Li Yi's words were not too full, and he did not say that the ratings and popularity of "Legend of Sword and Fairy III" will definitely surpass "The Myth".
But according to his recollection, the potential of "Legend of Sword and Fairy III" is indeed higher than that of "The Myth".
Of course Hong Xiao understands what kind of legend "Myth" was, which swept the entire Internet and CCTV's ratings two months ago.
That is really a myth!
After hearing Li Yi's words, Hong Xiao was basically sure that this guy was not exaggerating.
He took a breath.
When "Myth" was released, the ratings were as high as 4.6%, which can be said to be a coveted film and television rights.
Many TV stations regretted why they did not buy the film and television rights to "Myth" in the first place.
Now Li Yi actually said that "Legend of Sword and Fairy" is comparable to "Myth"?
Hong Xiao passed Li Yi's original words to Director Jiang.
Director Jiang was silent for a long time.
He asked the others: "What do you think?"
The other executives looked at each other, not knowing what to say.
"Myth" took the entire internet by storm two months ago!
At that time, no TV series or variety show on the entire network could compete with it head-on.
The TV broadcast rights of this TV series were purchased by China Central Television, and CCTV's ratings set a record for the whole year. During the broadcast, the television advertising alone earned 200 million yuan.
The online broadcast rights were purchased by the iQiyi platform with a large amount of money, and the total online broadcast volume reached 300 million times!
Of course, Director Jiang also knew about this "Myth". He did not win the film and television rights because of a slight hesitation at the time.
My intestines are so wet!
Now, Li Yi said that the broadcast effect of "Legend of Sword and Fairy" will not be weaker than "The Myth".
Director Jiang started to feel excited.
Do you want to take a chance?
He asked the executives: "What do you think?"
But those senior executives did not dare to express their opinions easily.
After all, this is a 100 million deal for half a work, which is really too radical!
It can be said that it is unprecedented.
At this time, Hong Xiao coughed slightly and put forward his own idea: "Director Jiang, I think it's worth a fight!"
Director Jiang was originally inclined to buy the copyright of "Legend of Sword and Fairy", but when Hong Xiao said this, he became more determined in his idea.
But since other executives were still worried, Director Jiang said: "In this way, the risk control department will immediately evaluate the risk issues this time and analyze the pros and cons of all aspects. If we buy the film and television rights of "Legend of Sword and Fairy", what will happen? No matter how much risk you take, Xiao Liu will come up with a plan for me before leaving get off work today."
He glanced at the young man beside him who was taking notes.
When the young man heard this, he immediately nodded and said, "Okay!"
"Meeting adjourned!" Director Jiang dismissed the meeting.
At this time, Li Yi calmly posted a Weibo message.
Weibo content is simple and direct.
[Currently, Guoke Film and Television is selling the film and television broadcast rights of the first twenty episodes of "Legend of Sword and Fairy", welcome to negotiate.]
As soon as the news came out, many netizens showed up.
"What? Only sell the first twenty episodes? What kind of trick is this?"
"I haven't seen it before either! This seems a bit interesting."
"Will it be like the Korean version, where it is filmed and broadcast at the same time, and the plot is adjusted in time based on the audience's reaction?"
"It should be. That's good. If the broadcast is not good, you can stop the loss in time and don't have to continue losing money."
Netizens thought this behavior was an attempt to reduce film and television copyrights.
But they didn't know that the copyright fee for "Sword of Immortality" sold by Li Yi was as high as more than 100 million!
If those netizens knew about it, they might all become dumbfounded.
Because of Li Yi’s Weibo, the copyright of “Sword of Immortal” suddenly became more popular again.
This also caused many TV stations that had previously withdrawn to hesitate again.
After all, the popularity of "Sword and Fairy" has always been a topic that everyone talks about.
But at this time, Tang Ren Film and Television also released the latest official Weibo.
Weibo content: [The shooting of "Xuanyuan Sword: Traces of the Sky" has been completed and has entered the post-production stage. I believe I will be able to see you all soon.]
This big news also caused discussion among netizens.
"Xuanyuan Sword" is a fantasy romance drama created by Tang Ren Film and Television with heavy investment.
Although the genre is somewhat different from "Sword and Fairy", it is basically the same TV series.
It can be said that the two TV series are evenly matched.
While other TV stations were still waiting and watching, Golden Eagle TV announced an important news.
That is, Golden Eagle TV bought the film and television rights of Tang Ren Film and Television's "Xuanyuan Sword: Traces of the Sky" for 70 million!
As soon as the news came out, many people were shocked.
Because the last time Golden Eagle Channel aired "The Great Qin Dynasty" was also produced by Tangren Film and Television Group.
Although the ratings were lowered by "Myth" in the later period, it still got good ratings.
So this time Golden Eagle TV and Tang Ren Film and Television are cooperating again to launch a fierce attack on the ratings record in March!
After seeing the news, Director Jiang from Mango Channel immediately asked the Risk Assessment Department to send an assessment report.
When he saw the full data, he felt confident. He immediately contacted the copyright department and said: "Negotiate the film and television rights for "Legend of Sword and Fairy" with me right away, right away!"
"Yes, Director Jiang." The employee on the other end of the phone said immediately.
