"Dead by Daylight" has become the first game to truly take advantage of the live streaming trend.
The high popularity and high quality of the game itself, coupled with the promotion of live broadcast websites, directly make this game itself suitable for live broadcasts and become a traffic password in a sense.
but.
This time, colleagues felt that they were all in Lin Yao's calculations and had really misunderstood her.
Lin Yao never thought about using live streaming to sell games.
The game "Dead by Daylight" was announced at the carnival, and the exposure was enough, and after that live broadcast, most of the impact has been eliminated.
Whether it is the three new games released previously or the "Dead by Daylight" released later, they are already on the right track.
Simply put it is.
Regardless of whether the live broadcast website helps promote the game or not, the sales of this game will not be bad.
What they are doing now is nothing more than icing on the cake.
And soon.
Colleagues are actually aware of it too.
Because the real live broadcast war has begun.
After the release of "Dead by Daylight".
Bei Wenxuan's situation is not unique.
Because of the excellent horror atmosphere created in the game, Linmu Studio has many players, the program is very effective, and the live broadcast website adds fuel to the fire.
Soon a group of anchors became popular because of this game.
Some big anchors have also gained a lot of popularity because of this game.
And many players may just be trying it out at first.
But slowly, many players feel that live streaming is... really interesting.
Not only can you see your favorite games, but you can also see all kinds of anchors with distinctive personalities.
At first, players only watched "Dead by Daylight", which has caused a lot of commotion recently.
But slowly.
Many players don't just watch this kind of game.
They start looking for more different games to watch…
And it starts from this day.
The live broadcast industry has begun to rise.
The heat of Dead by Daylight is the final blow.
Live streaming, second creation, and slicing allow more players to choose to play this game.
At the same time, it also allows more people to choose to watch the live broadcast.
on the other hand.
With so many players pouring into the live streaming field, it is of course impossible to watch the same game forever.
Soon, the popularity and popularity of other divisions increased significantly due to the influx of players.
Among them, Linmu Studio's games are the most popular, and games such as "Heroes", "Breakout", and "Battle Royale" have begun to gain momentum.
After all, no matter what type of game we talk about, we can’t avoid Linmu Studio.
And the influx of more players brings higher popularity, more content is produced, and then attracts more players...
It's a direct forward cycle.
The market has expanded rapidly in a short period of time.
When major live broadcast websites saw this scene, they soon became more than just promoting the game "Dead by Daylight".
Instead, we started the packaging and distribution of Linmu Studio games!
For the anchor side, relevant reward programs have been mentioned again and again. In one sentence, as long as the anchor broadcasts Linmu Studio's games, especially popular games, there will definitely be resources and rewards.
For the player side, it is even more simple and crude.
They tried their best to publicize how many good anchors their live broadcast website has and how many anchors broadcast Linmu Studio games, just to attract more players to their live broadcast website.
And when they did this, they were quickly rewarded...
The live broadcast market is expanding rapidly.
This time.
Everyone can see that this thing is the next big thing.
Capital is coming again.
More capital began to enter the market.
Leading live broadcast websites, such as the old live broadcast website that has been cooperating with Linmu Studio, were rumored to be acquired shortly after the release of "Dead by Daylight".
Other live broadcast websites, large and small, have also become the new favorites of capital.
Then there are many new live broadcast websites appearing...
The entry of capital often means a large amount of hot money.
Apart from regular expenditures, what can this hot money be used for that can best defeat its opponents and strengthen itself?
Very simple.
Digging anchors...
Therefore, competition soon emerged among major live streaming websites.
Extremely fierce competition.
certainly.
None of the above has much to do with Linmu Studio.
After all, Linmu Studio does not do live broadcasts, nor does it invest in related projects.
However, if you want to say that it has nothing to do with Linmu Studio at all, that’s not right.
Because live broadcast websites cannot avoid Linmu Studio if they want to live-stream games. Not only can they not avoid it, they also operate many of Linmu Studio’s popular games as key sections.
After all, who doesn’t know that Linmu Studio’s games have the most players.
And as the market heats up.
