599, Linmu Studio laughs at us for having few users, I laugh at them...
Users’ credit awareness and credit behavior need to be cultivated.
Many times, a small operation may lead to endless troubles.
Especially for a software like WeChat that is in a period of rapid growth and once had the hope of becoming a national-level application.
certainly.
Borrowing itself, if you say it has no benefits at all, that's not true either.
This is a double-edged sword.
After all, everyone has difficult times, and for an ordinary person, anyone who has experienced it will probably say that it is a very uncomfortable thing for him to open his mouth to relatives and friends around him...
However, when the borrowing threshold is too low, the disadvantages obviously outweigh the advantages.
This will cause users to have a cognitive bias about this thing.
Simply put it is.
It is easy for users to feel that there is no need to pay for the money, and they may even think that it is their own money.
It is difficult for them to realize that the essence of borrowing is to overdraw the future.
After all, you can get money with just a few clicks.
Many people may not realize how serious a loan is until they can't pay back the money.
As expected of WeChat, the number of registered users will exceed 100 million next year.
There will be more and more in the future.
Two hundred million, three hundred million, five hundred million.
It's all possible.
And when this number swells to the point where the vast majority of people in the country may be using this software, it will take the lead.
That’s the audience of any bank in the country.
They will all be inferior to WeChat.
Any bank!
In this case, WeChat will also announce the loan...
What does Lin Yao want to do?
Want to go to heaven?
This is also the main reason why Lin Yao does not want to get involved in this type of business.
Therefore, most competitors are currently worried about another sudden attack by Linmu Studio.
That's complete nonsense.
After Lin Yao took a crucial step in WeChat payment, she had already asked the entire business group to prepare only payment-related updates at the end of the year.
There was absolutely no intention of getting involved.
As for herself, she began to consider using Linmu Studio's own advantages to lay the foundation for tablets and produce Linmu Studio full-platform games.
"A small game?"
Wang Mang, the head of Conglong Studio, looked at Lin Yao curiously.
"right."
Lin Yao picked up a planning document: "Take a look at this."
Wang Mang took it and opened it.
The title of the planning document clearly reads "Dead Cells".
This is a 2D platform action game.
The painting style looks very ancient, and the gameplay is relatively simple.
Lin Yao wrote very clearly that this is a soul-like game. Players need to challenge many guards along the way and explore a huge castle with ever-changing rooms in the repeated cycle of killing and death.
Meat pigeons add soul.
This is probably the feeling that this game planning book gives people.
Wang Mang took a rough look at the planning document, and his biggest impression was still the details.
Whether it is a carefully designed level.
Still sharp and refreshing, all the movements are drawn.
Or maybe it’s the game mechanics and content.
It’s all in the planning book.
Under the completion mechanism.
It can be said that everything is meticulous.
"This type of game is not large in scale. Whether it is the console product department or the PC department at the headquarters, they basically can't spare time, let alone the mobile game department."
Lin Yao handed another planning document to Zhang Tian, the head of Xihan Studio: "So, I hope to leave it to you to make games based on switch and then transplant them to all platforms, including the game we are about to announce.
Tablet. Of course, the specifics also depend on the type of game. You can start with the traditional game carrier and leave the transplantation to the end."
Zhang Tian, the head of the Western Han Dynasty Studio, also reached out and took the planning book.
I also opened it and took a look, this game is called "Hollow Knight".
Compared to the previous game.
This game is more recognizable, especially the art style.
The game world is also larger.
In the original painting, deep caves, ancient cities and dangerous ruins can be seen everywhere.
"In addition to these two projects, there are two more projects."
Lin Yao pushed the remaining two planning books in front of the two of them: "They are "Boiled" and "Dead by Daylight", covering platform action, soul-based, cooperation, and asymmetric competitive games."
Wang Mang and Zhang Tian looked at each other.
Then he immediately put down the planning book in his hand and picked up the other two planning books.
After a rough look, they exchanged information with each other.
Then, everyone showed expressions of surprise.
There are really four games, each one is different.
There is "Dead Cells" that pays tribute to meat pigeon games, there is "Hollow Knight" with a unique art style, there is "Boiled" with a cute style, and there are also... killers and fugitives, in Lin Yao's words, asymmetrical
Competitive Dead by Daylight.
Neither of them had even heard of the gameplay of "Dead by Daylight".
But just read the plan.
Everyone can find it interesting.
