There is a premise for Kexi Entertainment to be so grand and engage in black and red strategies.
That is, Linmu Studio cannot make any moves, and PCZ must really be able to compete with each other's products.
The benchmark here is not verbal, just like Pepsi and Coke, you must at least taste similar.
In fact.
Kexi Entertainment has been working hard to benchmark, leaving aside Tianhu, focusing on promoting performance that is better than the switch, and then adding the concept of holding a handheld console to play online games, and assisting some games that deliberately imitate Linmu Studio's first-party games.
It does feel like the taste is similar.
If we cooperate with the black and red strategy to leave an impression in the minds of mainstream players, and then operate on the public opinion side to optimize PCZ's experience in online games, maybe it can really become an industry that is deeply tied to the industry.
second.
After all, players will criticize, but some fundamental things are not easy to change.
Li Guangsheng also understands this. For example, online games are something that neither Lin Yao nor Lin Mu Studio can change... This is the game mode that most domestic players like most.
But, again, the premise of all this is.
Don’t make any big moves during the period when you are number one in the industry.
After the black and red steps are completed, the apology must be timely.
The big move here does not refer to the ordinary announcement of a game.
Rather, it needs to be a big move that can spark heated discussions in the entire gaming circle and directly suppress the opponent's popularity...
Kexi Entertainment has always believed that Linmu Studio will not make any big moves, and if it does, it will be able to handle it.
Li Guangsheng was unsure at first, until he saw the promotional video of "Ring Fitness Adventure".
The first time, he didn't actually understand what it was.
Didn't even react.
It wasn't until the game character appeared next to Lin Yao later, and combined with the name of the game and Lin Yao's previous actions, that he understood what it was.
Fitness ring! Big adventure!
Mou Feng was really right...
Linmu Studio indeed has bigger surprises waiting for players.
This is another game that combines virtuality and reality! A novel game that has never appeared before.
And this surprise and game was brought by Lin Yao herself...
The name Lin Yao is really special to players in the gaming circle.
With the rise of Linmu Studio, the name Lin Yao appears more and more frequently in players' eyes. She is the core of the entire Linmu Studio and the creator of each of Linmu Studio's excellent games. The most important thing...
…She’s really beautiful.
The stacking of these layers of buffs makes all players have a good impression of her and be very interested in her.
When the switch was announced, the girl walked briskly onto the stage with her hands behind her back, then inserted the switch into the base and smiled. Players who have watched the live broadcast are still very impressed and will never forget it.
But unfortunately, such a super producer who is completely impossible to avoid when talking about Linmu Studio, unlike other game producers, likes to be in the public eye. Except for face-to-face meetings in early online games, Lin Yao rarely appears in front of players.
This cast another layer of mystery on her.
Players are actually looking forward to seeing Lin Yao, because every time she appears, she will bring big surprises to the players, and... she is really beautiful!! In addition, players who have watched the early online game face-to-face meeting videos are all excited
Got it! Not only is she pretty, she’s also cute!
Therefore, such a spokesperson has a "surprise" attribute, and is also very beautiful and eye-catching.
At this point in time.
At a time when Kexi Entertainment has made the gaming circle rife, and the switch console frequently appears in the player's sight, it suddenly appears in the player's sight, and at the same time brings a... fitness game that combines reality and virtuality.
A game that even if the opponent Li Guangsheng doesn't understand the specific gameplay, he thinks it will be very interesting.
This is just riding on the momentum created by Kexi Entertainment to promote their own games!
Li Guangsheng could have foreseen it.
How will things develop next...
Kexi Entertainment’s black and red strategies and apology letters will not work.
Not only does it not work.
You might even dig a hole for yourself!
The players' discussion meeting came to an abrupt end, leaving behind an irreparable reputation... and a pile of chicken feathers.
Thinking of this, Li Guangsheng suddenly put down his switch and called the mainstream gaming community with some urgency.
He took a look.
Then, he laughed again.
…
Linmu Studio released a promotional video for the new game at the height of the PCZ turmoil, which was indeed very eye-catching.
After all, Linmu Studio has its own traffic in the gaming circle, and something like that happened in the gaming circle during this period.
Moreover, Lin Yao personally participated in the new promotional video!
If these BUFFs are stacked up, it will be difficult not to detonate them.
more importantly.
This game is really unexpected!
Not long after Linmu Studio released the first promotional video of "Ring Fit Adventure".
Soon, the second promotional video was released.
Many players who only saw Lin Yao and haven't fully understood what kind of game "Ring Fit Adventure" is, after seeing the second promotional video, they completely understood what kind of game this is.
In the second promotional video.
The protagonist is still Lin Yao. She is standing in front of the screen and playing a 'game', but her way of playing the game is quite special.
The character in the game will follow her movements in real life and take corresponding actions.
