The person in charge of "Meal Takeaway" is named Tian Zhan.
This name is not very good.
Anyway, in Tianzhang's own opinion, it's not a good thing.
Of course, he was just expressing his anger, just like when many people are unlucky or unhappy in life, they subconsciously wonder if the feng shui at home is not good, or if they have touched some unspeakable taboos in some way.
To put it bluntly, it means first attributing the problem to the existence that you are unable to change.
This will indeed make you feel better.
Because there are indeed many things in life that are beyond our control.
And now Tianzhang feels that it is his name that has caused the "meal delivery" to be so unsatisfactory and full of obstacles.
Although his parents initially chose this name, they had no intention of making his life difficult, they just wanted him to have a sheltered and safe place throughout his life.
But again, he needs to make himself feel better...
‘Meal delivery’ started to develop really well.
Tianzhang followed the advice of Linmu Studio and chose to promote ‘meal takeaway’ on a large scale when the live broadcast war was in full swing.
The results are very good.
A few days ago, when he came to the company every day, the first thing he did was to ask how many new members and orders were added yesterday.
Hearing the sharply rising data every day makes him full of motivation.
He even felt that the future he imagined was within reach.
but.
Just when he felt that he was about to touch the future in his imagination.
The number of users of ‘Meal Delivery’ finally reached a certain level, the time difference advantage disappeared, and then a large number of ambitious competitors appeared.
Tianzhang is not very old, and this is his first time to start a business. When he realized that takeout could be ordered online, he submitted a project letter to the investment department of Linmu Studio with the mentality of giving it a try.
But he didn't expect that his project would be approved so smoothly, and that Linmu Studio would give him such great support.
So when faced with fierce and unscrupulous competitors, he really panicked.
Even if Linmu Studio repeatedly reminded him, sooner or later this field would usher in a fierce war, a war even more tragic than the live broadcast war that happened some time ago.
But listening is listening, this is completely different from actually facing so many fierce competitors.
So when Tian Zhang faced this situation at first, he was really angry and... panicked.
Although he soon calmed down and started to show off his tactics.
But he was still frightened by the craziness of those competitors.
The subsidy for the ‘meal delivery’ was already very high at the beginning, even Tian Zhan thought it was high, and he hesitated for a long time before finally making the decision.
Because he feels that for merchants and users to accept online takeout, there must be some benefits.
But competitors appeared and let him know what high subsidies meant.
‘Meal takeout’ only gives out coupons, which cost about five yuan.
What about competitors?
Starting at ten yuan, there is no upper limit.
You can get a set meal with an original price of 40 yuan, a pizza with an original price of 60 yuan, or even more than ten yuan.
Forget about users.
Tianzhang himself wanted to place an order when he saw it.
And relying on such crazy subsidies, major competitors have grown rapidly.
The user growth rate is even comparable to that of "meal delivery" which started much faster.
Tell the truth.
When Tian Zhang saw this scene, his mentality collapsed.
Later, "meal delivery" was also forced to increase subsidies.
But after doing this, new problems appeared again.
That means there is not enough money to burn.
Tianzhang hesitated for a long time, and finally decided to start financing, and Linmu Studio, which acted as an angel investor, readily agreed.
But this has become the beginning of a painful journey...
"What do they think we are!? Are we idiots? In the first round of investment, we want to master the 'meal delivery', why don't we grab it!"
"If you want to dilute our equity like this now, what will you do next? Kick me out?"
"Linmu Studiotm can help us formulate strategies, provide consulting services, and can also guide us on how to solve the corruption problem of business personnel, and the demands are not that excessive! They want it all after giving them money! There is such a good thing in the world.
Let me do it, okay?"
Tianzhang lost his temper when he saw the capital side's request.
His classmate and one of the partners said helplessly: "It's so difficult to get money... Think about it, based on the current population and three meals a day, there are nearly 4 billion dining needs every day. As long as there are
10% comes from takeout, with the average price of each order being about 30 yuan, and the transaction volume on that day can reach 12 billion yuan."
"But the imagination of food delivery goes far beyond that. It's 12 billion yuan a day. With such a big market, everyone wants a piece of the pie and wants the entire market.
Behind us stands Linmu Studio, which for many capitals represents temptation on the one hand, but also represents danger... Maybe many people want to borrow financing to kill us."
Tianzhang glanced at his classmates and choked: "So you also advocate agreeing to their bullshit conditions?"
"is not what it means."
