Although Lin Yao is not familiar with online game promotion.
But if you place your hopes on word of mouth among players, you are doomed to put your treasure on illusory luck.
Even if Lin Yao thinks that the quality of the game is acceptable, she feels that even this can save the game.
But no matter how she feels.
This is essentially a gamble, because players' tastes are sometimes quite strange, and no one can guarantee whether they will like it in the end.
Lin Yao doesn't like gambling, and doesn't like this pattern of doing nothing and then pinning her hopes on what might happen.
Especially in this world that is very similar to the early 21st century in China.
This place is also in the period of rising online games, and the players are very naive, and they may even believe the slogan that it will always be free.
It is completely immune to the boasting operations of game manufacturers.
The returns from Xuanfa are really too high.
Not like at home.
When I mentioned it for free, I subconsciously felt pain in my liver. I felt like I was trying to trick myself into going to Africa to work as a laborer again.
Lin Yao really wants to get some resources to promote the new version.
In this way, no matter whether the result is success or failure, she can accept it calmly.
but no.
"Miss Mu, are you really not going to give me any resources?"
the next day.
Lin Yao looked at Mu Wanqing and asked again: "Can't you give me any support?"
Mu Wanqing looked at Lin Yao sitting opposite her, feeling a little unbearable.
This is almost a month.
She saw Lin Yao's efforts.
First, she drafted a planning document and formulated a project schedule, and then reorganized and constructed the economy, collection, cultivation and other systems. After driving Ye Lan away, she took over the work of connecting and accepting art resources.
When it comes to hard work, Lin Yao is definitely the one who works the hardest and puts in the most effort.
Mu Wanqing knew this very well.
And the more people put in the effort, the more anxious they will be at the last moment when the results come out.
I am worried that my efforts will be in vain...
That feeling is not good.
Because she has experienced it herself.
So she really wanted to tell Lin Yao that she had a way to get some resources.
Really want to.
But the reputation of "Fantasy OL" is really bad... It's internally bad, because the input and output are the lowest in history, and it's the first time that the group's internal control has come down for an audit.
The outside also stinks.
Although there are players who play this game, and the atmosphere is good, this does not mean that this game is a good game in their minds. They directly sell props that increase attributes, and do not take the numerical balance seriously at all.
The current status of the game is that low-level tycoon players can easily kill high-level players across ten levels. It's like a fantasy novel, which is outrageous.
Not to mention colleagues.
This turn-based online game with beautiful graphics, but no innovation in gameplay, and extremely poor numerical values has become a negative example.
Under such circumstances, even if Mu Wanqing had confidence in the new version developed by Lin Yao, he really could not convince the operations side.
Because except for her and Lin Yao, no one is optimistic about the game "Fantasy OL".
"Sorry, I'm not capable enough and can't get too many resources."
Mu Wanqing struggled for a moment, then pursed her lips and bowed vigorously to Lin Yao.
"...I don't blame you."
Lin Yao moved a little uneasily and said sheepishly: "I just want to ask, I don't like to bet on an unknown number. Although it is unknown whether players will come to play after the promotion, at least we have worked hard to promote it and let the players come. If we even promote it
If you don’t have any, you can really only rely on word of mouth from players, which is too illusory.”
"I know."
Mu Wanqing raised her head again and looked at Lin Yao apologetically: "I don't like this feeling either, but I really can't help it. The reputation of "Fantasy OL" is too bad, and I really can't get too many resources.
"
Lin Yao hesitated for a moment and asked in a low voice: "What publicity resources will the operation be willing to give us in the end?"
Mu Wanqing lowered her head slightly: "The product page will be promoted, the game's official website and forum will be introduced on large pages, and other products will also be mentioned a little bit..."
Lin Yao: "..."
This is all internal channels.
That is to say.
Players who don’t play Yaoshi Software games won’t be able to see it at all.
This isn't called propaganda at all, it's called sending beggars away...
"All right……"
Lin Yao was a little depressed and resentful, but she didn't show it.
Because her resentment is not against Mu Wanqing, but against the company.
She herself still likes this big sister in black stockings. She is very reliable. Although she doesn't do much in the game, she has done the best in terms of logistical support.
She also didn't want this woman to continue to feel guilty.
"Is it better or not? Let me think about how to promote it, and Miss Mu will also think about it."
Lin Yao moved her chair towards Mu Wanqing, gently rubbed her knee with her knee, and then showed her a bright smile.
Mu Wanqing smiled when she saw the smile on Lin Yao's face.
"With only these few resources, how can we promote the game..."
Lin Yao lowered her head again and thought seriously.
No conditions.
Then we can only achieve the best under the current conditions.
"Focus on promoting the concept of a new version and a fresh start?"
