Why is it said that sometimes choice is more important than hard work? Take the song "Xiaochou" as an example, because Yang Han is backed by a national-level variety show platform such as "The Voice of China", plus various internal TV stations.
Promotion and publicity resources, "Xiaochou" just appeared on the show, and it became popular all over the country the next day!
Of course, saying it became popular across the country is a bit exaggerated, but it did create a relatively big sensation online and in real life.
"Hey, did you watch Yang Han sing that song yesterday? No? Then you must watch it. It's from "The Voice of China". That student was amazing and the song he sang was so nice!"
"Have you heard of "Xiaochou"? It's so good. I want to drink after listening to it! Go listen to it, it seems that only Weituo music has resources..."
Some people couldn't bear to go to work the next day because they watched TV and saw the live performance of this song, as well as the gentle and calm demeanor of Yang Han, a singer who claimed to be forty years old but looked like he was in his twenties.
I feel comfortable living with my colleagues.
There are also people who did not watch TV, but just scrolled through Twitter and were attracted by this song. After listening to it, they were quite touched. Then they went back to find the music resources of Chunxiang on Weiwei’s music APP and played it in a loop.
At the same time, he also voluntarily became the new promoter of this song.
Of course, the discussion about Yang Han's background has also become a hot topic among major media and netizens.
The trigger for this topic has to start with a challenge on Twitter by an 18th-tier music producer named Lin Dashan.
He doesn’t know if he is just trying to gain popularity, or if he is pretending to be an undercover ally of the enemy (some shows will also hire some scumbags, make them jump up and down, and then slap them in the face to increase the topic and fame of their own show).
Anyway, Lin Dashan commented that Yang Han's arrangement of "Xiaochou" is very mature and not at all like the arrangement level of ordinary folk musicians. He even made a video to prove his statement.
Lin Dashan concluded that Yang Han was not the so-called teahouse owner mentioned on the scene, and he was not necessarily forty years old. This was just a gimmick created by the program crew. In fact, he should be a person discovered by "The Voice of China".
Famous artists probably made up stories in order to cause a sensation. Even the song "Xiaochou" may not be Yang Han's work...
This conspiracy theory is very clear. If you watch this video without thinking, many people may believe his statement - otherwise, it is impossible for a little-known music producer to say something that can arouse so many people.
People’s forwarding and attention.
But if you look carefully, you will find that Lin Dashan's words are actually very unreliable. He does not have any solid evidence. The whole article is his own "conjecture", and then he uses his own conjecture to confirm himself.
argument, what is this if not a rumor?
Let’s not talk about whether Lin Dashan is really a gangster, because the program team did not respond at all to this topic that has begun to become popular. They are happy to see such a controversy exist, but regardless of it, this will have a negative impact on Yang Han’s life.
Reputation is a kind of damage!
The program team doesn’t care, we Yiyang Culture take care of it!
Before noon, Yiyang Culture issued an official announcement to refute the rumors.
"... Mr. Yang Han is an artist under our Yiyang Culture. Before participating in "The Voice of China", Mr. Yang Han did run a teahouse in Yangcheng with a history of more than ten years... Regarding Mr. Lin Dashan's relevant remarks...
…We reserve the right to pursue his legal responsibility. At the same time, I am happy to introduce to you that Mr. Yang Han is an excellent musician. He has created many musical works, including "Xiaochou"
Many brand new songs will be available on the stage of "The Voice of China". Fans who like Yang Han and "Xiaochou" are also asked to continue to pay attention to Yang Han's performance in the program of "The Voice of China"...
"
Of course, this announcement was approved and approved by Yang Han. Yang Han is not afraid of leaking the secret of this announcement, because his appearance on the show has already announced that the countdown to the exposure of his identity as "Mr. Mu" has begun!
No one has come forward yet to say that he is Mr. Mu back then - it may be that others don't want to say it yet, or it may be because his popularity is too low now and he is not popular enough to attract the attention of those "old friends".
But it’s definitely just a matter of time!
