Linmu Studio's latest game "Kirby" is going to be successful again.
Although Wang Ang has only played the game for four hours, he has no doubt about this!
And there are many players who have the same idea as him.
But more players have very pure feelings after playing the game.
I just think this is a good game!
Among them, those who have this idea include a large number of female players.
Single-player games are not exclusive to men. In fact, there are many female players as well.
However, because male players are larger in size and generally have higher demands for games, most single-player games are for men.
As for games specifically targeted at female players, because the production companies are generally not large in scale, their promotion is not very strong.
In this situation.
It is actually very difficult for women to find a game that suits them among a bunch of male hormone-filled game libraries.
This has resulted in many female players not only not liking games, but also having little opportunity to get access to games that suit them.
The advantages of switch are revealed at this time...
The Switch console and Linmu Studio are large enough, and Linmu Studio also has enough financial resources to vigorously promote the console and games.
Most of the games on the switch focus on cuteness and family fun, and "Kirby" is one of the pinnacles.
Female gamers are faced with a console that has a high level of publicity and is almost covered in advertisements... and most of the games on it look very cute.
I have been struggling to find a female player who is suitable for my game. It would be a lie to say that I am not attracted to her.
The reason why the installed base of Linmu Studio's consoles can quickly exceed 20 million is that a large part of its sales is due to female players.
The convenient form of switching between switch consoles and handheld consoles, as well as the switch's first-party game lineup that is completely different from traditional consoles, is equivalent to giving female players a platform to quickly find games that suit them.
And these female players who are attracted generally do not play the game well...
That’s the kind of player who might not even be able to play Super Mario Odyssey…
And "Kirby" seems to be a cute game and a simple and enjoyable game experience throughout the whole process, which is indeed very suitable for them.
Whether it's Kirby's appearance, actions, various small designs, or the overall game experience, they are all particularly popular with female players.
So, the night "Kirby" was released.
When a macho man posts something about how fun a game is, he almost always mentions his girlfriend, wife, or daughter... Their words are similar. They basically refer to family members who don't play games. Kirby's attention is drawn to him at the first sight.
force.
And as posts like this increase.
All of a sudden.
The largest single-player game forum in China has directly become a large-scale parent-child activity community...
["Kirby" is very interesting! I highly recommend buying it! Although the difficulty of the game is almost not, the whole playing process is really comfortable! In addition, when I played "Kirby", my girlfriend didn't say anything about me for the first time
Playing games, he even sat next to me and watched it with great interest, and even asked me what game it was, haha, Kirby is so cute.]
["Kirby" is really a surprise. Did you know that this game also has a two-player mode? My daughter and I played together. I controlled Rudy Wadou and let my daughter control Kirby. It was really fun! Later, my wife
He looked at me and took my seat (wry smile)...]
[Great game!! To be honest, I didn’t even expect my girlfriend to like it too! It directly enhances the relationship, so it is. 】
【……】
Various posts about playing games as a way to keep the family together were directly pushed to the home page.
Many single players came to the forum and were confused.
what's the situation.
Isn’t this a gaming community?
So soon, under many posts, singles began to hug each other to keep warm.
"Why do you play games when you have a girlfriend?"
"The macho man is crying. I thought everyone was here to enjoy the game. I never thought you could enjoy family and love on this basis..."
"I like the game very much, but when I saw your posts, I suddenly didn't like it..."
"Fuck! I also play with my son, and he gets a lot of money! He wants to steal Kirby from me, what a traitor!!"
"...Upstairs, the son you are talking about? Do you also call me son? You all have your own opinions?"
"The game is indeed very fun, but what I want to say is not that, but that Linmu Studio is playing a big game! Games like "Dark Soul" and "The Legend of Zelda" are obviously aimed at us.
Core players. Games such as "Mario Kart" and "Kirby" are aimed at blue ocean players who usually don't need a console!
This feeling was not obvious before...
I have also always wondered why Linmu Studio changed back after launching the core-oriented "Dark Soul" and launched a simple and enjoyable game. Now that I see the situation on the forum, I finally understand... Lin Yao
This is to take care of both blue ocean players and core players! Catch them all in one go!