"How about it? I hope you don't mind. The fact that the project is handed over to you does not mean that your production capabilities are inferior to those of the headquarters, but that the focus is different."
Seeing that both of them had roughly read through the planning book, Lin Yao explained: "You are not just firefighters, but the main producers of Linmu Studio's first-party games."
"Boss, please stop teasing us."
Wang Mang and Zhang Tian looked at each other again, and then said: "We don't have any objections to this. It's better to say that you gave us a chance. We are already very happy. There is still a gap between us and the headquarters' production capabilities. In this regard, we compare
Everyone knows... we will definitely play a game like this with a 200% attitude."
"Well...actually, there's no need to be so exaggerated."
Lin Yao saw the two men with sullen faces and felt a little embarrassed.
In fact, she had already prepared these projects.
But I never got around to it.
Linmu Studio headquarters is really busy.
"Then let's confirm it. Conglong Studio will be responsible for "Dead Cells" and "Dead by Daylight", and Xihan Studio will be responsible for "Hollow Knight" and "Boiled". You will directly connect with Zhong Xiu."
Lin Yao thought for a while, handed the planning documents to the two of them, and changed the topic at the same time.
The two took it solemnly.
The moment I got the plan.
Both of them had a vague premonition.
That is - after this independent production, my studio may truly usher in a qualitative change!
After all, Linmu Studio headquarters will not provide any support this time.
Unlike previous masterpieces, it was actually mainly contributed by the headquarters of Linmu Studio.
Wang Mang and Zhang Tianyi left with great ambition.
Lin Yao watched the two people leave and smiled softly.
In fact, she also hopes that the two studios can transform.
to be honest.
There must be a gap between the production capabilities of the two first-party studios and the headquarters, otherwise they would not always be a supplement to the headquarters and would only be responsible for certain individual functions of the game and act as a subordinate.
But this.
Lin Yao couldn't say.
Personally and emotionally.
She didn't want to say that either.
"I always had that dream like my daddy before me..."
Lin Yao watched the heads of the two studios leave the office, humming softly while straightening her waist and tying her hair into a ponytail again.
Then.
Just put down my hand.
The knock on the door rang again.
Zhong Xiu walked in together with Xi Qianyu, the head of the marketing department.
"Lin Yao, do you really want me to go to North America?"
As soon as you enter the door.
Zhong Xiu spoke with a look of disbelief.
"if not?"
Lin Yao flicked her high ponytail, and then said with a smile: "Didn't you say that open world games like Grand Theft Auto are difficult to make? If you don't have a reference, then go to a real city for reference."
The Grand Theft Auto series, except for the previous games.
Later, the game maps are all based on replicas of real cities.
Although Lin Yao and the completion mechanism can make the planning book extremely detailed.
But there is something.
It’s really hard to understand without seeing it with your own eyes.
Lin Yao remembers.
For a while.
Many players even suspect that there is someone in Rockstar's project team who has actually robbed a bank...
Because some slang and some culture are really too detailed.
certainly.
This time, Lin Yao didn't let Zhong Xiu experience those dark jobs in person.
Just let him experience the cityscape.
It just makes him more confident about Linmu Studio’s PC department’s largest game project.
Zhong Xiu hesitated for a moment and then said: "This... it would be more appropriate for you to go, right?"
"I don't really want to leave Pengcheng, and you will be the front line of game production by then. What should I do? Okay, that's it."
Lin Yao shook her head: "You can go with Miss Xi this time. You can ask the staff of the North American branch to assist you, and then go shopping around places of interest."
"By the way, why did Miss Xi go to North America?"
Zhong Xiu glanced at Xi Qianyu next to him, a little curious.
"Business Negotiation."
Lin Yao replied casually: "As for the issue of character authorization, you don't need to worry about it."
"That project in the mainframe department?"
Zhong Xiu asked curiously.
"Yeah." Lin Yao nodded.
"..."
Zhong Xiu asked no more questions.
This time Linmu Studio has an unprecedented project for both product departments.
He still understands, after all, he himself is responsible for one of them.
And got Lin Yao’s exact answer.
He was obviously a little excited.
Next.
The two of them chatted carefully with Lin Yao about the details of the business trip before leaving together.
Lin Yao watched the two people leave again, then stood up, faced the floor-to-ceiling window, raised her hands, and stretched hard.
Looked at the scenery for a while.
Relaxed a little.
Lin Yao sat down again, thought for a moment, and opened a new document.