After the announcement of Yiyang Culture's Twitter was released, there was very little response at first. After all, Yiyang Culture has just been established. Who knows who you are?
However, in this era where money can be used by big Vs, public relations funds are in place, and not long after the announcement was issued, it was forwarded by the entire network!
This also suddenly brought Yiyang culture to people's attention.
Yiyang Culture?
What kind of company is this?
A powerful gossip blogger has dug up the share structure of Yiyang Culture. Although there are several names that I don’t know who came from it, one of the names is actually an insider - "Dong Yixia"!
Yes, Yang Han invited Dong Yixia over. He not only gave Dong Yixia a very generous treatment, but also gave Dong Yixia a part of the equity. (The building where the company is located is not the property of Yiyang Culture, but Yiyang Culture is currently free of charge
Rent.)
It turned out to be a new company that Ning Peidong’s former agent joined after leaving Tianyun Film and Television. However, this Yiyang Culture is still relatively mysterious, and is there something wrong with the name of the company?
On Twitter, some imaginative people guessed that Yiyang Culture means Yang Han. Since there are no other artists in Yiyang Culture now, it is obvious that this company was opened for Yang Han.
This guess was completely wrong. They didn't expect that Yang Han had reversed the two characters in his daughter's name, and then used a homophonic name to create a name. "Yi Yang" equals "Yi Yang"!
But by mistake, they still guessed a big secret in a roundabout way: Could it be Yang Han's own company?
However, in the afternoon, the speculation about Yang Han's identity was diverted by two articles published by Gao Yuankai and Qi Haoyang from self-media!
Gao Yuankai's article was posted in the morning, but its influence was limited at first. Later, because his title was read by many people, they silently clicked and forwarded it, and then it slowly became popular!
Yes, although Gao Yuankai was only talking about Yang Han being a doting fan and helping him write a song to propose marriage, his title was like this - "The editor of "Newly Married" reveals to you the secrets of Yang Han, a famous Chinese student with a good voice, who is unknown to everyone
"One side"!
No matter how many people were attracted by the title, and after reading it, they were moved by Yang Han, who was just a small anchor at the time, taking care of his fans. Anyway, this title, after Yang Han saw it from Dong Yixia, he gave up silently.
The idea of giving Gao Yuankai a promotion and a salary increase...
Haha, I didn’t expect that Xiaoxiao Wei Toutiao would have a talented person like you!
In order to make the best use of people, just keep writing your manuscript!
Qi Haoyang and the others used crowdfunding to find a highly influential gossip blogger. Although the title here is quite satisfactory, it actually talks about the same content as Gao Yuankai.
From these self-media articles, netizens got to know Yang Han for the first time before appearing on "The Voice of China". There were also live videos of Teacher Ge recorded by previous fans. They saw Yang Han singing, especially
There are some "original" songs like "Ten Miles of Spring Breeze", and they also have a new understanding of Yang Han's creative ability.
"Spring Breeze Ten Miles sounds so good. After listening to it once, I want to play it on a loop! But there are no resources online. @壹阳文化, please quickly ask your Yang Han to record the song, otherwise I will send you a razor blade!"
"It turns out that Yang Han is really a forty-year-old uncle and he really has a daughter!"
"This uncle's live broadcast is so interesting. Now I'm torn. I'm looking forward to his performance in "The Voice of China", but I don't want him to become famous. Once he becomes popular, he probably won't live broadcast. That would be so boring!"
"Uncle who protects the best treasure, look forward to his new song!"
Because of these controversies and articles, Yang Han has received more and more attention. Although he has not opened his own personal homepage, the attention of his Chaohua, which is run by Yiyang Culture's own people, has skyrocketed, and there are many more.
Young fans!
Moreover, Yang Han's topic on hot searches remained high. It was not until the broadcast of "The Birth of a Girl Group" that night, and Yang Ruoyi counterattacked and became the second place, that this hot topic pushed Yang Han's topic down.
, but even so, Yang Han still remains on the hot search list.
Some news about him has actually just begun to unfold...