So far, Lin Yao has done a very good job! The combination of the two forms of consoles makes the price cheaper than traditional consoles, which is enough to attract blue ocean players who have not yet purchased a console.
Under this premise, first-party Switch games benefit from the strong production capabilities of Linmu Studio, which can not only satisfy core players, but also interest blue ocean players... This has established a balanced framework!
Yes, those games that seem to be aimed at blue ocean players, but core players can still have fun playing them, this is the most outrageous!!
Such a console! There will be trouble if it doesn’t succeed! Linmu Studio is really awesome!!”
"Recharge now and explode... In addition, I think what you said above makes sense. In fact, when I first watched the promotional video, I thought "Kirby" was not fun, but after I actually started playing it, I realized that I had made a miscalculation...
I also thought about why I, an old game player, would laugh when playing such a game with no difficulty, and then I found that the reason is actually very simple, because it is fun, it’s that simple!”
This chapter is not over yet, please click on the next page to continue reading! "Yeah, it's fun. This is also my biggest feeling when playing "Kirby"..."
"..."
On the forum, in addition to showing affection and hugging each other for warmth...
In addition to discussing the game itself, many players also began to analyze the reasons why Linmu Studio's game was successful again.
And the facts prove it.
Players are really smart...
Their analysis is actually very reasonable. A large part of the reason for the success of Switch is that it has attracted a blue ocean group that has been ignored by major game manufacturers for a long time... In the previous life, Switch had to compete with mobile terminals for business, but there is no such thing here.
Question, this is also one of the advantages of Linmu Studio.
In this case, if the switch fails, then damn it!
In fact.
The day after the release of "Kirby".
The power of blue ocean players is beginning to appear...
In the past, most of the time, new games that were only popular in the gaming circle once again broke the barriers of the gaming circle and appeared in the eyes of ordinary people.
And all this is because many blue ocean players really like "Kirby" after playing it, and Kirby is really cute and exciting.
As a result, Kirby’s emoticons that were originally only circulated on game forums have appeared on many social media that are not related to games.
Kirby's cute image has further attracted more Blue Ocean players to ask what it is.
After getting the answer.
Switch appeared in their sights... Although the conversion rate of this kind of communication was not high in the end, after all, game consoles are still not as popular as mobile phones in China.
But! As long as one player buys the console! Then Linmu Studio will make a profit!
Moreover, Linmu Studio's business is no longer limited to the domestic market. The domestic console culture is not prosperous, but it is prospering overseas.
Linmu Studio's first-party games not only attract domestic blue ocean players, but also attract overseas blue ocean players...
In fact, many people in the industry, whether they are domestic or overseas counterparts, have already become aware of Linmu Studio’s hosting strategy.
Continuously expand the game audience, attract light players into the game, and then try to convert these players into heavy players...
This is Linmu Studio’s strategy.
But now, this road has actually been opened for them!
Although in terms of game platforms, Game Player and Vaporwave are still at odds with each other, and the winner has not yet been decided. Many people in the industry also criticize Linmu Studio's strategy.
But on the console, many people in the industry really have to admire Linmu Studio.
Use differentiated competition to avoid war with traditional consoles, and use first-party game strategies to attract blue ocean players.
This directly allowed the switch console to completely gain a foothold, and even started to snowball.
In this regard, other console platforms have nothing to do with it. Reflecta is a traditional console, and other console manufacturers can use various means such as game lineups to attack head-on.
But what can they do with the switch? Linmu Studio has very little reliance on third-party manufacturers, and it is the best game developer. Unless other console manufacturers make their own handheld consoles and completely change the form of their own consoles, there is absolutely no way!
It's really... alien.
Many colleagues couldn't help but express such emotions when they saw the sales success of "Kirby" and created a hole in the barriers of the gaming industry.
certainly.
Except for emotion.
The installed base of Switch consoles has successfully exceeded 20 million. The success of "Kirby" has also strengthened the confidence of some people...
