Jia Zhang, music director of Sizhu Yueting platform.
There is really nothing wrong with the ability to appreciate things.
His professionalism is indeed up to par.
Because most of what he analyzed and said to his subordinate Han Jing was accurate.
For this album, Linmu Studio, including Lin Yao himself, who initiated the planning, indeed did not attach much importance to the sales of the album itself.
Or to be more precise, it's not that I don't value it, but the purpose of releasing this album is not to make money at all.
The first purpose of Linmu Studio's release of this album is for players who want a purely exclusive version of the music.
After all, the live versions of the Forest Carnival and E-Sports Festival, although the effect is good, are really not suitable for backstage listening because the cheers are too loud.
If you just play music without pictures, it will look weird.
The second purpose, as Jia Zhang said, is precisely for the game "Call of Duty: Modern Warfare 2".
In Lin Yao's previous life in the game world, various special bonuses and limited editions have almost become an indispensable part of game sales.
As for why such a trend has formed, it is actually very simple. In addition to its strong marketing function, this thing also has a very special function, which is to prevent losses from the second-hand and pirated markets.
Special coupons and gifts will only be given out during the early stages of the game's release.
If players want to get the gifts of these special game versions, they need to purchase the genuine game at the beginning of the game.
In this way, it can more or less effectively reduce the number of customers lost due to piracy.
It can both market and retain customers.
Launching limited editions or special offers will of course become a trend.
but.
on the other hand.
As a gift, the bonus is free, so the cost itself must not be too high.
After all, the game manufacturers need to pay for this part of the cost themselves.
Once the cost is too high, it will easily be limited by cost and unable to be mass-produced. The number of players who will benefit will also decrease, making it less attractive and the marketing effect will not be significant.
What to do?
This brings us to one of the most popular bonuses inside and outside the industry - the setting collection and soundtrack collection.
This type of bonus has many benefits. The first is that it is closely related to the game. Players who like the game will most likely not resist it. The second is that the price of these bonuses is low enough. After all, the content itself is part of the game and does not need to be produced separately.
If it is an electronic version.
The cost is almost nothing.
Of course, in addition to this, there is also a special bonus for the advanced version, which is - bonus DLC such as characters or costumes.
This kind of bonus is also very useful.
However, this thing will bring additional burden to the development team.
The production team of Linmu Studio was really busy during this period and could not spare any time, so we had to give up.
In "Call of Duty: Modern Warfare 2", Lin Yao adopted the special method of setting collection and original sound collection.
It's just that she went a step further and added all the popular tracks at e-sports festivals and carnivals to the set collection and original sound collection.
The reason for doing this is, on the one hand, to effectively utilize the traffic of the e-sports festival and attract more players who watch the live broadcast of the e-sports festival, and on the other hand, it is to improve the 'practicality' of the electronic gifts.
The release of albums and the pricing and sale of albums are 'tools' to improve the practicality of electronic gifts.
If the album is released for free, if only a bunch of data files are given to players who purchased the eSports Festival version of "Call of Duty: Modern Warfare 2".
The appeal of the special version of "Call of Duty: Modern Warfare 2" will not be too strong.
In order to deal with this problem, Lin Yao adopted a compromise solution to improve practicality.
So sell albums.
It can be said that it is just for gaming services.
After all, Linmu Studio is a game company, and its focus is always on games.
Lin Yao never thought that the album would be profitable, as long as the production costs could be recovered or a small loss would be incurred.
That's OK.
You can make back the loss by selling the game
As for targeting ordinary users... to be honest, Lin Yao had never thought about it.
Because she also knows very well that live versions of music can be found everywhere online.
In this case, would ordinary users spend money to buy such an album without a well-known artist?
She didn't have much confidence in this.
So the user group she initially identified was the group of players who wanted pure music enjoyment.
As for the player base, to be honest... the 10,000 recommendation slots on the music platform are probably not as effective as an advertisement played during the e-sports festival.
After the album's advertisement was released.
Almost every player knows that Linmu Studio is going to release an album.
Album price, launch time, launch platform.
Players may know these things better than the staff of music platforms.
So when she signed the contract, Lin Yao didn't ask for the best recommendation position at all.
Because she felt that everyone who should know probably knew it.
