It can be seen that LG attaches great importance to this advertisement. In terms of plans alone, three copies were prepared.
But Xiao Qian looked through it all and couldn't find the one that impressed him the most.
Kim Tae Hee is known as the Queen of Advertising and has filmed countless advertisements. But among them, the most classic and unsurpassed one is really that one.
Is something wrong?
When he was confused, other people looked at him strangely.
Obviously, everyone doesn’t understand why the advertising plan should be shown to a stranger. Even if this person is brought here by Kim Tae Hee, does it have anything to do with the advertising?
The person in charge of LG looked a little ugly, but he managed to endure it and did not have an attack.
He is only the person in charge of this advertisement, not the entire project, so he has neither the qualifications nor the courage to have a conflict with Kim Tae Hee.
Because he was not sure if the matter was getting serious and it was Kim Tae Hee or him who was causing trouble in the company.
But Kim Tae Hee still noticed everyone's strangeness, and after a sudden realization, she put on a proud smile.
"Let me introduce to you, the person next to me is Xiao Qian, the representative of Big Hit. He is my friend. This time my agent cannot come, so he is temporarily responsible for my schedule management."
You don’t need to talk too much, just use it.
As soon as the identity of Big Hit company representative came out, everyone present was shocked.
The advertising industry can be considered a relative of the entertainment industry, and it is impossible for an advertiser not to know something about the entertainment industry.
After all, you need to know who is the most popular at the moment and who is the most cost-effective to advertise with.
Now that they understand these, there is no need for Kim Tae Hee to popularize the concept of big hit to them.
No one thought that the handsome young man opposite who seemed to have just graduated from high school was actually the boss of Big Hit.
Wouldn't it be more appropriate to say he is a big hit trainee?
But everyone knows that it is impossible for Kim Tae Hee to joke about such a thing. Then this young and beautiful man is really the boss of Big Hit.
I thought it was bronze, but I didn't expect it to be the Supreme King.
The face of the person in charge of LG changed instantly, and he became extremely enthusiastic.
"Hey, it's Representative Xiao. He's really ignorant and neglects you."
Others stood up to say hello one after another, feeling very uneasy.
This great man doesn't hold grudges, does he?
It can only be said that these people think too much. What level is Xiao Qian in now? How can he be as knowledgeable as these little people?
He shook hands with the person in charge of LG and smiled easily.
"Haha, you're welcome. I came here this time just to accompany Tai Xinu. I'm very sorry if it affects your work."
A group of people quickly waved their hands, indicating that they would not be affected.
Since the atmosphere was good, Xiao Qian decided to take care of it. After all, it involved Jin Taixi, so he couldn't help but care.
"Although I am an outsider, I shouldn't have said anything. But Tae Hee Nu is my closest relative, and this advertising industry is your hard work, so please allow me to go a little too far."
A group of people almost cried.
What does it matter if you go a little too far? Even if you go a little further, can we still disagree?
The person in charge of LG wiped the cold sweat from his forehead and said repeatedly: "Who doesn't know that Representative Xiao is the creative king of Korean entertainment industry? Your movies, TV series, and music are all the most popular works. If you can
We would really appreciate it if you could give us some advice on our advertising.”
Yes, everyone in LG agreed, and the others were even more speechless.
Xiao Qian entered the state and asked: "Excuse me, what is the main focus of your product this time?"
The person in charge of LG quickly took out the samples and introduced them to Xiao Qian personally.
"This is the latest Cyon series mobile phone developed by LG. This mobile phone has a unique design in terms of camera and function. It is our company's ambition. Therefore, our advertisement this time needs to highlight the characteristics of camera and function.
.”
Xiao Qian's question was actually just a question. They knew everything about LG's new product.
Although he has never used this LG mobile phone, Kim Tae Hee's advertisement is so classic that it is difficult to remember it.
It is precisely because this advertisement is so classic that LG has never changed its advertising spokesperson for so many years.
So much so that there was a joke later: The leading actor with flowing water is Kim Tae Hee who is strong in iron.
He asked this just to increase the entry point.
"This mobile phone has a sliding cover design, which is very fashionable. The camera picture is relatively clear, and young people will definitely like it very much. However, your existing advertising plan does not express these aspects well enough.
