Before this, players were also confused. For example, the assembly line appeared in the first promotional video, which seemed to have nothing to do with the game console.
Then the appearance of cardboard confused players even more.
What does this have to do with game consoles?
but.
As various cardboards are assembled into paper toys... and then various ways of playing with the switch joy controller appear.
All the players can say is admiration.
Lin Mu Studio... what a genius!
Is this okay?
Cardboard assembly toys and then real-time interactive games?
Is this okay!?
Everyone who watched the promotional video, whether they liked the game or not, saw the paper piano appear and the switch joy controller inserted into the paper piano.
Then the key is pressed and the sound is emitted.
They all showed genuine smiles!
And when they saw the little boy carrying the robot backpack punch, switching to the game screen, and the robot in the game also punched, the players laughed even more happily.
This is a... very special experience.
Some players saw this video and thought of their craft classes in elementary school, some thought of the toys they wanted in childhood, and some thought of parent-child interaction.
They all have different ideas.
But there is an idea, it is the same.
That is……
This idea... is simply amazing!
The promotional video was released not long ago.
The topic of labo has quickly become a hot topic.
It is not only popular in the gaming circle, but also popular outside the gaming circle!
Countless players who don’t know about switch have asked in other communities after watching the promotional video, what is this? It feels so creative!
Yes.
This thing has attracted the attention of ordinary people. Even many middle-aged people who hate games can't help but praise it. It's interesting.
certainly.
You said there are some belittlings, such as being younger and childish, but there are very few such people. Most people just shout that they are awesome.
Regardless of whether it is praise or criticism, in terms of popularity, labo has indeed "exploded".
Overseas, the official account of Linmu Studio on social media just released the promotional video of labo, and it became a hot topic in many regions that day.
And domestically.
The forum is full of related topics.
"What a genius! What a genius indeed! Can you still play with cardboard like this?"
"It's crazy! Mad, I'm crying. Isn't this the toy I always wanted to play with when I was a kid?"
"The controller can also be used as a toy, which is so interesting... This is an experience that only switch can provide!"
"Fortunately, the console has a switch, otherwise the console war would be so boring!"
"The demo of the paper villain seems to have some kind of programmable function. How can it be played? When will it be released? Don't stop, hurry up and announce more news!"
"Linmu Studio is awesome! In fact, the research and development cost of this thing is high, but it's not that high. It's just a bunch of broken cardboard boxes, but it's really high. The cost of creativity... is very high!
It’s really hard to imagine how much a company has to invest in building a corporate culture to gather such talents, and how much energy it needs to invest in nurturing such creativity!
Let me give you a counterexample, Tianhu, they are considered the top game company in the country, but in my eyes, they are not a game company, but an ordinary commercial enterprise disguised as a game company... They can make a lot of money,
They invest a lot of money in games, but no matter how much money they invest, they can't become a game company because they...have not played with this concept! Really, Linmu Studio is awesome!"
"In this fast-paced era, you still remember to take us back to the past. That's awesome! You are really there, Linmu Studio. We were worried about your vaporwave game platform, but you turned around and launched "Labo".
Now that I think about it, I don’t think I need to worry about you..."
"Dedicated to you who have a childlike heart... I'm really going to cry. It turns out there are still people who remember what I wanted to play when I was a child."
"..."
Lin Yao's purpose of launching labo was achieved on the day the promotional video was released.
Exploding popularity, acclaim, unique creativity and value-added...
Switch's reputation instantly spread.
And the next day,
Linmu Studio announced the specific sales strategy of "Labo". There are four sets in the first batch of sales. The first set is a five-in-one set, which includes the game itself, a remote control car, a fishing rod, a house, a motorcycle, and a piano.
A paper toy, priced at 199.
The second set is a robot set, including the game itself, a robot backpack and related accessories, priced at 199!
The third set is the sea, land and air set, which includes the game body, car steering wheel, submarine controller, and aircraft joystick, priced at 199!
The last set is a VR lightweight set, which includes the game body, a VR glasses, and a VR rocket launcher, and the price is also 199!
at the same time.
Subsequently announced, there is another news, that is, all labo games have built-in editors. Linmu Studio will continue to update the editor, and loba will join the switch membership service and open a separate community. All players can upload their own designs or
Download "labo" designed by other players. All paper toy designs are public. Players can cut them themselves or purchase the finished product directly. The finished product of a single paper toy only costs fifteen yuan.
In addition, labo is open to third-party game manufacturers. As for what it can do with openness, Linmu Studio directly gave the answer. The top-selling and popular game "Mario Kart" on the switch will support the car steering wheel in the sea, land and air set!
As soon as this sales strategy was announced.
Compared with the previous life, the price is more reasonable, supporting the initiative of becoming a cheap peripheral for horse-drawn carriages, as well as joining membership services and open communities.
moment.