When other TV stations discovered that "Xuanyuan Sword" had been taken over by Golden Eagle TV, they immediately started developing the idea of "Legend of Sword and Fairy".
Several provincial stations contacted Guoke Film and Television again and asked if the copyright fees could be lowered.
Someone even called Li Yi directly.
After hearing the purpose, Li Yi smiled and said: "I'm sorry, the copyright has been sold to Mango Channel five minutes ago."
The other party was very surprised and asked tentatively: "Can you tell me how much the copyright fee is?"
"Same as before, unchanged." Li Yi didn't want to say more and hung up the phone.
The other party was so surprised that he was speechless.
After finalizing all cooperation matters, Guoke Film and Television immediately issued an official message on Weibo.
[The film and television rights of "Legend of Sword and Fairy III" were sold to Mango Channel for a fee of 120 million for the first twenty episodes; I hope we can make everyone enjoy watching it! Mango Channel official blog.]
Mango Channel also immediately responded: "I hope we can bring "Legend of Sword and Fairy III" to the audience, please stay tuned."
As soon as these two Weibo posts were published, the entire Internet went crazy.
"Damn it! It's really 120 million!"
"Yeah, isn't this too scary?"
"Does Mango Station have money but no place to spend it? It gives each of us 10,000 yuan, and he still has 100 million yuan left."
"Brother, I taught you math?"
"I wonder if this model will break the pattern of domestic film and television dramas for so many years!"
“Guoke Film and Television Company is so awesome!”
After the TV station's film and television rights were sold, major domestic video websites including Penguin Video, iQiyi and Youku also began to negotiate for exclusive online broadcast rights.
Not only did these websites not counter-offer the price quoted by Guoke Film and Television, they even rushed to increase the price in order to grab the exclusive license!
Obviously, they are richer than the TV station and don't care so much.
Secondly, even the TV station is willing to pay a sky-high copyright fee of 120 million, which shows that they are definitely interested in Li Yi's popularity and the potential of this drama.
After all, Li Yi has gained widespread attention from the audience through various channels for more than a year.
Because the management of "Myth" has cooperated with Aiqiyi once before, and this time it was also full of sincerity.
After repeated consideration, Guoke Film Company chose iQiyi Video Platform.
Ai Qiyi became the final winner!
Successfully won the exclusive rights to broadcast online!
...
Taking advantage of the popularity, Li Yi took some photos and posted them on Weibo, and said that he had already sent the first twenty episodes for review and believed that he would be able to meet everyone soon.
Tang Ren Film and Television was not to be left behind. The day after Li Yi’s announcement, they also stated that "Xuanyuan Sword: Traces of the Sky" has been submitted for review and will be broadcast soon.
It seems to be a competition between Mango Channel and Golden Eagle Channel, but in fact it is the first time that Guoke Film and Television has openly challenged the big production of Tangren Film and Television.
As soon as this stunt came out, those media outlets that did not take it too seriously to watch the excitement published articles one after another.
[Shocking! The fledgling Guoke Film and Television actually dares to challenge the leading boss!]
[Three views are shattered! Guoke Film and Television sells copyrights at sky-high prices. Is this an unspoken rule in the entertainment industry? Or is it a lion about to awaken! 】
["Immortal Sword" vs "Xuanyuan Sword", which sword is the most unforgettable! 】
News about these marketing accounts is fermented on Weibo.
At the same time, more and more people are paying attention to this matter.
Tang Ren Film and Television also held an emergency meeting.
Min Guotang was feeling a little depressed at the moment.
Every time Tang Ren Film and Television releases a huge production, we always run into that god of plague.
That god of plague named Li.
Originally, he thought that Li Yi's departure from Huayi would no longer pose a threat to Tang Ren Film and Television.
Unexpectedly, he actually started his own business!
The problem is that Huayi doesn't stop him.
Maybe Vice President Lin of Huayi believes that the enemy of my enemy is my friend.
Since Tang Ren Film and Television is Huayi’s competitor, Huayi will always side with Guoke Film and Television at a certain point.
Seeing that all his subordinates present were lifeless, he patted the table and said, "Cheer up! Is there any problem with the post-production special effects of "Xuanyuan Sword"?"
Jiang Hanhe, the director in charge of the special effects of "Xuanyuan Sword" immediately said: "Back to Mr. Min, the special effects processing on our side has been completely completed, the editing of the film has also been completed, and has been sent for review."
"That's fine, this time..."
Min Guotang looked at everyone: "Can the ratings beat that of "Sword and Fairy"?"
In fact, after the film and television rights were sold to Golden Eagle TV, Tang Ren Film and Television did not need to worry about ratings.
But this time it's different.
Golden Eagle has added a betting agreement.
If the ratings fall below 1.7% during the broadcast period, Tang Ren Film and Television will have to pay nearly 10 million yuan in damages.
This is why Min Guotang is still worried even after selling the film and television rights to "Xuanyuan Sword".
After all, when it comes to the God of Plague, no one can predict the ratings at the launch.
When Min Guotang asked this question, no one present dared to answer.
Li Yi's popularity and strong lineup made them feel a little worried.
Min Guotang was extremely angry, but of course he couldn't get angry at this moment, so he had to say: "We have to believe that Tang Ren's products must be high-quality!"
