622, give the player the whole life(1/3)
The flowing water in "The Day of Reincarnation" is really scary.
This is only one month's revenue for one game, but it is comparable to the revenue of most ordinary companies for a whole year.
even more.
And this is just one of Linmu Studio’s projects.
Mobile games have become really popular since the launch of Future S1.
Everyone also knows that this new market has endless potential.
But aside from Linmu Studio’s free mobile games and Hearthstone, which has never announced its revenue, it’s difficult to guess its ability to attract money.
The reason why everyone feels that the mobile game market has unlimited potential is because of the mobile games that imitate Lin Mu Studio.
As for this type of mobile game, the revenue is only tens of millions.
This is already an exaggeration.
After all, in the period of chaos, shoddy manufacturing can bring tens of millions of profits by replacing the skin. It can be called a business without capital, and it is more cost-effective than robbing.
In the post-mobile game era after the launch of Future S1, apart from "Day of Reincarnation", the most representative mobile game is probably Tianhu's "Tianhu Travels Mobile Version".
This mobile game immediately became a trendsetter as soon as it was released.
In the quarter when the mobile game was released, how much revenue did this game bring to Tianhu?
Tianhu’s financial report stated that it was 900 million.
Four months, 900 million.
On average, it is more than 200 million per month.
When this figure was released through the financial report, it was already shocking.
Because at that time, Tianhu's revenue for a quarter was only about 4 billion.
And one mobile game brought them a quarter of their original income.
This proportion is truly an exaggeration.
This is why after the release of "Tianhu Travels Mobile Edition", most of the industry players have completely taken high-quality mobile games seriously and feel that making serious mobile games can make more money than making shoddy imitations, thus setting off a second wave of future store development. Opportunity.
At the same time, this also set off a trend of following the trend of making turn-based mobile games.
But it's okay now.
Linmu Studio came directly with a super double.
1.6 billion...
This is not a quarter, but a month...
I really don’t blame Frank from Gibb’s company for confirming it again and again and completely disbelieving it.
Because this is really outrageous.
After learning about the Spring Festival, his relief was, to a certain extent, attributing the success of "The Day of Samsara" to the influence of the festival.
Actually it's not just Frank.
Because this number is too exaggerated.
After the initial shock.
When colleagues in China reacted, they were also diguing, or rather not diguing, but just guessing.
Guess whether there is a bonus to the performance of "The Day of Reincarnation"? Or has it always been such an exaggeration?
After all, this game has a lot of buffs stacked during the Spring Festival.
First is the Spring Festival event, then is the new card pool, and last and most importantly, the game is also linked to WeChat’s red envelope gameplay.
A unique red envelope cover for sign-in rewards on New Year's Eve.
It's actually very eye-catching.
Many people even play games for the special red envelope cover...
This is also a point of pain for many colleagues.
Linmu Studio can really connect everything, mobile games and instant messaging can lead to each other...
Spring Festival, New Year activities, double new characters and double card pools, plus the popular WeChat red envelopes...
These are all additions to "The Day of Reincarnation".
Then the question comes——
During this Spring Festival month, how much of the 1.6 billion revenue came from buff bonuses?
This issue is quite important.
This involves revenue expectations.
Let’s just talk about the simplest thing.
After "The Day of Samsara" suddenly became a hit at the end of last year, a long line of manufacturers decided to follow suit.
And when they launch imitations, they definitely want to make money.
Among them, production costs and publicity costs are directly linked to expected revenue.
It can be said that the expected income directly determines their investment in the game.
And the only thing they can refer to now is the genuine one from Linmu Studio.
But now they are selling out a monthly turnover of 1.6 billion... Based on this expected income, it can even be cut in half.
It doesn't matter if you spend a lot of money on publicity and distribution.
But is there really that much? What if "The Day of Reincarnation" is so high this month mainly because of the buff bonus?
If you directly advertise according to these specifications, you will lose blood...
Therefore, for many colleagues, especially larger ones, such as Tianhu, the natural monthly flow data of "The Day of Samsara" is really important.
It is really important how much of the Spring Festival monthly flow of "The Day of Samsara" is attributed to the New Year buff.
However, it is obviously not easy to figure this out.
Because it is a fact that "The Day of Samsara" became a hit at the end of the year, it is also a fact that there will be external support during the subsequent Spring Festival.
Everyone's ideas are different.
To be bolder, just cut off the whole number and directly decide the relevant investment based on the expectation of 600 million.
Those who are more timid start to decide the relevant investment based on the data of "Tianhu Travels Mobile Version"...
After all, 1.6 billion is really an exaggeration.
Li Guangsheng has been worried about this matter recently.
In fact, even if he puts aside the expected revenue aspect, he is quite curious out of personal emotions.
"Tell me, is it really that exaggerated?"
As for Li Guangsheng in Tianhu, there is only one person who can discuss it...
I heard Li Guangsheng’s question.
Mou Feng lowered his head and typed something quickly without looking up: "If it were another company, I might be suspicious, but Linmu Studio is really possible."
Li Guangsheng continued to ask: "Then what proportion do you think is subject to special period bonuses?"
Mou Feng replied directly: "Thirty percent."
"Huh? Thirty percent? How is this possible!"
Li Guangsheng frowned and said: "So the monthly revenue of their game exceeds one billion? What kind of Jinshan is this? They opened two card pools during the Spring Festival, and there is a WeChat red envelope bonus..."
"Then don't worry about it."
Mou Feng finally raised his head: "There is no point in worrying about this. They don't disclose financial reports, and no one dares to guarantee that their guess is accurate."
"But this number is really exaggerated, and our own mobile games..."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Just follow the highest level PC game budget."
As Mou Feng spoke, he picked up the notebook on the table and handed it to Li Guangshang: "This is the budget table I gave."
Li Guangsheng took the laptop, glanced at it, and his eyes widened: "...including the publicity and distribution costs, 500 million!?"
"right."
Mou Feng confirmed: "This includes human resource costs, basic administrative costs, etc. You can exclude this part and look directly at the back."
Li Guangsheng was a little excited: "No, even if it includes human resource costs, it is too high! Why does a mobile game need such a high budget!? Our "Tianhu Travels Mobile Version" is not that high..."
"Art, big-name voice actors, time costs, publicity costs, etc."
Mou Feng explained: “For a mobile game to be released, it must go through at least nine stages. The comprehensive difficulty of each stage is about double that of the previous stage. If our mobile game is to be like Linmu Studio’s "Reincarnation",
"The quality of "The Day of Samsara" will have to go through such a double test of time and money. And after the subsequent game is launched, if you want to have the same popularity as "The Day of Samsara", the cost of publicity and distribution cannot be saved."
To be continued...