"I first learned about the movie "Resident Evil" from WeChat."
"But I have to admit that my initial impression of this movie was not very good, because when I saw the promotional video of this movie, I felt that the producer had already edited out all the wonderful scenes."
“The entire promotional video is filled with a sense of urgency, as if we want to use one promotional video to attract all users to enter the theater. In addition, no one has ever tried this category of CG movies.
The movie also has the title of ‘the first CG movie’, and the producer is a game company.”
"So I thought for a while that this was just for fun, or just a pure fan film."
"I went to the theater today. I originally went to see two other popular movies, but both of them were not satisfactory... Finally, after dinner, I passed by the theater again and saw the promotional pictures of "Resident Evil", which reminded me of this movie again.
I’m going to watch the movie.”
"It doesn't matter. I found that I was wrong, very wrong."
"What kind of fan movie is this? It's simply a textbook for domestic commercial horror thrillers!"
"I don't know why a game company is so skilled in creating a sci-fi horror atmosphere."
"But in the end, they delivered an excellent answer."
"Rare B-level movies, Rainy Night Train and The Leech Queen, are brilliantly designed."
"The good narrative makes people forget time. I believe many viewers thought the movie was about to end when they saw the train stop because the pace was too fast, but it was not confusing at all because the two protagonists started
There is only one purpose, and that is to escape from the train."
"There are some flaws in the cadre training center at the end, mainly because the sense of urgency on the train is missing in the middle. However, the performance of the drama during the period is very good. The characters of soldier Billy and military doctor Rebecca are too lovable, and the leech queen appears later.
The sense of urgency was brought back.
In the end, the two of them fought side by side and fell in love with each other. The sour ending echoed the whole movie very well. Overall, the flaws do not hide the good points."
"Of course, the movie also has shortcomings. For example, some characters and plots are not explained clearly, but from the final scene it can be seen that this is not a movie, but a series, which is normal.
I checked and found out that there will be games released in the future, which will probably fill in the plot that the movie missed. This is sad news for me, because I still want to see this on the screen.
s work.
But considering the purpose of the film produced by Linmu Studio, I am relieved. Their players will probably be very happy..."
"Although this movie didn't explain everything clearly in the end, it didn't just ignore the general audience for the sake of publicity. Instead, it told a very good story, and the quality was extremely good, which was really surprising.
Individual practitioners in China should take some caution. The ‘game promotional videos’ produced by a game company are better than the movies you make.
Don’t you have any pressure?”
"..."
The well-known film critic not only gave "Resident Evil" a high rating based on the title.
in the text.
It also gave a very high rating.
As for the final score of the movie, he also gave it a high score of nine points.
This score is really quite a lot.
Most of the players who came here to read the film review also agreed with this film critic.
This movie, whether it starts from the movie itself or from the game promotional video.
All are excellent.
For players, it’s a double enjoyment.
You can enjoy movies and look forward to games at the same time.
Really... great.
At the same time, because of the movie, players are extremely enthusiastic about discussing the game.
The main focus is, of course, the plot and gameplay of the game.
This is really not comparable to an ordinary promotional video of a few minutes.
Just like Lin Yao's previous life.
That "Final Fantasy: Sword of Kings", although the plot of the movie is single.
But in the end, it greatly boosted the popularity of the "Final Fantasy" IP.
Not only has movie fans paid much more attention to the entire game series.
Many netizens also thought that after watching the movie "Final Fantasy 15", they thought it was pretty good. They immediately searched for information about "Final Fantasy" series 13 and 14 on the Internet, and also went out of their way to understand the overall world view of the IP.
Turning many fans who have never played the game into potential players of the game.
This is the charm of game movies.
And "Resident Evil" is also going through this process.
but.
Because of the other two popular movies, this process was not so obvious in the early stage.
But on the third day.
This trend is beginning to gradually appear.
The third day.
The film schedule of "Resident Evil" jumped to 15.4%.
Compared with yesterday, it did not continue to decrease, but suddenly increased.
This is because word-of-mouth fermentation also takes time.
The film review issued by the famous film critic was equivalent to a catalyst.
This catalyst, coupled with the deep impression left on the audience by WeChat's original announcement, allowed more viewers to enter the theater with a trying mentality.
Then after they watched it, they found it good, which caused secondary spread, and then more people came into the theater.
Movie attendance is getting higher and higher.
Of course, the film schedule is getting higher and higher.
And this is not the end.
Next.
The film schedule of "Resident Evil" has been steadily improving.
Three days.
