Only Tongdao Xu was left in the office. Tongdao Xu leaned on the back of his chair, lit a cigarette, and fell into deep thought.
He was thinking about a question - the first franchisee had signed a contract, and the franchise fee of 240,000 yuan was about to arrive. In addition to the commission of 8,000 yuan for Yang Fengyun, the hot pot restaurant had received more than 230,000 yuan in franchise fees.
Coupled with the profits from the hot pot restaurant in the past half month, as well as the profits from more than a dozen Internet cafes, Meijia Decoration, and Daolin BBQ under his name, he already has enough funds to open a second hot pot restaurant.
So, here comes the problem.
——Do you want to open a second hotpot restaurant?
If you want to attract more franchisees, you should open a second hot pot restaurant as soon as possible.
However, the first Ximen Yipin hotpot restaurant under his name has only been open for a short period of time. According to the phenomenon he has observed in the catering industry before - whether a new store can maintain profitability for a long time will take at least three months to see.
clear.
New stores that have just opened within three months will often attract a lot of customers due to various publicity, various promotional activities, and customers' early adopter mentality, and they may appear to be very popular.
It's like a rising tide. When the tide comes in, it looks spectacular and beautiful, but when the tide recedes, what's left on the beach is often garbage.
Unsightly.
Therefore, it is difficult to say what the future of the first hot pot restaurant under his name will be. It will have to wait at least three months. If you want to be more sure, you may have to observe it for a year.
If the business is still very good in the second year, it will really become a money tree and a cornucopia.
Thinking from this perspective, his reason told him not to rush to open a second hot pot restaurant for the time being.
Wait and see.
Moreover, the staff in his current hot pot restaurant, such as Fu Yuan, Wang Chen, Yang Fengyun, Li Xiaoshan, as well as the waiters, chefs, etc., are still in the running-in period.
Some problems have not been exposed yet.
The "corporate culture" in the store has not yet taken shape. At this time, if some manpower is allocated to prepare the branch, it may affect the normal operation of the store.
As for Internet cafes, as long as there is sufficient capital injection, more branches can be quickly expanded and profitability can be quickly formed.
Moreover, Internet cafes will still be very profitable in the next ten years or so.
After thinking about it, a plan gradually took shape in Xu Tongdao's mind.
——In the near future, all the profits from hot pot restaurants, barbecue restaurants, decoration companies and Internet cafes will be used for the expansion of Internet cafes, so as to further increase the number of Internet cafes under his name and form a stronger ability to attract money. When the hot pot restaurant
Once the operation and reputation are stable, then open a branch.
He believes that by then, with the profitability of so many stores under his name, he will be able to easily find the funds to open a hot pot branch.
In fact, the current monthly profitability of the stores under his name is already considerable.
The barbecue restaurant's monthly profit has been around 30,000 yuan in recent months. After all, the past few months have been the peak season for barbecues.
In the Internet cafe area, he currently has 14 stores under his name, which are more profitable. The monthly profit of each store is between 20,000 and 40,000. Last month, the total profit of the Internet cafe was more than 420,000.
This is because some of the stores have only recently opened and their popularity has not yet reached its peak, and there are discounts for new stores opening.
There is also the area of Meijia Decoration. Meijia Decoration's recent business volume is very good. The huge business team has carried out promotional activities in one community after another in Shuiniao City, which is very effective.
The company's profits will naturally increase day by day.
Last month's net profit far exceeded anyone since the establishment of Meijia Decoration, setting a new record.
The total profit in a single month exceeds 440,000.
Although only a small half of the shares of Meijia Decoration do not belong to him, Tongdao Xu.
But last month, more than 200,000 were allocated to him.
There is also the profit from the hot pot restaurant.
However, because the hot pot restaurant has been open for less than a month, the net profit has not been officially calculated yet.
But the daily turnover of around 10,000 yuan is enough for Xu Tongdao to believe that the hot pot restaurant's monthly profit will not be less.
A rough calculation shows that the current net profit of all the stores under his name, Tongdao Xu, should be more than 700,000 yuan a month.
If the profits generated by such profitability are used for the expansion of hot pot restaurants, Xu Tongdao feels that it may lead to negative effects.
What's the saying?
If you take too big a step, you can easily pull your balls.
Hot pot restaurants and Internet cafes are different after all.
A hot pot restaurant requires greater investment and requires more talents and manpower. In addition, the competition in the hot pot restaurant industry is more intense. There are countless hot pot restaurants in the entire Mizutori City.
This places higher requirements on the reputation of hot pot restaurants. Without a good enough reputation, blindly expanding branches will only lead to crotch extension and faster death.
In contrast, Internet cafes are completely different.
A large-scale and high-end hot pot restaurant often requires an investment of five to six hundred thousand.
The investment for an Internet cafe branch is about 150,000 yuan.
Moreover, opening an Internet cafe requires very few manpower, just one cashier and one network administrator.
Also, Internet cafes are an emerging industry. Although there are many more competitors than when he opened his first Internet cafe, compared with the fiercely competitive hot pot industry, there are still large blank areas in the current Internet cafe market.
Let him occupy it as he pleases.
In addition to these, in terms of word-of-mouth, Internet cafes also have much lower requirements for word-of-mouth.
As long as the computer configuration is okay, the Internet speed is not much slower than others, and the network does not drop out frequently, it can attract countless young people to come in and spend money.
Daily expenses are also much less.
Hot pot restaurants consume a lot of ingredients every day, as well as water, electricity, gas, staff salaries and other expenses.
What about Internet cafes?
How much is consumed?
What consumes the most every day is a little electricity and Internet fees, as well as the salary of a cashier and a network administrator, plus a little water fee for bathroom flushing.
so……
Hot pot restaurants should seek stability first and expand at most one branch a year. Forget it this year.
Concentrate your energy and financial resources first to expand the number of Internet cafes as soon as possible.
In recent years, hot pot restaurants have been working steadily and building a good reputation first.
Internet cafes are expanding at full speed. When profits are thin and it is not suitable to invest in new Internet cafes, they will turn around and expand into hot pot restaurants and decoration companies.
As long as he smoked a cigarette, Xu Tongdao's thoughts became clearer and clearer.
Although after some comparison, he felt that the return on investment in hot pot restaurants was not as good as that in Internet cafes, he did not regret investing in Ximen Yipin Hot Pot Restaurant this year.
Because he has always been very clear in his heart that the popularity of Internet cafes cannot last long, and long-term development depends on hot pot.
And he invested in hot pot this year. Looking back in a few years, his Ximen Yipin Hot Pot will be a long-established hot pot restaurant in Shuiniao City.
This word "old brand" will become a precious intangible asset in the future.
At that time, it will not be so dangerous if we accumulate more experience and expand branches quickly.