"
These words made the director break into a cold sweat and feel ashamed.
Although he is just an advertising director, he also has the intention to enter the film and television industry. Now that he is criticized by the big guys in the film and television industry, he can only pour out his bitterness.
"Only when we came here did we realize that because it was winter, many of the originally planned landscape shooting effects were not up to par. The time was tight, and it was not easy to change the plan."
It’s not easy for you, but it’s easy for me!
Xiao Qian finally got her chance.
"If you don't mind me overstepping my boundaries, how about I propose a plan?"
When everyone in the crew looked at each other, the person in charge of LG had already nodded wildly.
"Hahaha, Mr. Xiao can give us advice, which is something we can't even ask for. Please rest assured that we will be richly rewarded for this kindness."
The king of creativity wants to help, which is of course an unexpected surprise. When everyone is in trouble, Xiao Qian's actions are undoubtedly like rain from heaven.
No matter whose creative idea comes from the person in charge of LG, whoever can solve the predicament in front of him is his god.
Seeing that the people in charge had surrendered, the crew had no choice but to hold back their doubts and wait to hear Xiao Qian's ideas.
Everyone is also very curious about this ace producer in the entertainment industry.
Is it really as awesome as the legend says?
Xiao Qian not only dictated the story, but also used pen and paper to draw the scenes for everyone on the spot.
This one move completely shocked everyone.
Brother, did you come up with the concept so quickly?
Jin Taixi sat aside, looking at Xiao Qian's shocking performance, and the feeling of vanity in his heart was overwhelming.
This was her first time to see Xiao Qian's creation live, and it was really fascinating.
Over there, Xiao Qian drew some of the shots in just a few clicks, and it turned out to be lifelike and clear.
“To highlight the advantages of this phone, bright colors and dynamic capture are the key points. Cha Cha Tae Hee Nu is the most suitable female artist for bright and atmospheric tones. It can be said that she and this product are a match made in heaven. Therefore.
What we have to do is to infinitely amplify the advantages of Taixi Nuna."
Most of the female artists in South Korea are light-faced, so-called pure beauties.
Kim Tae Hee is the only one who is different. She can interpret the beauty of elegance, splendor and splendor without looking tacky.
Don't underestimate this.
In the film and television industry, purity has always been easy, but beauty is difficult to control.
And female artists who can control mature, sexy and glamorous looks are basically top female stars.
This is also why Kim Hye Soo, Kim Hee Sun, and Ko Hyun Jung are so rare.
Kim Tae Hee is limited by her acting skills. Otherwise, she would have almost no limits as an actress.
But this time the LG mobile phone commercial was the beginning of her stunning appearance in the world.
Xiao Qian began to describe the content.
"Our shooting does not require complicated scenes and lenses. The focus should always be on Tai Xinu. We also do not need too beautiful landscapes. Spanish landmark buildings are the best. It is best to highlight the Spanish style. The building…”
Forget it, in order to save time, he simply clicked it.
"I wonder if you have ever been to the Plaza de España in Seville? It was built for the Ibero-American Expo in 1929. It is a representative of the neo-Renaissance architectural style and the epitome of Moorish Revival architecture. The most important thing is , this square is very large and is the most popular among all Spanish squares. It is the most typical Spanish-style holy place and is very suitable for our advertising shooting.”
A group of people were confused and had no memory at all.
Every city in Spain has a Plaza de España. Among all the cities in Spain, Seville is not the most famous. It is normal that people don’t know about it.
Those who are quick and quick have already begun to use the Internet to search for relevant information.
After a while, information about the Plaza de España in Seville appeared on the screen, triggering a big discussion.
Xiao Qian said based on the information: "Find a sunny day and shoot in a square like this. The bright sunshine falls on Taixi Nouna's body, and then it is faithfully recorded by the mobile phone camera. Isn't it beautiful?"
In such a short time, he had already drawn a sketch of Kim Tae Hee.
"Look, what will happen if Tai Xinu is dressed as a Spanish dancer, wearing a black gauze and red dress, and with the cooperation of extras, dancing flamenco in a square like this?"
