After watching the promotional video of "labo".

Most of the players' first reaction is...fuck!

certainly.

Before this, players were also confused. For example, the assembly line appeared in the first promotional video, which seemed to have nothing to do with the game console.

Then the appearance of cardboard confused players even more.

What does this have to do with game consoles?

but.

As various cardboards are assembled into paper toys... and then various ways of playing with the switch joy controller appear.

All the players can say is admiration.

Lin Mu Studio... what a genius!

Is this okay?

Cardboard assembly toys and then real-time interactive games?

Is this okay!?

Everyone who watched the promotional video, whether they liked the game or not, saw the paper piano appear and the switch joy controller inserted into the paper piano.

Then the key is pressed and the sound is emitted.

They all showed genuine smiles!

And when they saw the little boy carrying the robot backpack punch, switching to the game screen, and the robot in the game also punched, the players laughed even more happily.

This is a... very special experience.

Some players saw this video and thought of their craft classes in elementary school, some thought of the toys they wanted in childhood, and some thought of parent-child interaction.

They all have different ideas.

But there is an idea, it is the same.

That is……

This idea... is simply amazing!

The promotional video was released not long ago.

The topic of labo has quickly become a hot topic.

It is not only popular in the gaming circle, but also popular outside the gaming circle!

Countless players who don’t know about switch have asked in other communities after watching the promotional video, what is this? It feels so creative!

Yes.

This thing has attracted the attention of ordinary people. Even many middle-aged people who hate games can't help but praise it. It's interesting.

certainly.

You said there are some belittlings, such as being younger and childish, but there are very few such people. Most people just shout that they are awesome.

Regardless of whether it is praise or criticism, in terms of popularity, labo has indeed "exploded".

Overseas, the official account of Linmu Studio on social media just released the promotional video of labo, and it became a hot topic in many regions that day.

And domestically.

The forum is full of related topics.

"What a genius! What a genius indeed! Can you still play with cardboard like this?"

"It's crazy! Mad, I'm crying. Isn't this the toy I always wanted to play with when I was a kid?"

"The controller can also be used as a toy, which is so interesting... This is an experience that only switch can provide!"

"Fortunately, the console has a switch, otherwise the console war would be so boring!"

"The demo of the paper villain seems to have some kind of programmable function. How can it be played? When will it be released? Don't stop, hurry up and announce more news!"

"Linmu Studio is awesome! In fact, the research and development cost of this thing is high, but it's not that high. It's just a bunch of broken cardboard boxes, but it's really high. The cost of creativity... is very high!

It’s really hard to imagine how much a company has to invest in building a corporate culture to gather such talents, and how much energy it needs to invest in nurturing such creativity!

Let me give you a counterexample, Tianhu, they are considered the top game company in the country, but in my eyes, they are not a game company, but an ordinary commercial enterprise disguised as a game company... They can make a lot of money,

They invest a lot of money in games, but no matter how much money they invest, they can't become a game company because they...have not played with this concept! Really, Linmu Studio is awesome!"

"In this fast-paced era, you still remember to take us back to the past. That's awesome! You are really there, Linmu Studio. We were worried about your vaporwave game platform, but you turned around and launched "Labo".

Now that I think about it, I don’t think I need to worry about you..."

"Dedicated to you who have a childlike heart... I'm really going to cry. It turns out there are still people who remember what I wanted to play when I was a child."

"..."

Lin Yao's purpose of launching labo was achieved on the day the promotional video was released.

Exploding popularity, acclaim, unique creativity and value-added...

Switch's reputation instantly spread.

And the next day,

Linmu Studio announced the specific sales strategy of "Labo". There are four sets in the first batch of sales. The first set is a five-in-one set, which includes the game itself, a remote control car, a fishing rod, a house, a motorcycle, and a piano.

A paper toy, priced at 199.

The second set is a robot set, including the game itself, a robot backpack and related accessories, priced at 199!

The third set is the sea, land and air set, which includes the game body, car steering wheel, submarine controller, and aircraft joystick, priced at 199!

The last set is a VR lightweight set, which includes the game body, a VR glasses, and a VR rocket launcher, and the price is also 199!

at the same time.

Subsequently announced, there is another news, that is, all labo games have built-in editors. Linmu Studio will continue to update the editor, and loba will join the switch membership service and open a separate community. All players can upload their own designs or

Download "labo" designed by other players. All paper toy designs are public. Players can cut them themselves or purchase the finished product directly. The finished product of a single paper toy only costs fifteen yuan.

In addition, labo is open to third-party game manufacturers. As for what it can do with openness, Linmu Studio directly gave the answer. The top-selling and popular game "Mario Kart" on the switch will support the car steering wheel in the sea, land and air set!

As soon as this sales strategy was announced.

Compared with the previous life, the price is more reasonable, supporting the initiative of becoming a cheap peripheral for horse-drawn carriages, as well as joining membership services and open communities.

moment.

It makes players excited.

Pre-orders open that evening.

The official website of "labo"... crashed directly.

It was better in China, but the overseas home page server crashed for a whole day due to the venue.

Because at the beginning, Lin Yao made it clear that this was an experimental thing and the gimmick was greater than the reality, so the technical staff were not fully prepared for the influx of a huge number of players...

And as overseas servers crashed, players also crashed...

“Can’t you shut up and take my money?!”

"Repair it quickly, Linmu Studio!"

"I want to spend money! Spend money for me!!"

"..."

The players were furious and looked like they were going to rebel if they didn't pay.

This caught Linmu Studio's technical department off guard, and Zhong Xiu even gave them a hard slap for it...

But this is just a small episode.

The purpose of launching "Labo" has been achieved. Anyway, the purpose of improving the b-level and making the console more topical has been achieved. And judging from the response, it seems that the sales volume is not bad...

Lin Yao was already very satisfied.

…

"I have to admit, their creativity is really good..."

at the same time,

Gibber Company.

When Frank released the promotional video at Linmu Studio, he was actually quite nervous for a moment.

Because he thought the other party was going to start to counterattack.

but.

When he saw the console logo at the beginning of the promotional video, he breathed a sigh of relief, and when he saw the specific content, he was completely relieved.

It has nothing to do with the PC version!
To be continued...