…
"Ah? There are also manufacturers in China who have announced that they are going to make a handheld console...?"
As soon as Lin Yao put down the sales report of "Kirby", she heard some unexpected news from Mu Wanqing.
"Well, do you remember Kexi Entertainment?"
Mu Wanqing nodded and continued: "They are the ones who announced that they will also enter the console market. I watched the press conference and their handheld console is very similar to the switch, but it is larger and has better performance. It is somewhat similar.
The way to the handheld computer.
At the same time, they also announced part of the game lineup, and the selling points are somewhat different from ours. There are many online games and ported single-player old games. But at the same time, they also threw out some games similar to "Kirby" at the press conference.
"Mario Kart", "Pokémon Legends" and other casual games with bright graphics and cartoon style."
"oh?"
When Lin Yao heard this, she immediately showed an interested expression.
Seeing that she was interested, Mu Wanqing didn't say anything anymore, but directly opened the video for her to watch.
Lin Yao lowered her head, and then watched Kexi Entertainment's press conference in full with Mu Wanqing.
As for my thoughts...
how to say.
The sense of déjà vu is a bit strong, a bit like Lin Yao’s previous life’s large handheld computer designed based on the idea of a handheld computer and advertised as being able to play AAA masterpieces.
However, Lin Yao is not sure about this sense of déjà vu.
As for the game lineup, the press conference did focus on online games and ported stand-alone games, which vaguely seemed to have the intention of eliminating the single game lineup of the Switch.
The family-friendly game is indeed meant to be a benchmark for Switch, and among the producers, Lin Yao also saw a familiar company name - Tianhu.
"What should we do? Do we need to adopt a strategy?" Mu Wanqing asked immediately after watching the video that Lin Yao had finished watching.
"Need not."
Lin Yao thought for a while and shook her head slightly: "No need, now we are the number one target in the country... This is a normal situation, the same as the Vaporwave game platform. But it is a little different. After all, the Vaporwave game platform is targeting PCs.
Users, the PC user base is large, and players’ needs are all kinds of strange.
But the switch is different. We only need to steadily develop our own first-party games, maintain the Greenlight-related production team that develops independent games for the switch, and then try to win over as many major manufacturers as possible on this basis. That will be fine.
This chapter is not over yet, please click on the next page to continue reading the exciting content! The threat to us from other people's consoles is not as big as the threat to us from Gilbert and Dreamland's independent PC platform."
"Then we don't have to say anything?" Mu Wanqing asked after hesitating for a moment.
"Well, no need. If they can really defeat switch...then I will be convinced."
Lin Yao nodded.
In fact, this situation is quite normal.
This happens in the gaming industry, or in every industry.
Once a product or model becomes popular, followers will follow.
Battle royale, meat pigeon, soul-like, unboxing, open world, fried rice.
In Lin Yao's previous life, these game keywords were usually due to the popularity of a certain work and its success, which directly stirred up the entire industry...and then, the followers came.
Same here.
Since the unboxing mode and pass mode of "Breakout" became popular, a lot of game companies have imitated them in the past two years.
This is an inevitable process.
The same goes for hosting.
However, the cost of R&D and production of traditional consoles is too high...ordinary companies really can't make it work.
Throughout Lin Yao's past life, the development history of game consoles, the crown jewel of the gaming industry, shows that whether it is Sony or Ju Hardware, gaming is not their only profitable business.
And console manufacturers with a single business, only gaming, are basically dead.
Such as Sega.
Because the console thing is really expensive and Sega can't play it.
Moreover, PCs are developing too fast compared to consoles. It is getting harder and harder for consoles to catch up with PC performance. Hardware costs are getting higher and higher. Consoles have to be sold at a loss a few years before they are released... Ordinary companies simply cannot afford this.
.
In this kind of money-burning war, the only company that can barely keep up with its relatively single business is Nintendo, and they still rely on differentiated competition.
Before Lin Yao's time travel, even the consoles owned by big tycoons such as Sony and Mega Hardware were unable to catch up with the development of PCs. Whether it was PS or XBOX, the latest generation of consoles only had mid-range PC configurations.
