Instead, we chose one of the many major game companies headed by Gibbs, thus giving up on Linmu Studio, which was a single company but put pressure on most of its peers.
Lin Yao can understand producer March Connor's choice. Because in the final analysis.
Linmu Studio is still in the limelight, and it is still those established game companies that are supporting the entire award ceremony.
Just like Lin Yao's previous life, Goose Factory's game business was profitable, so for TGA, Goose Factory's influence is difficult to compare with Sony, Microsoft, Nintendo and Valve, as well as the leaders of the entire game market.
After all, they are the biggest force behind pushing TGA to replace VGA and VGX, and pushing TGA to become an Oscar in the gaming industry.
Although they are willing to fund such activities, their original intention is just to sell games better.
But objectively speaking, they did give authority to game awards, and at the same time they also brought a lot of joy to players... As for whether it changed later, TGA asked game manufacturers to sponsor it, and did the game manufacturers seek power from it?
Whether certain awards are controversial or not.
It's a matter of opinion.
At least Jeff's original intention of hosting TGA was good.
Most of the time, TGA's awards are reasonable. Even the one who didn't follow the routine, sprayed his own publisher EA to pieces on the stage, and won an Oscar, but in the end the host could only laugh.
The producer of "Escape"...that grumpy old man.
Finally, in 2021, I was invited to the scene and became the biggest winner of that year with the annual game "Two People".
that's enough.
As for Lin Yao's Global Game Awards, although they are quite different from the TGA in her previous life, overall, they are indeed a bit similar.
So Lin Yao can really understand March Connor.
He is caught between manufacturers and players. Now the manufacturers are still in conflict, and they are all difficult to serve. It is indeed difficult to do it.
Lin Yao thinks that this is actually quite good.
Linmu Studio’s games will still be shortlisted for the Global Game Awards, and the award selection will not be affected in any way.
March Connor and Linmu Studio have repeatedly guaranteed this.
Therefore, currently, the only loss for Linmu Studio is that the exclusive content will not appear in the Global Game Awards.
This is basically no loss for Lin Mu Studio. Lin Yao really does not lack such an exposure opportunity.
She originally planned to announce a new game at the E-Sports Festival this year...
certainly.
For those colleagues who are trying their best to get rid of Linmu Studio.
Lin Yao can also understand.
To be honest, based on the popularity of "Call of Duty: Modern Warfare" in previous years, the sequel is indeed as powerful as a nuclear bomb.
Such a nuclear bomb is placed at the award ceremony. Will other games be exposed by then?
He spent a lot of money and effort to fund a global game award, but in the end, Linmu Studio stole all the attention.
Who is willing to do this? However, for colleagues, understanding is understanding.
Lin Yao was not so good-tempered that she would give them face and make way for them. After letting them drive away Linmu Studio, she could feel at ease and perform at the awards ceremony where Linmu Studio's new game was not exposed.
After all, Linmu Studio is not a goose factory! The exposure channels are not limited to the Global Game Awards! She wants to establish a new platform!
Not only do you want to grab the popularity, but you also need to grab the audience.
We also want Linmu Studio’s games to sell better than them during Christmas!
Back from the motion capture studio.
Lin Yao had a vague idea and immediately called Nie Hui, the general manager of Linmu E-sports. Then the next day, she summoned a group of senior executives to discuss the restructuring of this year's e-sports festival.
As Lin Mu Studio accumulates experience, it becomes more and more comfortable to hold events.
Linmu Studio also successfully held a carnival in the first half of the year. It can be said that it has rich experience!
Therefore, Lin Yao does not need to pay special attention to many current activities.
The tournament director of Linmu E-Sports (this chapter is not finished yet!)
574, the last coffin nail
You can negotiate with the game production team and relevant departments of the headquarters, and then work out a suitable plan together.
The process of organizing related events has also become increasingly mature. From the beginning, we were in a hurry to organize them before the Chinese New Year.