Both the PC department and the console department are working hard on the next blockbuster games.
The mobile game department should also prepare.
The card-drawing mobile game is just the appetizer.
The current mobile game market has entered a period of rapid development, and it is time to release a game to establish a position for Linmu Studio.
As for what to do.
Lin Yao feels...
MOBA mobile games are a good choice.
…
The two main product departments within Linmu Studio are preparing for two unprecedented game projects.
Although the project was established, the purpose was somewhat impure at the beginning.
For example, the PC department's Grand Theft Auto also has the important task of publishing output for mobile phones.
But when the project started, the first goal of everyone, including Lin Yao, was to make a good enough game.
Whether it is mobile phone or WeChat payment.
In fact, it has not affected Lin Mu Studio’s business.
certainly.
The actions of Linmu Studio’s product department have not affected Linmu Studio’s other projects.
Now Linmu Studio can really be called a group...
Since WeChat updated the cartoon mode.
The user growth rate of WeChat has reached a new level compared to the first major version update.
Because it's really convenient.
Moreover, after the spread effect came out, the growth rate of new users has not declined.
Currently, instant messaging is a solid incremental market.
The group growth rate is an exaggeration.
At the same time Zhong Xiu and others set off for North America.
The number of registered users of WeChat has exceeded 60 million.
foreseeable.
It is certain that WeChat’s registered users will exceed 100 million next year.
This is the first instant messaging software in China with users reaching this level.
real.
WeChat has outperformed other competitors to such an extent that you can no longer even see the taillights of its cars.
This is undoubtedly despairing for WeChat Pay’s competitors in the mobile payment market.
Because Linmu Studio’s payment system is deeply integrated with WeChat.
And this means.
If their instant messaging software adds one user, WeChat Pay will also add one user.
How can this increase be exceeded?
You can’t even see the rear of the car when chatting with Tianhu, right?
The high growth of WeChat.
It's really enough to make all competitors despair.
Many third-party payment institutions that originally wanted to imitate WeChat and combine instant messaging and mobile payments have given up on this idea due to the rapid expansion of WeChat.
Instead, it began to develop in the direction of financial integration tools.
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Weaken the function of platform communication.
Instead, use it as payment software and online financial tools.
Even Tianhu has vague signs of this.
They no longer imitate WeChat and only provide simple wallet functions.
Instead, a lot of financial instruments were stuffed into it.
For example, loans and loans with a different name...
There are also extremely small loans and the like.
It also has a good name, called pocket money.
What these types of small loans have in common is that the money borrowed is very small, but the interest rates are soaring to the sky.
Maybe because the principal is not much.
Users feel that repayments are much faster.
But several pieces come together.
The income is also very huge.
Mou Feng actually opposed the launch of these products on Tianhu Chat.
But it's no use.
Because the profits are really huge.
And everyone is doing it, why doesn’t Tianhu do it?
Linmu Studio doesn’t do it either?
Who knows what they have planned?
The composition of Tianhu's board of directors is inherently complicated. When the benefits of a project can be described as huge profits.
Mou Feng's objection is meaningless.
To a certain extent, it can also be said to be a chain reaction.
and.
Probably because they are willing to spend a lot of money to promote it.
These are no longer imitating Linmu Studio, but competitors that are rushing towards financial instruments.
The development turned out to be pretty good.
Because borrowing money is really convenient.
And desire.
Everyone has it…
but.
Because of the mobile payment market, the vast majority of users are still on Linmu Studio’s WeChat.
Therefore, even if competitors are developing well, most users still trust Linmu Studio’s WeChat.
I am still a little wary of other third-party payment institutions.
Therefore, most users still approach these gadgets with caution.
Unless Linmu Studio also offers similar loans.
Maybe they will be able to contact you with confidence...
And this is why Lin Yao is unwilling to touch these things...
real.
According to the current good reputation of Linmu Studio, it can really allow countless users to overdraw their futures with peace of mind...
This is really... too scary.
And probably because WeChat did not enter the market, the market barely stabilized and did not run wild like a wild horse.
but.
This has also made WeChat an existence that exudes an alluring aroma in the eyes of countless financial institutions, and everyone wants to take a bite...
after all.
Those third-party payment institutions of average size can bring such huge profits.
What if we cooperate with WeChat?
They are the biggest traffic entrance!
How many customers can they bring? How much revenue can they bring?