One high-end graphics card can buy two next-generation consoles!
yes.
This is related to the premium price of graphics cards, but there is really no way. Hardware and Sony want to provide players with the most advanced configurations of the current era, so the price may be too high for all players to accept, or they may not be able to accept it.
After all, where is the cost?
PC is developing really fast.
Game consoles are different from PCs. PCs also have the attribute of productivity, but game consoles only have this attribute for playing and are not a necessity.
Selling it at a high price, not many players are willing to pay for it.
Fortunately, the console software and hardware are highly unified. Even if it only has a mid-level PC configuration, it is not inferior to most PCs in terms of games and can make up for its shortcomings.
Although this world is different from Lin Yao's previous life, the historical development is similar.
The traditional console here is also a money-burning game, and few companies can play it successfully.
As a traditional host, even Linmu Studio is struggling.
If a handheld console is developed based on the idea of a handheld computer, the pressure will indeed be much less.
So there are domestic companies that want to get a share of the handheld game market, and Lin Yao understands that.
Although Linmu Studio has become a target, it is quite annoying to have competitors on game platforms and consoles.
But if they can really defeat the switch, Lin Yao will indeed be convinced... After all, they can be regarded as promoting the development of the domestic game industry together.
If they can do it.
After all... after "Kirby" is released, it will be the turn of "Ring Fit Adventure" and "Super Mario Party" soon.
…
at the same time.
Just when Lin Yao and Mu Wanqing were discussing the competitors of their own consoles.
Sky Fox.
Li Guangsheng sat behind his desk, looking down at the mobile phone on the table, and sighed softly, the dissatisfaction on his face barely concealed.
Kexi Entertainment’s so-called benchmark switch console, Tianhu, was forcibly tied to the chariot...
During this period, as the total number of domestic players increased, although Tianhu had been left far behind by Linmu Studio, which was just a small workshop at the beginning, it was still living well...
After all, they still have a solid foundation, and after Tianhu completely integrated the acquired eBay, it has many online games, which allows them to reap the dividends from the increasing number of game users.
Of course, there is no way to compare with Linmu Studio, which has many phenomenal online games, but Linmu Studio launched the PC game platform, then launched the console, and at the same time suspended the development of online games, giving them a chance.
During this period, Tianhu’s revenue has been rising.
Li Guangsheng's position was also re-established.
Perhaps he was stimulated by Linmu Studio. Ever since he saw the success of "Dark Soul" and Linmu Studio's progress step by step... Li Guangsheng also started to take action. He began to work hard to improve the company's bloated system and game development.
process.
To put it simply, it means to get rid of some people who cannot create value, and then recruit independent studios with talents and ideas, slightly lower the priority of revenue, give developers with ideas more room to play, and rejuvenate the company.
The energy within…
Of course, when doing this, Li Guangsheng did not have the idea of developing a stand-alone game. After all, there was a giant in the country standing in front of him, and he did not have the heart to challenge it for the time being...
But he still wanted to change his company.
As for the purpose, he hasn't fully figured it out yet, he just feels... unwilling to do so.
but.
His various measures were strongly opposed by the largest shareholder behind Tianhu...
The largest shareholder behind Tianhu not only opposed it, making his reform difficult... but also forcibly dragged him into Kexi Entertainment's handheld camp, which competes with Switch, without any prior discussion.
And their requirements are also very simple.
I just want Tianhu to imitate Linmu Studio and make several games like "Kirby", "Pokémon Legends", and "Mario Kart".
This chapter is not over yet, please click on the next page to continue reading! This made Li Guangsheng very dissatisfied!
He almost watched Linmu Studio grow with his own eyes, although he was reluctant to admit it at first.
But when faced with each work later, he finally had to admit that Linmu Studio... was really amazing.
He has also studied the switch console. He feels that the success of this console is indispensable for creativity and the strong game production capabilities of Linmu Studio!
After Li Guangsheng witnessed the success of "Dark Souls", a garbage game in his eyes, he was already very clear about the gap in game development capabilities between Tianhu and Linmu Studios.