She really doesn't want to waste too much time on music platforms.
With this time, she might as well think of one more publicity plan...
And Jia Zhang, the music director of the Sizhu Yueting platform, was so careless because he understood Linmu Studio's strategy, and moved the recommendation weight of 'Linmu Studio Game Music Album' back, and dared to use his ten
One-year career guarantee with subordinates...
Because Linmu Studio releases albums not just to sell them for money! And they can’t sell them even if they want to!
but......
Music director Jia Zhang overlooked a very important point.
That is... there are really many players who have played Linmu Studio games!
As young as 3 years old (parent-child games like "Bo"), up to 50 years old!
There are players of all ages.
And across all walks of life...
As for Linmu Studio’s games, apart from the gameplay.
CG, music and art style...are also highly praised.
Not to mention the art style and CG.
If the music was not good, the closing ceremony of the Forest Carnival would not be so well received...
This chapter is not over, please click on the next page to continue reading! Music is another beautiful expression of sound.
The threshold for contact and appreciation is much smaller than that of games. A good piece of music can resonate and inspire others to spread the work.
The middle-aged man who owns the record store in a small alley in the capital is a very typical example.
And such an example.
In fact, after the release of 'Linmu Studio Game Music Album', there are many...
It may take some time for the album to gain momentum.
But there were many people who heard the song that night, more than expected.
There are gamers here and ordinary users who never play games.
There was a college student lying on the hard bed in his dormitory, listening to the theme song of "The Witch" and recalling the memories of playing the game.
There was a female white-collar worker sitting on the bus just after get off work. While listening to "Highway" sung at the Linmu Carnival, she was surprised by the quality of this album that she accidentally found on a music platform, and at the same time she was saddened by the lyrics.
There was a young man who was walking on the street with his friends. He was listening to "Another One Bites the Dust" while taking steps that deserved a beating.
There are ordinary migrant workers walking on their way to get off work. While listening to the game theme song in the album, they open their hands to face the wind and begin to enjoy the rare freedom...
These people are of different age, status and occupation.
But they are all enjoying the same album at this moment. And it will be later.
The middle-aged man who showed up at Fogg's record store also returned home.
He opened the door, took off his coat, thought about it, and did not rush to take a shower. Instead, he sat in front of the computer and opened the Sizhu Yueting platform.
Then, he followed the record store owner's prompts. After hesitating for a moment, he entered "Linmu Studio Game" into the search box with the mentality of giving it a try.
I heard the words "Music Album" and then purchased the album.
Album in storage.
All tracks unlocked.
The middle-aged man scrolled the mouse wheel and looked at the more than 40 songs in the album with mixed Chinese and English titles. He found that he didn't recognize them, so he directly clicked on the first song.
Soon, the first song rang in the small rental house...
The middle-aged man was stunned for a moment, then sat directly on the chair, closed his eyes and listened to the first song before going to wash up.
Soon, in the bathroom, the sound of water from the shower head covered up the singing.
But if you listen carefully, you can still faintly hear the singing.
The middle-aged man standing under the shower head listened to another song of a different style. He smiled softly and raised his head to face the falling bath water. The fatigue on his face finally disappeared.
then.
After taking a shower.
The middle-aged man came out of the bathroom and heard a song he had heard in a record store. He wiped his hair and couldn't help but hum along.
At the same time, he started to pack a change of clothes and cook tonight's supper.
And the songs in the album have been flowing in the small rental house...
The man never paused the playback.
next song.
Another song.
New songs pop up every time.
It can give middle-aged men a new feeling, whether it is symphony or vocal songs, it can surprise him and make him move faster.
finally.
It's past eleven in the morning.
The middle-aged man was wearing pajamas and sat back in front of the computer.
He looked at the screen, then pulled it down, looked at the comment area, and after thinking about it, opened the input box himself.
"...Although I don't know what game theme songs are in the album, they are really nice."
A man who is not good at words wrote such a simple comment.
Then he paused, thought about it for a moment, and added a paragraph at the end: "The whole album has a lot of changes in style. Each song has a different style. It was played on loop all night, but I can still play the next song.
