(It’s been blocked. The plot is probably about discussing IP authorization. I’ve probably seen it all. If you haven’t seen it, wait until tomorrow. I think it will be unblocked tomorrow, probably.)
In the large conference room.
After listening to Lin Yao’s story.
The staff on the product side looked excited and looked like they couldn't wait.
I can’t wait to start planning immediately.
They rolled up their sleeves and excitedly kept coming up with new characters based on the IP easter eggs proposed by Lin Yao.
In stark contrast to them are the staff of the business and administrative departments.
Xi Qianyu's face turned dark.
As I listened, I couldn't help but cover my forehead and sigh.
He looked like he wanted to be killed in the conference room...
This can be regarded as a natural conflict between the product department and the business department.
Lin Mu Studio is actually quite good.
Because of Lin Yao's existence, the main order of each department was clear at the beginning of its establishment.
Whether it is internal administration or market-related, it must revolve around the product department.
Budget, revenue, even publicity.
These matters, which would cause conflicts and confrontations within most companies, are often not major issues at Linmu Studio.
the other side.
anyway.
No matter how much is invested, in the end the product department will make money...
Because if it really doesn’t work out, Lin Yao will still be there to guarantee it.
This allows the entire system to circulate healthily and reduces the possibility of conflict to almost zero.
But just because it’s almost zero doesn’t mean there is none…
Such as right now.
Of course, business negotiation does not require staff from the product department to do it.
They only need to put forward the requirements, and then mix the authorized IPs together to make a product.
Although this process is equally arduous, they are definitely not needed for business negotiations.
So when they heard about Lin Yao's proposed multimedia project "Ready Player One" and the linkage plans for several other games, their first impression was that it was cool and they wanted to move forward with the project.
But for Xi Qianyu and others.
This is simply the sky falling...
There are more than a hundred easter eggs, involving companies all over the world, which means countless negotiations and endless work...
Just don't say you did it.
I almost cry just thinking about it.
At this time, Lin Yao, the helmsman, needs to balance the situation.
And Yao did notice the change in the expressions of Xi Qianyu and others. She glared at Zhong Xiu, Qi Jianhua and others who talked the most cheerfully.
Then after the two of them stopped talking, they said: "Stop!"
Hearing Lin Yao's words.
The other staff finally stopped brainstorming and turned to look at Lin Yao.
"I know you have a lot of ideas, but we can't just focus on the works. Most of this series of IPs are not owned by us."
Lin Yao stepped on the brakes and said helplessly: "If it is a fan work, we don't have to worry so much, but this is a serious commercial work. Obtaining IP authorization requires lengthy negotiations and a considerable price...
You don’t need to participate in the negotiation, it’s hard to imagine how difficult it is, so why not listen to what Xi Qianyu says and then discuss it?”
Lin Yao just finished speaking.
The staff in the product department finally noticed Xi Qianyu and others who had been ignored in the conference room, and looked at her one after another.
Xi Qianyu slowly put down the hand covering her forehead, then looked around at everyone present and said directly:
"Destroy it, I will die with you!"
Everyone: "..."
"do not!"
Zhong Xiu was the first to react. He quickly moved to the side and said flatteringly: "Director Xi, you can definitely do it."
"It's up to you."
Xi Qianyu pointed at the list on the projector angrily: "This series of works alone is enough, and you guys keep coming up with new works. Do you really think we are iron men? Okay, I'll switch with you! I'll go
When you're ready to be Lin Yao's secretary, you can take charge of both the marketing department and the business department, and then you can negotiate on your own if you want any authorization."
Say it.
She looked at the others again: "The same goes for you. If you think it's easy to travel around the world, contact people all over the world, and negotiate with all kinds of old foxes, go ahead and take care of it."
"Hey hey hey..."
Xi Qianyu was obviously angry.
Several core personnel in the product department could only laugh at her.
In fact, the staff in the product department are not unreasonable people. Internal harmony has always been one of the important factors for Linmu Studio to be where it is today.
They also know the hard work of business negotiations, they were just too excited just now...
"So, the number of Easter eggs must not be increased."
Lin Yao spoke at the right time: "Not only can't we add more, but we also have to find ways to streamline it. If you have a good idea, just look for Easter eggs that can be replaced based on the story line I just told."
Xi Qianyu sighed.
