After sorting out the documents that had been piled up before, Lawrence convened the managers and began to comprehensively summarize the results of the meeting with the Tauren. After this negotiation, the Tauren agreed to provide more human resources and further expand trade exchanges between the two sides.
Everyone thought the situation was very good. However, everyone was skeptical about what Lawrence later proposed about the tea trade.
After all, black tea is a type of tea that has never appeared in the world. As officials who have not been exposed to these things, they will naturally be cautious about Lawrence's idea of developing the tea industry in the future. Because they have some
I am worried that this new product will not be accepted by people.
Fortunately, Lawrence also said that not only would he not give up food cultivation, he would still regard food cultivation as one of the core development goals of the island. So after discussing some details such as the proportion of manpower allocation in different industries,
Everyone still agreed to the implementation of this plan.
Of course, it wasn't just Lawrence's verbal persuasion that made everyone accept this view. What was important was that they realized the value of this emerging beverage after drinking two types of tea and milk tea brewed with black tea respectively. Especially
After adding milk and sugar to make milk tea, they thought the taste was really great.
Just think about how even in Lawrence's previous life, when drinking tea was considered a behavior for middle-aged and elderly people, milk tea was still popular all over the world. You can know how attractive this drink is to humans. After all, the pursuit of sugar and fat is a series of high
It is human nature to be interested in calories, and the difference will not be big even in another world.
Seeing his subordinates changing their views and expressing their support for him, Lawrence's lips turned up with a smile of satisfaction. Although according to customs and regulations, Lawrence, as the local lord, has the highest decision-making power for local development and can make everyone follow his orders.
Action. But he still believes that it is best to persuade others to implement this kind of thing after discussion.
Because compared with forcibly ordering subordinates to do something, telling them why they should do it and making them realize that this approach is correct requires more energy and preparation. But once the persuasion is successful,
It is easier to stimulate everyone's subjective initiative and to promote the development of things.
"Now there is a question." Deputy Butler Owen, who is also the highest financial officer of the entire territory, raised his hand and stood up when Lawrence asked him to speak. "How should we position this kind of tea? In other words, we
Do you regard this tea as a mass consumer product or some kind of luxury product?"
As the deputy steward who has served the August family for generations, and is also in charge of family purchasing, Mr. Owen naturally has some experience in the convenience of buying and selling goods. What he is asking Lawrence now is two questions about tea cultivation.
It can be said to be a completely different direction of development.
It is almost impossible for these two directions to coexist, so it must be determined before the preparations are fully started. Especially if you want to take the luxury route, then this thing must not have anything to do with mass production.
Erbian, otherwise it wouldn't be sold at all.
After all, people who buy luxury goods mainly hope to get a feeling of superiority by buying these products with extremely low cost performance. If these buyers think that this kind of thing is no different or not much different from ordinary things, they will definitely not
Would spend a penny on something like this.
Such things that are regarded as luxury goods often need to have a certain exclusive nature, and the output must not be high. For example, in Lawrence's previous life, when metal aluminum was first refined, this kind of thing was so difficult to use due to technical problems.
The price is extremely expensive, so everyone subconsciously thinks that it is a very precious metal.
For a period of time, owning utensils made of this metal was considered a sign of extreme luxury. Even the then French Emperor Napoleon III made a set of tableware made of aluminum to show his noble status. In addition,
He also cast a series of medals in aluminum.
However, after the electrolysis method was invented, the production of aluminum suddenly increased hundreds or thousands of times. At the same time, scientists also discovered that the amount of aluminum that can be mined on the earth is huge, and it is not as much as initially thought.
Because of these reasons, aluminum has lost its original noble status and become a mass commodity.
"First of all, I will choose a certain time to spread the concept of black tea. After all, if it is not promoted, no one will want this new product." Because he knew these cases, Lawrence had considered this issue before, and at the same time
A decision was made. "As for the positioning of black tea, I think the black tea on our island is better as a luxury product."
On the one hand, the choice of developing in the direction of luxury goods is because Lawrence now has favorable conditions. After all, he is the inventor of black tea in the world, and he is also an aristocrat. Therefore, he has special pricing power and voice. And the tea on the island has gone through
After tasting it, so many people thought it tasted good. Under such circumstances, it is not too difficult to promote the black tea on your own island into a top-notch luxury product.
On the other hand, the climate of the island is indeed suitable for the production of tea and it has rich tea resources. At the same time, the area of the entire island is limited, so it is impossible to produce too much tea. Under these conditions, you want to maximize profits.
If you want to be natural, you can only take the high-quality route.
"If that's the case, please leave the publicity work to me." Butler Bayer said at this time. Unlike Deputy Butler Irving, who usually manages general affairs, Butler Bayer, who has been dealing with nobles all his life, has a deep understanding of various luxury goods and those
People with noble status have a full understanding of their inner thoughts, so they naturally know how to capture their psychology and sell these things.
"Of course, of course, this kind of matter needs to be left to you." Lawrence said, and others present had no objections. After all, there are specialties in the art, so naturally this type of matter must be left to professionals. "In this matter
It will be handled solely by you, and you can mobilize various resources without affecting the normal activities on the island."
"Does this include you?" Butler Bayer looked at Lawrence seriously and said. "If it is a luxury product, the initial recognition from the nobles is very valuable. So some things may require you and your fiancée to personally publicize it.
No one else can take your place."
The reason why the butler explained this is because many traditional aristocrats cannot accept making money in business. Although Lawrence is not very similar to those traditional old aristocrats in daily life, as a true aristocratic butler, he will not make any decisions on behalf of his master.
Decision-making is a basic quality, so he must ask at this time.
"Of course." Lawrence nodded. This was to make money for himself, and there was nothing inappropriate about coming forward on his own. After all, he had been an ordinary person for most of his life, and did not have the inexplicable pride that is unique to traditional aristocrats.
"It's just that if you need my cooperation, you'd better remind me in advance."
"Of course, my lord," the butler said with his right hand on his left chest and a slight salute. "I will definitely come back to you at a time that is convenient for you."
What follows is a series of discussions about the specifics of promotion methods. Obviously, it would be too low-level to advertise directly for the purpose of selling this product. It is better to inadvertently promote more effectively.
After a few minutes of brief discussion, Lawrence and the others decided to hold a banquet when the rice is ripe in more than a month. Then they would promote black tea to the surrounding neighbors at the banquet.