It makes players excited.
Pre-orders open that evening.
The official website of "labo"... crashed directly.
It was better in China, but the overseas home page server crashed for a whole day due to the venue.
Because at the beginning, Lin Yao made it clear that this was an experimental thing and the gimmick was greater than the reality, so the technical staff were not fully prepared for the influx of a huge number of players...
And as overseas servers crashed, players also crashed...
“Can’t you shut up and take my money?!”
"Repair it quickly, Linmu Studio!"
"I want to spend money! Spend money for me!!"
"..."
The players were furious and looked like they were going to rebel if they didn't pay.
This caught Linmu Studio's technical department off guard, and Zhong Xiu even gave them a hard slap for it...
But this is just a small episode.
The purpose of launching "Labo" has been achieved. Anyway, the purpose of improving the b-level and making the console more topical has been achieved. And judging from the response, it seems that the sales volume is not bad...
Lin Yao was already very satisfied.
…
"I have to admit, their creativity is really good..."
at the same time,
Gibber Company.
When Frank released the promotional video at Linmu Studio, he was actually quite nervous for a moment.
Because he thought the other party was going to start to counterattack.
but.
When he saw the console logo at the beginning of the promotional video, he breathed a sigh of relief, and when he saw the specific content, he was completely relieved.
It has nothing to do with the PC version!
but.
He was relieved, but even he found labo quite unexpected...
"Oh, how much is an idea worth? How many can it be sold? Such a cheap toy..."
aside.
Hawkins shook his head and didn't care much. Although he also thought the other party's paper toys were interesting, he was not optimistic about the popularity of this product.
This is actually quite normal.
This has to do with how each production team and each game company views games.
Lin Yao had seen a very interesting statement in her previous life, which said.
Some producers and game companies believe that games are just video games and must keep up with the progress of the times. Every game must improve the game graphics and improve its ‘technical capabilities’. This is the true meaning of games!
Some production teams and game companies believe that video games are only the carrier of games, and they are only the best carrier of the current era. Therefore, the most important thing is not to improve the technical capabilities or improve the perception, but to make players feel fun.
Even if there is no video game as a carrier, games can still be made, as long as they can bring happiness to players, and the most representative one in this regard is Nintendo.
Similar disagreements actually exist widely in various aspects of the game industry.
For example, after the release of Elden's Ring in Lin Yao's previous life, the producers personally debated the definition of an open world. The main point of contention was that an open world like Elden's Ring, which seemed to be based on nonsense, did not
There are no rigid guidelines, and without a mission system, the map is just an open world of the map. And that kind of open world with clear guidance and clear mission prompts that allows players to advance the plot and enjoy fun according to the creator's ideas, which one is right for the game?
More player friendly…
Lin Yao had this kind of controversy in her previous life, and of course it also exists here.
Hawkins obviously has a very traditional view on games. For him, whether this old cardboard box counts as a game or not is a matter of debate.
"...Cheap toys?"
Frank heard Hawkins' words, repeated them softly, then lowered his head and remained silent.
Do not know what is this.
He was full of confidence at first, but suddenly became a little worried.
Maybe it’s because of labo’s creativity, maybe it’s because of Linmu Studio’s unflappable attitude.
In short.
For the game player and vaporwave game platform war.
He suddenly felt a sense of urgency.
An inexplicable sense of urgency.
"Let's not talk about this! The other party has also launched a summer special promotion. Although the number of active users of our game platform is steadily increasing, it seems that the gap is still huge. We may need to take more drastic measures!"
Frank thought for a moment, then suddenly raised his head, his eyes firm.
"Strong medicine? What strong medicine?"
Hawkins frowned slightly when he heard this.
Frank gritted his teeth and said: "We each come up with a game and give it to game player users for free! We come up with "Mobile Force 4", and you come up with "Battlefield Smoke 3"!"
"Ah? Are you crazy!? This is a game from the year before last. It's not an old game that's on the market. It's free and unlimited? The price of unlimited is too high!"
When Hawkins heard this, his eyes widened suddenly.
"No, it's actually not high. Last year's games were bought by all the players who should have bought them. The sales curve is already very low. Calculated, the cost is not high. But giving away such a well-known masterpiece for free can bring in as many users as
Very impressive!”
Frank shook his head vigorously and retorted: "With millions of users buying the same amount, this deal will not be a loss no matter how you think about it!"
"You are really crazy..."
Hawkins opened his mouth slightly and murmured.
But after all, I have to admit that he was moved...
…
July 1st.
The first batch of products of "labo", which has attracted much attention, has been shipped out of the warehouse and officially shipped.
The battle between game player and vaporwave game platform has officially begun.
Both parties have launched summer promotions.
In terms of promotional efforts.
