The flowing water in "The Day of Reincarnation" is really scary.
This is only one month's revenue for one game, but it is comparable to the revenue of most ordinary companies for a whole year.
even more.
And this is just one of Linmu Studio’s projects.
Mobile games have become really popular since the launch of Future S1.
Everyone also knows that this new market has endless potential.
But aside from Linmu Studio’s free mobile games and Hearthstone, which has never announced its revenue, it’s difficult to guess its ability to attract money.
The reason why everyone feels that the mobile game market has unlimited potential is because of the mobile games that imitate Lin Mu Studio.
As for this type of mobile game, the revenue is only tens of millions.
This is already an exaggeration.
After all, in the period of chaos, shoddy manufacturing can bring tens of millions of profits by replacing the skin. It can be called a business without capital, and it is more cost-effective than robbing.
In the post-mobile game era after the launch of Future S1, apart from "Day of Reincarnation", the most representative mobile game is probably Tianhu's "Tianhu Travels Mobile Version".
This mobile game immediately became a trendsetter as soon as it was released.
In the quarter when the mobile game was released, how much revenue did this game bring to Tianhu?
Tianhu’s financial report stated that it was 900 million.
Four months, 900 million.
On average, it is more than 200 million per month.
When this figure was released through the financial report, it was already shocking.
Because at that time, Tianhu's revenue for a quarter was only about 4 billion.
And one mobile game brought them a quarter of their original income.
This proportion is truly an exaggeration.
This is why after the release of "Tianhu Travels Mobile Edition", most of the industry players have completely taken high-quality mobile games seriously and feel that making serious mobile games can make more money than making shoddy imitations, thus setting off a second wave of future store development. Opportunity.
At the same time, this also set off a trend of following the trend of making turn-based mobile games.
But it's okay now.
Linmu Studio came directly with a super double.
1.6 billion...
This is not a quarter, but a month...
I really don’t blame Frank from Gibb’s company for confirming it again and again and completely disbelieving it.
Because this is really outrageous.
After learning about the Spring Festival, his relief was, to a certain extent, attributing the success of "The Day of Samsara" to the influence of the festival.
Actually it's not just Frank.
Because this number is too exaggerated.
After the initial shock.
When colleagues in China reacted, they were also diguing, or rather not diguing, but just guessing.
Guess whether there is a bonus to the performance of "The Day of Reincarnation"? Or has it always been such an exaggeration?
After all, this game has a lot of buffs stacked during the Spring Festival.
First is the Spring Festival event, then is the new card pool, and last and most importantly, the game is also linked to WeChat’s red envelope gameplay.
A unique red envelope cover for sign-in rewards on New Year's Eve.
It's actually very eye-catching.
Many people even play games for the special red envelope cover...
This is also a point of pain for many colleagues.
Linmu Studio can really connect everything, mobile games and instant messaging can lead to each other...
Spring Festival, New Year activities, double new characters and double card pools, plus the popular WeChat red envelopes...
These are all additions to "The Day of Reincarnation".
Then the question comes——
During this Spring Festival month, how much of the 1.6 billion revenue came from buff bonuses?
This issue is quite important.
This involves revenue expectations.
Let’s just talk about the simplest thing.
After "The Day of Samsara" suddenly became a hit at the end of last year, a long line of manufacturers decided to follow suit.
And when they launch imitations, they definitely want to make money.
Among them, production costs and publicity costs are directly linked to expected revenue.
It can be said that the expected income directly determines their investment in the game.
And the only thing they can refer to now is the genuine one from Linmu Studio.
But now they are selling out a monthly turnover of 1.6 billion... Based on this expected income, it can even be cut in half.
It doesn't matter if you spend a lot of money on publicity and distribution.
But is there really that much? What if "The Day of Reincarnation" is so high this month mainly because of the buff bonus?
If you directly advertise according to these specifications, you will lose blood...
Therefore, for many colleagues, especially larger ones, such as Tianhu, the natural monthly flow data of "The Day of Samsara" is really important.
It is really important how much of the Spring Festival monthly flow of "The Day of Samsara" is attributed to the New Year buff.
However, it is obviously not easy to figure this out.
Because it is a fact that "The Day of Samsara" became a hit at the end of the year, it is also a fact that there will be external support during the subsequent Spring Festival.
Everyone's ideas are different.
To be bolder, just cut off the whole number and directly decide the relevant investment based on the expectation of 600 million.
Those who are more timid start to decide the relevant investment based on the data of "Tianhu Travels Mobile Version"...
After all, 1.6 billion is really an exaggeration.
Li Guangsheng has been worried about this matter recently.
In fact, even if he puts aside the expected revenue aspect, he is quite curious out of personal emotions.
"Tell me, is it really that exaggerated?"