Since Lin Yao said so, this plan must be pushed forward.
"I know it's hard."
Lin Yao turned to look at Xi Qianyu and explained: "Actually, during this period, Miss Mu and I also evaluated the difficulty of obtaining these IP authorizations. Most of them are not simple... I know this very well, so let's start with
Let’s start with the easy part.
Some IPs that are frequently authorized, or IP authorization controls are not strict, can be discussed first."
"On the other hand, YouMedia Technology will conduct B-round financing."
Lin Yao paused and said another plan she had thought of to reduce the difficulty of obtaining IP: "When the time comes, You Media will also cooperate and intentionally favor investment institutions with greater influence, and then use this as a springboard to pull in
Build bridges and obtain some authorizations that are difficult to obtain.
Even if it doesn't work out in the end, I should be able to open a window to make it easier for you to work... In addition, I will do my best to cooperate with you. I should have some influence. If you need me to come forward, you can directly mention it.
"
"..."
When Xi Qianyu heard Lin Yao's words, her red lips slightly opened and she was very shocked.
A few seconds later.
She came back to her senses and said with a bit of embarrassment: "Boss, actually there is no need to be like this. Although the negotiation is indeed not easy, we can talk slowly. I am just complaining..."
Tell the truth.
She was a little frightened.
Umedia Technology.
Now a rising star, a tempting cake that all investment institutions want to take a bite of.
All such chips have been taken out.
Lin Yao also said that she would do her best to cooperate...
This is just to reduce my own burden, and to be honest, it doesn’t matter at all.
This is a bit scary...
So Xi Qianyu's first reaction was to refuse.
No matter how difficult business negotiations are, they are not as important as YouMedia Technology.
"It's just a tendency. It's impossible for UMedia Technology to make concessions that are detrimental to its own interests."
Lin Yao seemed to know what Xi Qianyu was thinking, and explained with a smile: "According to the current development momentum of Youmedia Technology, no matter how harsh the conditions are, investment institutions who want to enter the game can still compete for the top spot, so don't worry."
"But this is too exaggerated. In fact, I also really want to see this project come out."
Seeing Lin Yao's expression, Xi Qianyu waved her hands in embarrassment, and then said firmly: "We will work hard! There are only more than a hundred IPs, which is not worth mentioning..."
"..."
next to her.
Zhong Xiu's eyes widened and he looked at Lin Yao and then at Xi Qianyu.
That’s just over a hundred IPs?
What about the momentum just now?
Where is the momentum that just gave way?
Xi Qianyu noticed his gaze, glared at him, and shouted: "What? What are you looking at!?"
Zhong Xiu: "..."
Lin Yao said with some humor: "Okay, don't make me pua like you... Just start talking about the simple part first. That's it. I will try my best to cooperate with you, and Umedia Technology will also help.
Now, let’s talk about where to start.”
After being comforted by Lin Yao.
The product department and the business department represented by Xi Qianyu have reached a consensus.
Both sides calmed down again.
Based on the list given by Lin Yao, we began to discuss alternative options and the difficulty of obtaining each IP.
And the final conclusion.
Not unexpected.
"Japanese anime IP...?" Qi Jianhua asked softly.
"right."
Lin Yao nodded: "Japanese animation is very good at building star brands. Every well-known work has its own peripheral brand, whether it is comics or animation, just like physical product manufacturers.
Moreover, their animation brand will also adopt various forms to conquer the market, such as comics, TV animation, OVA, movies, games... They will also jointly organize limited activities with various restaurants and cafes to launch food and drinks related to the theme of the work.
wait."
"Their business model can often bring high daily exposure, allowing the works to remain memorable among fans and the public for a long time, and the IP viscosity is extremely high."
"At the same time, because the distance is close enough, the impact of related works in our country is also quite large, and obtaining relevant authorizations is relatively simple. After all, their own projects are very much pursuing exposure...according to the current scale of Linmu Studio
, it is still easy to obtain relevant copyrights.”
"Of course, there is another aspect. The two-dimensional style really suits "The Day of Samsara"."
"We can first test the waters through linkage on this mobile game."
"There really is no better choice than this."
Lin Yao explained.
Most of the people present in the conference room were young people.
I understood it almost instantly.
Xi Qianyu also nodded, and then looked at the Japanese animation-related IPs on the projector with a thoughtful expression.