The partner shook his head, then raised the document in his hand: "Maybe we can wait for a while and see what suggestions Linmu Studio gives."
"suggestion?"
Tian Zhan was a little curious, then immediately took the document from his partner and read it carefully.
Then when he saw the first point, he immediately raised his head, as if he had taken a reassurance, and said in surprise: "Lead the investment!?"
"Well, keep looking at the back."
The partner motioned for him to continue reading.
Tian Zhang could only temporarily suppress his excitement and continue reading. After a while, he raised his head and said thoughtfully: "Burning money is not a long-term solution... Optimize user experience and stay ahead of other competitors...
…Strategic Choice……"
"This is a normal investor..."
Tian Zhang couldn't help but breathed a sigh of relief, and then said: "Look at Lin Mu Studio! No investment company can make such demands!"
"I have just explained the reason, and Linmu Studio is actually not normal... But forget it, I suggest you follow Linmu Studio's proposal. Now the competition is intensifying, and the competition in first-tier cities will only become more and more intense.
The more intense it becomes, we already have a very broad user base in first-tier cities, so it doesn't make much sense to continue to burn money with our competitors in big cities.
This chapter is not over yet, please click on the next page to continue reading! Why not maintain the current pace of development in big cities? Let’s focus on third- and fourth-tier cities first.
At the same time, we will establish a team dedicated to optimizing the experience from ordering to delivery.”
Tianzhang stood up, feeling suddenly enlightened, and said: "Well, let's do this!"
"Wait, you can prepare now, but there is no rush."
The partner stopped him and added: "We still need to wait."
Tianzhang was a little curious: "What are you waiting for?"
"Wait for this."
The partner handed him another piece of information: "This is the second thing Linmu Studio mentioned. I strongly recommend that you comply with it completely and then ask the client's front-end developers to fully cooperate."
Tian Zhang took the information in surprise, and after reading it, his eyes widened: "...WeChat Wallet Life Service Section? Future S2 Desktop Widget!?"
…
Although Tian Zhang’s classmate and partner asked the former to fully comply with the instructions and asked his developers to fully cooperate.
But time waits for no one.
The WeChat team at Linmu Studio's headquarters couldn't delay the WeChat update for them, so in the end they didn't let them develop slowly. Instead, they let 'Anxin Takeaway' open all ports and handle the transplantation of the takeout software themselves.
.
Extremely fast.
The ‘Meal Takeaway’ side is still in financing negotiations.
Over there, the new version of WeChat will be online.
The launch of the new version of WeChat this time has also had a huge impact.
Because all food delivery software has been fully operational for less than three months, but WeChat has been dominant for two years.
The number of registered users of WeChat has exceeded 200 million, and after the red envelope game was opened, the number is almost 300 million.
300 million users!
Many people may have no idea. They just think that everyone around them now uses WeChat as a chat software, and everyone must install WeChat when buying a mobile phone.
But most practitioners are too conceptual.
This software is currently the king of domestic software. Apart from WeChat, there is no other domestic software with such a large scale.
And now.
This software has added a new life service section. No one knows how Lin Mu Studio came up with such a feature. Anyway, the fact is that the first software to log into the WeChat life service section is ‘Meal Takeaway’ and ‘Safe Travel’.
This is a devastating blow to competitors in the food delivery and taxi-hailing fields!
TM’s 300 million.
The 300 million existing users can place orders directly through WeChat, which means that the two apps "Meal Delivery" and "Safe Travel" have suddenly added 300 million users.
how to spell!?
Tell me how to fight!?
Yes, continuing to provide high subsidies can continue to attract users.
But now the nature has changed.
Competitors now have to face more than just the two apps “Meal Delivery” and “Safe Travel”.
We also have to deal with WeChat...
More seriously.
In addition to WeChat, there is no alternative traffic entrance in China. Tianhu Chat can barely count, but their registered users are still hovering in the tens of millions.
Damn it! How to fight like this!
At the same time that WeChat updated the life services section, all companies that wanted to take out food and take taxis were grouping together to criticize them.
As for the investment institutions that invested in the early stages of "eating" and "already arrived", they are about to collapse.
During the live broadcast war, Linmu Studio did not end up, giving them the illusion that competition in the capital market was returning to normal.
But now it turns out.
Normal shit!
As soon as Lin Mu Studio comes on stage, it will be abnormal!
Dawn Capital.