"Resident Evil" attracted 840,000 people to watch the movie, and the box office also exceeded 50 million, reaching 66.2 million.
As for the film ranking, it gradually increased with the fermentation of word-of-mouth, and finally stabilized at more than 20%.
This is already an absolute hit.
Of course, the extra films were squeezed out. As for where they were squeezed out...of course they were those two popular films.
Now "Resident Evil" is undoubtedly the most popular movie in this period.
The number of films increased, and word-of-mouth fermented.
The film itself is of high quality.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! WeChat has left a deep impression on tens of millions of users.
These add up.
It directly made "Resident Evil" snowball.
The dark horse looks great.
this schedule.
No one expected it.
Such a Cheng Yaojin would suddenly appear...
Many film professionals watched helplessly as the box office of "Resident Evil" exceeded 50 million on its third day.
Then the fourth day.
one day.
The movie’s box office directly exceeded 100 million!
And, the momentum is getting stronger and stronger!
He could only smile and shake his head.
Lin Mu Studio and Qi Jianhua became famous in one battle!
Lu Xiu, who voices the protagonist, also became famous again because of Rebecca's character.
Her manager hugged Lu Xiu and spun her around.
He kept mumbling: "I knew it would be beneficial to cooperate with Lin Mu Studio."
certainly.
The most shocked ones were those who had been paying attention to the announcement of "Resident Evil" on WeChat.
On the second day after the movie was released, the movie schedule was reduced. At that time, they felt that the bonus of WeChat was not very obvious.
Now it seems...that's not the case.
But you say this is all the result of WeChat, but it doesn’t seem to be the case.
But it doesn’t make sense to say that this doesn’t have any contribution from WeChat.
It's just... confusing.
But it’s actually not that complicated.
WeChat’s publicity is definitely effective, at least it has left a deep impression on many users.
This is also the basis for the rapid increase in box office of "Resident Evil" after its reputation fermented.
But this is all based on the quality of the movie itself.
Otherwise, no matter how you publicize it, it will have no effect.
and.
The power of WeChat has not yet been fully demonstrated...
The purpose of the WeChat app is not to promote it.
They will discover this soon.
The movie is released for a week.
"Resident Evil" has grossed nearly 200 million at the box office.
And the power of movies has begun to emerge.
On the first day of the movie, the search engine index of "Resident Evil" was only over 6,000.
One week after its release.
This number has soared to 40,000!
What are netizens searching for?
One is the promotional information for the release of the movie, and the other... is the news related to the game "Resident Evil"!
From a pan-entertainment perspective, this movie is really successful.
Because of the release of the movie, it has successfully mobilized the enthusiasm of players and the attention of movie fans.
This has greatly increased the popularity of the IP "Resident Evil", and also laid a fan base and popular promotion for subsequent game releases.
Linmu Studio did not miss the opportunity.
Take advantage of the days when the audience is most enthusiastic.
Again on WeChat and on the Vaporwave gaming platform.
A promotional video for the game has been released!
Also in the most conspicuous position.
Promotional image of the game "Resident Evil".
..SThe other team stood at position C.
On the promotional pictures, there are characters who have not appeared in the movie.
For example, Jill Valentine and Chris Redfield, the two absolute protagonists of subsequent games.
Of course, there are also characters who have appeared in the movie, such as Albert Wesker wearing sunglasses and... the heroine Rebecca in the movie.
This lineup appears on the same screen.
Movies have become very popular recently.
How could the user not click in?
And after clicking in.
You can immediately see a game promotional video that is almost the same as the movie promotional video.
In the dense forest.
Helicopters roared past.
The narrator's deep voice immediately sounded.
"Alpha Team is currently hovering over the forest northwest of Raccoon City. We are searching for the helicopter of our companion Bravo Team. They disappeared during the mission."
"Bizarre killings have been happening in Raccoon City recently."
"According to reports, a house was attacked by a group of about ten people, and there were obvious bites on the victim."
"The Bravo team was sent to the local area to investigate, but lost contact halfway..."
It starts with a few sentences.
It is directly connected to the movie.
And it directly attracted the audience who had watched the movie.
Because everyone who has watched the movie knows what the Bravo team went through...
And promotional videos.
It's still going on.
Alpha Team found Bravo Team's crashed helicopter.
But only the body of one member of Team Bravo is left.
The other team members disappeared.
To find other team members.
Team Alpha dispersed and began searching for other team members.
However, they broke through the fog and walked out of the dense forest. What appeared in front of them was a gorgeous mansion...
then.
The promotional video ends abruptly here.
The name of the game appears - "Resident Evil 1"!