Up to now, the transition from the league to the e-sports festival every year has involved everything from venue determination, schedule planning, game linkage, season themes, event authorization, etc.
Several departments can handle it on their own without Lin Yao's intervention.
For example - event prize pool.
In the beginning, Lin Yao had to determine the special-looking products by herself, then watch the event boxes and put them on the game mall, then prepare for the event and determine how much to draw as bonuses...
But now, before the end of the year, the "Breakout" project team will start brainstorming, designing a special appearance, and then negotiate with Linmu Esports, and then directly organize events and put on the shelves special event boxes.
As for the commission from the event box, how much does Linmu Studio need to spend as bonus.
Every year, Linmu Esports submits an application to Mu Wanqing, striving to keep the prize pool within a healthy range.
In the end, when the entire event plan comes to Lin Yao's hands, she may only need her signature for approval.
This is very good condition.
After all, Lin Mu's studio is getting bigger and bigger, and Lin Yao really has to do everything by herself, which will probably make her exhausted...
As for this year's E-Sports Festival, in fact, the general framework has been confirmed.
The renovation of the site has already started.
However, when Nie Hui heard that Lin Yao needed to discuss the e-sports festival, he still suspended all ongoing work.
Then he ran back to the Linmu Studio headquarters without stopping. He actually wished that Lin Yao would intervene.
After all, the E-Sports Festival... the audience is growing, yes, but the evaluation of each session is always worse than the last...
This chapter is not over yet, please click on the next page to continue reading! The players are not dissatisfied.
After all, Linmu Esports, led by Nie Hui, works hard every year to make every esports festival a success.
There is no doubt about their professionalism.
Linmu E-Sports Festival is the best event! There is no other one!
But probably... it started too well. Players didn’t find it surprising. It was the predecessor of the E-Sports Festival.
As soon as the "Breakout" challenge came out, it opened the eyes of all players and left a very deep impression on all the players who watched.
We will hold similar activities in the future.
Players will inevitably compare the subsequent e-sports festivals with the first one.
After the forest carnival is successfully held, players will still compete with the carnival. This is not better than the carnival.
A comparison shows the difference...
After all, the subsequent e-sports festivals held by Linmu E-sports actually more or less imitated the first event.
Although it's not a fault, it does lack a little surprise. In this regard.
Nie Hui is under quite a lot of pressure...after all, Zhuyu is in front.
He was afraid that in a few more editions, the Electronic Arts Festival would not be without surprises, but would be criticized for taking away one's laurels... If Lin Yao was asked to come to the rescue again, it would be a huge loss of face.
It’s okay to be embarrassed in front of anyone.
But in front of Lin Yao, it's not very good. Because it's too embarrassing...
Now that Lin Yao asked about the E-Sports Festival, he looked like he might have to intervene personally. Of course, he had to run over without stopping.
And came to the conference room of Linmu Studio headquarters.
After Nie Hui heard Lin Yao's plan.
His expression was as expected. He was excited and excited.
"What a great idea! Boss!"
Nie Hui trembled slightly because of the excitement: "It is a genius idea to insert a promotional video for a new game at the opening ceremony and important competitions! This will not only prevent players from feeling bored, but even surprise them, and at the same time, it will also
This will allow more players who are interested in new games to pay attention to the event!”
The plan proposed by Lin Yao is actually not complicated.
It is to imitate traditional sports events and insert advertisements during breaks.
In fact, e-sports festivals have always existed (this chapter is not finished yet!)
574, the last coffin nail
Similar links.
Even players who have never been to watch the game live will probably know from watching the live broadcast that there is a gap period before and between the start of the game.
Even in e-sports events, players and hosts need to rest, and coaches also need time to plan strategies.
The gaps between events are usually filled by advertising.
Just this time.
Lin Yao plans to replace the 'normal sponsor advertisements' with 'game advertisements'.
"Don't get excited yet."
Lin Yao waved her hand gently and continued: "This is just a rough idea. We still have a lot of problems to solve. What about sponsor advertisements? How to control the duration? How to release the promotional video of the new game to maximize the effect?
