The same advertisement appeared on Huizhou TV two days later.
After all, the headquarters of Ximen Food Co., Ltd. is in Hui Province.
Now that Ximen Yipin Lao Tan Sauerkraut Beef Noodles has been launched on the market, there is no reason why the market in this province should not be opened up first. Therefore, this time the advertisement not only landed on Xiangnan Channel, but also on Hui Province Satellite TV.
It will be played 24 hours a day and every time period.
How effective is it?
Let’s put it this way!
As this advertisement landed on Xiangnan Channel and Huizhou Satellite TV, phone orders from dealers all over the country have been coming in like snow flakes.
Originally, thanks to the efforts of the company's marketing department, Ximen Yipin Lao Tan Pickled Cabbage Beef Noodles had been sold all over the country.
However, because Ximen Yipin is a new brand, the distribution volume in various places is not large.
Mainly because of Jackie Chan's endorsement on the outer packaging and the connections brought by the company's marketing department manager, who used to be the vice president of Lucky Instant Noodles' marketing department, dealers from all over the country were willing to take some goods.
It is also because the distribution volume across the country was not large before, so before this advertisement was officially broadcast, Ximen Food Co., Ltd.'s three large warehouses within the company were full of goods.
but……
This time, that time.
Before the commercial is officially broadcast, the company has a lot of internal inventory.
But as the commercial officially aired, more and more trucks drove into the factory warehouse to pick up goods every day.
Within a few days, trucks coming to pull goods started queuing up.
Seeing that the inventory in the warehouse was getting less and less, General Manager Wang Xing urgently reported and applied to Comrade Xu.
Report the situation, apply for additional production lines, and recruit new workers.
Also... Wang Xing also applied for the company's four existing production lines to implement two shifts and 24-hour uninterrupted production.
Although there is still less than half of the inventory in the warehouse, Wang Xing said that it is estimated that the remaining inventory will not last long, and if production is not stepped up as soon as possible, the stock may soon be out of stock.
After receiving Wang Xing's call, Comrade Xu agreed without much hesitation.
He is also inexperienced.
The main reason is that before his rebirth, he had no experience in building a factory to produce similar products.
I originally thought that after several months of stocking up, as well as the production of four production lines in the factory, plus the brand start-up, we should be able to meet the supply of the national market.
But I didn't expect it wasn't enough.
The main reason is that I didn't expect that the advertising effect of Jackie Chan's endorsement would be so good.
At this time, he couldn't help but want to laugh.
Because he, Xu, rejected the advertising plan submitted by the advertising company five times.
It wasn't until the sixth plan that the other party handed over that he thought it was good, and then nodded in agreement.
Now it seems that under the principle of excellence, the effect of this advertisement far exceeded his expectations.
In his previous life, he couldn't remember any of Jackie Chan's commercials that had such a good effect.
"Manager Wang, if there is still no decrease in orders in two days, remember to ask dealers who want to come to pick up the goods to pay a deposit in advance! This will also speed up the return of our funds."
In addition to agreeing to Wang Xing's application, Comrade Xu also told Wang Xing to make a new decision.
He actually knew that such a decision might make some dealers unhappy.
However, when the supply of his own products exceeds the demand, he knows that this is a seller's market, and as a seller, he is already qualified to raise conditions with dealers.
The most important thing is that he really needs to speed up the return of funds.
His Ximen Food Co., Ltd. is a start-up after all. Although the total investment has reached 48 million, facing the national market, especially compared with other big-brand instant noodle manufacturers, his funds are not strong.
If he doesn't speed up the withdrawal of funds, I'm afraid it won't be long before there will be problems with the capital chain.
You know, constantly working overtime to produce products requires raw materials and personnel wages, as well as other expenses such as water and electricity.
What's more, if the market is not saturated, he will definitely continue to install production lines here, and even build branch factories in other cities in the country.
At the same time, in order to continue to expand the market, it is best to advertise on satellite TV programs in every province in the country.
These... all require a lot of capital.
Therefore, at this time, the faster the funds are withdrawn, the faster his company can expand.
There was still a sense of urgency in his heart.
In a race against time.
He knew very well that the technical content of Laotan Pickled Cabbage Beef Noodles was not high, and it would not be long before competitors would develop the same product.
Such as Master Kong, such as unity, such as luck, etc.
If these big brands also bring Laotan Pickled Cabbage Beef Noodles to the market, imagine a consumer who has never tasted this flavor. How would he choose this flavor of instant noodles?
Did you choose a Ximen Yipin brand that you have never heard of?
Should I choose Master Kong? Or Uni-President? Lucky brand?
Comparing himself with others, Xu Tongdao felt that if he were a consumer, he would definitely choose those big brands.
Therefore, it is extremely important whether his company's product can quickly occupy the market before those big brands launch similar products.
For a new product, consumers can become loyal consumers, or fans, of the new product only after trying it once.
…
The call ends.
Tongdao Xu threw his cell phone on the pillow and said to Wei Chunlan on his back: "Stop pinching and step on your back! Your hands are too weak, but it's still fun to step on your back!"
At this moment, he was lying on the hotel bed.
After hearing this, a voice came from behind: "Oh, okay!"
Immediately, Wei Chunlan, who was only wearing a pair of underwear, stood up from his back and stepped on his back with her bare feet.
Yes!
They've already hit home runs.
After all, we have been dating for almost a year.
In the first few months, Xu Tongdao could barely control himself from eating her, but as time went by, although he could still hold it back, Wei Chunlan began to have random thoughts.
She began to doubt her own charm and whether he really liked her?
Otherwise, why did he take the initiative to send her back every time they dated until the end, when she never said she wanted to go back to school?
She began to have random thoughts. Two months ago, when she was about to end another date with him, she saw that he was driving her back to the dormitory again. The car was already half way, and when she saw that it was almost driving to the gate of her school, she
Biting her lip, she endured it again and again, but finally she couldn't hold it back anymore and asked a question she had wanted to ask for a long time, "Xu, Comrade Xu, do you really like me?"
Xu Tongdao, who was driving at the time, smiled and replied casually: "Of course, otherwise I would have been dating you for such a long time?"
At that time, Wei Chunlan looked at him with a red face and asked: "Then, then, then, why do you send me back to school every time we go on a date? I, I, I never said I wanted to go back..."