"Our products will create a new era. So when you promote them, don't be so careful and do it boldly."
After learning that Xiao Qian had opened up connections with the government, Xiao Ma and others were extremely excited and rushed to the capital.
Now, the launch of Weibo is a matter of course. Everything is ready, all that is left is the east wind.
This east wind is large-scale propaganda.
Xiao Qian saw the publicity plan prepared by Brother Xiaoma and others, and felt a little resentful that iron could never become steel.
"Don't just use our own channels to promote. If we want to occupy the market in the shortest time, we must use a wider range of media. We will advertise on CCTV and major satellite TV stations, and do it overwhelmingly. Spend 2 billion
, I must see the indiscriminate bombardment of advertisements on Weibo.”
Xiao Qian's courage gave everyone a strong stimulus, and Xiao Ma and others quickly devoted themselves to the feat of spreading money.
Without delay, he set off back to Magic City and convened a meeting with the company's top executives.
"This is Weibo. In the future, it will definitely become an important public opinion and publicity platform, as well as an important channel for interaction with fans. Therefore, I require that all artists in our company must complete registration."
Weng Zhian and Xu Jiayi were playing with Weibo on the side, experiencing the new energy.
"How to use this thing?"
Xiao Qian’s on-site teaching.
"In the past, if our company had any activities that needed to be promoted, we had to contact the major media, and these media would help spread the word. But it is different now. In addition to informing the media, we can also announce it to the outside world through Weibo.
For example, if Official Li Wei is about to hold a media meeting, we can inform the outside world through Weibo. At the same time, we can also upload the on-site situation of Li Wei's official meeting to Weibo to make it easier for people who care to see it."
He only said a little bit, and Weng Zhian and Xu Jiayi immediately understood the value of Weibo.
In the past, Starlight did various publicity activities. Although it was very attentive and worked hard, the only way to communicate to the outside world was through entertainment media. And because of the time and volume of entertainment media, it was impossible to fully present various activities.
.
An entertainment company holds a two-hour promotional event, and when it comes to the media, it may be just a dozen words of news.
It's different now.
Entertainment media cannot help with better publicity, but entertainment companies have their own channels.
You can upload event content, videos, pictures and other materials to Weibo and share them with the public as much as possible.
This is true for companies, and artists are no exception.
In the past, artists could only promote themselves through their works or rely on reports from major entertainment media.
Because of this, the entertainment media almost took advantage of her.
It takes a lot of effort to establish good relationships with major media outlets.
But now with Weibo, everything is different.
Artists can directly establish contact with the public through Weibo. If they have anything to say, anything to do, or anything that needs publicity, they can announce it to the public through their own accounts.
And for the public, they can also get closer to their favorite artists.
In the past, if you wanted to know information about your favorite celebrities, you could only browse through various entertainment news like looking for a needle in a haystack. Now you only need to follow the idol's account through Weibo to know the idol's news immediately.
As long as it's about making money, TX has always acted very quickly.
Xiao Qian was still mobilizing within Starlight, but Weibo advertisements were already overwhelming.
Almost overnight, the public suddenly discovered that there seemed to be something called Weibo lingering in their ears.
Even the least curious person, under such indiscriminate bombardment, has to take a look at what Weibo is.
Wen Wan is a high school girl, an ordinary high school girl. Her only hobby is chasing stars.
Her favorite star is Shen Jue.
Her room was covered with posters of Shen Jue, and she used all her time to collect all information about Shen Jue.
However, as an ordinary high school student, she was already seriously lagging behind in what she could obtain.
She joined a QQ group, and the people in this group were all fans of Shen Jue. Wen Wan discovered here that many of the things they discussed were things she had never heard of.
She was very troubled, what should she do to get closer to her idol?
Of course, Wen Wan learned about the emergence of Weibo right away.
It may take some time for adults to get used to this new thing. But for young people like her, they immediately understood its use.
She hid in her room, logged into Weibo, and carefully registered an account.
Just in case, I searched for Shen Jue's name on it.
