A branch of game retail giant GameStop located in the suburbs of Dallas, Texas.
The store manager opened the store door as usual.
Started a day's work.
But there are no customers in the store yet.
Business in the morning was as deserted as ever.
The store manager Heidi Gibbon was also not surprised. She started sorting the goods while chatting with the store clerk.
But the two of them were chatting.
A visitor is coming.
A man who looked quite heavy walked into the store.
Heidi Gibbon was a little surprised that someone would come to buy a game so early, but she temporarily put down the work at hand and said, "Hey, buddy, what do you need?"
"Um……"
The man who came in glanced around the store, then hesitated for a moment and said, "Do you have the game "Wrath of the Lich King"? Can I pre-order it?"
"...Wrath of the Lich King?"
Heidi Gibbon was slightly startled, then scratched her head and looked at the clerk. He had never heard of this game.
The clerk also shook his head and said that he had never heard of this game.
The man was a little disappointed and nodded: "Well, it seems that I was deceived. I'd better check carefully what it is."
Say it.
And he left.
Heidi Gibbon didn't even have time to persuade her to stay and introduce other games.
But he didn't care, seeing strange people every day.
He turned around and continued to sort out the goods.
But, after a while, another person ran in.
Asked the same question as the man just now.
There is no Wrath of the Lich King.
After getting a negative reply.
The man also left.
Heidi Gibbon realized that something was wrong, but she did not realize the seriousness of the matter.
soon.
As time gradually passes.
It’s noon.
More and more people are coming in asking about "Wrath of the Lich King".
more and more.
more and more.
It’s evening rush hour.
Within a few minutes, someone came in and asked.
"Damn it! Write me a note and stick it on the door, tell them there is no "Wrath of the Lich King" here, and don't ask!"
Heidi Gibbon was harassed for a day, and every time she thought she was a guest and treated her warmly.
But the other party kept asking whether he had "Wrath of the Lich King". When he got the answer that he didn't, he turned around and left.
This pissed him off.
What the hell kind of game is this!
Never heard of it!
"Also, find out for me which company's damn game "Wrath of the Lich King" is, and then report it to the headquarters! Let them feel that they can secure the supply, and this game will definitely be very popular!"
"...Store manager, actually I just checked, it's a CG on a video website, the source is the Vaporwave game platform." The clerk reminded carefully while holding his mobile phone.
"Vaporwave gaming platform!?"
Heidi Gibbon heard this and raised her head, then grabbed the clerk's cell phone and took a look at it.
soon.
He figured out why.
This time Linmu Studio released the CG, and it was announced simultaneously at home and abroad.
There are two dubbed versions respectively.
However, when the announcement was made in China, it was still late at night in most overseas areas.
So until domestic evening.
Many overseas players have only seen this CG.
They are similar to domestic players, they just thought it was another "Breakout" CG.
Until clicked.
Play.
They just woke up from a dream.
Shout out to shit.
Because of her confidence, Lin Yao was not limited to the Vaporwave game platform overseas, and also created a CG account on the largest video website in North America.
Then.
CG is also popular on video websites.
The tone of the CG in "Wrath of the Lich King".
It is very in line with the taste of European and American players.
When Heidi Gibbon saw CG.
This video has more than three million likes on this day alone.
Many people below the video don’t know what this is, and they are all asking what Wrath of the Lich King is.
The person who just came to the store is actually the person who saw this video on a video website.
They are not deep players.
There is no download for the Vaporwave gaming platform.
Just because of a CG, I knew it was a game, so I came here to pre-sell it.
"...WTF!"
Heidi Gibbon lowered her head to read the CG, which lasted less than three minutes, then raised her head and uttered a curse word.
He immediately rushed to the phone, picked up the phone directly, and went to report to the headquarters himself.
Don't dare to waste a moment.
After seeing the CG, he knew exactly how many users this "Wrath of the Lich King" would bring to the Vaporwave game platform.
And the Vaporwave gaming platform... is the biggest enemy of their retail stores!
The experience of Hattie Gibbon.
Clerks from other game retail stores have also encountered it.
this day.
Everyone is asking what Wrath of the Lich King is.
Then at the headquarters of the retail giant, the staff who received the report were also confused and asked what Wrath of the Lich King was.
This sentence even gradually evolved into a meme.
Because here on the Internet, people are overwhelmingly asking what Wrath of the Lich King is...
Gibber Company, also in North America.
internal.
Frank held the phone and fell into a dilemma. He began to wonder if it was time to apologize to Linmu Studio...
…
One CG has blossomed overseas and domestically.
Even because of this CG, the number of users of the Vaporwave game platform has experienced a wave of growth.
The effect is huge.
Even many members of Linmu Studio were surprised.
Faced with this situation, Lin Yao felt satisfied and struck while the iron was hot.
While confirming the launch dates of the games with the project leaders of the two games, I went through the whole process again.
She used the resources of Linmu Financial Holdings to hang a huge advertisement that had been planned for a long time outside the building where the studio is located.
On the building.
Arthas, holding Frostmourne in his hand, looked at the intersection with solemn dignity.
At the bottom is the release date.
Mid November.
Such a huge advertisement instantly attracts countless attention.
Originally, Lin Yao planned to do a good job of publicity this time, so why not just do it in a big way.
So this time, it is really the most exaggerated announcement made by Linmu Studio.
"how do you feel?"
Lin Yao stood under the sun, looked up at the advertisement on the building, and asked Mu Wanqing next to her.
“Very eye-catching.”
Mu Wanqing thought for a while and gave an evaluation.
"Ms. Mu, I'm asking you, are you handsome?" Lin Yao patted her waist: "You must attract attention. Otherwise, why would I spend money to do this? It's just to attract attention."
"Handsome is handsome."
Mu Wanqing nodded, then glanced at the beautiful side face of the girl next to her that seemed to exude a faint luster in the sun, and continued: "But this is not my type."
"Of course, you are not good enough for the second grade."
Lin Yao turned her head, smiled brightly at Mu Wanqing, then took her arm and said, "Let's go back. Let's hang it for half a month to see the effect. If it's good, we'll hang a few more, and then
Just concentrate on playing the game."
"Um."
Mu Wanqing looked up at the advertisement upstairs again, nodded, and followed Lin Yao back to the building.
The two of them walked and talked.
"Lin Yao."
"Um?"
"very nice."
"You're talking about advertising, right?"
"no."
"I?"
"Um."
"Go away."
Behind the two people.
A passerby happened to pass by the intersection and was instantly attracted by the huge advertisement hanging on the building.
He looked up at the building.
I couldn't help but sigh that he was so handsome, and then I paid attention to Lin Yao and Mu Wanqing who were fighting in front of me.