If Lin Yao jogs, the game character holding the same ring in the game will run forward.
When Lin Yao squeezes the fitness ring in her hand, the ring in the game character's hand will eject gas and push open the closed door.
Lin Yao placed the fitness ring on her abdomen and shook it left and right, and the characters in the game would also start rowing left and right.
There are many similar pictures.
Squat, raise your legs, pull...
In short.
Just real sports and at the same time...playing games!
Many players watched the second promotional video and immediately didn’t even care about Lin Yao.
This chapter is not over yet, please click on the next page to continue reading! Their only gratitude is that the fitness ring can still be like this? The handle can still be like this? The game can still be like this!?
This game, although looking at the style and gameplay, is far from the masterpiece that ordinary players consider it to be.
But as a player, after seeing this promotional video, you have to admire the game’s unconstrained design.
Combine fitness with gaming!
It’s really yours!!
Linmu Studio!!!
"Damn it! Linmu Studio has really done a great job in 'playing'."
"Game companies may care more about your health than you do! Although this sentence is full of criticism, the facts are indeed in front of us now. They actually combine games and fitness!!! Awesome!"
"This is really good! People who usually want to lose weight are ecstatic. They feel that if they cooperate with the game, their attention will be on the screen, they will not feel too tired when holding things, and they can persevere."
"Wow, this feels really fun! I can do it!"
"Linmu Studio is really imaginative. I'm impressed. It can be combined with both sports and fun. It's amazing!"
"Although I may not be too interested, I really admire the creativity of Linmu Studio... They are really special... Oh yes! Kexi Entertainment came out to speak! And they are still trying to do it! Save it
!”
"What are you talking about Kexi Entertainment? What games are you paying attention to! The focus is on Lin Yao! Lin Yao! She is so dazzling!! After watching the promotional video, I really want to live with her..."
"Upstairs, everyone is waiting for the first pervert to come out and make themselves look less perverted. Since you said it first, I will say it too! My wife is so beautiful! Her thighs are so long!!"
"You guys are so disgusting. I am here to promote the game, and you are making comments about others! Bah! Disgusting! ... By the way, if I buy this game now, will Lin Yao play with me?"
"To be honest, she is not attractive at all. Lin Yao's figure is too good... The girls expressed envy and were greatly shocked at the same time."
"Lin Yao feels so sexy with her sweaty head..."
"People upstairs, that's enough for you..."
soon.
On the forum, the posts originally discussing the game were all gone wrong...
but.
Crooked and crooked.
But players’ attention has indeed always been on the game “Ring Fit Adventure” and the game’s promotional video.
And this situation.
It soon began to spread.
And gradually, it directly brought peace to the mainstream gaming community.
Because most players are obviously more interested in "Ring Fit Adventure", which the boss of Linmu Studio personally came to promote, and for the first time people saw it and said, "The game can actually be played like this."
As for those posts that are still about porcelain switch, players are not willing to pay attention to it. After all...isn't it bad to discuss Lin Yao! What's the point of arguing with these people who are obviously paid!
Therefore, as the attention of ordinary players is attracted away.
The managers of major mainstream communities no longer had any scruples and began large-scale rectifications.
Up and down.
Soon, the topic of "Ring Fit Adventure" took over.
And that night.
Linmu Studio began to exert its efforts, and "Ring Fit Adventure" began to be promoted on a large scale outside their own platform.
Not limited to gaming circles.
Social media, outdoor, traditional media, even TV advertising.
Various different channels.
The promotional video for "Ring Fit Adventure" began to play.
As for such a game that combines the two elements of entertainment and fitness, as expected, the eyes of everyone who saw it lit up.
They won't necessarily buy it.
But they all think this game is very interesting.
"What is this? Where can I download it?"
"Do you still want to buy a console? It seems a bit expensive."
"So creative! Great! I feel like if there were games, I might be able to stick to it."
"Fitness? Games? How else can it be like this?"
"..."
Various blue ocean users began to leave messages on social media.
And then just two hours later.
"Ring Fitness Adventure" quickly swept through all major platforms, and at the same time occupied the top topics on social networks, shopping platforms, and trendy culture.
this speed.
Don’t talk about Kesi Entertainment.
Even Li Guangsheng and many senior players did not react.
Many senior players are confused. They don't deny that this game is creative and interesting, but it's a big hit... isn't it?
They even thought that Linmu Studio also bought traffic.
until.
They went to major social media to read the comments under the promotional video.
I understood instantly.
Why?
In fact, it’s very simple. This thing has attracted a large number of non-game players and hit the pain points of a large number of blue ocean users...such as women in their thirties or younger.
They are really excited about this game!
The reason why this game has swept across all major platforms in a short period of time is due to them.