To attract attention?
Also, on what game project should we announce a new game? How many times should we cycle through it? Will it make players impatient? Will it have an impact on players who just want to watch the game? These are all questions."
After hearing this, Nie Hui finally calmed down a little.
"That's really the problem."
Zhong Xiu thought for a while and then said: "But lastly, I think the problem shouldn't be too big. The entire PC department and I will watch the game, and we won't be impatient when we occasionally encounter advertisements, because it is a convention.
According to the regulations, players also know that the event can only be continued if it is sponsored. Even if you don’t want to watch ads, just go out and watch something else and come back.
It's not so much that advertising affects them.
Rather, if there is no advertising link, players will be even more uncomfortable and they need to take a breather. Now that the commercial advertisements on the platform are replaced with more ornamental "game advertisements", based on the quality of our game CG, it is estimated that it will only
Surprise players.”
"Yes, I think so too."
Qi Jianhua agreed.
Lin Yao hesitated for a moment and nodded.
"Boss, sponsor advertising is indeed a problem..."
Nie Hui thought for a long time and finally spoke: "But I can negotiate with several major sponsors to free up some important gaps, such as the opening ceremony, closing ceremony, the finals and semi-finals of important events...
... During these breaks, we will not broadcast advertisements, but broadcast CGs of our own games."
After listening, Lin Yao lowered her head and thought for a while, then replied: "It's difficult. The most popular part of e-sports events is the opening ceremony and the finals and semi-finals of important events... Several major sponsors are missing.
You have to be willing to have your ads disappear during these periods, which would be a huge loss for them. Are you sure you can convince them?"
"Forehead......"
Nie Hui wanted a guarantee.
But after thinking about it carefully, he realized that it was not an easy task to convince these sponsors.
...
Adhering to the principle of saying it and getting it done, there is no determination to win.
He really couldn't say anything guaranteeing it. It would be too embarrassing if he didn't get it done... Nie Hui was silent.
After Lin Yao's words came out, everyone was silent. Everyone was thinking.
"Actually, you all underestimate the influence of the Linmu E-Sports Festival."
at last.
It was Zhu Nianqiao who was the first to speak: "Now it's the sponsors who are interested in the popularity of our e-sports festival, not us begging them to sponsor, so why bother being so complicated? Just give them a notification and tell them...
.Can they still cancel their sponsorship? You must know that the current major sponsors of the e-sports festival are all sponsors of the league. If they cancel their cooperation, other companies will immediately swarm in to fill the gap... There is no need to worry at all.
."
"That's right."
Nie Hui smiled awkwardly: "It does not matter if we do this, but it will make people say that we are not authentic. In terms of credibility..."
"Don't be afraid, sister will protect you!" Zhu Nianqiao patted her flat chest.
"..." Nie Hui was speechless. It's a meeting!
And who wants you to cover it?
"Well, there is indeed such a problem, but it's not a big problem."
At this time.
Lin Yao finally raised her head and spoke: "Just do as Zhu Nianqiao said, but we will compensate several major sponsors. We (this chapter is not over yet!)
574, the last coffin nail
Their ads will be inserted on the game start screen where there are more viewers.”
"Game start screen?"
Nie Hui was a little confused.
"Um."
Lin Yao nodded.
Then I explained it to him a little bit.
Probably because Lin Yao set the tone in the first e-sports event.
So the entire e-sports festival, although there are advertisements.
But the commercial level is indeed not very high.
Like Lin Yao's previous game, there was an ad for BP, an ad before starting, and another ad after entering the game. This has not happened yet.
Relatively speaking, it is relatively pure.
Lin Yao's plan is to imitate the previous league and add an overhead shot to display sponsor advertisements before the game starts.
This exposure is much higher than any game break. They will probably be very happy.
Moreover, this will not have much impact on the perception. The general audience will be cheering and cheering at that time, and it will pass in a few seconds.
"good idea!"