He really thought it was a fantasy to try to force such a host, which was entirely supported by a company called Linmu Studio, into a rival.
But the other party obviously didn't care about his dissatisfaction and almost ordered him to do it.
He had no choice but to agree at first.
But after seeing the success of "Kirby", the more he thought about it, the more something went wrong.
Is it true that if you try to touch porcelain... you will be humiliating yourself?
Li Guangsheng looked at the mobile phone on the table, frowned slightly when he thought of the word "self-inflicted humiliation", and made up his mind completely.
He breathed a sigh of relief, then picked up the phone and dialed the number.
The phone rang several times.
soon.
A young voice came out.
"What's up?"
Li Guangsheng frowned slightly when he heard the slightly frivolous tone of the other party, and became even more dissatisfied with the majority shareholder Prince Edward on the other end of the phone. He quickly adjusted his mentality, took a deep breath, and said: "Mr. Li, regarding the handheld device, I think
It is necessary to analyze the pros and cons with you. There is really no need to make a handheld console. Now that Tianhu is developing..."
"I've said it many times!"
But before Li Guangsheng finished speaking, he was rudely interrupted by the other party...
The young-sounding voice on the other end of the phone was a little impatient and said: "Do as I say and cooperate with the group's big strategy! As for the strategy itself, it's not your turn to worry about it. The console is the most important entertainment aspect of the group.
It’s a part of it! This matter is valued by everyone from top to bottom! You can’t change it, and neither can I.
We have always ignored blue ocean players, and we have also ignored the appeal of simple and easy games to blue ocean players. Linmu Studio has taken the lead in this regard, and we cannot lag behind."
"But the problem is, those games..." Li Guangsheng's frown deepened.
But this time.
He still couldn't finish his words and was rudely interrupted: "A game is a game! Don't tell me that Tianhu can't develop that kind of game. It doesn't matter what masterpiece you say. That kind of childish game doesn't seem to have the slightest difficulty."
Regarding casual games, I have asked many professionals and they all said that there is no problem in developing them.
As one of the largest game companies in China, can Tianhu not even be able to compete with small studios? For example, in "Pokémon Legend", can't you even design a hundred elves!?
Do you know how much potential Linmu Studio’s switch has? Do you know how much revenue it can bring if this handheld console, which is separated from the PC and can attract a large number of blue ocean players, further explores its commercial attributes? Linmu Studio is guarding a golden mountain.
If you don’t know how to dig, then let us dig.”
“But game development doesn’t happen overnight!”
Li Guangsheng endured it, suppressed his anger, and said: "And even if Linmu Studio's games are easy to copy, the Switch is not only good at games. Their console creativity and design are highly unified, and they also have ideas in other aspects, such as
"LABO" some time ago, this kind of thing is not something that can be copied. The same is true for their games. Even if "Pokémon Legend: Arceus" looks simple, the world view and gameplay they designed are also unique.
Other games are even more special... Unless you copy this kind of game one-to-one, it is very difficult to innovate. Their creativity and their thinking on gameplay are temporarily beyond our ability. I think..."
"Linmu Studio can do it, but can't we?"
On the other end of the phone, the young voice listened for a while, then impatiently interrupted Li Guangsheng again and threw out a sentence.
"..."
Li Guangsheng opened his mouth. At this moment, for some reason, he suddenly thought of his best friend, Mou Feng, who founded Tianhu with him and then parted ways.
"A game is a game, it's not that complicated! As for gadgets like "LABO", it's not worth mentioning. How many final sales did it have? I heard it was less than two million, right? To put it bluntly, it's just a piece of cardboard! Linmu Studio is in this regard
No matter how much effort we put into it, it will be in vain! It will never create a big splash, and don’t we have this level of creativity?”
The young voice on the other end of the phone continued: "As for the difficulty of copying the game... aren't you Tianhu the best at copying?"
"..."
When Li Guangsheng heard what the other party said, he clenched his right fist fiercely and his body instantly became stiff.
this moment.
Unknown anger welled up in his heart, even making his whole body tremble slightly.