As for Li Guangsheng in Tianhu, there is only one person who can discuss it...
I heard Li Guangsheng’s question.
Mou Feng lowered his head and typed something quickly without looking up: "If it were another company, I might be suspicious, but Linmu Studio is really possible."
Li Guangsheng continued to ask: "Then what proportion do you think is subject to special period bonuses?"
Mou Feng replied directly: "Thirty percent."
"Huh? Thirty percent? How is this possible!"
Li Guangsheng frowned and said: "So the monthly revenue of their game exceeds one billion? What kind of Jinshan is this? They opened two card pools during the Spring Festival, and there is a WeChat red envelope bonus..."
"Then don't worry about it."
Mou Feng finally raised his head: "There is no point in worrying about this. They don't disclose financial reports, and no one dares to guarantee that their guess is accurate."
"But this number is really exaggerated, and our own mobile games..."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Just follow the highest level PC game budget."
As Mou Feng spoke, he picked up the notebook on the table and handed it to Li Guangshang: "This is the budget table I gave."
Li Guangsheng took the laptop, glanced at it, and his eyes widened: "...including the publicity and distribution costs, 500 million!?"
"right."
Mou Feng confirmed: "This includes human resource costs, basic administrative costs, etc. You can exclude this part and look directly at the back."
Li Guangsheng was a little excited: "No, even if it includes human resource costs, it is too high! Why does a mobile game need such a high budget!? Our "Tianhu Travels Mobile Version" is not that high..."
"Art, big-name voice actors, time costs, publicity costs, etc."
Mou Feng explained: “For a mobile game to be released, it must go through at least nine stages. The comprehensive difficulty of each stage is about double that of the previous stage. If our mobile game is to be like Linmu Studio’s "Reincarnation",
"The quality of "The Day of Samsara" will have to go through such a double test of time and money. And after the subsequent game is launched, if you want to have the same popularity as "The Day of Samsara", the cost of publicity and distribution cannot be saved."
"No! I know the process! But what should I do if I lose money?"
Li Guangsheng still found it difficult to accept: "This Linmu Studio's "The Day of Reincarnation" is not that exaggerated, right?"
"The Day of Reincarnation is really not that exaggerated."
Mou Feng nodded and actually admitted it, but soon he changed the topic: "Their publicity costs are definitely not as high as ours. After all, they released the game at the much-anticipated Future new product launch conference. You
If you can make products like future pads and futurepods, and then hold a highly anticipated press conference, then you can save a little bit, and if you can, you can reduce it by two-thirds."
Li Guangsheng: "..."
"In addition, I have been dealing with Linmu Studio for so long, so I understand their situation. Lin Yao will participate in the key projects within Linmu Studio. It is not as simple as just paying attention, but starting from planning, she will
Highly engaged.”
Mou Feng continued: "Including basic settings such as art and gameplay, she will give a plan in a very short time. In addition, I asked friends in the industry about the game "The Day of Samsara", the top art outsourcing company in China,
No one, please note, no one said they had accepted orders from Lin Mu Studio.
In fact, it’s normal when you think about it. The unique art style of "The Day of Samsara" is so recognizable, and the industry also uses this company. If it is outsourced, it is impossible that everyone has not heard of it."
"Then there are only two possibilities left. The first possibility is that there is a hidden studio that we have never heard of. They have the ability to draw stunning vertical paintings like "The Day of Reincarnation", but
Only for Linmu Studio."
"Or, the art of this game was all completed independently by Linmu Studio, and Lin Yao may have participated in all the original designs."
"I prefer the latter."
"So, if you can be highly involved from the beginning of planning, participate in basic settings such as art and gameplay, and can provide a plan in a very short time, and can also complete the original design of characters and art, then
The budget will be folded in half again.”
"How about a 50% discount? That only requires 200 million."
Li Guangsheng: "..."
He was silent for a long time, then glared at Mou Feng and said, "You think you are very humorous?"
"Then you're talking nonsense!"
Mou Feng said angrily: "You don't have that ability, and neither do I, so what can you do! You can only spend money! Although "The Day of Reincarnation" is a mobile game, its quality is obvious to all, and I really thought that I wanted to make an equivalent game.
Is it easy?"
"alright, I got it."
Li Guangsheng opened his mouth, thinking of Lin Yao's face, his shoulders suddenly slumped, and he said feebly: "But this budget is too high, it's like a big gamble, the cost is too high.
The monthly revenue of their games is indeed high, but this kind of budget is basically equivalent to completely matching "The Day of Samsara".
If we guess wrong, most of their monthly revenue during the Spring Festival comes from activities and linkage with WeChat red envelopes, then the cost recovery will be far away.
Even if we take 10,000 steps back, their natural monthly revenue is still exaggerated. So can you guarantee that our mobile games of the same type can reach their level? Can the cost really be recovered?
