Xiao Qian has devoted great enthusiasm to the football youth training in Heilongjiang Province.
All the resources he could use were brought to the Black Province.
It was under such circumstances that Liu Wangsheng came to Heilongjiang Province with his Feiyue team.
Last time, Liu Wangsheng's ambition was too big and he wanted to compete for the sneaker sponsorship of the national football team, but Xiao Qian rejected it. However, the operation of Dragon Brand is still the top priority of Feiyue.
This time Xiao Qian vigorously developed youth training in Heilongjiang Province and thought of Dragon Pai.
"The youth training here is about to be fully launched. By then, it is foreseeable that football will become a popular sport throughout the province. By then, the demand for sports equipment will be very large and it will become a good market."
Liu Wangsheng certainly understood the opportunity.
"The economic situation and people's income in the entire Black Province are at a low level. What they need most is definitely high-quality and low-priced sporting goods. Foreign famous brand products are definitely unaffordable. But the current domestic sports brands are still at a low level.
In the initial stage, especially in the field of football shoes, there are almost no qualified brands. This is our Dragon Brand opportunity. As long as we do a good job, we can definitely seize this market."
Xiao Qian admired his market awareness very much.
"This is why I hope you can invest in Black Province. Although it is far away from the coast, which will increase the cost of raw materials and market sales, the provincial government has decided to give you the greatest discount. Overall, the cost is actually lower."
In order to attract investment, the Black Provincial Government has spent a lot of money.
The land in Jiangbei will be provided to Feiyue completely free of charge, and various taxes will be exempted for five years. In addition, it will also help the organization in terms of employment.
After calculating various policies, it is actually far more cost-effective than living on the coast.
Accompanying Xiao Qian to inspect the factory site, everyone at Feiyue was very satisfied and signed an investment agreement directly with the provincial government.
During this period, nothing feels more comfortable than the leaders of the Provincial Party Committee and Provincial Government.
In the past, they worked hard to attract investment, but to no avail.
But after Xiao Qian came to invest, various industries chose to set up in Heilongjiang.
Suddenly, the economic environment here suddenly became active, and it also received great attention from the central government.
Li Hongjun's efficiency is also very fast.
After inspecting the market, he made up his mind to start the golf course turf business.
After studying with the professional team of Northeast Forestry University, the company was established in Lindian County, Daqing City.
Lindian, as its name suggests, is a place with abundant water and grass.
This is the core area of Zhalong Wetland, and the climate is very suitable for the growth of herbaceous plants.
Next, Li Hongjun will go to Europe for inspection with the Northeastern Forestry University team. After returning, he will combine the local natural environment and competition needs in Black Province to produce stadium turf suitable for local needs.
According to Xiao Qian's requirements, the lawns they produce will be divided into three types.
Natural turf, artificial turf and mixed turf.
After the football industry in Black Province is developed, it will inevitably have a world-class stadium. In such a stadium, the only thing that can be laid is natural turf.
However, the long cold climate of the Black Province also determines that all football fields use natural grass, and the cost is too high.
Therefore, for outdoor courts, artificial turf is still the main choice.
Coupled with the use of mixed lawn, it can be fully satisfied.
"In youth training, technical training and spiritual training are actually equally important. We cannot ignore spiritual training, otherwise, we will not be able to educate too many qualified football talents. At the same time, we will not be able to drive more industries to join it.
Come and benefit from it.”
At the second meeting, Xiao Qian held discussions with Heilongjiang TV and various local TV stations, radio stations and other media people.
"We all know that competitiveness and sense of honor are important spiritual attributes that motivate players to work hard. So how to cultivate such attributes in players? To sum up, it can be summed up in two words: care."
Seeing that everyone didn't understand, Xiao Qian began to explain in detail.
"This so-called concern is not the concern we generally understand, but refers to the attention of the whole society to football and young players. Let the children play in a corner where no one is paying attention, and play under the spotlight, the effect will be
Can it be the same? We all know that when a player steps onto the top league stage for the first time, he will be very nervous.
Why?
Just because such a stage attracts so much attention, countless people are watching your every move.
This is both pressure and motivation for the players.
It is possible to perform abnormally under pressure, but as long as you perform well, you will become famous with one goal.
Therefore, our youth training must not be closed to entertain ourselves, but we must make youth training a hot topic that attracts the attention of the whole society."
Compared with youth training around the world, China's football youth training lacks a motivation to attract social attention.
The reason why youth training in South America and Africa is good is that these places are very poor, so playing football is a rare opportunity to get ahead.
So people who can play football are highly respected in these places.
In Europe, the society is very open and developed, and football exists as a national hobby.
Playing football is a very common thing here and is as recognized as going to school.
Only in China, football youth training seems to have little to do with society.
In ordinary sports information, it is difficult to find content about youth training.
The limited information depends on scattered reports, and can only be obtained by people who care about youth training.
An important reason for this situation is that Chinese people's eyes look too upward.
Chinese people generally like to only focus on the best and top parts, and often turn a blind eye to the basic parts below.
Chinese fans are well versed in the top leagues and the national team, and their comments are clear-cut. But when it comes to youth training, not even one out of ten people know about it.
Some people may say that players in the youth training stage only need to train well and grow up, and there is no need to care.
Is it really not necessary?
In fact, it requires a lot of care.
Because without concern from society, players in youth training will feel lonely.
I feel like what I do is actually not important.
If you play well, no one applauds, and if you play poorly, no one comments.
Players who grow up in a closed and lonely environment will not have any sense of honor.
Because in their growing stage, no matter how many victories they achieve, no one cheers for them, and they don't get any rewards.
For a long time, victory has not been so urgent for these players.
It can be imagined that a young player kills everyone in the game and performs very well. But when he leaves the court, he becomes an ordinary kid, no different from others. Even when people hear that you play football,
, with a very contemptuous look on his face.
How much harm will this do to player development?
What Xiao Qian wants to do is to make youth training a social hot spot, so that players can experience the feelings of stars as they grow up.
People who play well can shine like stars, be sought after by everyone, and become the object of admiration and envy of others.
With visible and tangible honor and care, the players will definitely be inspired to work hard.
After all, who doesn't want to be a star?
Xiao Qianhui's thoughts were actually influenced by Japanese football youth training.
Japan is definitely second to none in terms of emphasis on football youth training, and the results are very obvious.
The strength of Japanese football has been steadily improving for a long time. With a very inferior physical fitness, it has suddenly touched the edge of the world's top level. This is related to the good development of their youth training.
Anyone who knows something about Japanese football knows that in the Japanese football world, the popularity of the top leagues can only be considered average.
Except for limited teams such as Urawa Reds, Osaka Sakura, and Tokyo FC, the number of spectators at the rest of the games is not much better than that of the Chinese Super League.
But in football matches at the youth training stage, the number of spectators at the scene is very scary.
An ordinary middle school football game can have more than 50,000 spectators at the scene...
Think about teenage children who have been competing in such an environment. If they can still win, what will they get?
This will undoubtedly make children enjoy football very much and be willing to try various efforts in order to win.
When watching Japanese players play, you can find that even if Japanese players are not very talented, they are always full of spirituality and have a proactive attitude, and they can always manipulate their opponents at the palm of their hands.
This is the benefit of various improvements during the youth training stage.
Xiao Qian understood it and of course hoped to replicate the essence of it in the youth training program he led.
If you want to meet this requirement, the operation of the Football Association and the help of the media are indispensable.
