"Second uncle, don't be too busy to be happy." Li Mu said: "We can't take all the money earned by Zhuangyuan Hong."
"Why is this?"
"The Great Emperor."
Li Bi was stunned for a moment, and then he understood. Yes, when it comes to the Supreme Emperor, he is still doing business, so he can't keep all the money in his own pocket.
No matter how rich a person is, they feel uncomfortable when they spend money. Li Bi just seemed to have seen that the Li family had another gold mountain. Suddenly Li Mu told him that he wanted to give out a share of the gold mountain, and he felt a little uncomfortable.
But the other party is the Supreme Emperor, so he has to endure it no matter how uncomfortable it is. Cheng Yaojin is quite generous, right? Hasn’t the racecourse been divided into 30%?
Li Bi said with a hint of pain: "How much will we give out?"
"half."
"Half?" Li Bi almost bit his tongue. He originally expected that 30% would be the most like Cheng Yaojin did, but he didn't expect that Li Mu would only ask for half. The price of this wine is ten per cent, which is already extremely expensive.
, even the children of a wealthy family may not be able to buy a few jars, and the sales volume will definitely not be very high. Under such circumstances, if you divide half of it, plus the loss of brewing, the net profit will probably not be much higher than three cups. Calculated this way
Come on, to brew this new wine, it is better to open an additional production line for three-cup pours. The pricing of three-cup pours has been accepted by the market, and the supply exceeds demand. Even if two more production lines are opened, there is no need to worry about selling!
Li Bi expressed his thoughts, and Li Mu shook his head and said: "Second uncle, what you said is wrong. It is true that you do business in order to make money, but you can't just focus on making money. If you only focus on money, one month ago
How good would it be if I just opened three production lines? But if we do that, we will definitely not be able to maintain this price for three cups today. Second uncle, do you think it is better for us to make a net profit of two guan from selling one jar of wine, or to make a net profit of 2 guan from selling twenty jars of wine?
Is it good to have money?"
Li Bi replied without thinking: "Of course it's good to make two net profits from one jar of wine."
"The pricing of three cups of pouring has been accepted by the market, which shows one thing. The customers we are facing still have potential to be tapped. I priced the number one pick red at ten points just to test where the upper limit is. But Uncle Er, you
Think about it, if you were a wine buyer, would you think it was expensive if there were ten jars of wine? Would you be willing to buy it?"
Li Bi was already brought into the situation by Li Mu's words. He thought for a moment, shook his head and said, "I won't buy it."
"That's the problem. How many people in Chang'an City are willing to buy wine that even a second uncle wouldn't buy?"
Li Mu continued: "If we sell ten bottles of wine per jar, we will cause criticism, so we need to find a place that can afford the price to help us sell the wine. Is there any more suitable place than Heaven and Earth? After Heaven and Earth opens,
There will be a poetry competition. I plan to take out the top prize red at the poetry competition and give it to the top poet of the day for free. Second uncle, think about it, those people who have not won the top poetry and still have money in their hands, they will
How to do it?"
Li Bi's eyes lit up and he said: "They will be envious and jealous, and they will buy it with their own money!"
"Yes! That's the truth." Li Mu took a long detour and finally explained clearly. He was so tired that he was sweating profusely. But he had to explain, although even if he didn't explain, Li Bi would do what he wanted.
But the effect is greatly reduced.
"We are here to sell this wine, but it cannot be sold for ten guan. Considering the cost, the price is only five guan at most. So we will take these five guan and give the extra to whoever we rely on. This is a win-win situation.
We have to do this even if the other party is not the Supreme Emperor, let alone the Supreme Emperor. Even if this does not happen, we still have to find a way to get the protection of His Majesty or the Supreme Emperor. Only in this way can the business continue for a long time."
Li Bishen thought so and said: "My nephew has thought carefully, I am not as good as me. In that case, according to my nephew's wishes, I will immediately find a craftsman, choose a site to build a house, and add a production line. I don't know how to brew this Zhuangyuan Red.
Is there anything I need to pay attention to, I still need to be taught by my nephew."
Li Mu took out a piece of paper from his sleeve, handed it to Li Bi, and said: "It is roughly the same as the three-cup pouring production line. I have marked the areas that need attention. You will know after reading it."
Li Bi quickly took it, unfolded it and looked at it. Sure enough, it was clear. He carefully folded it and put it in his sleeve, and said: "I will burn it after I teach the workers. Before that, it will not leave me for a moment."
Li Mu nodded and said: "Second uncle, in addition to the Zhuangyuanhong production line, we also need to open another three-cup production line."
"Really? Have you decided?" Li Bi was overjoyed. Selling these three cups now is like picking up money. If Li Mu hadn't stopped him, he would have opened many production lines. But thinking of what Li Mugang said, he said again
: "But didn't you just say that you want to maintain the pricing? Why..."
"The products produced by this production line are not the three-cup pours currently sold." Li Mu explained: "The three-cup pours are spicy in the mouth because of the strong alcohol. We price the three-cup pours as the best wine on the market.
The three times the price is also based on this advantage. However, because of the price, most people have never had three cups of pour, and they don’t know what it tastes like. This new production line is just to let them taste it.
Taste it and increase your income by the way.”