The first-party game, Linmu Studio, is more favorable. As for third-party games, the commission from Game Player is probably 5% lower. Gibb Company and Dream Kingdom successfully persuaded some third-party developers to
This five percent is also included in the promotion category, which makes the prices of some third-party games in Game Player a little lower than those of Linmu Studio's vaporwave game platform.
This chapter is not over yet, please click on the next page to continue reading! There is no need to say that games are exclusive to the first-party platform. It purely depends on the player’s personal preference. After all, you can’t buy it on other platforms. But third-party games depend on the player’s preference.
The decision has been made.
The first-choice players, the players who support Linmu Studio, feel that the vaporwave game platform is more convenient if they are used to using one platform. They don't care about spending five or ten yuan more, so they directly choose the vaporwave game platform.
But there are also players who think it is a good thing to save five or ten yuan on another platform, so they choose game player.
In terms of numbers, the latter has a slight advantage.
But after all, the vaporwave game platform has been operating longer, has a larger player base, and has good user loyalty.
So in the end, the two gaming platforms seem to be tied...
certainly.
This is the player's own feeling and speculation. After all, the actual sales data has not been released by either platform.
but……
soon.
The balance is broken.
July 5th.
Just when the two major PC game platforms are holding special summer promotions, you and I are in full swing.
Game Player suddenly announced that starting from July 6th until July 15th, all Game Player users can receive a masterpiece for free!
And that masterpiece is Gibber's "Mobile Unit 4"!
at the same time.
On this basis.
All users who consume during the game player summer promotion, no matter how much they consume, even if they only spend one cent, can receive another masterpiece for free!
That masterpiece is "Battlefield Smoke 3" in Fantasyland!
Two masterpieces that were released at the end of last year and less than two years ago!
Get it for free!
And...there are no limits!
As soon as this news came out, the players were stunned, and then immediately opened the software store...
There is no way, this attraction to players is really... too strong.
The two masterpieces that are given away for free are not unknown, they are very famous! And they have not been released for a long time. The most important thing is that even if these two games are discounted, the combined price is almost 300 yuan, but now you can save money for free
It’s more than 100, and you can save 300 by getting two games for free!
This has made many players who were originally not interested in shooting games prepare to download the game player and get the game in the hope that they will lose blood if they don’t.
Many players are ready to buy a game on game player and receive two games!
Moreover, Game Player’s initiative of giving away games for free has become a hot topic in the gaming circle.
Countless players volunteered to help Game Player announce it and tell other players that Game Player has free games available for them!
This directly forms a certain positive cycle.
that day.
The number of game player user registrations has begun to soar...
When Hawkins saw the change in the data, although he still felt a little distressed about the money given away, he still laughed...
And the other side.
Lin Mu Studio soon learned of the news, and then the news quickly reached Lin Yao's ears.
"ha?"
When Lin Yao heard the news, she immediately replied "ha" with a look of astonishment on her face.
"How should we respond? Should we also give away games?"
Mu Wanqing asked softly with a worried look on her face.
Lin Yao came back to her senses with a strange expression on her face. Her only thought was... Do all newcomers to the gaming platform like to play like this?
She shook her head gently, suppressed the unnecessary thoughts, and then replied: "The volume of our giving away games is probably not as loud as that of the other party. After all, the other party has taken the lead. Forget it, they also give away games to make users develop."
We are in the leading position, and the most important thing is to consolidate the existing players. In addition, even if we want to give away benefits to players, it is not possible to give them now. Giving them now will only collide with them and then give them to the other party in vain.
Higher topicality.
It’ll take some time.”
It’s not that Lin Yao is reluctant to give up the money, but the loudest one is the one who gave away the game at the beginning. Lin Mu Studio is now giving away the game, which will only make players think that Game Player is taking Lin Mu Studio to give away the game...
It's just a disguised attempt to turn up the heat on the other party.
And she herself had seen a platform that delivered games in her previous life... and she really didn't necessarily want to follow suit.
"Um."
Upon hearing this, Mu Wanqing hesitated for a moment and nodded lightly.
"Also, what are the sales data of this summer special promotion?" Lin Yao asked.
"Compared with last year, it's almost the same."
Mu Wanqing lightly pursed her red lips and continued: "But it doesn't mean that it hasn't been affected. The emergence of game player still has an impact on us, because the vaporwave game platform is developing at a high speed, and there should be a significant increase in sales every year.
Yes, but not this year.”
"That's it..."
Lin Yao was not surprised by this answer. She lowered her head slightly, thought for a while, and said: "Miss Mu, please double the budget of the vaporwave game platform department and send games to the other party to increase the volume. But we can start from
Focusing on player experience, we will continue to improve the player community and creative workshops, increase servers, and build more stable network services...
Then every once in a while, arrange for staff to collect feedback and suggestions from players, and then summarize them for me. We will start from another direction and make the vaporwave game platform better!"