After hearing this, Nie Hui's eyes lit up again: "Then..." In the future, we still have to maintain a balance between business and competition, and we can't have too many such advertisements."
Lin Yao shook her head gently: "This is just the result of this year's compromise. If we have good results in announcing the new game at the e-sports festival this year, then we can directly negotiate with the sponsors and set aside a fixed time every year as our own advertising.
Even if we really want to add similar advertising spaces, we still need to discuss it again.”
"Um."
When Nie Hui saw Lin Yao's serious look, he immediately came back to his senses, put away his unnecessary thoughts, and nodded.
See some profit.
If you just increase the chips without any restrictions, the final result will definitely be out of control.
Players come to watch the game. If there are advertisements everywhere, the impact will not be very good.
He actually understood this. He was just too excited.
"Then it's settled, but the gap in the semi-finals will be forgotten."
Lin Yao looked away from Nie Hui: "We don't have that many game announcements. The main battlefield for announcing new games will be the opening ceremony. The secondary battlefield will be the finals and some topical duels, such as FEIREN and NO.
.1 Let’s go to the next level this year. This type of competition that players love to see, and give players some games they want to see during the break, the effect will probably be very good.”
"That makes sense."
Nie Hui agreed: "And every year, the opening ceremony is the time period with the largest audience, and it has its own performance part. It is not against the rules to insert a new game promotional video, but it can become a part of the performance...
"
"But it won't do if it's too long."
Zhong Xiu grinned: "We also have to consider the players watching the game. When they get impatient, they will say that we are not doing our job properly...
"Well... we really need to control the length. Have you confirmed the process for this year's opening ceremony?" Lin Yao asked.
Nie Hui immediately replied: "Confirmed, I will send you the plan later."
"Okay, I'll confirm this after I finish watching this year's opening ceremony process, and you guys should take a look too..."
Lin Yao dropped the last sentence and then lowered her head to think.
At this time.
Zhong Xiu suddenly asked: "Boss, the reason why the new game was announced at the e-sports festival is because of the Global Game Awards, right?"
..Huh? Yes, there is a reason for this, but mainly because I saw the influence of the Forest Carnival and wanted to give it a try."
"Ha, how about this? Let's set the opening ceremony of the E-Sports Festival on the same day as the Global Game Awards..."
Zhong Xiu laughed a few times, and then said: "We directly demolished their stage, they shut us out, and we held an e-sports event at the same time... and then announced new games at the event.
..... I guess this will attract a lot of viewers. I would like to see how other manufacturers respond to this situation.
The two cannot compete on the same stage, but they can be compared! After watching it, players will sigh and say, "The video of the E-Sports Festival is more exciting... That would be fun...hehehehe."
"Yep!"
(This chapter is not finished yet!)
574, the last coffin nail
"I agree!"
"good--"
"That's it!"
As soon as Zhong Xiu said these words.
The others immediately followed suit.
They are also high-level officials, so of course they know about the Global Game Awards.
Lin Yao: "..." She was a little dumbfounded.
These people really share the same hatred. Then...
Probably the desire to win was aroused. This group of people didn't need Lin Yao to organize them.
We immediately started brainstorming and discussing how to organize this e-sports festival and how to embarrass the organizers and participating manufacturers of the Global Game Awards...
really.
Having a common enemy is the best way to enhance team cohesion...
Lin Mu Studio's cohesion is already strong. This will happen.
It's like they were injected with chicken blood...
"I think the opening ceremony can be carried out with the carnival band again, and then the boss can be put on stage in a maid outfit to announce the opening of the e-sports festival and the new games. The effect will definitely be good..."
"Players have already seen the maid costume once, so there are no surprises..."
"Go away, don't discuss me."
Lin Yao interrupted them directly and said funnyly: "And this is an e-sports festival, so we can't overwhelm the guest!"
"oh......"
Zhu Nianqiao was a little disappointed, but quickly cheered up: "Is that possible? Let's go out together and shoot a trailer-style live-action promotional video?"