Compared to other game promotional videos from Linmu Studio.
This is a promotional video for "Resident Evil 1".
It's obviously unqualified.
There are no obvious breaking points.
At first glance.
Even confusing.
but.
The existence of the movie makes players feel full of anticipation after watching this promotional video!
Because as long as players are interested in this type of game, they have basically gone to the movies one after another this week.
For them.
This game promotional video is the best gift.
The promotional video has almost just been released.
It became a hot topic.
"I knew that the final foreshadowing of the movie was just for the game!!!"
"Rebecca's story should be equivalent to the origin, the same place, two locations... Linmu Studio really knows how to play it."
"This is probably the meaning of multimedia planning. But at first I thought that the movie and the game would share the same set of characters, but I didn't expect that the setting of two teams would be adopted. It's interesting [exciting]!"
"When will the game be released? I can't wait! The movie is really great! The game should be good too!"
"Albert Wesker is a mole, right? What will happen next? I'm starting to look forward to it..."
"I want to read the follow-up story! Release the game! Release the game quickly!!!"
"It's really like eating two fish with one fish. The movie is a huge success, and now the game performance will definitely not be bad..."
"..."
What the player said is right.
Lin Mu Studio really caught two fish with one fish.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Because it is the day the game promotional video is released.
A hot search quietly appeared on the list - [When will the "Resident Evil" game be released? ]
This is not a gaming community.
But social media.
Therefore, most of the people participating in the discussion are ordinary users.
These people may usually just play online games.
Now I am starting to pay attention to the release time of a stand-alone game.
this moment.
The power of movies is fully demonstrated.
The high quality and high level of discussion about the movie began to feed back into the game.
The role of WeChat has also been revealed.
Different promotional videos.
same channel.
The same audience.
In addition, WeChat comes with useful functions.
A very wonderful chemical reaction occurred...
…
Sky Fox.
Mou Feng opened his WeChat account and looked at his circle of friends.
really.
Many friends have talked about the recently popular "Resident Evil" movie on their WeChat Moments, and posted their ticket stubs to talk about their feelings after watching the movie.
certainly.
Some people are also talking about games.
[I just watched the movie and immediately saw the game’s promotional video, which was pretty good.]
【It's interesting that it can be announced like this.】
[The movie is quite good, and it makes me want to play games. 】
【……】
Mou Feng slid all the way down.
I've seen a lot of similar comments.
His friends are very mixed, including friends in the gaming circle, classmates who have nothing to do with gaming, middle-aged men, and young people.
But these people all seem to know the "Resident Evil" movies and games.
Because even people who didn't talk about "Resident Evil" all gave others likes.
"..."
Mou Feng looked at his circle of friends during this period and fell silent.
beside.
Li Guangsheng also fell silent.
Although he doesn't look at his Moments now.
But I watched it not long ago.
The situation is similar to Mou Feng’s circle of friends.
After a long time.
Mou Feng finally came to his senses, sighed, and said helplessly: "Tianhu chat is really too far off, this is... a closed loop of information dissemination!"
"WeChat is used to promote movies, so that's fine. Tianhu Chat has enough users to do it. But... WeChat chat, WeChat Moments, and the recently emerged WeChat public account. Add these together, plus Lin Mu
The studio's extremely excellent production capabilities...
It allows users to live in a closed-loop information bombardment... It can even make hot searches for stand-alone games appear on a platform dominated by users who do not play stand-alone games, which we cannot do at all."
“It’s not unreasonable for the movie “Resident Evil” to be popular. It has nothing to do with WeChat’s announcement, but it has a lot to do with WeChat!
The final results of the game "Resident Evil 1" will definitely be very dazzling. There is no doubt about this. Just look at the hot searches on Moments and social media."
Yes.
Mou Feng finally figured it out.
At first.
There are trending searches for the game "Resident Evil 1" on social media.
He still found it a bit confusing.
Because movies are movies, and games are games.
Logically speaking.
No matter how popular the movie is, it’s only right that the game won’t be on the hot searches.
but.
Check out your own circle of friends.
He understands...
WeChat has built a network.
A web called information bombing...
"what to do?"
Li Guangsheng heard Mou Feng's helpless words and did not agree. Instead, he anxiously asked for his opinion.
Originally, he came here to ask for a solution.
He actually understands the truth.
Mou Feng led Tianhu to achieve success in the field of mobile games.
Li Guangsheng already regards Mou Feng as the all-powerful jingle cat.
"I……"
Faced with Li Guangsheng's question, Mou Feng opened his mouth, but he didn't know what to say.
