Therefore, riding on the popularity can not only increase exposure, but also save a lot of publicity costs!
The director Teng who made "Shanghai Fortress" is better than the director who made "Da Qin Ji" in the past. He is also riding on the popularity. He will not be stupid enough to compete with Li Yi, but use cleverness!
From the beginning, he had no intention of suppressing "The Wandering Earth" in order to promote "Shanghai Fortress".
Just after the news was released, netizens would naturally compare the two together, discuss them together, and look forward to them together!
Now he has also used his brains when it comes to the release date!
Not only avoid its sharp edges, but also be prepared!
If "The Wandering Earth" is really a hit, then "Shanghai Fortress" of the same type will definitely be able to take advantage of this shareholder momentum to soar and invisibly increase its box office!
If "The Wandering Earth" hits the market, then he will also guide the Internet fishing boats in a timely manner to convert everyone's disappointment in Li Yi into expectations for "Shanghai Fortress", which can still increase the box office!
No matter how you think about it, you will never lose, and no matter how you think about it, you will always make a profit!
After Li Yi announced the release of "The Wandering Earth", he was not idle. Instead, he took the initiative to contact the chief director of this year's Spring Festival Gala program, Liu Zhen.
"It's Xiaoyi, what's the matter?"
When Director Liu Zhen heard that it was Li Yi on the other end of the phone, his tone was particularly warm and polite.
"That's right."
Li Yi explained his intention. It turned out that Li Yi was invited to this Spring Festival Gala and the program was arranged for him.
It's singing, and the song is "Fairy Tale"
As soon as it came out, it was widely praised and welcomed by all parties, and was hailed as a classic. It is still at the top of lists on various platforms!
As Li Yi's famous song, this is also the most suitable song among all his songs to be sung at an event like the Spring Festival Gala.
Although this arrangement is very good, Li Yi expressed the hope that he could be allowed to sing his own special
A new song composed for this Spring Festival Gala!
If it were another star who made such a request, Director Liu Zhen would definitely not be happy.
But since the other party was Li Yi, he naturally didn't say anything. Instead, he expressed great interest and asked if Li Yi's new song was ready and if he could listen to it first.
Li Yi immediately asked for his email address and quickly sent the recorded audio file for the new song.
The call between the two was temporarily suspended. Director Liu Zhen said that he would listen to it now and then give Li Yi a reply after listening!
"Serving the Country with Loyalty"
Director Liu Zhen looked at the song title in the email and couldn't help but frown.
Just by looking at the name, you can tell that this is a song with a very central theme.
It’s not that these kinds of songs are bad, but most of them are clichéd and superficial, and it’s hard to stand out regardless of lyrics or music!
Then, he opened the lyrics file that came with it.
"Looking northward as the wolf smoke rises across the country.
The dragon curls up, the horse neighs, and the sword energy is like frost.
My heart is as vast as the Dong River. Who can resist it in twenty years?
He is so full of hatred that he points his sword at me."
As soon as he saw the first few lines of the lyrics, a heroic spirit rushed straight into his heart. Director Liu Zhen couldn't help but his eyes lit up. He was so fascinated that he couldn't help but read it out loud!
After reading the lyrics once, he immediately clicked on the audio file. The prelude of the song instantly excited him. When Li Yi's voice sounded and sang the first lyrics, his whole body felt like an electric shock. generally!
"It sounds great! It sounds really good!"
Director Liu Zhen listened to it four or five times in one breath and loved it so much that he patted his thigh and praised it.
Both the lyrics, music and singing are unconventional, and the listeners' blood boils with excitement, and a sense of heroism and pride wells up in their chests!
"Xiao Yi! Your song is really great!" Director Liu Zhen immediately called Li Yi back and said excitedly.
"Director Liu agreed?" Li Yi smiled.
"Such a good song, it is a must! Not only do I promise you to sing this song then, but I will also adjust your singing time back to before the clock turns, as the finale before the start of the new year.
The show will definitely be very sensational! Also, when the time comes, you and the host will be asked to count down together in front of the national audience!" Director Liu Zhen said with a smile.
Originally, Li Yi's program was arranged in a relatively good time slot and was considered a heavyweight program. However, after listening to Li Yi's new song, his program was moved to the finale, which also had the highest ratings of the entire Spring Festival Gala.
The highest time period!
You must know that although in the past few years, after the clock has turned and entered the new year, there is still a lot of broadcast time and programs, but many viewers will not see it that late, and they will not watch it after twelve o'clock.
