It has only been a year since Linmu Studios split off from eBay.
The media predicted that the monthly revenue would be over 500 million, but the actual monthly revenue was actually even higher than predicted. This is an upstart online game that has become famous recently.
Of course, many people in the industry are interested in studying its rise and business model.
After all, it is indeed remarkable that we can achieve this in just one year.
In fact, many investment companies have done due diligence for Linmu Studio.
They all have a certain understanding of Linmu Studio's operations, financial situation, and future prospects.
There are also many angel investors and investment companies who are optimistic about investing.
However, Linmu Studio was born with a silver spoon in its mouth. Not only did it have ready-made games as soon as it was separated, but also with the help of Linmu Financial Holdings during the most difficult period at the beginning, it continued to grow by leaps and bounds without any financial problems at all.
question.
If Lin Yao doesn't need it, the investment company will have no chance.
In the due diligence of Linmu Studio, in addition to words related to creation such as innovation, gameplay, and innovation, this studio also has a more special word, that is - marketing.
Yes.
Whether it’s the server launch of “Fantasy OL” developed by Linmu Studio, or the promotional video campaign of “Breakout” at the DEAS Most Anticipated Game Awards, or the various operations in subsequent events.
Those responsible for due diligence all feel that Linmu Studio has made full use of marketing techniques.
The success of the games launched by Linmu Studio is not only because the games themselves are good enough, but also has a lot to do with marketing.
This is what investment companies value most, and it is also what many people in the industry admire most about Linmu Studio in addition to games.
Except for the short-term failure of "Battle Royale", Linmu Studio can not only make good games, but also rely on marketing to sell games, which is really awesome.
Even with the short-term failure of "Battle Royale", anyone with a discerning eye can see that Linmu Studio's focus at that time was on the game platform.
And isn’t the game platform’s Greenlight program a kind of alternative marketing?
Therefore, many investors and industry insiders believe that every time Linmu Studio launches its own new game, it will definitely make a big move.
This big move is bound to be eye-catching, and we will try our best to market it to get more players to play the game.
This is also a point that many of Lin Yao’s colleagues have been following behind Lin Mu Studio’s back.
But this time.
They... seem to have miscalculated.
Linmu Studio suddenly launched two games without anyone taking any precautions and without seeming to have made any preparations.
A platform jumping game "Mario" with simple graphics and a name that doesn't really match Linmu Studio.
A 3D horror game "Shadow" with excellent graphics and a perfect match for the name of Linmu Studio...
Two games.
When no one was prepared, it was released with a snap.
Not only people in the industry are confused, but players are also confused.
soon.
Discussions related to these two games have appeared on major forums.
Players are very interested in these two newly launched games.
After all, whether it is the promotion methods used when the two games are launched or the differences in themes, they are very eye-catching.
The first game "Mario" has a very retro style of painting. Looking at the promotional pictures, it seems that the focus is on emotions.
As for the second game, players' evaluations are more direct, that is, Linmu Studio is trying to use its own advantages to push horror games to a new peak.
The lifelike picture and the weird and bizarre promotional video can be called a horror movie. It is full of all kinds of strange elements and is really scary.
It hasn’t been long since the game graphics changed.
Although many manufacturers are working hard to improve the graphics of games, there are currently no horror games with realistic and excellent 3D graphics.
"Shadow" by Linmu Studio is the first one.
Many players who like excitement immediately celebrate the New Year in place when they see this game.
Players discuss the game.
As for Linmu Studio’s method of promoting games as soon as they are released, they have temporarily forgotten about them.
Most players won't think about it at all.
Because they are players, what they care most about is the game itself.
But people in the industry are confused.
In addition to games, they also care about what Linmu Studio is doing.
Why are games promoted when they are released? Why are two games suddenly released without a word? What kind of medicine is Linmu Studio selling in the gourd?
Many people in the industry are curious.
Including Du Kaiding, who was initially dismissive of the Vaporwave gaming platform’s grand summer special promotions.
He frowned and looked at the new games on the Vaporwave gaming platform. He thought for a long time and still couldn't figure it out.
Amidst everyone's speculation.
The day after the Vaporwave gaming platform announced the ‘Summer Special Promotion’ event passed like this.
The third day, the same time.
While players were still discussing yesterday's games, industry insiders slowly put aside their doubts and prepared to study the two games released by Linmu Studio yesterday.
Linmu Studio suddenly released two games without anyone being prepared.
One is called "Plants vs. Zombies", and the producer is still Linmu Studio. The promotion is also -90%, and it only sells for 3 yuan.
Judging from the promotional video and the type of the label, this seems to be a tower defense game, and the style of the game is quite cute.
Another game called "Sword and Knife" is a meat pigeon game with a martial arts theme. Judging from the promotional clips of the gameplay, the game feels very impactful. Moreover, this game seems to incorporate some weird elements on the basis of martial arts.
The indescribable elements look amazing.
This game also only costs 3 yuan.
Two more games.
A tower defense game with cute graphics, and a martial arts action game that exudes chilling and strangeness in both the painting style and lines.
Faced with this situation.
The players were confused again.
Lin Yao's colleagues were also confused.
What is this for?
Is it really as productive as a sow?
Lin Yao's colleagues, some of whom were smart, had already vaguely guessed what Lin Mu Studio was going to do after being confused.
It’s time to reach the fourth day.
As expected, Linmu Studio released two games again at the same time...
Six games were released in three days.
Although they are all paid games.
But these games are all part of the special summer promotions, and the prices are extremely low.
After three days of fermentation.
Linmu Studios launches six games.
It has already caused huge waves among the player community.
The guesses of Lin Yao's colleagues seemed to be confirmed.
"Holy shit! Do they still want to support the number of games in the summer special promotion on their own!?"
As soon as Du Kaiding turned on his computer and saw six new games on the summer special promotion page, he immediately cursed.
Don't blame him for bursting out.
Anyone who guesses the purpose of Lin Mu Studio will be tempted.