"This is a good idea."
When Nie Hui heard this, he immediately started brainstorming: "We can do this. The producers of your product department will put gifts into the boxes one by one - of course, they don't have to be gifts, figurines of the main characters of the game will do. In short,
To create a feeling that the box is full of new things, and then at the end of the promotional video, let the boss open the box, and then the game will fly out...
This chapter is not over yet, please click on the next page to continue reading! "Is this the advertising idea of the 1990s?"
"...Don't think I don't know that you are secretly saying that I am old, I am only twenty-eight! What a 1990s era!"
"You're only twenty-eight!? Isn't Zhong Xiu only forty-eight?"
"Zhu Nianqiao! I am also twenty-eight!"
"I think it is indeed feasible. In fact, it is not only a game, but also a preview of Linmu Studio's future plans... such as putting mobile phones in it, as well as software! We want to tell players that we have a lot more
Surprises await them!"
Talking and talking.
Even Bao Liangzhe couldn't help but speak.
He is now also the immediate boss of Kaishan Research Laboratory. "Isn't the mobile phone project not going well?"
Zhong Xiu maintained his objection: "The product is far from being announced. It is not good to reveal the mystery at this time... and it is easy to have unexpected effects."
"Then the mobile phone will not be placed, or the screen will not be broadcast, but when the boss opens the box, we can make some products to be announced next year fly out, such as software, mobile games, etc., it will just disappear in a flash.
...We will be the Riddler for once, letting players guess and increase their sense of anticipation!
Think about it, the boss opened the box, and immediately there were CGs for the sequels to "Call of Duty" and "Dark Souls". Aren't the players excited about other things that haven't been revealed yet?"
"Damn it, I didn't expect you to have so many evil ideas..."
"Actually, players may not necessarily pay attention to these messy things. The senior sister appears on the camera and whatever flies out of the box is probably not as attractive as her, right? Unless the senior sister flies out of the box.
.....”
"Indeed...the selling point of the promotional video is the boss!"
"..."
In the conference room.
A group of Linmu Studio executives were trying to figure out how to release a promotional video for a new game in order to attract as much attention as possible.'
And a heated discussion began over which competition event should be used to announce the new game.
Lin Yao sat in the front seat and did not speak, but listened to their discussion with some amusement.
No matter. This is fine.
She also (this chapter is not finished yet!)
574, the last coffin nail
I need help from others to open my mind.
As for those outrageous proposals... just reject them when the time comes.
at the same time.
"Rejected outright?"
Gibber Company.
Frank was slightly surprised when he heard his secretary's words: "Linmu Studio gave up such a good exposure platform so simply?"
"If they are excluded from the awards ceremony, the broadcast effect will not be very good."
The secretary explained: "And most of their games are sequels to popular works... Even if the video is not shown at the awards ceremony, it can still attract attention by showing the video alone. They don't think there is any need to insist on it."
"......Fine."
Frank thought for a while after hearing this, and felt that what the secretary said made sense: "As long as their game videos do not appear at the award ceremony, the reason why large-scale video game exhibitions exist is because they can attract players and audiences with dense amounts of information.
Traffic... When all the game media and players are paying attention to the awards ceremony, the broadcasts they release separately will not be as effective as the live broadcasts at the awards ceremony. They definitely don't understand this reason...
."Speaking of which.
Frank suddenly paused.
wrong.
They understand. If they didn't understand, there would be no forest carnival...
Think of this.
Frank suddenly felt uneasy. But soon...
He shook his head.
No, even if they understand this truth, there is nothing they can do about it.
never mind.
Anyway, as long as they don't show up at the awards ceremony to "steal players".
"Also... let me tell Madge Connor that since Linwood Studios' new game will not be shown at the awards ceremony, then let the news be announced at that time, so that players will not be worried.
Practical expectations…”
Frank thought for a moment.
at last.
Still decided to knock the last nail in the coffin.
Get to this point.
This should allow players to concentrate on other games at the awards ceremony...
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