It’s really rare to keep looking forward to it... In addition, to be honest, I have never encountered such a large number of tracks and such a complicated style. Each song still maintains high quality, but only sells for 20
Block's album... I can only say that it is worth the money and is indeed very conscientious. I recommend everyone to buy it. This kind of work should not be buried."
After coding this sentence.
The middle-aged man was finally satisfied. He checked it over, clicked send, and gave the album a perfect score of five in the rating column.
And the album page.
As the middle-aged man clicks send, new ratings and comments appear...
and.
As the time goes.
There are more and more ratings and comments like this, more and more...
...
the next day.
Morning.
Everything is business as usual.
It was as if nothing happened.
After all, a small album cannot change the pace of people's lives.
People go to school when they need to go to school, and go to work when they need to go to work.
Occasionally you may encounter people wearing headphones waiting for the bus or walking on the road.
But this is the most common scenery in the city, and no one would think of it as "Linmu Studio Game Music Album".
Pengcheng.
Sky Fox.
Mou Feng came to the company early in the morning and immediately got into work.
Ever since I promised Li Guangsheng to return to Tianhu.
He calmed down and concentrated on running the company well.
And this time.
Every day he is the first senior person to come to Tianhu... It is really hard.
But there is nothing we can do about it... Who allowed Linmu Studio to exist in China?
Facing such an opponent, if you don't work hard, you will really die...
Mou Feng comes so early every day now because the burden on his body is too heavy!
On the one hand, he wants to keep an eye on Tianhu’s online game reform.
In order to cope with the impact of Linmu Studio's "World of Warcraft" and the impact of the recent e-sports festival.
On the other hand, he needs to keep an eye on the mobile online game project that is being developed internally, and strive to be on the same starting line as Linmu Studio.
These two things, coupled with the fact that the New Year is approaching and various online gaming activities are about to go online, it is the Linmu E-Sports Festival that steals all the traffic and attention.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! How to determine the time and how to avoid the Linmu E-Sports Festival.
This became Mou Feng's most bald problem.
The pressure is really great!
In the office.
Mou Feng took a sip of coffee, dropped the report related to online games with a headache, and sighed, feeling very helpless.
The E-Sports Festival will last until January, and then Linmu Studio’s online games will start activities.
It is estimated that the limited-time gameplay of their popular online games will be available again by then...
What on earth should we do?
Mou Feng really doesn’t know now.
He rubbed his brows and sat blankly for a while, then looked at another report on the table again, and picked it up with the idea of changing his mood.
This is a report on mobile online games.
After reading this report.
Mou Feng felt much better.
At least mobile online games are progressing smoothly, and there are already some ideas and progress.
that is......
Mou Feng put down the information and pressed his eyebrows again: "Do you think Linmu Studio is good at mobile online games? Why don't you have any news at all? You do all those fancy things every day..."
The reason why he is optimistic about mobile online games is that he chose to invest large resources in research and development.
I just felt that Lin Yao was also optimistic about it.
But now... at e-sports festivals, LOGOs appear frequently, but every time they appear, they are just flashy things.
What album, movie?
There are just no mobile online games.
Mou Feng couldn't be happy when he thought of this.
Because in his opinion, Linmu Studio would not miss such a good exposure opportunity at the E-Sports Festival...
But the lack of mobile online games made him wonder if there was something wrong with his judgment...
certainly.
He can firmly believe that his judgment is correct, and he is willing to do so.
But Tianhu is not like Linmu Studio. The shareholding structure is quite complicated. Li Guangsheng and him can only barely stabilize the situation.
In order to persuade shareholders to invest resources in mobile online game projects, Mou Feng gave the reason that Linmu Studio was also optimistic about it.
But now Linmu Studio has not made any move...
It is estimated that after the E-Sports Festival is over, those shareholders will launch an attack...
"You should show me the mobile online games in the treasure box... What's the use of all these bells and whistles? It's music and movies, is it useful?"
Mou Feng leaned back and complained again, exhausted both physically and mentally.
On the one hand, he was under great pressure; on the other hand, he really felt that Lin Mu Studio was not doing its job properly.
The corpse lay there for a while.
Mou Feng finally came to his senses. He raised his watch and looked at the time. He found that it was almost nine o'clock, so he got up to have breakfast.