No matter how the live streaming websites compete.
Linmu Studio’s games are always the focus of promotion on these live streaming websites.
Well, the Linmu Studio game area outside the game area...
The live broadcast market expands.
More users are pouring in.
As the Linmu Studio game area that every live broadcast website focuses on, it is certainly the most popular.
And this makes Linmu Studio the biggest beneficiary in this live broadcast war...
And this is the only relationship between Linmu Studio and the field of live broadcasting.
…
Sky Fox.
"It's outrageous. How come they are so lucky! How come they are the winners again."
Li Guangsheng looked at the live broadcasting topics that have been so popular recently, and he felt a little helpless when he saw news such as a certain anchor changing jobs again, which live broadcast website announced how many new users it had added.
As a game practitioner.
Of course he can see the impact of this live broadcast craze on the game.
Although the popularity of Linmu Studio’s games itself is exaggerated.
But who doesn’t want to go a step further and have their game appear in front of players and audiences?
There are definitely benefits to this.
"That's because they are excellent. If they hadn't launched so many excellent games before, their games wouldn't have become the favorites of live broadcast websites."
Mou Feng sighed: "In the final analysis, others were great before, but they are not lucky now."
Li Guangsheng subconsciously said: "There must be an element of luck, right? Our game can also become a partition, but their "Dead by Daylight" happened to be released..."
Mou Feng looked straight at him.
"……never mind."
Li Guangsheng smiled coquettishly and continued: "Just kidding, let's get down to business. Do you think the live broadcast is going to work?"
"Yes, there is."
Mou Feng nodded, and then asked curiously: "You also want to join the game?"
"right."
Li Guangsheng responded, and then explained: "The main reason is that live broadcasting seems to be very promising, and our game company must have more advantages than laymen when it comes to live broadcasting, right? Although our Tianhu games do not have as many audiences as Linmu Studio's games.
But there are also many players. We can deeply bind live broadcast resources to allow the game side to release more resources to the anchors, such as exclusive preemptive live broadcast qualifications for the entire network, game live broadcast interoperability gameplay permissions, and advanced data permissions, and then build a more
Complete ecological chain.
This is something that other live streaming websites don’t have.
This is the moat!"
"..."
Mou Feng thought for a while, then raised his head: "It is possible, but you must be mentally prepared. What you just mentioned can only keep the live broadcast website alive. If you want to go further, you must go to other live broadcasts.
If the website is struggling, the investment required will also increase exponentially.
At that time, the so-called moat you talk about will have no meaning, and ordinary players will definitely be more willing to watch the live broadcast of Linmu Studio games."
"Don't worry, I can't bet on Tianhu for the live broadcast. I plan to acquire the existing live broadcast website and then play with the capital."
Li Guangsheng smiled and said: "Share the risks, and the live broadcast website that is deeply tied to the game company... I guess a lot of people will be interested. Well, as long as Linmu Studio doesn't give up, but it doesn't seem like they have much interest.
Otherwise, judging from the time they were exposed to the live broadcast, they would have already started making arrangements before leaving the game."
"You decide, I have no objection."
At this point, Mou Feng had no room for objection and said directly: "Just don't let me take responsibility. I have no interest."
"I will take charge personally, but I need your help."
Li Guangsheng smiled again: "It's time to take out "Under the Dark Night" and play around, right? So much money has been burned, and "The Day of Samsara" has been profitable for so long. As a benchmark game for "The Day of Samsara",
It's time for us to recover our costs.
The game can just be shown in the live broadcast, allowing the anchor to try it out. On the one hand, it will attract traffic to the live broadcast website, and on the other hand, it will create a big anchor."
"..."
Mou Feng was stunned for a moment, then frowned slightly. After a while, he breathed a sigh of relief: "Okay."
"Um?"
Li Guangsheng was a little surprised: "I thought you would object, but I am ready to convince you."
"The game is indeed going to be released. Since it is going to be announced, the plan you just proposed is a win-win situation. I have no reason not to agree."
