Ever since Linmu Studios announced the console’s opening credits.
Related discussions began to rise in a straight line.
In fact, the marketing strategy set by Mu Wanqing and Lin Yao this time is quite simple to say. It is nothing more than a kind of 'controlled leakage', that is, releasing information in a planned and purposeful manner, while testing the market reaction and whetting the appetite of players.
, to ensure that there are enough players to pay attention to the game when it is released.
At the same time, it causes panic and confusion to potential competitors...
However, there is one thing to say.
This kind of marketing method, in a sense, actually puts the company's credibility and good reputation on the line.
If it is announced on that day.
In the end, if the game or console fails to satisfy players, it will suffer serious backlash and become a favorite joke among many players.
Just imagine.
A certain company said it would release a masterpiece.
Then the players' appetite was whetted, and the production company suddenly said at the press conference that the masterpiece was a mobile game...
Then facing the scene of complete silence, I still have to ask, don’t you have mobile phones?
It’s simply heart-wrenching...
Lin Yao herself knew very well that this marketing strategy was a double-edged sword.
If the final game or console fails to achieve the expected results and fails to impress players.
Then she will probably become famous...
She really had confidence in the console and the game this time, so she dared to do this.
This can be considered a major advantage of hers.
Herself.
He is the best market analyst.
"To be honest, it's a bit risky... but it's really useful. Just releasing some specious logo animations has caused such a large-scale discussion... I don't know if we will open Pandora's box and let people
All game companies are trying to imitate it."
Lin Yao looked through the heated discussions among players on the forum.
I couldn't help but sigh.
"Will not."
Mu Wanqing shook her head gently, then smiled gently and said: "Not everyone can do this kind of marketing strategy. Think about it, what will happen if Tianhu learns from us?"
"..."
Lin Yao's expression became a little strange.
"Yes... I will definitely be called crazy, or simply ignored."
Mu Wanqing smiled and said: "After all, they don't have the reputation of Linmu Studio, nor do they have such a high degree of attention from Linmu Studio. Players' expectations for them are different from our expectations.
This is the decisive factor for the success of our marketing this time, and it is also the capital for us to do this."
"……Too."
Lin Yao nodded: "But from another perspective, this also means that we must not fail this time, otherwise no players will be willing to believe in us in the future."
"No, you will never fail."
Mu Wanqing shook her head, looking very confident in Lin Yao.
Lin Yao moved her chair and turned around, looked at Mu Wanqing, smiled, and stopped continuing the topic, but asked: "Miss Mu, do you have any questions about placing advertisements in the e-sports event promotional video this time?
What's your idea?"
"...Add it directly to the beginning of the film?"
This question touches upon Mu Wanqing's intellectual blind spot.
She hesitated for a while and said with some uncertainty.
"Well... I originally thought so, but now I feel that this is too simple and crude."
Lin Yao heard this, thought about it carefully, and then shook her head and said: "The console's logo animation will appear in the titles of many games in the future. It will be very inconsistent if we add this to the title of the e-sports festival's promotional video."
"..."
Mu Wanqing had no idea.
This aspect is indeed not her area of expertise.
Although she can come up with marketing ideas... whether it is the thirty-day countdown or the gradual announcement of the game LOGO animation every day, it is Lin Yao's idea.
Lin Yao has a unique advantage in this regard.
“We have to reveal the console’s LOGO in the E-Sports Festival promotional video, but it can’t be too obvious. After all, this game and the console have nothing to do with e-Sports events. We are just greedy for the popularity of the event... So
You can’t put the cart before the horse. It doesn’t matter if you add it during the game, it’s just an advertisement, but before the e-sports festival starts, most players still have to focus on the game.”
Lin Yao also knew that things like this had to be thought about by someone who had been poisoned by various marketing methods in her previous life... She no longer embarrassed Miss Mu, but bowed her head and thought about it.
Mu Wanqing stood aside quietly and stopped disturbing Lin Yao.
Lin Yao thought for a while, then raised her head, leaning on the back of the chair, looking up at the ceiling slightly: "Now the game logo animation is gradually released every day. It can keep related topics hot... So in e-sports events
In the promotional video of the game, directly showing the animated LOGO is not very effective, and it is too easy to dominate the scene. The logo animation of the console cannot steal the limelight, but it is best to make players notice it. It would be better if it can increase the breadth of communication and create new topics.
Yes, um... yes!"
Lin Yao suddenly straightened up and looked at Mu Wanqing with bright eyes.
Mu Wanqing tilted her head: "?"
"Miss Mu, have you ever heard of Easter eggs?"
Lin Yao showed a bright smile and asked suddenly.
…
that day.
afternoon.
Linmu Esports is located three blocks away from Linmu Studio’s headquarters.
Nie Hui received the urgent notice from Lin Yao and did not dare to delay for a moment. He immediately began to notify relevant e-sports players and coordinate the time.