The restaurant where Tianhu's senior executives dine opens a little later. Usually Mou Feng doesn't open it when he arrives at the company, so he doesn't go to have breakfast until nine o'clock.
Go out.
On the way downstairs to the restaurant.
Mou Feng met many staff members.
While responding to the greetings of the staff, he carefully observed their status.
Then.
He took another breath.
As someone who has visited Linmu Studio.
He had to admit it.
There is indeed a big difference in mental outlook between the staff at Tianhu and the staff at forestry.
Tianhu's side is as sad as a grave, but Lin Mu Studio's side is as happy as a wedding... I don't know how they did it.
in addition.
Are there too many people wearing headphones in the company today?
Mou Fengshuo
After sighing for a moment about the gap between ourselves and the enemy, I passed by several staff members again and suddenly felt a little strange.
Although there are usually many people coming to the company wearing headphones, but today, it seems that there are particularly many...
However, he didn't pay much attention.
He shook his head slightly.
Then he continued walking forward.
But when he came to the door of the restaurant, Mou Feng saw two people he didn't want to see... the other two senior executives and shareholders of Tianhu Product Department.
"Tsk."
Saw a familiar figure.
Mou Feng clicked his tongue. He didn't have a very good relationship with these two people. After all, he returned to Tianhu with equity and indeed took away some people's opportunities.
He was in a bad mood and didn't want to have breakfast with them, so when he came to the door of the restaurant, he suddenly turned his head.
never mind.
Went out to eat today.
Mou Feng turned around and walked outside the company, heading to a tea restaurant near the company.
He often comes to this tea restaurant, and its main customers are also people from Tianhu.
Mou Feng also comes here often, so as soon as he walked in, he ordered the food very skillfully.
It wasn't until after ordering that Mou Feng realized that the restaurant was actually playing music this morning.
Moreover, it seems a little familiar, as if I have heard it somewhere...
But for a while.
He couldn't remember where he had heard this song.
Mou Feng pulled out his chair and sat down, listening to the symphony with a touch of sadness, feeling a little confused.
But he really couldn't figure it out.
Then.
next song.
Still sounds familiar.
But he still couldn't remember.
"That's weird, have I heard of it?"
Mou Feng was thinking hard.
At this time, the waiter came over with the shrimp dumplings and beef brisket noodles he ordered.
Mou Feng reacted, mockingly asked what he wanted this thing to do, thanked the waiter, and picked up the spoon.
Take a sip of hot soup.
Mou Feng's frown finally relaxed...
But suddenly.
Thumb thump thump...
The third song was played, and the prelude sounded with great momentum.
"Cough cough cough cough!"
Mou Feng was startled, his eyes widened suddenly, and then he coughed violently. He almost choked on the beef brisket in his mouth and patted his chest desperately.
He remembered!!
He knows this symphony!
Is this the theme song of Linmu Studio's "Monster Hunter" "Proof of Heroes"!?
"Are you OK?"
Mou Feng slapped his chest fiercely, startling the waiter not far away, and quickly came over to ask.
"...I'm fine. What's going on with the song playing here?"
Mou Feng finally swallowed the beef brisket, immediately looked at the waiter, pointed to the top of his head, and asked urgently.
This is the restaurant next to Tianhu.
It's not next to Lin Mu Studio.
How come there is the theme song "Proof of Heroes" from "Monster Hunter"?
Could it be that Linmu Studio is going to acquire Tianhu?
Mou Feng began to have random thoughts.
"Ge? Oh? Ge, you are an employee of Tianhu Games over there, right?"
The waiter was a little strange when he heard Mou Feng's words. After a while, he realized what he said and suddenly realized: "This is what your colleague asked for. He said that the game company has released a new album. Many of the songs are very nice and strong.
It was suggested that we play it, saying that there would definitely be a lot of people willing to eat here instead of going to the canteen at noon. Then our boss heard about it and decided to try it... Don't tell me, it sounds pretty good.
Doesn’t your company make games? It turns out it also makes music? It’s amazing!”
Mou Feng: “??????”
He has a lot to say.
But I don’t know where to start.
first.
This is Tianhu’s music, this is Linmu Studio’s music!