You have to know that according to your plan, the cost of the new game is four times higher than that of "Tianhu Travels Mobile Version"!"
"The situation of "Tianhu Travels Mobile Version" is quite special. It is equivalent to a transplant. Of course, the cost can be controlled, but this is a new game."
Mou Feng shook his head and then explained: "Of course, I also understand your concerns... The huge success of the WeChat red envelope game during the New Year's Eve really made people forget a lot of things.
You have to know that before WeChat red envelopes became popular and became a hot topic, "The Day of Samsara" was very popular! We worked overtime a year ago because of this game!
Now you're worried that you won't be able to recoup your costs!
You can't attribute everything to this gameplay after seeing the popularity of WeChat red envelopes. This is just a small gameplay, mainly aimed at WeChat, not games!"
"I made it very clear just now. There is absolutely no point in worrying about their sales this month, because you only need to look at their performance a year ago and the players' evaluations."
“The money-attracting ability of this gameplay has been fully verified!”
Li Guangsheng held his notebook and fell silent.
"To tell you the truth, I have been playing this game before the New Year's Eve red envelope game came out, and I have been secretly diving into various game groups."
Mou Feng hesitated for a moment and said: "During this period, I recharged a total of 90,000 yuan for this game..."
Li Guangsheng: "...?"
"I don't know why. At first I just wanted to understand the underlying logic of this game, and then I got stuck in it for no reason. I saw many players in the group showing off their complete characters and sharing how to play with various high-star characters.
, then I also had the idea of collecting them all, and then I got out of control..."
Mou Feng sighed: "Then, I finally understood the horror of card drawing games, and fully understood the underlying logic of this type of game. Lin Yao is simply a genius! Collecting plus probability plus beautiful girls is really an instant kill for any existing game.
A money-grabbing tool for gameplay.
I just said that the bonus of various buffs to their games during the Spring Festival is only 30%. Do you think I said that casually? How is that possible!
Before New Year's Eve, I deliberately counted the recharge amounts of players in eight game groups, and just now, I also counted the recharge amounts of players after New Year's Eve, and finally compared them and came to that conclusion!
Although players may exaggerate, the difference will not be too big. The fact is that the flow of "The Day of Samsara" before New Year's Eve is terrifying!"
Li Guangsheng couldn't believe it: "...is it true or false?"
"Really! This is also one of the driving forces for me to make this budget sheet."
Mou Feng pointed to the computer in his hand, and then said with firm eyes: "Because I want to make a mobile game that matches "The Day of Samsara" in every aspect! A mobile game that can compete with "The Day of Samsara" for players!
The gameplay of "The Day of Samsara" is actually not complicated to say, nor is it difficult to imitate. The main selling point is not even the gameplay, but the various characters in it!
As long as the quality of our games is excellent enough, the gameplay can be different, and the launch speed is fast enough, believe me, players will not refuse!
This "Day of Reincarnation" is completely different from Linmu Studio's previous games, because there are almost no technical barriers! Anyone can make it as long as they are willing to spend money. This is a Pandora's box!
Now, Lin Yao has opened the lock of the box with her own hands. We only need to spend money to open the magic box again. If we continue to look forward and backward, and wait for more and more people to open this box, players will get tired of it.
Trust me, you will regret it!"
"..."
Li Guangshang fell into deep thought. He looked at the budget table on the laptop screen. After a long time, he asked: "Are you really confident?"
"really have."
Mou Feng said categorically: "Believe me."
Li Guangsheng had a troubled look on his face, still unable to make up his mind.
He still feels that the stakes are too high, and this is still a game of imitating others...
"Don't worry, the number on this budget table does not represent the final expenditure. It is calculated based on the highest expenditure. In fact, as long as the progress goes smoothly and there is still some left, I will also strictly control the budget."
Mou Feng saw Li Guangsheng's hesitation and struck while the iron was hot: "After the game is released, as soon as the reputation is established, the maximum expenditure will drop sharply, because you only need to keep adding maps and characters, and then there will be a steady stream of
income……
For example, "The Day of Samsara" has new characters and card pools during the Spring Festival, and you can see how prosperous it is."
"From now on, the game will cycle through this process, and then hold some special events during the period...Linmu Studio is the same for this!"
"Due to hardware limitations, the gameplay of this type of game has come to an end. It is impossible to play tricks like masterpieces! We can stand on the same starting line as Linmu Studio no matter what, and only this type of game can do that!"
"This opportunity may only come once in this life!"
"..."
Li Guangsheng was tired and handed the laptop back to Mou Feng. Then he lowered his head and thought for a moment before confirming again: "Are you sure that the numbers on the budget table will not increase anymore? Such a budget can definitely be used to benchmark "The Day of Reincarnation"
》Mobile game?”