This extremely innovative ‘gamification’ fitness method has real exercise effects... To put it simply, they feel that using this thing to lose weight will be very effective!
"Ring Fit Adventure" is also popular in this world!
This is actually not surprising.
Although, the popularity of Lin Yao's fitness ring in her previous life was related to the fact that everyone stayed at home due to the epidemic.
But don’t ignore the excellent design ideas of this game!
Fitness, weight loss, and exercise are hard work.
People are lazy, just like getting up early in the morning in winter. This requires strong willpower to persist.
Exercise is even more important. In fact, everyone knows that exercise is very important and has great benefits.
But there are very few people who can really implement the exercise.
Because this is the same as learning, it requires time investment, and for a long time, you will not see success, and you will feel very bad.
Many people impulsively spend thousands of dollars to get a fitness card. They feel sorry for the money, but when they think about the exhaustion of exercising, they still give up. It is precisely because they are unwilling to step out of their comfort zone and there is no incentive mechanism in the short term.
But games are different. When it comes to games, even people who don’t understand games know that it means playing! And... happiness!
Play games and exercise at the same time.
When they think of the positive feedback provided by games in addition to fitness, many people’s first reaction is...this is very reliable!
Feelings can make people persevere.
This.
This is the reason why "Ring Fit Adventure" is also popular in this world.
In fact.
Blue Ocean users pay more attention to this game than fans of Linmu Studio.
"Ring Fit Adventure" just made it to the hot list.
The word switch soon appeared.
A bunch of people who don't usually play games are asking how to buy "Ring Fit Adventure" and where to buy it.
Those who usually play games and have heard of Linmu Studio are concerned about the price of the game and when it will be released.
The low-threshold and fun fitness gameplay has attracted a large number of non-game players who have been hit by pain points, directly making this product successfully break through the circle.
And because of the pavement of "Kirby" breaking the barriers in the gaming circle.
Even the name Linmu Studio...has spread.
Faced with the sudden explosion of popularity, social media was suddenly filled with Switch and “Ring Fit Adventure”.
Kexi Entertainment was confused.
Caught off guard.
They also responded quickly.
They quickly took advantage of the hype and announced that their PCZ console also had the idea of launching a fitness game, and then quickly sent out an apology letter, saying they were very sorry for the previous quarrels between their console ‘players’ in major mainstream gaming communities.
To put it bluntly, I just want to attract attention again.
But neither the players nor the blue ocean users are willing to pay attention to them.
Gamers are busy worrying about the type of game in "Ring Fit Adventure", the accuracy of the motion sense, whether it is fun or not, and the release date of the game.
As for the blue ocean users, they haven't even figured out "Ring Fit Adventure" yet, so Kexi Entertainment can't help but attract them.
finally.
Kexi Entertainment and their PCZ, apart from being occasionally ridiculed, were simply forgotten in the corner.
I apologized and failed to make waves in the face of the sudden popularity of "Ring Fit Adventure"...
Mr. Li, the crown prince of the insurance company who has been in charge of Kexi Entertainment and the major shareholder behind Tianhu.
When I saw that no matter whether I was trying to gain popularity or send an apology letter, I failed to create any waves.
He immediately became furious and scolded the players in front of all his subordinates that they were all idiots! It was outrageous to say that such idiotic things could become popular!
And he was helpless and furious for a while.
My anger has just subsided a bit.
The phone rang again.
He looked down, sorted out his thoughts, and picked up.
"Mr. Li, are we still making games here?" Li Guangsheng's voice came from the other end of the phone.
"Do."
Mr. Li took a deep breath and said angrily: "Do you still want to ask this question?"
"Then you should choose to imitate Lin Mu Studio?"
"right."
"Then I have an idea." Li Guangsheng said seriously: "Although a gadget like "Labo" is not worth mentioning, the final sales volume is less than two million. To put it bluntly, it is just a piece of cardboard. Linmu Studio has spent a lot of time on this aspect.
All the hard work is in vain... But their "Ring Fit Adventure" has indeed gained some popularity. Do you think we should make a similar game?"
When Mr. Li heard what Li Guangsheng said, he was stunned, and then suddenly realized that the other party repeated his first words, and his face immediately turned red: "Li Guangsheng! What do you mean!"
"It's not interesting, I just want to ask for your opinion." Li Guangsheng smiled, and then said calmly: "After all, we Tianhu are the best at copying, and we must copy to your satisfaction!!"
"Li Guangsheng!!!"
Mr. Li heard the sarcasm in Li Guangsheng's words, and the barely suppressed anger surged into his heart again, and he yelled.
But Li Guangsheng just put down the phone.
Mr. Li was left alone to continue his incompetent rage.
The internal war of the largest gaming company in the country has officially begun...
…
The time comes for the next day.
