It took a week for the outside world to get the box office data, but as an insider, Xiao Qian learned about the first day's box office immediately.
Very scary.
The box office in a single day was 190 million.
It almost broke the record in Chinese film history in a single day.
Based on the calculation of 30 yuan per movie ticket, it means that 6.34 million people watched "Fragrant Years" in one day.
Since Xingguang got involved in movies in the early 2000s, after five years of development, the domestic cinema chain has become quite formal.
Dongying and China Film are like two pioneers, invincible, and with a team of subordinates, they have expanded the theater territory beyond imagination.
Historically, as of 2005, there were more than 3,000 cinemas across the country, but now there are a terrifying 13,000.
This number has surpassed the previous level in 2020, and has also become the biggest boost to the box office explosion of "Fragrant Years".
Now domestic professional cinema lines have begun to enter county-level areas and are increasingly becoming a choice for people's consumption.
It is worth mentioning that at the beginning of this year, the mainland movie theater chain and the Hong Kong movie theater chain officially completed their merger.
The opportunity lies in the collapse and acquisition of Jiahe.
This unavoidable monument in the history of Hong Kong films finally could not survive the economic wave of the new era. After several hesitations, Mr. Zou finally decided to sell all the assets of Golden Harvest.
Xiao Qian did not hesitate and ordered Xingguang to swallow the plump cake.
Not only that, he also issued a Jianghu order, convened the owners of Hong Kong theater chains for discussions, and issued an invitation to merge the theater chains.
This merger is not about the mainland cinema chain annexing the Hong Kong cinema chain, but about allowing the Hong Kong cinema chain to change course, reorganize it according to the business methods of the mainland cinema chain, and become part of the national cinema chain.
If these theater chains in Hong Kong agree, they will be admitted to the National Cinema Chain Alliance, thereby receiving technical support from the theater chain alliance and enjoying the same treatment as mainland theater chains.
For example, if a movie released in mainland China was to be released in Hong Kong in the past, it had to go through the process again, and the film could be released after being filmed by Hong Kong theaters themselves.
This caused a time difference and huge losses.
If Hong Kong theater chains are merged into the National Theater Alliance, they can release and screen new movies simultaneously with mainland theater chains.
If Xiao Qian had proposed such an idea before this year, Hong Kong filmmakers would definitely reject it.
After all, the economic levels of both sides have not yet reversed, and many people in Hong Kong still have a superior mentality. However, with the bankruptcy of Golden Harvest and the decline of TVB, the entire entertainment and culture industry in Hong Kong has obviously declined.
And there is a huge and prosperous new market around us. Seeing Hong Kong artists heading north to hunt for gold, many of them are living a happy life. Anyone with a discerning eye will know that this is the trend, and there is no point in struggling in vain.
In the end, everyone in the Hong Kong cinema chain agreed to the merger invitation.
At this point, the integration of the film field between mainland China, Hong Kong and Macao has been completely realized.
On the basis of the merger of theaters, Xiao Qian went a step further and accelerated the integration of film production on both sides.
Hong Kong's film production has its own advantages, such as lax censorship and the ability to shoot any subject. However, due to its small market, Hong Kong has repeatedly tried to enter the mainland, but often fails to pass the censorship review process.
Xiao Qian called for the establishment of a Chinese Filmmakers Mutual Aid Association to allow mainland filmmakers to help Hong Kong film productions familiarize themselves with policies and adapt to the new film production processes.
This can help Hong Kong filmmakers avoid minefields and ensure film quality.
The reason why Hong Kong movies are declining day by day, apart from the poor economy, is that Hong Kong is too small.
It is also a city with a completely modern market culture. Once the superficial market culture is exhausted, there will naturally be no advantage in materials.
In the 1980s and 1990s, people thought it was funny when they watched shit and piss. Twenty years later, if you still watch shit and piss, that’s not humor, but torture.
Xiao Qian never regards the entertainment industry simply as an entertainment industry, but understands the importance of culture.
When Hong Kong filmmakers can't find their own bright spots, he feels that there is still much to do from an external perspective.
It seems that it is helping Hong Kong movies find a way out, but in fact it is this way to gradually merge the cultures of both sides and prepare for the future.
"Fragrant Years", which set a record of 2.1 billion in its first week, has not slowed down its rampage.
In the second week, the box office soared again, reaching 2.3 billion.