I watched it again, so I arranged Li Yi’s program before the clock turned. It was definitely the real finale.
A few days later, Li Yi released the trailer of "The Wandering Earth" on Weibo, which immediately aroused even greater heated discussion and attention!
This trailer released by Li Yi instantly set off the Internet!
The entire trailer is two minutes long. At the beginning of the picture, there is a spaceship in Haosa's space. The camera slowly advances, accompanied by Li Yi's voice-over: "From the first day after the launch of "The Wandering Earth"
There’s no going back.”
The voice conveyed a sense of solemnity and powerlessness!
In the subsequent scenes, Li Yi appeared first and gave him a close-up of the salute. His eyes were not only as tragic and weak as his voice, but also showed Li Yi's identity in the movie. He was not only a father as previously announced, but also a father.
He is an astronaut and has a military rank.
Subsequently, along with various scenes, starring actors such as Ng Meng-tat also appeared one after another.
The scene at this time appears relatively calm, even though the calmness contains deep depression!
"Affected by the increased gravity of Jupiter, the Earth will hit Jupiter in 37 hours, 4 minutes and 12 seconds."
"This is a rescue that is doomed to be in vain."
But then, along with a calm-sounding announcement, the picture instantly became shocking!
explode!
Collapse!
Scream!
On the screen, every character looks extremely serious, and there are all kinds of shocking things in the background.
The shocking picture reveals a deep sense of despair and fate!
"No matter where the final result is, where human history will lead, we decide to choose hope!"
"Good luck to the planet!"
Accompanied by a more solemn and heavy background sound, the last scene of the trailer shows a lonely person standing in the corner of the screen, facing the terrifying apocalyptic sky alone!
It also uses extremely shocking visual effects, which deeply affects everyone and makes people feel uncontrollably.
A shudder
The screen went black and eight large characters appeared on the screen.
"The Wandering Earth", New Year's Day!
I have to say that this trailer has brought huge excitement to the hearts of all netizens who have watched it.
Shocking!
Wonderful pictures, full of emotions, shocking special effects!
Every second is heavy, epic, and exciting. It is not only gripping and makes people want to know the final fate of the earth and the characters, but also firmly attracts everyone's attention from beginning to end!
"Damn, this trailer is too exciting, the special effects are so conscientious and shocking!"
"This is the special effect picture that you should have after investing 340 million soft girl coins. It seems that all the money invested by Brother Yi this time has been spent on the blade. No wonder he didn't invite any celebrities except himself and Uncle Da.
So wise, well done!"
"The scene where Brother Yi controls a huge machine gun, shoots wildly at the sky, and shouts "Fuck you," I feel so manly, handsome, and so hot."
"Is this really a domestic science fiction film? Is it really a special effect made by a domestic company? How do I feel that the effect is not inferior to Hollywood blockbusters at all? The picture is also impactful, it is incredible!"
"Hahahahahaha! Now I don't think anyone would say that this science fiction film by Brother Yi will have special effects for 50 cents! Does your face hurt? You trolls!"
"I paused the screen and watched it bit by bit, and the feeling was even more shocking! The special effects and details of each scene were handled very well, and the costumes and props were also very carefully! As expected of Brother Yi, when I watch this movie, I will really look like him
As I said not long ago, we will create a new world for domestic science fiction movies!"
"Great! Look forward to it! Blow it up! Just wait and see!"
"This is my first time in my life! I am so excited to watch the trailer! The effect is comparable to Hollywood scenes, and it is actually a science fiction film! Brother Yi is so amazing, I must go to the cinema to watch it!"
People who were not optimistic about Li Yi's movie before had selective amnesia and shut their mouths. Instead, they were filled with overwhelming expectations and praise!
With just one trailer, Li Yi not only answered all the previous doubts and left them speechless, but also made everyone's expectations for this movie reach an unprecedented level!
Not long after the trailer was released, more than 100,000 people had already given the movie various ratings in advance on Douban, with a rating of nearly 9.0, which shows everyone's high hopes and expectations for this movie!
It was also at this time that "Shanghai Fortress" also released its own trailer!
The images in the trailer are equally shocking!
Now "Shanghai Fortress" has also raised everyone's expectations to the highest level. Many netizens said that the trailers of "The Wandering Earth" and "Shanghai Fortress" gave them hope for the rise of domestic science fiction movies.
As for "The Wandering Earth" and "Shanghai Fortress", "The Three-Body Problem" is also highly anticipated and hotly discussed because it is a science fiction genre. It has been announced that it has entered post-production before. It is said that it will be available to everyone soon, but it also said that it will not be able to catch up.
