In October, after only one month of planning, Yang Han's national tour concert officially announced the finalized itinerary and related ticket purchase information to the outside world.
However, unlike other celebrities’ concerts, Yang Han’s concerts were not sold through mainstream ticketing websites! Weiwei official helped him create a WeChat mini program for ticket sales. Fans can use the mini program to purchase tickets on their mobile phones.
Grab tickets and pay via WeChat.
The reason why Yang Han did this was that it was the first time that Yang Han did not go through the official Twitter of "Yiyang Culture", but opened a certified personal account and gave an explanation to fans.
"The main reason is to minimize the tricks in the ticket sales process and prevent scalpers from driving up the price difference. My concert does not need to make any money, and no one can attend it, but I don't want the fans who have been waiting for me for three years to suffer!" Yang Han explained very clearly.
It was brief, but no one would, or rather no one could, question what he said.
Because the tickets for Yang Han’s concert are really too cheap!
Just like the tickets for his fan meeting back then, the cheapest tickets for this tour are only fifty yuan, and the most expensive VIP area is only a few hundred yuan, compared with those that easily cost thousands, and are even sold by scalpers.
Compared with concert tickets that can cost thousands of dollars at a time, the ticket prices for Yang Han's concerts are definitely conscientious!
Not only that, for every Yang Han concert, he would give away a portion of the tickets with good seats to his die-hard fans for free.
Yes, free delivery!
In recent years, although Yang Han has not appeared in the media much and has rarely had commercial activities, Dong Yixia organizes fan meetings for him every year, as well as various small activities among fans.
These activities are all invited to Yang Han's fans at relatively discounted ticket prices or completely free of charge. Under Dong Yixia's arrangement, the fans had a great time even without Yang Han's presence...
…
But these activities require real-name participation! (Du Bei’s participation in the first fan meeting instead of her boyfriend Fang Xianjun was an exception, and it was specially approved by Dong Yixia.)
In the past, the media or some passers-by questioned Yiyang Culture’s collection of personal information, but now, everyone finally understands Yang Han’s intention!
All die-hard fans who have participated in these activities can apply for a ticket to Yang Han's concert for free as long as they can pass the real-name authentication of die-hard fans in that mini program!
Moreover, Yang Han also considered that they might bring their girlfriends or boyfriends with them, and specially arranged a group ticket for them that needed to be purchased, but they did not need to participate in the rush sale. As long as they directly applied for their own free tickets
, fill in the identity information of a companion to complete the purchase.
This approach can be said to be very considerate!
Not to mention Yang Han's fans, even many self-media praise her constantly, and fans of other celebrities are even more envious and jealous.
It has only been less than three days since Yang Han's Twitter account was launched. Driven by the rising popularity, the number of followers has soared to 10 million!
Many passers-by also jokingly asked: "I wasn't a die-hard fan before, is it too late to become a fan now?"
Of course, let’s not talk about the free tickets for die-hard fans that many people envy, but let’s talk about the cheap tickets. After they went on sale, many people found that they had successfully grabbed tickets!
Especially those fans who are not in first-tier cities, they were pleasantly surprised to find that Yang Han's tickets are quite easy to grab!
Spending dozens or hundreds of dollars to watch a concert of Teacher Yang is definitely a huge profit! Many people thought they couldn’t get it at first!
"Teacher Yang's concert pioneered the real-name ticket purchase and real-name ticket verification!" After an entertainment blogger grabbed the ticket, he confirmed a piece of information through the physical ticket he received. He posted on Twitter explaining why Yang Han
Concert tickets are not difficult to get.
It turns out that the real-name system that Yang Han mentioned on Twitter before is true - the physical tickets really have the identity information of the ticket purchaser printed on them!
In other words, after A buys the ticket, he can only go to see it by himself, and he needs to bring his own ID card and verify it on site before he can enter!
Unlike some celebrities, although it is said that the real-name ticket purchase is required, in fact it is only required during the ticket purchase process. On the day of the concert, B can enter the venue with A's ticket...
Moreover, in order to prevent scalpers from grabbing tickets, Yang Han also used the unprecedented clause that as long as the ticket is refunded, at least 30% of the handling fee will be deducted (the later the refund is, the more will be deducted), and this clause is before the ticket is grabbed.
Let the ticket buyers confirm again and again!
These "weird" requirements have deterred scalpers, and the benefits have really fallen to the fans who want to come to Yang Han's concert!
However, many self-media do not believe that Yang Han’s approach has value that others can imitate!
"Yang Han opened up a hole in the shady concert market, but the complicated interest entanglements behind it will eventually close the hole!"
"Not every star is as rich as Mr. Yang and doesn't care about the income from concerts, and not every organizer has the courage of Yiyang Culture and is willing to go against traditional forces."
"In fact, the real-name ticket verification method to prevent scalpers from jacking up ticket prices was not something that only Teacher Yang could come up with. This method has been proposed by countless people. But why no one has been willing to implement it, you will know after you think about it!
"
"Behind the scalpers are organizers who want to pursue maximum profits. A ticket can sell for thousands of yuan, why should it be sold for hundreds of yuan? The ticket price cannot be set too high, but after all, there are a small number of fans.
Will be willing to pay more for these tickets! Even if these are IQ taxes..."
"Don't let your idols go, Aite. They won't learn from Teacher Yang. After all, isn't the money their company wants to make just fans like you?"
What these self-media said are all facts. It is indeed impossible for Yang Han to change the way the entire industry is played through a few concerts, and he does not want to change others.
Yang Han doesn't care about others, he just wants his fans to be happy.
The result is the same, Yang Han's fans have already cheered for Yang Han online.
When they were grabbing tickets, they were still at a stage where many passers-by had not reacted, so even in big cities like Beijing, Shanghai, and Yangcheng, where it was almost impossible to get tickets, those fans could still grab tickets in some surrounding second-tier cities!
"It's not far from Jinling from Shanghai. The high-speed train will take you there in just over an hour. I'm just about to go there!"
"Fortunately, we got it early, it only took five days. Once the media publicized it, many people who were not fans of Mr. Yang came to grab tickets and wanted to watch the cheap concert!"
"I see that all the tickets are basically sold out now. Only some small cities have dozens of tickets left. It's probably going to be fast."
"As long as it's sold out, I'm worried that Teacher Yang's tickets won't be sold out, and I'll have to pay for it myself. I heard that the cost of holding a concert is not low now!"
"Teacher Yang, thank you! I have never seen a star who thinks about his fans like this! I think it is necessary to attend the next fan meeting! If you become a die-hard fan, you can get free tickets for the next concert tour!"
"I guess it won't be so easy to qualify for fan meetings in the future. It used to be quite easy, but because Teacher Yang was too Buddhist, many people didn't like to come and play."