Secondly, which spy in Tianhu is so bold!? Although Mou Feng knows that all aspiring game makers in China are
I yearn for Linmu Studio, but playing Linmu Studio’s songs to attract Tianhu’s staff is really too much! Game producers can like Linmu Studio and their music, but they won’t go to this extent.
Bar?
at last.
New album? Music album released by Linmu Studio?
"......I'm all right."
Mou Feng just changed his face. After being silent for a while, he sent the waiter away without saying all the words in his heart.
And it's fast.
He didn't care about flaws or anything like that.
All my thoughts are focused on the music album released by Linmu Studio.
They seem to be releasing a music album today.
But...it can't be right!?
Mou Feng's face gradually became weird. He gulped down half a bowl of shrimp dumplings and beef brisket noodles, then hurriedly paid the bill and ran towards the company.
After running all the way back to the company, Mou Feng came to the floor where his office was located. Before he entered the office, he saw several staff members gathering together.
"It has to be Linmu Studio! This is too conscientious, twenty yuan for forty songs."
"Yeah, I've heard most of the songs in it while playing games, and I've long wanted to..."
Those staff members saw Mou Feng.
The words stopped immediately.
They smiled awkwardly and left in a hurry.
But Mou Feng has heard it.
.No wonder so many people wear headphones today.
These staff members are game makers, but at the same time, they are also the most loyal game players.
Mou Feng's expression became even weirder when he thought of this.
No way?
He paused for a moment, then walked towards his office at a faster speed.
open the door.
He immediately rushed to the computer, and then relied on his vague memory to open the Sizhu Yueting platform where the album was released.
"Is it possible that this fancy thing..."
The software starts.
Mou Feng sat down and murmured to himself.
But he hasn't finished speaking yet.
The next second, he saw the rankings of the music platform.
"ha!?"
...
"ha!?"
at the same time.
At the Sizhu Yueting platform headquarters, music director Jia Zhang held the data report and let out a loud cry of confusion.
And Han Jing stood not far away, with a restless expression on his face.
Next.
A very long time.
The office is very quiet.
After a long time.
Jia Zhang finally raised his head, looked at Han Jing, and asked with disbelief: "Really or not!? 810,000? 810,000 copies sold in just one night? And you still killed the list?"
"As you can see."
Han Jing reluctantly calmed down the expression on his face and spread his hands.
"No, why?"
Jia Zhang kept the same expression on his face: "810,000! Just one night? And the data is still soaring? This album doesn't even have a well-known artist! The last time the most famous independent band in China sold an online album
How many copies were sold in one week? Three hundred thousand copies! You secretly applied for chart bonuses for this album?"
Han Jing shook his head: "No, everything is done as you asked."
"Then why?" Jia Zhang looked curious.
"Actually, I wanted to tell you yesterday...boss."
Seeing the expression on his face, Han Jing couldn't hold back anymore: "Although what you said makes sense and you can find relevant resources online, it is a live version. It is not suitable to turn off the video and listen to it. There is no noise.
It’s really too big, and the album is still necessary for people who like these songs, because it’s more convenient and clearer!”
Jia Zhang asked, "But the sales won't be so high, right?"
"Boss, if you don't play games, you don't know how many players there are in Linmu Studio's games."
Han Jing continued to explain: "If you know a little bit about it, you will know that the number is far beyond imagination...
"You mean... these more than 800,000 are players!?"
Jia Zhang was stunned for a moment, and then the muscles on his face trembled.
"Mostly players."
Han Jing nodded: "But there are also many ordinary users. Especially after several popular songs from the album crashed out of the charts, the data department said that sales are still soaring. This is one of the evidences... and the ones I just walked in.
At that time, I took a look at the forum and found that many players were saying that after purchasing the album, they listened to other friends who do not play games, and they all said yes.
So wait, boss, I have a hunch that the album released by Linmu Studio this time may become a hit! Because there are so many excellent tracks!"
"...***!"
This time, Jia Zhang did not refute Han Jing.
Instead, he uttered a foul language...
then.
He looked at the screen in front of him and the album page displayed on it.
He directly showed the complex expression of "Eleven years of career have all gone to waste"...
And on the album page, the comment with the most likes seemed to be mocking him, reflected in his pupils——