The popularity of "Ring Fit Adventure" continues to grow, and it still firmly occupies the top topic on social networks, shopping platforms, and trendy culture.
And Linmu Studio also moved very quickly.
See everyone is interested.
He immediately struck while the iron was hot and held a face-to-face meeting, but this time, Lin Yao was no longer the host.
Instead, it was hosted by Zhu Nianqiao, who had appeared at the switch conference.
She answered questions that most players are interested in, such as how to play, game type, and price.
At the same time, more gameplay methods were revealed, and several mini-games besides regular adventure RPGs were demonstrated live.
but.
In addition to the above issues.
In fact, players are also concerned about an issue that is not very relevant to the game.
That is...where is Lin Yao?
Yes.
Yesterday's "Ring Fit Adventure" swept all major platforms. Not only the game and the console were popular, but also the girl who appeared in the promotional video...
This is not a big surprise for Lin Mu Studio.
Or.
In Lin Yao's eyes, this was an accident.
But no matter what, the players do seem to care about Lin Yao.
Zhu Nianqiao ignored it at first, but finally explained that Lin Yao had gone to shoot a new promotional video.
And as soon as she said these words.
The players were instantly satisfied...
at the same time.
Lin Yao did go to shoot a promotional video, but the meeting was over.
"……ah."
Lin Yao lay tiredly on her seat and sighed.
Mu Wanqing stood next to him, and couldn't help but pat her thin back gently, comforting her softly.
"Wait to die, Lu Xiu! You actually let me go!"
Lin Yao sighed for a while, then suddenly raised her head from her arms and said fiercely.
The reason why she appeared in this promotional video in person was completely unexpected.
Originally, it was decided that Lu Xiu would star in this promotional video...but due to an announcement conflict, Lu Xiu had to go overseas during this period.
Just pigeons.
The project "Fitness Ring Adventure" is very important. Of course, Lin Yao also attaches great importance to the promotional video that leaves the first impression on players.
This chapter is not over yet, please click on the next page to continue reading! But the familiar face Lu Xiu is missing.
Lin Yao couldn't think of a suitable actress at the moment, and with the encouragement of Mu Wanqing and Zhu Nianqiao, she also knew that her appearance in the promotional video would help to increase the popularity of the game...
So I finally got on it.
Of course there is a bit of shame.
But probably because I have seen a lot of strong winds and waves, and I have fully adapted to my status, I actually feel better than before.
Well, it's just a bit shameful.
"Ms. Mu, I'm risking my life for the game. Why should the game sell five million copies?"
After talking about Lu Xiu.
Lin Yao suddenly changed the topic.
Mu Wanqing nodded slightly and said with a smile: "It should be possible. I just took a look and it should be able to attract a lot of blue ocean users. After all, it is so popular."
"Speaking of which, we don't have a game that has exceeded 10 million on the console. The closest one is "Mario Kart". I don't know if we can overtake it this time."
Lin Yao breathed a sigh of relief again, straightened up from the table, flicked her ponytail, and then asked: "By the way, how is Kexi Entertainment's host?"
"No one cares about it now."
"Oh, you deserve it..."
When Lin Yao heard the news, she immediately cursed softly.
She also knows the opponent's strategy.
She also thought that the other party wanted to develop a console because he really wanted to develop in the gaming industry.
Unexpectedly, I played the black and red trick.
The reason why she chose this time point was that she really wanted to step on them and announce her announcement.
And now it seems... the effect is pretty good.
…
October 15th.
After one month of fermentation.
"Fitness Ring Adventure" was successfully released...
The game was launched in just half a day, because of its novel combination of gameplay concept and unique creativity, coupled with the large number of blue ocean users it attracted, the price is very affordable.
So almost all sales channels were sold out within half a day...
Overseas, it was even earlier, almost three hours, and almost all physical stores were out of stock...
Players who went to buy it later received the reply that it was out of stock.
Finally, that night, the situation directly evolved into "a link is hard to find", and the scalpers also appeared, which directly made Lin Yao feel at this moment, just like the feeling at that moment...
However, Lin Yao is quite prepared for this, and there is no epidemic here, so production will be no problem at all.
That night.
Linmu Studio issued an announcement to ask players to calm down. It will be replenished soon and can be purchased within the next two days.
When the players saw the announcement, they calmed down and did not get rid of the scalpers in vain.
But no matter what.
The heat has definitely turned up.
Because of the novel combination of blue ocean users and the game’s gameplay, “Ring Fit Adventure” has now become a traffic password.
As soon as the game was unlocked, a bunch of players started exercising live...
On the second day after its release, due to the high popularity, "Ring Fit Adventure" appeared for the first time in mainstream media that had nothing to do with the game.
The news headlines are full of praise——
【Full of creativity! Match fitness with games! Let everyone exercise!】