It's New Year's Eve this year and we can only wait until after the release date before releasing it.
The popularity brought to Li Yi by the trailer of "The Wandering Earth" has not yet disappeared, and another news related to Li Yi has once again hit the Internet.
The Chunxi program team announced the detailed program list of this year's Chunxi program through its official Weibo.
The news that Li Yi was going to perform in the Spring Festival Gala has long made everyone look forward to this Spring Festival Gala, so many people immediately looked for Li Yi's name the moment the detailed list was announced, hoping to see what he would perform at the Spring Festival Gala.
.
Everyone started looking for it from the first line and kept looking for it until very late. Finally, they saw Li Yi’s name and the singing program he was going to perform.
This was what everyone expected, but when they saw the name of the song, everyone couldn't help but be stunned.
"Serving the Country with Loyalty"?
What kind of song is this? I’ve never heard of it at all.
Everyone has checked and still can't find any information about this song.
Everyone guessed that this should be Li Yi's new song. When they left a message on his Weibo, Li Yi quickly responded, saying that it was indeed his new song and the song was specially composed to call for spring.
Everyone is very aware of Li Yi's singing talent. Although he doesn't have many songs, each one is written, composed and sung by himself.
Every new song is a hit.
Therefore, in addition to Li Yi having many fans and movie fans, there are also many fans who knew that Li Yi had made a new song and planned to perform it in Chunwan, so naturally it set off the Internet again:
"Brother Yi is going to release a new song! And he's going to make his first appearance on the Spring Festival Gala stage. It's really great!"
“I guessed that I would sing in the Spring Festival Gala, but I really didn’t expect that he would compose a new song specifically for Chunwan. Now I am even more looking forward to this year’s Chunwan!
"'Loyalty to the Country'? This name is too tacky, right? It's the main melody of the song, it must be very boring!
"That's right! I don't think it will be very good, and I don't have much to look forward to! I might as well sing Stubborn!"
"Why do some people get so disgusted when it comes to the main theme? Although most of the songs with this theme are very cliché and boring, there are some that are good. I think Yi Ge's song should belong to the latter!"
"By the way, everyone has noticed that the time period when Brother Yi sings happens to be a few minutes before the clock turns! This time period is definitely a prime time period, and any program that can be aired in this time period is the finale!"
"My Li Yi is amazing! He sang a new song in Chunwan and also appeared as the finale. It seems that the spring program team values Brother Yi very much and is very optimistic about him and has high hopes for him."
"That's necessary, okay! I don't want to think about how popular our brother Yi is now."
"Hahahaha! Brother Yi will definitely become more popular after joining Chunwan! He will become popular all over the country in minutes."
Many people are looking forward to this news, but many people think that Li Yi's new song must be a very clichéd theme song, so they are not optimistic about it.
But one thing is for sure, no matter whether they are optimistic or not, everyone will still watch and listen to it.
This year's Spring Festival, because Li Yi has attracted many people's expectations, his program has become everyone's must-see first choice in the New Year.
And his new work "The Wandering Earth" has become many people's first choice for movie theaters in the New Year.
As time passes, the day of New Year’s Eve will soon arrive!
New Year's Eve is less than half an hour away from CCTV's Spring Festival Eve, and thousands of households have already decorated their homes with lights and colorful decorations, getting ready to welcome the new year.
Countless homes across the country are brightly lit, families are united, sitting happily together, either preparing New Year's Eve dinner, or have already started eating it.
As for the TV sets in everyone’s homes, almost all of them have CCTV turned on, ready to watch the Spring Festival party!
This year's CCTV Spring Festival, because of Li Yi, has been something that many people have been looking forward to for a long time.
What is different from previous years is that this year's Spring Festival is especially anticipated by the younger generation.
The only reason why they are looking forward to it is because there will be Li Yi in this spring evening.
Not long after 7:30 and before the program started, Chun Ye's live broadcast room on the Internet gathered a lot of viewers.
Today's young people are accustomed to the Internet.
Even when it comes to watching Chunwan, unlike the older generation who all choose TV, they prefer to watch it on computers.
"I have finally been looking forward to this day. Ever since the news came out that Brother Yi is going to Chunwan, I have been counting the days!"
"Hahaha, me too! I've been looking forward to this year's Spring Festival Gala for a long time!"
"Isn't everyone like this? Brother Yi's popularity is so high now that it can even boost Chunwan's ratings! If it weren't for him, who would want to watch the Spring Festival Gala now!"