In the final analysis.
The game platform is still a piece of software, it is for players to use, so that they can use it comfortably and have a better experience, which is actually more important.
"In addition, I will write a planning document during this period, involving the trading system of the vaporwave game platform... let the game platform department prepare."
Lin Yao hesitated for a moment and continued.
In fact, this thing is very sensitive, especially in China, which is why she has been reluctant to add it...
Because adding a trading system will inevitably bring about some gray industry chains, and with the name of the game, it is easy to...
However, now is the time to take a step and give it a try.
After all, you can't really stop eating because of choking.
"Trading System?"
"Um."
Lin Yao nodded: "But this is quite sensitive. Let's take it slow. The most important thing is what I mentioned earlier."
"good."
Mu Wanqing nodded lightly.
"in addition."
Lin Yao thought for a while and looked at the position of the PC production department: "Now that all game production is on track, let's promote this year's game in advance. Let's warm up the game... hold a face-to-face meeting or release in August or September.
Let’s make a mixed edit, draw a picture first... No, raise the players’ expectations first! Let all the production team be prepared!”
…
The game player gives you the game.
It really worked.
The number of users of the game player gaming platform has begun to increase, and industry analysts are becoming more optimistic about the future of game player.
And about this.
Linmu Studio doesn't have many actions... "Labo" has indeed attracted a lot of attention, but those are actions on the console.
On the PC side, Linmu Studio didn’t respond much to the game player’s offer of giving away games.
They did not follow up with the game, but just issued an announcement saying that they would continue to improve the community and creative workshop of the game platform, and at the same time optimize the network environment.
Players' reactions to this were mediocre.
After all, it sounds like empty words and clichés…
And Lin Mu Studio’s attitude.
Some analysts feel that it is very unreliable and that Linmu Studio is too arrogant and will eventually fail.
However, some analysts believe that Linmu Studio is adapting to constant changes...
However, no matter what your opinion is.
Most analysts in the industry have a consensus, that is, Linmu Studio seems to be paying more attention to the console platform, and game players really have a chance to challenge the vaporwave game platform.
Lin Yao did not respond to this.
After all... what does the analyst have to do with Linmu Studio? Linmu Studio is not listed!
And in the midst of the commotion.
It's early August.
The special summer promotions for game player and vaporwave game platforms have officially come to an end!
On the day when the special summer promotion event ended, the game player game platform immediately announced with a high profile that the cumulative number of platform user registrations officially exceeded 80 million! Approaching 100 million!
After this number was announced, it immediately attracted a lot of attention and made many players tongue-tied.
Because... it's fast.
It's really fast!
You must know that Linmu Studio’s vaporwave game platform took nearly a year for the number of registered users to exceed 100 million...
And now, it has only been a few months since the game platform of Gibber Company and Fantasy Kingdom was launched? The number of registered people has exceeded 100 million?
Is it true that people in the past planted trees for people in the future to enjoy the shade?
As soon as the data comes out.
Now, not only some analysts who support Linmu Studio have changed their attitude and think what Linmu Studio should do.
Many players who support Linmu Studio and think they are stable feel that Linmu Studio should do something.
I really can’t stand still like a mountain!
After all, the other party is taking advantage of you! Those innocuous efforts to improve the community and optimize the network environment are useless!
－－－－－－Digression－－－－－
In fact, my original idea for those two mystery games was to make them similar to action-adventure games, but probably because I have never played a few mystery games myself, so most of my memories of these two works come from
Film and television works...such as Detective Sherlock, Detective Dee has only been exposed to film and television dramas
So my perspective is that of a bystander, watching the story progress, and then of course I use my own perspective and feelings to talk about how to make the game.
But I didn't turn around and said the positioning of mystery games. But in fact, if you look at the recommended games from a 'my' perspective, the game should embody more of a movie-like experience rather than a mystery game, so I will see you later
Comments have been changed.
This is a misunderstanding caused by my lack of ability
As for the positioning of the two mystery works, the true style and the social style, it is just my wishful thinking. The father of the detective is the true style, and Detective Dee. Although I have been watching the drama for a long time, I vaguely remember that there are many cases involving counterfeiting.
The Wu sect and the Li sect, the impressive "The Story of a Blue Shirt" involves the King of Yue's rebellion and the drama in which the prince fell into a trap and was accused of plotting to usurp the throne and was almost killed. This was to safeguard Wu Zhou's rule and protect Li Tang, involving all aspects of the entire court society.
Collision, so it is natural to think that this is more socialist.
But then I saw your comments and did a little research on the faction divisions of the two works, and found that there was indeed controversy. The next day I wanted to use a clever way to point out the controversy. In the end, it was all my personal opinion.
This is a problem caused by lack of time, sorry...