Mou Feng explained: "Furthermore, I guess that most mobile games that imitate "The Day of Samsara" will be released soon, and we may be able to seize the opportunity through live broadcast announcements.
Although Linmu Studio cannot capture such a large market, the release of too many games of the same type in a short period of time will definitely cause players to become tired."
Speaking of which.
He paused, then added: "Besides, I'm a little worried about Lin Mu Studio."
Li Guangsheng was startled for a moment, then subconsciously took out his cigarette and asked, "What are you worried about them for?"
"I don't know, but the competition in the live broadcast market is so fierce now, but they haven't done anything. It's hard to stand in the center of the stage and be the protagonist, so I feel worried."
Mou Feng spread his hands: "In short, in order to prevent accidents, it is a good thing to announce "Under the Dark Night" as early as possible. This is my judgment."
"..."
When Li Guangsheng heard this, he frowned and became worried.
He turned to look at the window behind Mou Feng, and then whispered: "Yes, what on earth is Linmu Studio doing now..."
…
What is Linmu Studio doing?
They do too many things...
However, if there has been any big move recently, it is probably that the investment department conveyed suggestions to the two entrepreneurial teams, which then caused the two entrepreneurial teams to urgently accelerate their pace.
Although it is mainly the actions of the entrepreneurial team.
But it’s all related to Lin Mu Studio.
At the same time, the competition among live streaming websites became fierce and the war began.
In most first-tier cities in China, a taxi-hailing app and a food-delivery app have quietly begun to promote...
“Order takeout on your phone?”
A foreign trade company.
Luo Chao stopped and looked at the young girl in front of him with some curiosity.
"Yes, I just saw it at a restaurant not far from the building. They said that you can scan this software, then directly browse the menu, pay and place an order, and someone will deliver the food. No need to make a call."
Liao Jing fiddled with her Future S1 and showed Luo Chao the currently rudimentary takeout software. At the same time, she said: "I heard from the boss that it was promoted by someone. It's cheaper for us to order takeout, and they can also get subsidies.
Originally he didn't want to agree, but the other party was very sincere, and he heard that it was a project invested by Linmu Studio, so he planned to give it a try."
Luo Chao was a little confused: "Linmu Studio? It's them again? But is this possible? Pay the money directly. What if it's not delivered?"
"I don't know, but I heard from my boss that the promotion team of this software has reached cooperation with many labor service companies in the early stage, and there will be dedicated people to deliver it... But I haven't tried it either."
Liao Jing shook her head, then smiled and said: "Try it now. What do you want to eat for lunch? I'll treat you."
"ah?"
Luo Chao immediately shook his head: "No need."
"It's just a meal."
Liao Jing handed her cell phone to Luo Chao.
"...Thanks, I'll treat you next time."
Luo Chao thought for a while and did not refuse again. Instead, he lowered his head and looked at the screen.
A certain APP was displayed on the screen, and its layout was very different from Lin Yao's previous life's food delivery app.
Luo Chao slid his finger and took a look at the dishes listed above, and found that it really looked like that... It felt like looking at a menu.
He looked through it for a while, then handed the phone back to Liao Jing and said, "Just go with the egg-smoothed beef."
"Smooth egg beef, right? Then I'll place an order."
Liao Jing nodded and then started to place an order.
Ding--
Accompanied by WeChat Pay’s iconic payment sound effects.
Luo Chao knew that Liao Jing had already paid, so he smiled and joked: "We will go hungry if we don't get this delivered."
"Indeed, it says it can be delivered in thirty-five minutes. Let's take a look."
Liao Jing also smiled: "If it's not delivered, I'll settle the score with the boss."
Luo Chao shook his head, and then the two of them talked about work.
Thirty-five minutes, fleeting.
Luo Chao felt a little hungry.
He drank a glass of water and was about to ask about the takeout when he saw a middle-aged man in uniform appearing at the door.
"Hello? Who are you looking for?" Luo Chao was a little curious.
“Meal takeout.”
The middle-aged man glanced at his phone and then replied: "The takeaway with the phone number ending in 6822..."
"My mine."