Because he really has no choice.
Unless copying WeChat.
But this treats the symptoms rather than the root cause.
Linmu Studio took the lead, and WeChat’s current registered users are already far ahead.
At this time, there is no point in imitating, and players will still choose WeChat.
"..."
When Li Guangsheng found Mou Feng, he said the word "I" and nothing more happened.
Although I can understand it, I am mentally prepared.
But I still can't hide my disappointment.
There is really no other way...
He sighed, then looked out the window, towards where Lin Mu's studio was.
Linmu Studio... is really difficult to deal with.
Why do you think Linmu Studio has appeared in China?
Every time...tm's dimensionality reduction attack!
…
"Resident Evil" was screened for half a month.
The box office has exceeded 300 million.
Continue to lead the schedule.
The game version of "Resident Evil" that was launched at the same time also attracted much attention.
soon.
It’s not just Mou Feng.
Other peers and competitors have also realized the true power of WeChat.
Envy?
Very envious.
But just like Mou Feng, facing this opponent who has the upper hand, he can always come up with fantastic features one step ahead.
They really have no choice...
It’s really a dimensionality reduction blow.
Next.
It should be that they are announcing the release of the game.
Then there will be another wave of game sales and box office boom, and it will be a drama of eating two things.
Many colleagues sighed and then made full mental preparations.
Prepare for this future.
Welcome the critical attack from Linmu Studio.
but.
Linmu Studio did not do this...
They did not immediately announce a release date for the game.
The store page of the "Resident Evil 1" game is already online.
But the pre-sale button is dark.
Players were itchy and thought it was a bug at first.
But the pre-sale button never lights up...
But just when players, peers, and even many investors are confused.
WeChat, official website.
An announcement was made suddenly.
WeChat will receive another update.
There isn't much in this update.
In addition to regular bug fixes.
The only important update, just one thing.
That is - WeChat adds wallet and payment functions!
this function.
Very simple.
Players can top up their wallets and then use WeChat payment to directly purchase first-party games on the Vaporwave gaming platform.
as well as.
Any product under Linmu Studio!
Including in-game purchases, points, and even mobile phones.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Currently it is limited to Linmu Studio’s first-party products, and after recharging, refunds are not available for the time being.
but.
If you use WeChat payment to purchase games and Linmu Studio’s first-party games, you will enjoy a 50% discount.
Includes new games.
"Resident Evil", which has attracted much attention recently, can even enjoy a 15% discount if you pay with WeChat wallet.
A game worth nearly 300 yuan.
It will be dozens of dollars cheaper.
As soon as this announcement was issued.
Ordinary users don't think anything of it.
After all, many users of Future S1 mobile phones may not play Linmu Studio’s games.
Currently, Linmu Studio does not produce paid mobile games.
There is only one Hearthstone.
but.
For players.
This is big news.
Especially for players who are interested in "Resident Evil 1".
Saving dozens of dollars and being able to play the game is a good thing after all.
so.
The update announcement has just been sent out.
The news broke.
There are many players who choose to update WeChat.
but.
Most players and colleagues from Linmu Studio actually don’t quite understand the purpose of Linmu Studio’s sudden launch of the wallet function.
Give benefits?
Token?
Or is there another purpose?
But some people.
Almost instantly, I reacted...
…
Sky Fox.
Mou Feng chatted with Li Guangsheng again today about the development direction of Chat Fox Chat.
Then, I just returned to my office.
turn on computer.
He saw the discussion on WeChat updating the ‘wallet’ function.
He was stunned for a moment, then found the announcement and read it carefully.
Then.
Watched it again.
Finally, after confirming that I saw it correctly.
Mou Feng froze on the spot, staring blankly at the computer.
Words such as payment, mobile, wallet, and chat software began to linger in his mind.
Then.
A certain moment.
Bang.
It felt like something exploded in my mind.
A chill suddenly started from Mou Feng's tailbone, all the way up, and went straight to his forehead!
Clang.
Mou Feng stood up suddenly.
Because of the excessive force, the chair was pushed aside and hit the wall.
But he couldn't care less about the chair.
"Wallet... mobile payment... Linmu Studio's ambition... is so big!"
He muttered something to himself.
Then the next second, he ran away, opened the door of his office, and immediately shouted: "Li Guangsheng!!!"
He looks like a madman and attracts countless attention.
This is a transcript. I must at least clearly write down the connection between the movie and the game.
Like I said last time, I have to write the plot before I can write the player's reaction.
if.
If you have similar books, you can just talk about them without writing about the content of the works. Then you can recommend them to me for study.