"How to do it?" Li Bi was puzzled and said: "Is it possible that the same wine has two prices? This is not possible."
"No," Li Mu said with a smile: "We are making the same wine, but the strength of the wine can be adjusted. Our three-cup wine is so strong that if we blend it lighter, it will not be less strong than other wines. But we
It’s clearer than their wine. Between clear and turbid wine, isn’t it clear which one is superior and which one is inferior? The price is also consistent, so why should we worry about selling it?”
"Excellent! Why didn't I think of that?" Li Bi couldn't help stroking his hands. Every idea Li Mu said made him feel enlightened and he admired it from the bottom of his heart.
In fact, none of Li Mu's so-called ideas were his own. These were the most common marketing methods in his previous life. From the beginning to the end, he only followed the example of "Thunder and Monkey" when it came to buying wine. He first practiced hunger marketing and then lowered the price.
Match the momentum and make a lot of money. Facts have proved that effective methods are effective in any era, as long as there are no substitutes for things within a certain range.
After discussing some details with Li Bi, Huang Qi came to report that a carriage had been arranged to send Bai Nao'er away, and all the wine Li Mu asked for was loaded into the carriage. Just as Li Mu had finished saying what he wanted to say, he took his leave and left.
Back in the city, it was already noon. Li Mu asked a guard to take Lao Hu and others back to the house, while he and Li Chongyi found a soup cake shop and had a bite. Then they came to the Ministry of Industry and found Lu Wen, a doctor in the Yu Department.
Bong.
Lu Wenfeng is over fifty years old. Among the officials of the Tang Dynasty, he is considered quite old. He is an old vassal of the former Sui Dynasty. During the reign of Emperor Yang of the Sui Dynasty, he was the head of the Yu Department in the Ministry of Works.
After the founding of the Tang Dynasty, Li Yuan showed favor to all officials, and he was promoted to Yubu Yuanwai Lang. When Li Shimin ascended the throne, his predecessor was dismissed, and he was promoted to Yubu Yuanzhong.
When an emperor is promoted to a higher level and his official career is so stable, Lu Wenfeng's life can be regarded as smooth. But his way of becoming an official is very simple. One is no fighting, and the other is no brains.
No fight means no fight. Don't fight for anything and let others fight. In the end, those who fought disappeared without a trace, leaving him alone.
Brainless means not having any brains. Whatever the superior officer says, he does whatever he is told to do. Unlike other yamen, the Work Department is not involved in complicated matters, and the Yu Department has nothing to do with it, so these dozens of
Over the years, Lu Wenfeng has never had any problems. Even if it is involved, his reputation as "brainless" has long been spread. Everyone knows that he does things without his own thoughts and will take the blame on him.
Shangguan has nothing to do with him.
Lu Wenfeng's temperament has a lot to do with the fact that he has no son. He only has one daughter, who got married early. Now there is only one woman and a few servants in the family. He has no support for his superiors and no support for his subordinates.
What's the use? The salary of a fifth-grade doctor is enough for him to spend, and he is too lazy to be greedy for money if he has the opportunity.
When Li Mu arrived, Lu Wenfeng was packing up the files. He would be moving to the new official office in a few days, and he had to take these files with him. He was sorting them into categories and packing them. Lu Wenfeng didn't ask for help. It wasn't because
He can't boss people around, but he's reluctant to let others touch his things. The files in this room are all written by him. He has been doing this job since he first came to the Ministry of Works, and then he became the director and the foreign minister.
, doctor, has spent decades of hard work on these files. He has no son, and these files are like his son. He is unwilling to let others touch them.
Li Mu came to the house and saw that there was a mess everywhere and there was no place to sit. There happened to be a box next to him, so he sat on it. Lu Wenfeng's face turned green when he saw it. It was a large painting that he had spent three years working on.
Geographic map of states and counties in Tang Dynasty, originally called Geographic map of states and counties in Sui Dynasty... But that’s not the point. The point is that someone sat on his son’s face!
"Sir..." Lu Wenfeng was heartbroken, but he didn't dare to say it directly. His old face wrinkled up. Li Mu looked at him strangely and asked, "Mr. Lu is not feeling well?"
"Thank you for your concern, sir. I'm fine, I'm fine. I'm fine..." Lu Wenfeng shook his head quickly. He was afraid that if he said 'yes', he would be dismissed from office tomorrow. Li Mu impeached five Ministry of Industry officials at once, which was really shocking.
From top to bottom of the Ministry of Industry, the older people get, the less timid they become. How could Lu Wenfeng have the guts to offend him? Looking at the box under Li Mu’s butt, Lu Wenfeng secretly thought to himself, son, your father still expects this salary to provide for his retirement, how much do you think?
Feel aggrieved.
"It's fine." Li Mu didn't have time to say anything, so he said bluntly: "Mr. Lu, I came to you today to ask something. Winter is about to begin. Do you know what the people in Chang'an City rely on to keep warm?"
"Ah?" Lu Wenfeng was confused by the question. Could it be that the Vice Minister didn't know about this kind of thing?
Or there is some other deep meaning... Lu Wenfeng couldn't think of it, so he hesitated and said truthfully: "To tell you the truth, the rich use charcoal, the common people use firewood, and the poor collect firewood and other things. It's roughly like this."