"Playing football is actually the same as running a business."
Xiao Qian defined professional football.
Secretary Xu and others did not agree, but they could listen quietly.
"We start a business, build a factory, produce products, and then sell them on the market. We make money based on the products, and the business develops and grows. Going back to the football industry, we also have to produce products."
Xiao Qian drank some water to moisten his throat.
“What is our product?”
He clasped his fingers and began to call the names one by one.
"Our products are players, stadiums, jerseys, sneakers and other equipment, as well as football games. These are the products we operate. After bringing these things to the market, we gain profits and then help us grow and develop. This is the correct and healthy way of professional football.
Development model.”
Chu Dayou felt that Xiao Qian took it for granted.
"According to your theory, we have also made efforts, but we are not making any money at all."
Others nodded, confirming Chu Dayou's statement.
Xiao Qian shook her head repeatedly.
"Okay, you said you have worked hard. Then let me ask you, are the products you produce of good quality? Who are they sold to? Is there a market? When running a company, producing products and developing markets have always gone hand in hand.
They complement each other. Have you ever explored the market?”
Chu Dayou and others were stunned, and they were gradually unable to keep up with Xiao Qian's thinking.
"Let's talk about product quality first."
Xiao Qian's offensive continued, not giving them a chance to breathe.
"The first type of product is players. Do we have any good players in Longjiang football today?"
No one answered him because there was no answer.
Of course there are no good players in the football world of Black Province now. If there were, would it be so difficult?
"The second product is the golf course. Do we have a good golf course?"
There was silence again.
There are certainly no good golf courses in the Black Province.
There is only one venue that can host professional leagues, the Convention and Exhibition Center Stadium.
This is a stadium, not a football field, and the conditions of the venue are extremely different.
Not to mention the large circle of track that greatly affects the viewing effect, the completely open-air stadium is a black province with a cold climate for half of the year. How many fans are willing to endure the cold to watch the game?
"I won't talk about the jerseys. You know the quality and the design. You see, you don't have a product that you can sell, can you make any profit?"
Li Zhouzhe slammed the table heavily.
"It's not because we don't have money."
The topic returned to the beginning, but Xiao Qian's statement was different.
"Yes, these situations are caused by lack of money. But when you had money, you didn't run the business well. In the final analysis, there is a problem with your business thinking. You didn't build your products well, and you didn't expand the market well.
.”
Secretary Xu was busy calming down the atmosphere.
"Mr. Xiao, just talk about it and let us hear your understanding. Look at what Mr. Chu and the others have been forced to do in order to revitalize our football in Longjiang."
Others nodded quickly.
They really want to do a good job in football, not only because it is their job, but also their lifelong spiritual sustenance.
Xiao Qian felt their sincerity and determination, so she spoke freely.
"What is the market of professional football? It is the audience. To be specific, it is the fans. Because only fans are willing to pay for our products and provide us with revenue. But do we have a large enough number of fans with the spending power? No.
On the surface, it is because our results are not good and the fans are unwilling to come to watch the game. But this is not the case I have seen in Europe. In Europe, those clubs, no matter how big or small, have die-hard fans who will never give up. Even if it is a family
It's a small club with a lot of fans.
What does this mean? Fan groups need to be managed. But we Chinese football people lack ideas and methods for managing fans.
You always think that if you play well and achieve results, there will naturally be fans.
But what if the results are not good in the future? Won’t those fans who come here for results also abandon you?
What you need to do most now is to operate the fan market."
Are there many football fans in China?
a lot of.
But this kind of excess is greater than the total amount.
TOEFL is due to the large population of China. Even though the number of fans only accounts for a small proportion, the absolute number is very large.
For example, when the national team plays, the number of fans who come to cheer and watch the game on TV is very impressive.
Because this is the national team and everyone is Chinese, they naturally support their country’s football.
But compared to the overall number of fans, the number of fans in each region is very small.
This is reflected in the club's competitions.
Except for a few well-run club teams, most teams play in large empty stadiums.
Because these teams have no fans.
In other words, the teams in these regions have not turned fans in their regions into fans of their clubs.
If a certain team performs well in a short period of time, it may attract some fans to come closer. But when the team fails to perform well, these fans will disappear without a trace.
This is the result of a lack of concrete operations.
"We Chinese football people have a very big problem, that is, our eyes always look upward. But in fact, if we want to do a good job in football, what we need to do most is to operate downward, take root in the local area, and develop local talents.
The market is the only way for a club or a region's football to become dynamic.
You promised me before that you would enter League A B or League A. Why am I not interested? The reason is here.
Because I know very well that what you do can only be a mirror image, and it is destined to be in vain in the end.
If you cannot draw support from the land of Longjiang, your failure is doomed."
Xiao Qian paused and ate something to give everyone some time to digest.
"I can assert that the number of your local fans will never exceed 20,000. Then among the 20,000 people who are willing to go to the stadium to support you, then reduce it by half. Those who are willing to spend money for the team, then reduce it by half.
Half. How much is left? Can your business be sustained with just such a few people?"
His voice suddenly rose three times.
"What if you have one million fans? What about two million fans? If there is such a market, what will happen if you can't break into Class B? Will not being able to break into Class A affect your survival?"
Chu Dayou and the other three trembled in shock. The scene described by Xiao Qian appeared in their minds, and their hearts beat wildly.
Zhan Jinhuai's face was full of bitterness.
"Mr. Xiao, your ideal is so beautiful. We are a remote and remote country with a sparse population. How can we have so many fans?"
"Nonsense..."
Xiao Qian retorted mercilessly.
"You said we have a small population? Do you know how many people there are in the Netherlands? How many people are in Portugal? Our Black Province has a population of 38 million, while many European countries are far inferior to us. Excluding economy and race,
Except for cultural factors, why can't we cultivate a football market here?"
Real data is the most powerful weapon. It stunned Chu Dayou and others. It felt like the whole world was different from what they knew.
Of course they know that the Netherlands and Portugal are top football powers, but they have never thought about football and population together.
They are like this, and so are basically the vast majority of football people in China.
As Xiao Qian said before, their eyes always look upward.
I always want to be like the whole country, like Asia, and like the world, and I always like to pursue these flashy achievements.
In fact, as long as they lower their heads and look at where they are, they can clearly see what a precious market they have abandoned.
Chinese football has been professionalized for decades, and the only ones that have survived and continued are Guoan, Luneng, and Shenhua.
Without exception, these three clubs are all clubs that do a very good job with their fans.
The rest, no matter how glorious it was in the history of the professional league, in the end became a thing of the past, which is regrettable.
"If you want to do a good job in football, my advice to you is not to aim too high, but to pay attention to your feet and do a good job in local management in a down-to-earth manner. As long as the management is done well, Longjiang's football will naturally be good."
There was silence at the dinner table, everyone was lost in thought.
Xiao Qian's words had a huge impact on them and they need to digest them well.