Mu Wanqing made a suggestion.
"No, starting over is too general."
Lin Yao shook her head: "In this case, conventional publicity is meaningless. We need to take a different approach... gimmicks, Miss Mu, we need gimmicks."
"Gimmick?"
"It's something that can capture the player's attention immediately, and it's best if it can break the circle."
Lin Yao showed a thoughtful expression.
Of course, she couldn't really ask Mu Wanqing to dance.
Not realistic.
Soft love is a choice...
There was a barbaric period in China in the past. At that time, the promotion of online games, especially junk web games, was really frantic.
But Lin Yao didn't plan to use this method.
This is too bad for her character and reputation, and she wants to lose face.
Even this time she changed to a turn-based online game, she tried her best to be "fair", just because she didn't want to be scolded in the future...
Although this fairness only gives ordinary players a chance to catch up with gold-earning players, she can only go so far. If she really wants to be completely fair, she should make a stand-alone or buyout online game, or she can make a MOBA or CSGO
Games like this rely on skins to make money, and there is no absolute fairness in ordinary online games.
So besides the one above, what other gimmicks can attract players’ attention immediately...
Um……
"Miss Mu."
Lin Yao had a flash of inspiration and suddenly raised her head: "Can our budget be regarded as operating expenses?"
Mu Wanqing hesitated for a moment and said: "Theoretically, it is not prohibited. The expenditure is not unclear and it is reasonable...but the remaining budget is not much, and it cannot support any decent publicity."
"I know, let's just use the channels provided by the operation, and then play the level-up lottery!"
"ah?"
"It's a lottery for all players who are online and meet the requirements. Everyone is eligible to participate, and then the big prize..."
Lin Yao took out her mobile phone, opened the search engine and searched for the relevant provisions of the world's anti-unfair competition laws, and then continued: "How about the grand prize... just a car?"
Mu Wanqing: "..."
...One, a car?
What is this operation?
This road is too wild.
Mu Wanqing couldn't help but ask: "This prize is too big, why do you do this?"
Lin Yao explained: "It's not a very good car. It only costs tens of thousands of dollars. It just looks decent. It's not expensive."
"But that's still tens of thousands of dollars."
Mu Wanqing looked distressed: "Why are you suddenly talking about a lottery? I don't even have a car..."
"..."
Lin Yao looked at Mu Wanqing who specifically added that she didn't have one at the end, and suddenly felt that she was very cute, and couldn't help but smile: "Then do you want it?"
"Ah? Think about it."
Mu Wanqing saw the smile on Lin Yao's beautiful face and subconsciously replied.
But soon, she regained her composure. After a moment of silence, she said: "Do you still want to operate in secret? No!"
She grabbed Lin Yao's wrist and said extremely seriously: "You can't take ill-gotten gains! Absolutely not! You can't do this either. You can't do this. I don't want you to become that kind of person."
"We may make money on our own. Even if the game fails in the end and we are all fired, we can't take any salary without wages. If you are short of money...I can support you! But you can't do this."
"???"
Lin Yao looked at Mu Wanqing, who was getting more and more outrageous and serious as she spoke, and said, "Where are you thinking? No matter how unbearable I am, I won't do such a thing, okay? I can just lower my face and act coquettishly like Lin Xi."
How can you do this if you want more money than this?"
"Who is Lin Xi?" Mu Wanqing was slightly startled.
"My sister."
Lin Yao shook her head and did not continue the topic. Instead, she brought it back: "I just asked you if you wanted it. I just asked you... Do you want it?"
"Of course everyone wants the prize."
"That's it."
Lin Yao showed a sly smile: "Everyone wants it, so come and play the game. Our game is not only fair and green, but you also have the chance to win a car when you level up... You understand what I mean, Miss Mu."
Mu Wanqing: "..."
Also, can this still be done?
"Not only the grand prize, I also plan to set up several first, second and third prizes with equally expensive prizes. The first prize will buy a laptop, which is more expensive. The second prize will be a mobile phone, the third prize... the third prize
Just give cash!”
Lin Yao lowered her head and thought for a moment, then raised her head again: "We will control the total expenditure within a certain range, and then we will put the restart and level-up lottery on the product website and official website in the most conspicuous way, and at the same time, we will make all the information in the game
Server announcement, this should attract a lot of people, right? How about it, do you agree? Miss Mu."
"ah?"
Mu Wanqing was a little confused and looked at Lin Yao with a complicated expression.
She had never heard of anyone doing this.
Is this really possible?
"Please believe me, I will explain to you slowly."
Lin Yao noticed her doubts and was ready to explain to her what herd mentality was, what joining in the fun was, and what gimmicks were.