The reason for this is that in addition to the wide popularity of movies, which attract more viewers to the cinema, the collective viewing of movies by enterprises and institutions at all levels also provides a large amount of box office revenue.
In the final analysis, the quality of the movie is too harsh.
Especially in this era of originally hazy blockbusters, "Scented Days" is basically a dimensionality-reducing blow.
When you think about the blockbusters from this time period in your previous life, what were they?
"Heroes", "A World Without Thieves", "House of Flying Daggers", "Night Banquet", "Ink Attack", "Report of Name", "Seven Swords", "Assembly" and so on...
The investment is not small, but none of it has the quality of a commercial blockbuster.
These movies have the reputation of being commercial films, but they still have an air of literary youth that cannot be shaken off.
If you just look at the finales of these movies, you will find that none of them have a wonderful ending. They all have a lot of flowers at the beginning, but when it comes to the ending, it turns out to be an anticlimax.
At the end of "Hero", Wuming reasoned with Qin Shihuang; at the end of "Assembly", Gu Zidi and the bugler were arguing in the cemetery; at the end of "The Letter of Contribution", Pang Qingyun and Jiang Wuyang were tearing apart in the rain...
What are you doing?
This is a commercial blockbuster. If you don’t give the audience the most exciting scene in the finale, who will you teach?
Starlight's movies never make this kind of mistake and will definitely provide the audience with the most gorgeous feast at the end.
Therefore, when watching the Starlight movie, the audience would rather not drink water, hold in their urine, and cheer up until the end to enjoy the most exciting visual effects, and then leave with satisfaction.
Compared with those pretentious movies, it goes without saying who is more popular.
And in terms of educational significance, which one is not impressive: "The Opium War", "October Siege", and "Fragrant Years"?
Xiao Qian had a hunch that perhaps the Chinese movie box office record set by "The Wandering Earth" in its previous life would not be maintained.
In just two weeks, the box office of "Fragrance Days" has exceeded 4 billion. And the pre-sales of tickets show no signs of weakness, and the future is definitely promising.
Throughout August, almost everyone was praising the greatness of "Scented Days". But on September 3, the small screen once again shocked people.
On this day, the TV series that Starlight dedicated to the 60th anniversary of the victory of the Anti-Japanese War met the audience on CCTV 1.
[If the motherland is invaded
Hot-blooded men should strengthen themselves
Drink up this bowl of hometown wine
The strong man never comes back
The rolling Yellow River, the roaring Yangtze River
Give me life, give me strength
Let the blood dye the most beautiful flower red
Sprinkle on my chest...]
The powerful music made everyone stop what they were doing and fix their eyes on the TV.
Starlight's movies and TV series are straightforward and never sloppy.
The main play begins with a wonderful battle scene.
Having just experienced the baptism of "Fragrant Years", the audience is extremely satisfied to see such a professional battle again.
Especially when the male protagonist Li Yunlong came out, it was extremely surprising and full of novelty.
The generals of our army who used to be stereotyped in the past come to life in this drama. He is cunning, brave, and wise, but he is illiterate and dares to disobey orders.
It was really satisfying to blow up Captain Sakata's headquarters with one shot, but then he was beaten up and became the director of the quilt factory.
This unexpected reversal made the audience overjoyed.
The Independent Regiment was raided by Japanese special forces and suffered heavy losses. The leader was furious and dismissed Kong Jie from his post. He was preparing to rebuild the Independent Regiment, so he thought of Li Yunlong.
When the order was sent to the quilt factory, the audience thought that Li Yunlong would take office happily. But it turned out that this guy was born in the year of a donkey and acted arrogantly.
But before he could show off his prestige enough, someone even more impressive came.
The brigade commander took care of him, and Li Yunlong behaved as well as his third grandson, and no longer had any grievances.
Watching the conversation between the brigade commander and Li Yunlong, the audience laughed more and more, and had a full understanding of what it means to drop one thing at a time.
In this way, Li Yunlong can take office happily, right?
Hey, he actually took away two hundred new military uniforms.
I don’t know why, but when the audience saw this Eighth Route Army general with all the problems, it was engraved in their hearts and they couldn’t let it go.
I looked at the time again, oh, why is it already ten o'clock?
Check out when the next episode will be aired, don’t forget it.
What?
Next Saturday…
Damn it, who can wait that long?
This TV station is getting more and more outrageous. I will write a letter to protest tomorrow.
But they didn't realize that a divine drama had already arrived in front of people.
In 2005, a movie and a TV series completely changed people's lives.
