Inside the company, Hao Ren convened the company's management to discuss Double Eleven.
Yi Xueming first expressed his views.
"I don't think you should miss this festival. Last time it was not an e-commerce festival, we were able to sell 600 million. This time, I believe we can far exceed the last time."
"But this kind of festival mainly focuses on discounts and promotions of major brands. Do we also have to discount?"
Wang Yan from the Administration Department asked.
Whether or not to participate is not the point, the key point is whether they offer discounts. Last time, there was a discount because Elf Heart had just been launched to the market, but now with the booming market, there is no need to offer promotions.
Normal sales are in short supply.
"We are taking the high-end route, and we have discounts? Have you ever seen Hermès, Vacheron Constantin, and Rolls-Royce on sale?"
Xu Yujia said calmly from the side.
She is the deputy director and one of the management members.
She spent the longest time in the store and almost never saw products on sale.
On the one hand, it will lower the corporate style, and on the other hand, it will also have an impact on the corporate image. If word spreads, people will think that their products cannot be sold and can only be promoted through low prices.
Everyone else nodded and agreed with Xu Yujia's words.
However, the final decision still lies with Hao Ren, and they all look to Hao Ren.
"You can participate. It's a huge regret that we didn't reach the top spot last time. This time, our goal is to be No. 1 on Tmall and top ten on the entire network."
Hao Ren looked at everyone present and said calmly.
Everyone else was shocked. Ranked first on Tmall and top ten on the entire Internet, this is not such an easy thing.
Qu Shan said calmly, "If I remember correctly, last year's Double Eleven, among the top ten anchors who brought goods, Lilia was the one with the most, which seemed to be 3 billion."
"Except for her, the top ten are basically above 1.5 billion."
Hearing this, everyone else gasped. Hao Ren meant that this Double Eleven, they would sell more than 2 billion yuan.
However, those top anchors don't just sell products from one company, they select them from manufacturers all over the country, and only the best products are selected.
Therefore, billions of dollars is not that exaggerated, and the products of hundreds of companies are not comparable to Hao Ren's store now.
Hao Ren was stunned, thought for a moment, and shook his head. In fact, his current store still has many shortcomings. One is the scarcity of high-end customers. There are many elites across the country, but they know Hao Ren's products.
I'm afraid there is not even one percent of it.
Moreover, another point is that the products in his store are too single. Many products are taken from first-level dealers and are not independent products.
Unlike Elf Heart, it is a completely independent product. If the types of similar products in his store are more diverse, Hao Ren hopes to double the current turnover again.
"Forget it, let's take it one billion."
Hao Ren thought for a moment and lowered some goals.
They just sold 600 million, and the market probably won't be able to absorb too much for a while. Their output is also limited. Two days ago, Xia Song told him that there were fewer and fewer gold and jade ears. If the raw materials were not available, then
The factory is about to shut down.
Hearing Hao Ren's words, the others breathed a sigh of relief. The previous goal was too scary, two billion, and the span was a bit too big.
One billion, there is still some hope with hard work. Once completed, they are all extremely excited when they think of the bonus. At the end of the last live broadcast, each of them received tens of thousands of bonuses, and the supervisors also received tens of thousands, such as Qu Shan
For this manager level, the bonus is 200,000 yuan.
Although it is nothing to Qu Shan, for these ordinary employees, it is definitely a windfall.
After finalizing the general amount, everyone started to use their brains to think about the Double Eleven activity plan.
"Discounts are not advisable, so can we carry out a buy-one-get-one-free campaign? Buy an expensive one and give away a cheap one. In this way, we do not reduce our own style."
After all, it is a huge e-commerce festival. They have no activities at all, and the reputation is not good, although the rich people don't care.
"Well, I wonder if we can arrange a lottery. If you purchase more than a certain amount, you can draw a lottery. The prizes can be selected from some products in our store. The products can even be divided into first prize and second prize..."
"My idea is that maybe we can do a blind box activity. Everyone spends a certain amount of money to buy, and we give away whatever comes out, but we have to make sure that the thing that comes out will not be less than the amount that the customer spends. But even if you are lucky,
It won’t be much higher…”
"..."
A group of people brainstormed and came up with suggestions one after another. It has to be said that the three cobblers are better than Zhuge Liang, not to mention that they are not cobblers, they are all elite talents.
Soon, the preliminary activity plan for Double Eleven was formulated.
The activity is very simple. Before the activity, there will be a lottery. Any audience who enters the live broadcast room can do it, but there are only one hundred prizes.
These prizes range from toothbrushes to elf hearts, but there is only one elf heart. It depends on who is the lucky one.
The event officially starts at 7pm and lasts until 11pm for four hours.
