Selling the drug at a low price is naturally beneficial. For example, it will greatly enhance Lawrence's reputation.
For example, when dealing with the churches of gods that tend to be good, orderly, or even in the civilized racial camp, these practices will give Lawrence a higher reputation with the church, and it will be much more convenient to do various things.
But nothing in the world is absolutely perfect, and Lawrence's approach does not mean that there are no downsides.
To give the simplest example, after Lawrence insisted on the low-price policy, the natural income of the hospitals and drug research institutes under his command was not very high.
.Although the situation on the island will not cause any problems in the short term, Lawrence is worried that over time, these institutions may not be able to retain people, which will weaken the overall level of these institutions.
After all, for most people, the most important thing in life is the food, rice, oil and salt. Therefore, it is indeed important to talk to those people about feelings and set rules, but various material things also need to be kept up.
However, as a scientific research institution, it will definitely not be able to meet everyone's material needs simply by relying on operating fees allocated by the island. Therefore, Lawrence must find a suitable project for this scientific research institution.
After repeated research, Lawrence chose health products as a breakthrough for these institutions to make money.
The reason why they chose this direction is that, on the one hand, health care products and medicines come from the same source. Therefore, if they can study medicines, they can also study health care products, and at the same time, they will not forget their own work in the process.
On the other hand, with the advancement of industrialization and the increase in wealth, the number of wealthy people is also increasing. After meeting the basic needs of food, clothing, housing and transportation, everyone begins to pursue more things, such as physical health.
As a result, the market for health care products in many countries around the world has begun to emerge and become larger and larger, and it can be regarded as an emerging sunrise industry.
However, like most emerging industries, the health care product market is now in chaos. On the one hand, traditional health care products with extraordinary powers are not only expensive, but also have low output. They cannot meet the needs of ordinary people.
On the other hand, the entire market is in turmoil, with many people putting all kinds of health care products on the market that are ineffective or even have serious side effects, and make a lot of money from them.
For Lawrence, because he had seen too many health care product advertisements in his previous life, he suddenly realized the problems existing in the health care products currently sold on the market and came up with his own solution.
While investigating the specialties of Green Island, Lawrence soon discovered that the fish oil extracted from local fish living in cold water has very good health effects.
Therefore, during trade, Lawrence proposed that fish oil could be used as trade supplies on Green Island. For these Green Island people, although the fish oil can light lamps, it can also be used to treat night blindness.
But compared to the drugs that Lawrence used to trade, they were more willing to replace these things with an obvious fishy smell into life-saving drugs.
Unlike the previous life-saving drugs that required high prices and affected the mastery of extraordinary powers, the Bai Ze bloodline obviously did not object to Lawrence's practice of obtaining high profits from health care products.
After all, medicines are necessities, and asking for a high price is a bit like taking advantage of others. But health care products are not such necessities. Therefore, in the health care product business, as long as Lawrence does not deceive others, whatever he earns is his own, and he will not do anything in this regard.
Too many moral issues arise.
As for the first batch of health products Lawrence plans to launch, there are three types of health products. The first one is a tonic made by refining these deep-sea fish oils. The selling point is that it can improve vision and strengthen the body.
This effect is not just a boast, because the effects of these fish oils can be seen based on the magical appraisals and animal experiments of previous clergy of the Passion Church.
In addition, in the previous phase of the investigation, Lawrence also found that those in the area who insisted on taking fish oil did have better health than those who did not take it at all under the same conditions.
The second health product is a body-building herbal medicine produced by the tauren.
According to Tauren Priest Orchid, this is an herb that can be consumed by both humans and tauren, but the dosage and the ratio of certain drugs need to be slightly adjusted for different groups of people.
As for the efficacy, it is also very simple, that is, long-term consumption can improve the user's internal circulation, thereby achieving the purpose of improving people's physical fitness.
According to the Orchid Priest, the raw materials for this medicine are relatively easy to obtain, and its preparation is not too difficult. It was originally used to lay the foundation for ordinary people to become extraordinary beings.
However, after coming into contact with humans, the tauren obtained another potion that cost slightly more but was much more effective, so this potion was gradually eliminated.
As for the reason why this potion has been rediscovered now, it is also very simple. That is because the effect of the existing potions used to improve basic qualities has been optimized to the extreme, so it has become a professional potion with a very narrow application range.
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Take the currently popular pharmaceuticals that improve physical fitness as an example. If you want to achieve the correct effect, you must take a large amount of nutrients while taking the pharmaceuticals and perform corresponding exercises.
If you don't do this, these medicines will not only have no effect on strengthening the body, but will cause some harm to the body.
This is naturally good for those who aspire to become extraordinary people or warriors, because it can help them exercise their bodies most efficiently, but it is somewhat inappropriate as a health supplement.
The old prescriptions mastered by the tauren are just the opposite. Although these potions are indeed not as effective as the new potions from the perspective of simply strengthening the body, their performance is much milder than the new potions.
Considering that most of the consumers of health care products are ordinary people who are not in particularly good physical condition, and there are even many elderly people and women. Therefore, choosing those old-fashioned medicines is more in line with the needs of the market.
But even so, in order to make the medicine more universal, the effects of those old medicines have been weakened by several levels.
With the cooperation of the tauren's witch doctors and priests, as well as the human and rat people's scientific researchers, they successfully changed the medicine and replaced the original materials with some materials with milder properties.
In addition to reducing the efficacy of the entire drug, they also adjusted the concentration of active substances in the drug in the final product developed, significantly reducing the content of active ingredients in the drug.
This can indeed reduce production costs, but Lawrence did not reduce the efficacy of the medicine to cut corners. After all, those medicines were originally standard professional medicines, and in order to make this medicine suitable for ordinary people, certain weakenings must be made.
After all, the stronger the medicinal effect of these nourishing things, the better. Otherwise, there would be no such term as "deficiency or deficiency".
Especially for ordinary people with average physical fitness, or even weaker ones, health products that are overly effective actually taste no different from chronic poisons.
The third and final medicine came from the rat people. It was a medicine made from a variety of lichens and fungi. Its efficacy was similar to that of a certain small blue pill from Lawrence's previous life.
Of course, the effect of this medicine is the most unstable of the three medicines that Lawrence and the others are about to launch. Because the causes of some problems are too complicated, it is basically impossible for them to make a sure-fire medicine in this regard.