This led to countless financial institutions approaching Linmu Studio again.
cooperate!
Must cooperate!
Even if you give Qian Linmu Studio to promote cooperation, it will be fine.
no way.
The benefits are really considerable.
It can be said to be huge profits!
When the benefits of something are completely visible.
Everyone wants to get involved.
even.
The Fujian businessmen in Lin Yao's hometown, headed by Lin Bing, all united and contacted Lin Xi.
The appeal is simple.
I just want to contribute money and want to get involved and make money together.
However, Lin Xi did not tell Lin Yao about this for the time being, but asked Zhang Youjie to go back and deal with it.
And this also led to a situation.
That is, financial institutions with big money are chasing Lin Mu Studio.
And some small third-party payment institutions.
Loans are fun to play.
But there is no money.
Many financial institutions look down upon these small third-party payment institutions.
Then.
These third-party payment institutions have set their sights on the money in the hands of users...
P2P, this cheating thing, was born.
and.
develop faster.
Because the interest rate they offered at the beginning was really too tempting.
It's totally a crime-inducing level.
And this is no longer a third-party payment institution.
It is a complete intermediary service platform.
and.
Once this pattern is applied.
It immediately caused many third-party payment institutions to imitate.
Even some larger third-party payment institutions have imitated it.
After all, this seems to be of no harm to the platform.
Tianhu even thought about it.
But Mou Feng strongly opposed it and made it clear that there was a huge risk of violation, which made other members of the board of directors give up the idea.
The emergence of P2P immediately made the already chaotic mobile payment, or to be more precise, the recently emerged mobile financial market even more chaotic.
Some official media have already reacted and started issuing relevant reports.
But at the beginning, the wording was more rigorous and not too critical. I just objectively stated the current chaos in this industry.
For example, there are no entry barriers, you can set up a platform without any qualifications, etc.
And these will certainly not affect the entire market.
The entire market is still developing abnormally.
In addition, it is approaching the end of the year...the timing is delicate, and the development is really rapid.
Lin Yao also noticed this situation.
In fact, she was quite helpless.
Although she knew what this would lead to, she couldn't change it.
but.
As a pioneer of third-party payment platforms, WeChat has not taken any relevant actions in this regard, which has obviously attracted attention.
Late November.
Lin Yao received an invitation.
Invitation to interview.
Lin Yao hesitated for a moment and then agreed.
And this interview was released on the last day of November.
Lin Yao did not appear, only text interview.
And during the interview.
She made it clear that WeChat Pay will not involve financial lending related fields now or in the future.
Moreover, it also briefly talked about the problems existing in P2P, such as the lack of supervision on the source of funds, the difficulty in pursuing liability for breach of contract, and the great risks.
Overall, I'm not optimistic about it.
This report is quite powerful.
After all, Lin Yao is the head of WeChat developer Linmu Studio.
Users still trust this software.
The release of this report is equivalent to pouring cold water on the entire industry.
certainly.
This also makes many WeChat competitors very dissatisfied.
Swearing loudly.
Even laughed at Linmu Studio.
The person in charge of a certain platform called Fudaibao also publicly said that Linmu Studio just missed the opportunity and regretted it, so it slandered the entire industry...
They are obviously here to help small and medium-sized enterprises and individuals in need!
This has also been generally recognized by the industry.
There are jingles like Linmu Studio laughing at us for having few users, and me laughing at them for making less money...
Lin Yao was so angry that she laughed.
but.
This state of affairs did not last long.
soon.
Lin Mu Studio has welcomed a wave of heavyweight guests...
Lin Yao was confused by this guest.
And after the reception, it was the third day.
The second wave of customers arrived.
This time it's more heavyweight.
The one the day before yesterday was from the city, but this time it’s not just from the city.
When they came to Linmu Studio, in addition to reviewing, they also spent a long time chatting with Lin Yao.
After seeing off these guests.
Lin Yao scratched her face and didn't come back to her senses for a long time.
On the contrary, it was Mu Wanqing next to her who took the lead and asked in a low voice: "Lin Yao... are you considered a think tank now?"
"...Do you think I look like me? And I am a private enterprise owner, so I think too much."
Lin Yao came to her senses and rolled her eyes.
It seems that I am not infected. My throat is fine, but my nose is running wildly. It should be a cold, but there is no way to detect it, and I am not sure. Forget it, I will just treat it as a cold. I hope it can be relieved as soon as possible...