"Sure."
Mou Feng knew that he had convinced Li Guangsheng, and he breathed a sigh of relief: "No matter what, it's enough! I promise! As long as you agree, I will come up with a game that can completely compete with "The Day of Reincarnation" and there will never be a decisive gap.
Swim out!”
Li Guangsheng gritted his teeth and said, "Okay, I agree!"
So far.
Li Guangsheng and Mou Feng reached a consensus.
…
at the same time.
Linmu Studio.
Lin Yao didn't know about the conversation between Mou Feng and Li Guangsheng, and of course it was impossible to know that they were ready to take a big gamble and prepare to make a mobile game that would completely compete with "The Day of Samsara" in terms of quality.
If you know.
She would probably admire it.
Mou Feng said it well!
After all, most of what he said made sense.
The card drawing game is indeed like Pandora's box...
To a certain extent, it is indeed the root of all evil...
And most of his remarks are correct.
But there are also parts...well, there are some problems.
"...Tight leather jacket, high-top boots, tear mole, and blond hair, you cartoonists still know how to play."
Lin Yao lowered her head and drew the original character while complaining.
And on the drawing paper in front of her.
A majestic angelic young lady with flowing blond hair appears on the page.
This woman is the heroine of the Japanese top-notch comic "Dark Carving".
Quite famous.
Not only is he famous in Japan, but he is also well-known domestically.
Because the comic "Dark Carving" is equivalent to the migrant worker comics in Lin Yao's previous life.
Well... Migrant Manga does not have a derogatory meaning. The word means 'animation that is familiar even to migrant workers who have no spare time'.
To some extent, it can be said to be a compliment.
Mainly to describe its high heat.
"Dark Carving" began serialization seven years ago and is currently on the rise. It can be said to be one of the top Japanese comics in the world. With countless related projects and more than two hundred episodes of animation, its popularity and popularity are very high.
And the first thing Lin Yao asked Xi Qianyu to talk about was this IP.
This will also be the first IP to test water linkage!
The sound of the brush rubbing against the paper kept ringing.
Ten minutes later.
Lin Yao put down her paintbrush.
She patted the pencil ends from her palm, then picked up the drawing paper, looked at the characters on it carefully, and nodded with satisfaction.
Generally speaking.
The heroine of "Dark Carving" retains the charm of the comics, but the overall style is closer to "The Day of Reincarnation" and is unified with other existing characters.
This chapter is not over yet, please click on the next page to continue reading! Lin Yao felt quite satisfied after reading it.
Now we are just waiting for the IP authorization to be negotiated.
Yes.
While business negotiations were still going on, Lin Yao began to design the original character...
Mainly because Lin Yao has been following this comic and really likes this character.
And she is overall optimistic about this business negotiation.
Then I thought that I had to draw anyway, so why not prepare early... so I started designing.
In fact, Kang Yi is also preparing.
It can be said that you prepare the vinegar first and then make the dumplings.
It would be embarrassing if I didn’t buy the dumpling wrappers...
Lin Yao thought of this and smiled softly.
Dongdong——
There was a sudden knock on the door.
Lin Yao put down the drawing paper and said please come in.
Mu Wanqing opened the door and walked in, with a little excitement on her fair face.
"Miss Mu, is this good news?"
Lin Yao noticed something keenly.
"Well, the discussion is over."
Mu Wanqing nodded immediately, and then said happily: "Including "Dark Carving", "Useless Brave Man", "God of the Old Testament"... we have agreed on three goals."
"..."
Lin Yao was stunned when she heard this, then looked down at the character she drew, and said with a smile: "Then it looks like the dumplings can be made."
[To be honest, I have been using the Huanyuan app recently to read and catch up on updates. It allows me to switch between sources and read aloud with many sounds. .huanyuanapp is available for Android and Apple.]
"Ah?" Mu Wanqing heard her talking to herself and was a little confused.
"nothing."
Lin Yao shook her head, then said with a sweet smile: "Thank you for your hard work."
"...Actually, it's okay. As you expected, the copyright owners of these comics are very open to IP licensing."
Mu Wanqing smiled, and while talking, she came to Lin Yao's desk and took out a marker pen from the pen holder.
Then, she came to the whiteboard placed on the left side of Lin Yao's desk and put a check mark behind the comics she just mentioned.
And on the whiteboard.
Densely written, he wrote nearly a hundred works.
This is all the work authorizations that need to be obtained for related projects.
And among so many works, only a few have checked the box.
but.
Even the current situation is still not optimistic.
But Lin Yao turned around and saw Mu Wanqing ticking the new work, and still felt very good.
She stretched, and when she saw Mu Wanqing turning around, she immediately smiled and said: "Miss Mu, the dumpling skins are here, let's give the player the whole job..."