Sales start at 7 o'clock, no discounts, no price reductions, but if you purchase a certain amount, you can redeem the corresponding membership card.
That's right, they are now planning to launch a membership card system.
The initial plan is that the membership cards are divided into three levels, A, B, and C. The third level members need to spend more than one million on the same day. The rights that the membership cards of this level can enjoy are points. For every purchase of more than 10,000, you can accumulate points.
With one point, when the store launches some new products in the future, customers who purchase with points will be given priority.
Class B membership cards require a consumption of over three million, and there is a points system for Class C membership cards. At the same time, the store will send some gifts to these customers every month.
A first-class membership card requires a consumption of 5 million. It will not only provide gifts and points, but more importantly, it also has a discount function.
15% off!
All products in the store can be purchased at a 50% discount through membership cards.
However, there are only ten such membership cards, both electronic and physical.
It does not mean that you can get a first-class membership card after spending 5 million. It is chosen from the highest to the lowest. For example, if one person spends 10 million, and another person spends 6 million, the customer who spent 10 million will definitely be given first.
.
From high to low, after ten cards are issued, they will be gone.
Moreover, even if you have a first-class membership card, it does not mean that you can buy many products at a 50% discount and then resell them.
They also took this situation into consideration and specially set up a rule. If they find that the Class A membership card purchases too many products within a period of time, they have the right to refuse the transaction.
If after investigation it is found that the other party has engaged in reselling behavior, you can directly cancel the other party's membership card qualification.
Of course, this is just in case. After all, you can spend five million to buy many products, and it is difficult to lose face by doing that kind of reselling.
Liu Zhengfeng was also at the meeting. Naturally, these professionals are responsible for formulating the rights of membership cards, and the right of interpretation lies with them.
During the sales process, there will also be a wave of blind box purchases. The initial plan is for 500 blind boxes, each worth 50,000.
All products in the store are randomly matched, ensuring that the value of each blind box is more than 50,000, but the products in some blind boxes will definitely be much higher than this price.
…
From beginning to end, the entire process has been deduced several times in great detail to ensure nothing goes wrong.
Finally, Hao Ren looked at Qin Wen, the head of the technical department, and said with a smile, "Wenwen, your technical department must ensure the stability of the backend."
No one in China is aware of the terrifying traffic of Double Eleven, which is the highest in the world.
If the server crashes due to too many people, then their own brand will be destroyed.
Qin Wen nodded seriously, "Don't worry, boss, I will ensure the stable operation of our store."
Hao Ren sighed inwardly, there was still a shortage of talents. Currently, apart from Qin Wen, there was only one young man in the technology department, who was recruited by the human resources department two days ago. He was an undergraduate graduate of Tunghai University, a double first-class institution, and majored in computer science.
However, I still have too little work experience. Although I have the skills, it takes time.
Therefore, I will give Qin Wen some help for the time being.
If Hao Ren wants to build a platform of his own, he needs some senior programmers and engineers. The best academic qualifications are graduates from top universities such as Yenching University, Harvard University, and Oxford University.
However, for that kind of talent, the annual salary starts at least one million. It's not that he can't afford the price, but that others look down on his company.
Hao Ren felt that he still needed to trouble Xiao Hongyu, and this kind of poaching was the most professional thing for talents.
After finalizing the event, everyone got busy. Hao Ren went to the factory and finalized the quantity of Elf Hearts with Xia Song.
"Double Eleven, we can guarantee shipments of 100,000."
Xia Song assured Hao Ren that currently, the factory's output is only three thousand per day. Due to insufficient raw materials and the need to ensure the taste of Elf Heart, the output cannot increase.
Before Double Eleven, the factory will speed up production and should be able to accumulate an inventory of 100,000 to ensure sufficient supply for Double Eleven.
During this period of time, the factory has been continuously renovated and renovated, and a lot of changes have taken place. From the inside out, it is clean and tidy, with green trees and flowers, an artificial lake, an employee rest area, and even a medical room.
Of course, employees' cars are temporarily prohibited from entering the factory to prevent outsiders from mixing in.
Therefore, some parking lots have been opened outside the park.
Only top managers like Hao Ren and Xia Song are qualified to drive into it.
"What did Dean Ren say? Is the artificial cultivation of Jin Yusui still not completed?"
Hao Ren frowned and asked.
It doesn’t require it to be completed right now, but there must be some movement.
Xia Song smiled bitterly, "This is not like eating. No one can tell how long it will take. I communicated with Dean Ren two days ago. He said that there has been some progress, but if we want to truly cultivate it on a large scale, it will probably take a long time."
I’ll have to wait until next year…”
"However, our reserves this year are enough, and we will still be able to support it until next year."