Let's talk about why William Devonshire is a true genius.
Plants vs. Zombies is a strategy game. After the game was produced, it only appeared in London and its surrounding areas. A month ago, William Devonshire was an unknown sophomore, but it was this ordinary person in the eyes of others who spent half his life.
Within a few months, one person did all the work of game designers, artists, and game programmers.
After finishing it, we also took on the role of game tester, because as far as we know, no one has found any bugs in this game.
After the game was completed, William Devonshire took over all the work of the sales manager and logistics manager. He handled the game disc engraving negotiations by himself. I heard that the engraver who engraves the game for William now works all day long.
He couldn't eat or sleep, and he was regretting that he couldn't buy the game or sign an agency contract for the game when William Devonshire approached him about printing game discs.
He just paid William Devonshire the ordinary price of 0.46 pounds per engraving for William Devonshire. I have reason to believe that this engraver is heartbroken and wants to commit suicide now, because he has finished 150,000 yuan for the OEM work.
After releasing the game disc, he failed to receive another order from William Devonshire. He missed too many opportunities.
Half a month ago, William Devonshire was a poor boy. After the game was released, he had no money to promote it and did not know any game agents. He had to find a way to promote the game by himself. So how did he promote the game?
Of.
After I read William Devonshire’s promotion plan, I thought that in the future universities might specifically add a real-life teaching case to their school’s marketing, because as far as I know, there is no such thing as William Devonshire in the society.
Wen Hill's same sales case, so how did he do it.
William Devonshire was very smart and knew how to use his own advantages. After the game was made, he took it to the Computer Science Department of the University of London and gave it to the alumni of the game club. After receiving widespread praise from the alumni, he presented the game to
Recommended by alumni, would you buy it if he sold it for only 5 pounds each?
Are you kidding me about 5 pounds? In the eyes of his alumni, this relaxing strategy game that has never appeared on the market must cost more than 8 to 10 pounds.
Of course I bought it if it only cost 5 pounds. For these game lovers, 5 pounds can only eat a few burgers. How expensive can this be? Spending 5 pounds to buy a game you like is nothing.
Then came the really smart thing about William Devonshire. He knew that he had no promotion channels, no money, and no help. He thought of a way to make college alumni willingly buy game disks for him.
William Devonshire first registered all the copyrights with the Copyright Office and then spent 100 pounds to register two companies. One was registered in England and the other was in Ireland. He sold the sales rights of the game for 1 pound each.
Give him the Irish company and he successfully avoids the problem that he doesn't have the rights to sell the game discs in England.
Why is this possible? I think anyone who knows England and Ireland can understand what I'm talking about, so I won't say much on this issue.
After signing a contract with the University of London alumni for a shipping price of 4 pounds, the alumni sold them to their classmates and friends for 6 pounds. I heard that a guy from the University of London's marketing sold 200 game discs on the first day.
Made £400.
God, I also want to sell game discs to William Devonshire. As an editor who has been working as an editor for more than 20 years, I don’t even have a salary of 400 pounds a day. Maybe I should ask William Devonshire for advertising fees and retouching.
fee.
The game first became famous at the University of London, and then after being introduced by students from the University of London, many college students around London soon knew about the game. After the college students spontaneously spread the word, soon middle school students and primary school students knew about it, and after teenagers knew about it,
My parents and relatives at home also knew that there was a very fun game on the market.
In less than a month, Plants vs. Zombies sold 150,000 game discs in London and surrounding areas.
This sales method of first gaining fame in colleges and universities and then being spontaneously spread to the society by students is really genius.
It didn’t spend a penny on publicity, and it was making money as soon as it started selling. It only took William Devonshire half a day to convince the London manager of Jiarefu to sell game peripheral souvenirs at home, half a day.
Monthly sales of 6.45 million game peripherals.
Is it considered a genius idea to attract top companies such as EA, Ubisoft, Beststar, and Jialefu in just one month? Of course it is.
When I saw William Devonshire shouting out the sales starting price of 100 million pounds in the information, I was shocked beyond words. I didn’t know if that game could really sell for 100 million pounds, but after listening to
According to estimates by many agents in the game industry, this game will definitely sell 7 to 8 million or even tens of millions of game discs worldwide.
If a game disc sells for 8 pounds, I will definitely want to buy one to see what kind of game can make young people so crazy about it.
In addition, Zharefu sold 430,000 pieces of game peripherals worth more than 6.25 million pounds in half a month. I don’t know if any company will spend 100 million pounds to sell the full copyright of the game, but I want to tell William Devonshire
If you keep the game in your hands, you will earn far more than 100 million pounds. Perhaps in a few years this game will become England's best-performing and most popular game in the world. It will become the reason why England's games are popular all over the world.
logo.
I want to tell William Devonshire that maybe it won’t be long before Plants vs. Zombies is no longer just your personal one. The images of sunshine flowers, pea shooters, hot peppers and other plants in the game may become the symbols of our London in many years.
When people think of these plants, they will remember that they appeared in London, and they can become London's new favorites like Mickey Mouse and Donald Duck.
William Devonshire, I beg you not to sell them, not to sell London's new favorite, not to sell the long-awaited expectations of London citizens. It has been too long since England has had an export culture that can influence the whole world. We
It is so needed now that he marks the cultural triumph of post-new millennium England.
Otherwise William Devonshire you will become a sinner in London.
William was at home listening to his mother Lina sitting on the sofa, melodious and happily reading today's Sun newspaper to him. When he heard the last paragraph, William couldn't help but get angry and cursed the editor-in-chief of the Sun newspaper, "Fuck you London sign, look at you."
Damn London needs it. It is your Sun newspaper that needs to write this to attract more people to read the newspaper and attract more controversy.
Trouble, William can imagine that in a few days, someone will come out to object to his selling the copyright of Plants vs. Zombies. Maybe some guy like a London council member will come out and yell. Oh, this is really a headache.
After being angry, William calmed down and thought about it and let it go. Although the Sun caught him off guard this time and it would have a certain impact on his game sales, relatively speaking, it would benefit William more. I believe this time
The whole of England will know that a game is going to be sold for 100 million pounds, which will make the game famous faster.
It will put more pressure on several companies that want to buy the game, because new competitors will soon appear.
Moreover, once the game becomes famous, not only daily necessities such as game disks and T-shirts and hats can make money, but also the cartoon characters in the game may appear in amusement parks, books, movies and TV shows, plush toys, and may actually become a
Popular all over the world like Mickey Mouse and Donald Duck.
This is all money. Yesterday, William had to calculate the selling price of 100 million pounds for Bestac, which was eager to go public. After today, Bestac may be in a hurry. This kind of thing is destined to become a big hit again with Bestac.
Projects that are closely related to the main business do not come up every year. Bestac cannot give up this project if it wants to obtain a higher market value when it is listed in the future.
It seems that 100 million is really the starting point. William was secretly happy, I might really become a billionaire in a few days.