…
Linmu Studio's first meeting after the new year.
Extremely long.
It lasted a whole afternoon.
Even dinner was eaten in the conference room.
But no one was impatient, mainly because the process was quite interesting.
After the primary goal of the business negotiation is confirmed, in addition to Xi Qianyu needing to prepare, the product department cannot just watch.
Because Lin Yao said that she would test the waters with a linkage on "The Day of Reincarnation".
So after the goal is confirmed, preparations for the game have to start.
So in the second half of the meeting, Lin Yao and the staff of the product department discussed how to design characters and card pools around those famous animation IPs.
This is the strength and interest of product staff.
And the time came to the next day.
The business department headed by Xi Qianyu began to take action.
In fact.
Just as Lin Yao expected.
Business negotiations for Japanese animation IP are not difficult.
Because the other party is relatively open about IP authorization.
At least you won't reject people thousands of miles away from the beginning.
This is a good start.
certainly.
The work that Lin Mu Studio needs to do after the new year starts is far more than this.
Other matters have also been put on the agenda.
The first is WeChat.
Lin Mu Studio started work on the second day, just as many colleagues hoped.
Linmu Studio announced that it will change the red envelope gameplay to permanent...
This means.
It’s not just the Spring Festival.
The red envelope gameplay will be available for the next three hundred and sixty days of the year.
During this Spring Festival, users who fully realized the benefits of the red envelope game immediately rejoiced.
And be affected by this.
There are even many users who missed the New Year’s Eve and Spring Festival peaks, had no exposure to the red envelope game, and didn’t hear about it until they went to work.
I immediately ran to download WeChat.
For them, if they missed the red envelope game, they would miss it. Although it is a pity, there is nothing they can do about it.
But now WeChat has made the red envelope game permanent.
Then there is one more reason to download WeChat...
And the result of this is.
The download data of WeChat increased sharply again after the beginning of the new year.
It reached its peak around New Year’s Eve.
The main source of user growth, of course, comes from the Jiaming Alliance.
Future S1 users, since they choose to buy this phone, must have some understanding of the ecology.
But the users of Jiaming Alliance are different.
For a variety of reasons and concerns.
Although the download volume of WeChat in the Jiaming Alliance App Store is equally terrifying, there are still many fish that slip through the net.
And now.
Lin Mu Studio caught all these fish that slipped through the net...
Throughout the Spring Festival, Jiaming Alliance almost watched WeChat make a killing in its own app store...
From being unbelievable, to being able to do this shit, and then again!?
Mental journey.
It can be said that I was bullied...
As long as the mobile phone market is occupied, forget it.
Now in the app market, you are still being decimated by other apps.
But they could only watch helplessly.
Nothing can be done...
This is really frustrating.
In fact, during this period, some members of the Jiaming Alliance suggested that we simply remove WeChat from the shelves.
Even if I bear the infamy, I can no longer make wedding clothes for them.
But agreement cannot be reached every time.
In addition, during the Chinese New Year, many people’s minds are not on work.
Then.
Rubbing and rubbing.
The best golden time has passed.
On New Year's Eve, the WeChat red envelope game became very popular as soon as it was launched, and countless users chose to download WeChat.
At that time, I wanted to remove WeChat.
That is to stand on the opposite side of users who want to send red envelopes.
And future s1 is still eyeing...
No one dares to cut off a strong man's wrist.
As for now, I can't stop it even if I want to.
According to Jiaming Alliance's own statistics, WeChat on their app store has been downloaded nearly 80 million times...
Removed now?
That's no different from hanging yourself.
at last.
Yu Tianbo could only look up to the sky and sigh, sighing - he should not have allowed their application to be put on his own app store in the first place!
I really regret it so much!
And the twentieth day of the first lunar month.
Everything is settled.
In terms of games, "The Day of Reincarnation" became the biggest winner, and the third-party payment institution, WeChat, became the biggest winner.
Everybody knows.
Linmu Studio has won.
But the exact amount of the win is somewhat controversial.
However, these disputes quickly disappeared.
Because on this day.
Linmu Studio issued a simple briefing, which is equivalent to summarizing the entire Spring Festival, and adding some firepower to squeeze out the final value of the Jiaming Alliance.
And the information disclosed in the briefing.
for the entire industry.