She had no hope at first, thinking that Shen Jue was too busy to come to Weibo.
But when the search results popped up, she was shocked to find that there were countless entries related to "Shen Jue".
The top one is an account called "This is Shen Jue". The biggest difference from other entries is that there is a big red V logo behind this account.
Wen Wan has long understood how to play Weibo and knows that such logos have been officially certified by Weibo.
Is he really his idol?
With a sense of luck, Wen Wan clicked on this account.
The first thing that catches your eye is the position of the profile picture. The handsome and graceful photo of Shen Jue is on it, and it is a photo that the outside world has never seen before.
This alone gave Wen Wan a lot of confidence.
Looking under the profile picture, it is the official logo.
Words such as [Artist of Starlight Entertainment, National Male God, National First-Class Actor] made Wen Wan's heart skip a beat, and she almost jumped with excitement.
The avatar can be fake, and the V logo can be obtained by spending money. But this official certification cannot be fake.
Because this requires Weibo official verification before it will be marked.
This is actually the idol’s Weibo account.
Wenwan was so hungry that she immediately started browsing.
There is not much content in Shen Jue's account, there are only two updates in total.
Below is the earliest update, only a short paragraph of text.
[Hello everyone, I am actor Shen Jue, this is my Weibo, please pay more attention to me.]
The second Weibo post above is actually a video.
Wen Wan tried hard to control her excitement and clicked on the video.
The first thing that appeared in front of me was the vast blue sea. Then the camera moved, and Shen Jue, who was still so handsome in ancient costume, appeared in the camera.
And behind him, countless staff can be seen busy.
"Hello everyone, this is the filming location of Kaidou. Soon, the special effects blockbuster Kaidou will be released with you."
Although the sound of sea wind and waves in the video was loud, Wen Wan was still satisfied after hearing her idol's words with her own ears.
Next, in the video, Shen Jue walked around the set with the camera and interacted with many people.
Director Shen Peiwen, heroine Li Bingbing and others are all so vivid.
Seeing these things, Wen Wan was so happy that she almost went crazy.
This Weibo is really good!
She couldn't wait to join the QQ group and told her friends that Shen Jue had opened Weibo.
After hearing the news, the QQ group immediately exploded. Many people rushed to Weibo to find the idol's account and chose to follow it.
Wenwan is still exploring how to play Weibo.
She noticed that Shen Jue's account also followed others, and she could see it.
Out of curiosity, Wen Wan clicked on it and found that the accounts Shen Jue followed were really diverse and included everything.
There are accounts of other artists who are also stars, as well as some scholars and even foreigners.
The name of this account is Aoi, and I don’t know what it does.
There are many people like Wen Wan on the Internet who were attracted by TX's publicity.
The social nature of Weibo has shown a strong influence in the first place, making many people fall into it.
Compared with the somewhat closed environment in the past, Weibo, an all-round open platform, gives users a sense of pleasure as if they can swim in the ocean and fly in the sky.
This kind of unfettered freedom has led many people to choose to settle on Weibo and become the first explorers of the social Internet world.
In the beginning, it was only the entertainment and cultural industries that showed their influence on the Weibo platform, but soon people discovered that Weibo had many advantages in the speed of information dissemination that traditional media simply did not have.
Especially unlike regular news media, the dissemination of information is not so strictly regulated, so all kinds of information can be disseminated.
A person as far away as Los Angeles in the United States can convey what is happening around him to the public in China through Weibo.
This kind of content that cannot be seen in traditional media fascinated the public, and this account quickly gathered many fans and became a popular big V on Weibo.
Until one day, when this big V started selling houses through Weibo, people suddenly discovered that his account had been blocked by Weibo.
Weibo announced that after verification, the owner of the account was not Chinese in the United States, but someone living in Nanchang.
This account is suspected of fraud and is therefore permanently banned!
Weibo is not a place outside the law. Users are requested to abide by national laws and regulations while enjoying Weibo experience, and are not allowed to harm or deceive others!