Liao Jing immediately turned around, came to the middle-aged man in surprise, took the takeaway, and showed it to Luo Chao.
Luo Chao was stunned.
"Have a nice meal with takeaway."
Liao Jing took the takeaway.
The food delivery rider was also about to leave. Before leaving, he said the slogan as required.
Liao Jing thanked him and came to Luo Chao again.
"Is it really delivered?" Luo Chao was a little surprised.
"Yeah, you don't have to go downstairs to eat in the future."
Liao Jing replied while happily opening the takeaway.
Luo Chao glanced at the takeout bag in front of Liao Jing, then looked at his mobile phone on the table, and couldn't help but sigh: "It's developing so fast..."
"What?" Liao Jing handed him Luo Chao's beef rice with smooth egg and asked curiously.
"nothing."
Luo Chao took the slippery egg beef rice, shook his head, and then asked: "I just want to ask...how to download your software?"
at the same time.
Just downstairs of the building where Luo Chao is located.
After hesitating for a moment, a young man took out his mobile phone, entered his current location and where he wanted to go next according to the software prompts, and then pressed the order button.
A few seconds later.
The prompt pops up.
He was a little surprised.
When the bus arrived, he was even more surprised.
He opened the door of the back seat and asked tentatively: "Are you going to the Guangzhou Trade Center?"
"Yes, Mr. Li whose mobile phone number ends in 9032, right?"
The driver nodded and said, "Get in the car."
"……good."
The young man sat in the back seat.
The car starts to start.
At the same time, the driver’s mobile phone began to announce that the passenger had boarded the bus...
The young man sat in the back seat. After a brief shock, he listened to the beep coming from the front, looked at the receding scenery outside the window, opened his mouth, and was about to speak.
But didn't wait for him to speak.
The driver couldn't help but sigh.
"Technology really changes life."
young people:"……"
…
Liao Jing and that young man are not alone.
Because whether it is a taxi app or a food delivery app, promotion is not low-key.
The team behind the two software also had a very simple approach at the beginning.
In order to attract merchants and users, the strategy of subsidies from both ends was directly adopted...
Many young people have already started to try it.
I wasn't used to it at first.
But after trying it, the reviews given are quite good.
Since the two softwares are promoted and operated with such great fanfare, it is certainly impossible to keep them secret for a long time.
Now most users and capital are just attracted by the live broadcast war that started earlier and involved more capital.
But after a period of time, the two softwares began to take shape and gained reputation.
It's sure to catch everyone's attention.
However, this is enough.
The most important thing about this kind of software is promotion. It is just a dream to keep making a fortune silently.
This time Lin Yao just wanted to make a time difference between the two softwares.
As long as these two software can accumulate the first batch of users during this golden time, they can form a reputation.
Then no matter how many people are optimistic about these two markets and how many competitors there are, being the first mover will still have an advantage.
"Has the promotion started yet?"
Lin Yao sat behind her desk, stopped writing and looked up at Mu Wanqing.
"Well, I heard the effect is pretty good." Mu Wanqing nodded.
"Hopefully they can finally break out."
Lin Yao smiled and then blessed the founding teams of these two softwares.
Then she won't be able to help.
All that needs to be said has been said.
After all, it wasn't Lin Mu Studio's project, so she definitely wasn't too concerned about it, and she really couldn't spare any more energy.
At most, I just ask occasionally.
In these two fields, she knew how fierce the competition was.
Mu Wanqing also knew about Lin Yao's situation and added: "I will let the investment department focus on it."
"Well...is there anything else that needs my special attention?"
Lin Yao glanced at the characters on the drawing paper, thought for a while, then simply put the pen down and planned to take a rest.
"Live broadcast?... You probably aren't interested. I'd better talk about the internal situation. There are two things."
Mu Wanqing thought for a while, but still didn't talk about the live broadcast. Instead, she talked about two recent things that deserve attention within Linmu Studio: "The first thing is the feedback from Kang Yi that the MOBA mobile game internal test has ended.
Already.
The second thing is that the trial production machine of Future S2 has been sent to Kaishan Research Institute."