Cheng Yunlong nodded quickly, "Yes, yes! Mr. Xu, your test was really accurate. The two flavors we unanimously approved are indeed the 3rd and 5th!"
Comrade Xu nodded slightly and looked at General Manager Wang Xing, Xi Dongyang, Tang Qing and others, "What do you think? With so many flavors, which one do you think is the best?"
Xi Dongyang smiled and waved his hands, indicating that he had no opinion.
Tang Qing: "Mr. Xu, I think the fifth type is the most delicious!"
Wang Xing: "I also think type 5 is the best."
Others talked about it, some said the third type was the best, and some said the fifth type was the best. Comrade Xu paid attention, and the number of people who said the fifth type was the best was the largest.
In fact, he himself feels that the fifth flavor is better.
It was very close to the taste of Laotan pickled beef noodles in his memory.
At that moment, he smiled and said to Wang Xing and Cheng Yunlong: "Since most people like the fifth flavor, let's use the fifth flavor!"
Wang Xing and Cheng Yunlong both smiled and said yes.
The matter was settled just like that.
Tongdao Xu thought for a while and asked General Manager Wang Xing, "Manager Wang, when will our production line be installed? How long will it take before we can officially produce our instant noodles?"
Wang Xing: "It's coming soon! It can be installed after the year. With the recruitment of workers and certain production training, it will take about two months, or at most three months, to officially put it into production."
Comrade Xu frowned slightly, "Hurry up! Don't wait until three months. I'll give you two months. After two months, I want to see our products being produced continuously, and our product packaging."
You must also pay attention to this issue. Before it is officially put into production, the outer packaging of the product must be designed for me. At least the outer packaging cannot be worse than any other instant noodles on the market. Please have someone come up with the design plan and packaging as soon as possible.
Samples, show them to me when the time comes!"
Wang Xing nodded repeatedly, "Okay! Mr. Xu, promise to complete the task!"
Comrade Xu stood up, turned around and walked towards the door while continuing to explain: "There is also a publicity plan. You must seize the time to make it. Time is running out. Which celebrity to invite, which TV station to find, and what time period to bid for ads."
Publicity, etc., you have to make a plan for me as soon as possible. The most important thing is how much this plan will cost, and you have to calculate it for me as soon as possible!"
Comrade Xu explained everything to General Manager Wang Xing one by one as he walked. Wang Xing nodded and responded from time to time.
…
Time flies and comes to March 2002.
The Chinese New Year has passed.
The two production lines of Ximen Food Co., Ltd. have been installed and debugged, and the first batch of workers were also recruited at the New Year job fair.
The instant noodles packaging design and publicity plan that Xu Tongdao delivered years ago have also been finalized.
Seeing that after the workers had been trained for a period of time, they could officially start producing finished products, a question once again appeared in front of Comrade Xu.
--funds.
According to his previous request, the publicity plan made by General Manager Wang Xing required a huge amount of funds.
Because of their plan, the stars to be invited are top-level superstars from Hong Kong and Taiwan.
The Four Heavenly Kings, biweekly success...are all within the scope of their choice in this plan.
In fact, they were not so courageous at first.
The first publicity plan they made, the star level they envisioned was only that of mainland first-tier stars.
Now, the time has just entered 2002. In this era, the salaries, endorsement fees, etc. of mainland stars are not high.
There are very few mainland stars who can earn millions per movie.
There seems to be no mainland star who can play the leading role of a leading actor or actress in a big-budget movie.
Under such circumstances, the appeal, remuneration, and endorsement fees of mainland stars are naturally much lower than those of Hong Kong and Taiwan stars.
But Comrade Xu gave them courage.
Comrade Xu rejected the first publicity plan they submitted and explicitly asked them to find spokespersons among the top celebrities in the country.
Because what he wanted was Ximen Yipin instant noodles, which were already on the market and became an instant hit.
To quickly open up visibility and market.
So he spared no expense in publicity.
Moreover, in his impression, the effect of advertising in this era is still very strong, very strong!
How strong is it?
Just look at those health product advertisements on TV that bombard viewers with fatigue every day!
In his memory...
"No gifts will be accepted during the holidays this year, only brains will be accepted as gifts..."
"...Shenbao, if it's good for him, it's good for you..."
"...Mrs. Oral Liquid..."
…
Anyway, in his memory, at the beginning of the 21st century, all kinds of vulgar advertisements were bombarding viewers every day on TV media, but the sales of these products were rising steadily, making the companies that produced these products a lot of money.
The bowl overflows.
It can be said that the effectiveness of advertising in this era is far inferior to the quality of products.
No matter how good the product is, it won’t be as effective as other people’s advertising.
As for the shortcut to doing business in this era, spending heavily on advertising should be considered a shortcut to making money.
If you dare to spend a lot of money on advertising, if you dare to brag, consumers in this era will dare to believe it.
From a consumer perspective, this is actually quite sad.
It’s easy to be brainwashed by all kinds of junk advertisements bombarding you.
How vulgar are some advertisements?
A simple advertisement with a few sentences, shouting slogans to you three times in a row during a certain period of time, even such a bad advertisement can achieve good results, can you believe it?
but……
How to say it!
This also has a lot to do with the cultural level of the main consumer groups in this era.
The educational level of most adults in this era is not high. When many people buy something, they don’t consider whether it is effective or of good quality. Instead, they think: This thing is advertised on TV every day. If you buy it and give it away, you will have face.
!
…
In fact, in addition to the above reasons.
Xu Tongdao decided to invite a superstar star to be a product spokesperson this time because of another consideration.
Which aspect?
——Bluff people! In other words, give people confidence.
Even before he built the factory, he planned to attract people to invest in his company's products once it was officially developed.
But how can he convince others to spend hundreds or tens of millions of dollars to invest in a brand-new instant noodle brand?
With the novel taste of Laotan Pickled Cabbage Beef Noodles developed?
Yes! This is a convincing reason.
But he felt it was not enough.
Good products can only give people some confidence, but can they sell well and quickly open up the market? But it makes people worry.
And invite superstar-level stars to be spokespersons, shoot advertisements, and do publicity.
It is his weight in persuading others.
For example: when he solicited people to invest in shares, he told them: "Our product will be endorsed by so-and-so, one of the Four Heavenly Kings..."
Will the persuasion effect be very effective?
He believes that as long as he can tell the story well, give others strong confidence, and attract people to invest, there will be real hope.