Shang Zhuang held his mobile phone and after reading the update, he was shocked and said: "This is too much... How can you bring out a belt when children are fighting? Everyone is just having fun."
"...?"
not far away.
The subordinates were speechless when they heard what he said.
What is joking?
Everyone in the takeout market and taxi-hailing market is almost losing their brains...
But then he thought about it. Judging from the current number of registered users of food delivery and taxi-hailing apps, compared with WeChat, they really seemed like a joke... After all, WeChat is now a well-deserved unicorn in the chat market.
Think of this.
He no longer hesitated and asked: "Mr. Shang, what should we do next? After the traffic portal of WeChat was opened, it would have a huge impact on the war.
Next, as long as they succeed in raising funds and increase the subsidy, I believe most users will choose 'meal takeout' and 'safe travel' that can be ordered directly using WeChat..."
"How else to choose? It's just a matter of choosing to be the head of the chicken or the tail of the wind."
Shang Zhuang put down his mobile phone and said helplessly: "Either we bet on 'Meal Delivery' and 'Safe Travel'. Maybe I don't have that much say. After all, Linmu Studio is here, but these two software are likely to occupy the majority of the market share."
Or just bet on other software, such as "Eat La" and "Ji Da", which will have a great say, but it is basically impossible to be the first. You can only be willing to be the second like Tianhu now.
This also requires Linmu Studio not to dare to break the anti-monopoly window... If they operate better, they can achieve de facto number one without forming a monopoly."
subordinate:"……"
"So what do you think you should choose?" Shang Zhuang asked.
"Choose the first one."
The subordinate hesitated for a moment and replied: "Because from the perspective of 'dinner' and 'already arrived', even if Linmu Studio does not hinder its own development, I still feel nervous and have no chance of winning... Just like this time with WeChat News
Do you think that the increased daily life services have hindered the development of other competitors? No, they just borrowed a traffic portal for "takeaway meals" and "safe travel".
But for competitors, this does not hinder their own development, but directly lifts their opponents onto the highway... Who knows what surprises there will be later."
"right."
Shang Zhuang sighed, then turned his chair and looked out the window: "After WeChat's life service section was launched, everyone probably thought so."
at the same time.
Home of the ‘Meal Delivery’ team.
Tian Zhang was also holding his mobile phone. He opened his WeChat wallet and clicked 'Meal Takeaway' in the life services section below.
This chapter is not over, please click on the next page to continue reading! When you see the familiar ordering page.
And after personally completing an order.
He finally couldn't help it anymore and laughed loudly: "Hahaha, awesome!!!"
I really don't blame him for being happy.
This is really awesome.
WeChat becomes the traffic portal!
Who else in the industry can do this!?
"Currently, Linmu Studio does not recommend that we force users to download our software, or to put it bluntly, we have never recommended it."
beside.
His partner also smiled and continued: "The suggestion they gave is to wait until users are completely accustomed to using 'meal takeout' to place orders, and then send exclusive large red envelopes through the client to attract users to actively download separate
client.
It not only gives users discounts, but also prevents users from being disgusted as much as possible.”
"Okay, I have no objection to this."
Tianzhang immediately agreed.
WeChat has become the traffic portal!
What kind of bicycle is this?
"in addition."
The partner suppressed a smile and continued: "All investment institutions have contacted us again, and have also contacted you, right? They want to rework some details."
"I contacted you. I just hung up the phone."
Tian Zhan sneered: "It's so quick to change the direction when the wind blows. Before, I was just a little brother, but now I am Mr. Tian and Mr. Tian... Shameless, he even started to get close to me."
"Don't get personal." The partner reminded, and then said: "In addition, with traffic portals like WeChat, our strategy of sinking into the market can be officially implemented."
"Well, as for personal feelings, don't worry, I'm not that stupid."
Tianzhang shook his head, then laughed and said: "But it's not them making demands, it's our turn!"
When the partners heard this, they also felt a little emotional and couldn't help laughing.
He lowered his head and glanced at the WeChat message on his phone, and secretly shouted "Awesome".
Only by experiencing some things can you know how convenient and awesome they are.
For example...join the ecosystem of Linmu Studio!
…
at the same time.
Linmu Studio.
Lin Yao didn't know Tian Zhang's experience. Although she was good at business, she could barely understand Tian Zhang's mood.
But after all, she has more experience, and Lin Mu Studio has experienced so much, so she is used to many things.
Even if you know.
Maybe he will just smile.