It's like an earthquake...
[During the Spring Festival, WeChat’s registered users officially exceeded 120 million, of which 59% were users bound to bank cards, a year-on-year increase of 17%.]
[During the Spring Festival, tens of thousands of people participated, and at its peak, tens of thousands of red envelopes were opened every minute]
[The number of daily active users of "The Day of Samsara" has exceeded five million. 】
[In addition, as of the end of the month, after the game’s New Year event was launched, the monthly revenue during the entire Spring Festival exceeded 1.6 billion. 】
The entire briefing is very simple.
It can even be called amateur.
After all, Linmu Studio doesn’t have to disclose financial reports.
The biggest purpose of publishing the briefing is to add fuel to the fire and build momentum.
For example, the monthly flow of "The Day of Reincarnation" does not need to be disclosed at all.
But considering the upcoming linkage gameplay.
Finally it was added.
But even if it is added, it is only one sentence.
but.
For Linmu Studio, this is just a word that sends out a number.
But for other colleagues, and even players, it is a...horror story.
WeChat registered users exceed 100 million...
Tens of millions of users participated in sending red envelopes...
What's even more outrageous is.
The monthly turnover of "The Day of Reincarnation" exceeds 1.6 billion!
One month!
A game!
Even if it’s a stand-alone game from Linmu Studio that is very popular, a stand-alone game that sells for a lot of money, or a one-off stand-alone game, it’s not that exaggerated, right!?
This is still a long-term online game!
One month!
1.6 billion in turnover!?
[Holy shit! I don’t believe it! This is too exaggerated! Are mobile games that exaggerated? You can’t even see the exhaust in most PC games! 1.6 billion a month!?]
Player forum, "Day of Samsara" special area.
soon.
A player posted such a post.
Perhaps it was because that briefing left such a profound impression on people.
Players responded quickly.
"I didn't believe it at first, but after looking at my consumption records, I thought it was really possible... I spent nearly 3,000 yuan during the Spring Festival."
"Me too... Miss Sacrifice is so cute, and then I thought about celebrating the New Year, so I rewarded myself..."
"Holy shit!? Is it true? Are you so rich? And you can smoke without recharging money. Why do you have to spend money? I didn't recharge much, I just recharged 30 yuan, and then I relied on the rewards.
Jingshi, I gathered eleven times and ten companies throughout the Spring Festival..."
"That's true. You can play without recharging, and you can also draw cards, but you know, it's common to get a red envelope of a few yuan in a hurry, and then spend a few hundred yuan..."
"Actually, ordinary players are fine. Look at the wealthy players who are the most exaggerated..."
"The local tycoon is one thing, and the guy upstairs who charged 30 yuan is also another thing. Don't underestimate 30 yuan. Even if most players only charge that much, it's still a scary figure."
"Red envelope gameplay, games...Lin Yao, you have done all the bad things!!! (Although I didn't top up the money)"
"It's all my fault that Lin Mu Studio drew the little sister so cutely. [Crying]"
"..."
Player situations vary greatly.
If the conditions are better, the recharge may be more.
But there are also many players like Leopard Head Lin Chong.
After they discussed it, they came to the same conclusion.
That is.
This game is really profitable...
And even players have such sentiments, let alone colleagues who have a team to conduct research.
They know it better than any player.
How much money does this game attract...
only.
They didn't expect it either.
This game will attract money to this extent.
this moment.
All colleagues in the country fell silent.
even.
night.
This news also traveled across the ocean and reached the ears of the heads of several major manufacturers that have not yet been affected by mobile games...
"Are you sure!? One month!? Three hundred million?"
Frank from Gibb's company stared at the head of his company's marketing department with wide eyes and said in shock: "Are you kidding me?"
The person in charge of the marketing department said firmly: "I guarantee in the name of God that this is the fact. Whether it is the data published by themselves or the forecast of a third-party agency, it is this number!"
Frank was silent for a moment and asked: "Just a mobile game?"
"Yes! Just a mobile game."
The person in charge of the marketing department nodded, then changed the topic and explained: "Of course, this may also be related to their festivals. They celebrated the Spring Festival last month, which is similar to our Black Friday, which is the peak time for users to spend money.
Expect……"
"..."
Frank heard this and immediately breathed a sigh of relief: "...So that's it, I thought the world was crazy."