Now, Linmu Studio no longer needs Reflecta’s assistance for the e-sports festival held at the end of every year.
As for the reason.
This is because Lin Mu Studio has grown in size and Nie Hui is now able to take charge of his own business.
Of course, there are also factors involved in the large number of spectators at the e-sports festival.
Especially there are many overseas audiences.
In the past two years, with the great success of Linmu Studio’s e-sports events at the end of the year, the number of overseas spectators coming to watch the games has increased year by year.
In Pengcheng City, support for Lin Mu Studio is also growing.
This kind of support from administrative agencies is more powerful than any assistance from private companies.
With the support from the city, Linmu Studio has become very comfortable in organizing e-sports events.
This chapter is not over yet, please click on the next page to continue reading! This year, Lin Yao did not ask much about e-sports events at all.
Nie Hui and his branch began preparations four months ago.
Now basically everything is on track.
And as the event date approaches.
Two promotional videos related to the E-Sports Festival were about to be released.
But Lin Yao stopped it with just one word, saying that she wanted to make some changes.
Nie Hui didn't complain and went to prepare immediately.
For this E-Sports Festival, there are two promotional videos in the early stage, one is called New King and the other is called Challengers.
The previous promotional video featured last year's championship team and players, and the main character was a madman.
The latter promotional video features other well-known teams and players, focusing on a person who will leave his name in this battle and challenge the new king.
The two promotional videos are not divided into projects.
There are many contestants participating.
After all, it is a promotional video for the entire e-sports festival.
And these professional players were quite surprised when they received the invitation from Linmu Esports to reshoot.
After all, this promotional video was shot a long time ago and is it being changed now?
But it's strange.
Nie Hui just asked and did not force them to come. After all, everyone was training at the end of the year. Lin Yao's advice was to cast a wide net.
As long as there are professional players in both promotional videos, it will be fine.
Lin Yao thought that not many professional players would be willing to come.
But in the end.
There were surprisingly many e-sports players willing to join in the fun, and the number far exceeded expectations.
After all, the popularity of e-sports cannot be separated from the efforts of Lin Mu Studio.
In a way, e-sports players can only compete because of Linmu Studio.
Most of the contestants who received the invitation agreed as long as they had time.
December 5th.
Re-shooting officially begins.
Because the number of people was exceeded, Lin Yao did not need to take so many additional shots, so in the end he only chose four well-known e-sports players.
In two studios.
Two shots taken outdoors.
Lin Yao didn't go to the outdoor shooting, but she did go to the studio shooting.
The two players who came to the studio to shoot interior scenes this time were Lu Tai from the FIREN team and Du Qi from the RS team.
They are well-known players in the breakout and hero events respectively.
"Tell me, why did you suddenly reshoot the scene?"
shooting scene.
Lu Tai was not familiar with Du Qi, but that didn't stop him from talking to Du Qi.
After all, he is a well-known professional player in the e-sports circle.
Du Qi from the RS team is a very shy young man. Although he is a little unaccustomed to the familiarity of Lu Taiwan, he still replied: "I don't know... maybe he is not satisfied?"
"If you're not satisfied, you can't reshoot now, right? And even Lin Yao is here..."
Lu Tai shook his head slightly, and then looked in the direction of Lin Yao strangely: "She didn't come before."
Lin Yao was standing in front of a monitor at the moment, seemingly debugging something.
There are very few staff there.
It feels very mysterious.
Just when Lu Tai thought so.
Sudden.
He noticed that the game screen appeared on the screen.
Because it's a little far apart.
Lu Tai couldn't see the specific picture clearly, he could only vaguely see it, it seemed to be a cartoon style...?
Lu Tai can also be considered a veteran player of Linmu Studio’s games.
However, he has been training a lot for competitions recently and has not played other games for a long time. He is not sure if this is a new game from Linmu Studio.
"Lu Tai, Du Qi."
Just when Lu Tai was thinking wildly.
Staff informed them to prepare.
Lu Tai was also able to get closer and look at the screen.
It's indeed a game.
It's a game he's never played before.
"You can just sit on the sofa."
Lin Yao saw Lu Tai coming, walked next to him, and explained to him what he should do later.
Lu Tai nodded, and then asked curiously: "Mr. Lin, is that your new game?"
He pointed at the screen.
"You'll find out next month."
Lin Yao smiled at him and did not answer him directly.
Lu Tai scratched his head. Seeing that Lin Yao was unwilling to say anything, he stopped asking. Instead, he followed the instructions and sat directly on the sofa.
the other side.
A supporting actor was also called over and sat next to Lu Tai.
Lu Tai glanced at the actor curiously, but didn't care much and was about to turn around.
But suddenly he saw Lin Yao handing a game controller to the actor.
handle?
Lu Tai was stunned for a moment, and then suddenly remembered something...