As for what she is doing...
She is discussing the ending of "Modern Scroll" with Zhong Xiu.
Yes.
Linmu Studio’s second open world game has had its name changed due to force majeure.
But it was just a name change.
Whether it is called "Give Him Love" or "Grand Theft Auto" does not affect the game content.
This game is currently in the final stages of polishing.
"Is this the ending theme of the third ending?"
Zhong Xiu glanced at the A4 paper handed over by Lin Yao and asked curiously: "But is it too watery?"
To sum up the whole song, it is basically the infinite repetition of the phrase "Oh it's a setup it's a setup (Oh, it's a trap)".
"And, is this mocking the players who chose the first two endings?"
Zhong Xiu continued to ask: "This is a trap... Can it be understood that the first two endings are traps?"
"You could also interpret it as mocking the idiot rich man who was stuffed in the trunk of the car, depending on how you think about it."
Lin Yao smiled but did not give an exact answer: "This is just to increase the atmosphere and make the subtitle time less boring."
"Then which official ending do you have in mind?"
When Zhong Xiu heard Lin Yao's words, he became even more interested and asked reluctantly.
Modern Scroll 5 has a total of three endings, and the decision-making power lies in the hands of the youngest Franklin.
Or choose to kill the unstable lunatic in the team because of the threat from the FIB.
Or because of the threat from the idiot rich man, he chose to kill his mentor, who was both a teacher and a father.
Or, the three of them can work together to eliminate the existence that threatens the three of them.
Which of these three endings is the official ending? Lin Yao remembered that they had argued in her previous life when the game was first released.
It wasn't until the follow-up DLC was released that the quarrel subsided.
"Then which one do you think is the official ending?" Lin Yao asked.
Zhong Xiu thought seriously for a while, and then replied: "From an emotional perspective, I choose the third one, but if I think about it seriously, from a realistic perspective, the first ending is the most likely to happen."
"yes."
Lin Yao nodded, then changed the topic: "But if we really want to proceed from reality, these three people should all deserve to die. Think about what they have done? Di Santa betrayed his teammates for the sake of his family. If Xiao Fu asked him to kill him together,
Lao Cui, he would not hesitate to agree to assist and choose to betray for the second time, because although Lao Cui is loyal, he is really too unstable.
As for Lao Cui, although he is loyal to his brothers, has many shining points and is very charming, but if you think about it a little bit, would you want to meet such a person in reality? I guess the first reaction is to call the police when you meet him, right? He is
A complete lunatic, he would break into other people's homes rashly, and then choose to send the original owner of the house to see God because they kicked him out.
As for Xiao Fu, he is a gang member and has done everything that is not allowed by modern laws."
Zhong Xiu: "..."
"The first ending is called a wise move, because Lao Cui is indeed a destabilizing factor."
"The second ending is called the cycle of cause and effect. Di Santa had betrayed him before, and now his younger brother, whom he regarded as his son, betrayed him. This is the cycle of cause and effect."
"And the third ending is called Death Wish, or the third way. They want three people to fight against several big forces, and then they have to escape intact. If they really want to be serious, this is even more unrealistic."
"so."
Lin Yao spread her hands: "This is just a game. Isn't it good to show players a cruel side while leaving players with emotionally satisfying choices? Every player can make their own choice, why limit themselves to the official one?
word.
This is just a game, not where we live, so why should we take it so seriously?"
Say it.
She smiled, waved, and left.
Zhong Xiu lowered his head and began to think deeply. After a while, he nodded in agreement.
But soon.
He realized something was wrong.
etc.
How can you say that? After this game is released, how can the players not be serious? It is estimated that there will be a huge quarrel immediately...
He raised his head suddenly.
But Lin Yao has already run away...
the other side.
After Lin Yao closed the office door, she stretched and smiled softly.
Finally got over it.
The official ending...it's really hard for her to tell.
When she first played the game, she felt that the first ending was the most reasonable, just like Mike said - 'To live is to win, and everything else is bullshit'.
but.
Later, as she played the game more and more, she liked the third ending even more.
So, she chose not to say it.
After all, Linmu Studio is going to be independent, so she will no longer give the ‘right answer’.
This is left to the staff of Lin Mu Studio and Zhong Xiu to think about.
"Then...the next step is the mobile phone launch conference, writing the planning document for the last game, and then starting the project...there are still a lot of things."
Lin Yao put down her hand, took a deep breath, and walked to her seat.