saw Ha Ji Won again, Ha Ji Won was much thinner, but her temperament also became more heroic.
"It's so fun to film a martial arts drama. It's so fun to fly here and there every day."
Ha Ji-won held roasted sweet potatoes in her hands and laughed while talking. Although her eyes were closed and she couldn't see her eyeballs, she could see the stars in the sky.
This is the originator of smiling-eyed beauties. Just seeing her smile makes people feel good.
Seeing her gobbling up the food, Li Qingjue said quickly: "Sister, please eat slowly, no one will compete with you."
As for others, her appearance when eating sweet potatoes is not much better.
Only Xiao stood aside calmly, turning a blind eye to the fragrant roasted sweet potatoes.
"Xiao Qian, don't you want to eat roasted sweet potatoes? They're delicious."
"Tch, forget about this thing."
Xiao Qian sneered and didn't want to touch it. He just focused on peeling the sweet potatoes for his girlfriend.
Seeing that Li Qingjue was just eating, but he was still doing it himself, Ha Zhiyuan suddenly realized that the sweet potato in his hand didn't seem so sweet anymore.
"Representative, why don't you want to eat sweet potatoes?"
Xiao Qian showed a look of recollection.
"I used to eat too much."
As a child who grew up in a rural area in Northeast China, sweet potatoes, potatoes, and corn are all things that can be eaten on the ground at any time, and I have eaten them in various ways.
In other words, I have eaten enough for a long time.
