Fame is easy to monetize. Last time He Xin and his girlfriend went to see a house together. Although both of them were wearing large masks, they were noticed by the developer immediately.
Then a house with three bedrooms and two living rooms in a good location and floor, with a total price of more than 2.5 million, was sold for a round of 2 million after erasing the fraction. The only requirement of the developer was to publicize it in a small area among the target customer group.
, for example, Liu Huaqiang and the heartthrob building a love nest together here are enough to put this property on a higher level among similar properties.
After returning to the capital, in addition to going to school, He Xin and Ning Hao are also preparing to set up their own studios. So-called studios are still relatively rare in the entertainment industry at this time. There are generally two types of forms: affiliated with a large company or working alone.
Xinghao Studio, a partnership between He Xin and Ning Hao based on the June 4 ratio, is a self-employed business in which the two share shares in the industrial and commercial field.
Sister Hong was very nervous when she heard the news and thought that He Xin was a prelude to his plan to go solo. He Xin talked to her specifically about this and said that it was a pleasure to cooperate with Sister Hong and that he hoped to continue working together in the future. As for work
The studio is still of the same nature as the leather bag company in Hong Kong, just for making movies. This dispelled Sister Hong’s concerns and at the same time left all the complicated procedures for opening a studio to her. As for the office address, it is temporarily
He Xin’s current residence in Tuanjiehu.
He Xin mentioned the cooperation with Bona to Ning Hao before. He Xin considered that Yu Dong had only proposed a concept before and did not go into depth. He decided to slow down and wait until the other party took the initiative to come to the door again, otherwise it would appear that he was too high-handed.
, which will be detrimental to future cooperation negotiations.
Besides, Ning Hao's "Green Grass" is still revising the script. In two months, the grassland will enter the cold winter. The shooting will have to wait until at least April or May next year, so there is no rush.
So going to school has become He Xin's most urgent task at present. Although Teacher Chang Li did not make specific requirements for him, and considering that he has taken on another drama "I am not a hero", he was not included in the class this semester.
It's on the list of major dramas to be lined up.
But He Xin is still very conscious. He knows that what he lacks the most is basic skills, so he rushes to school early every morning and joins the team that practices morning exercises.
Open your voice, move your body, practice your voice, practice your breath, practice your words, and practice your lines. Every day is babbling, eight hundred pacesetters rush to the north slope, black fertilizer will be used, etc., and then it is survival or destruction. This is indeed a question! Why?
Under her golden eyelids, those golden eyes were looking at me? Something like that.
This is completely different from movie lines. In movies, characters are more reflected through expressions and eyes, and lines are often weakened. But stage plays are just the opposite. A large number of lines are needed to portray characters, develop plots, and reflect conflicts. Lines are often
More high-pitched and exaggerated. The only similarity is that they have to get into the characters and put in abundant emotions.
Of course, He Xin caused quite a stir when he first joined the team that practiced morning martial arts. The freshmen and sophomores welcomed him and were curious about him. In fact, many people asked him to sign autographs, including the guy who was watching.
It looks a lot like Zhuo Yifan's thin bamboo pole.
Teachers also took the opportunity to use him as a model and warned their students that if a popular star with awards like He Xin still holds himself to high standards, you need to work harder. Opportunities will come to the prepared mind.
In addition to practicing hard on basic skills, he devoted the rest of his time to studying the script of the play "I'm Not a Hero."
Chen Fei, whom he plays, is a combat hero who has suffered severe gunshot wounds. When his partner was accidentally killed during a mission, he became a suspect. At the same time, because of the recurrence of the gunshot wound, he not only suffered physically, but also suffered from mental illness.
Severe anxiety disorder. Then he was "hanged up" at work and received treatment from a psychologist. In order to safeguard the fairness of the law and find out the truth about the murder of his comrades, he decided to fight alone...
The characters, the storyline, and the beautiful female psychiatrist are very similar to some popular web dramas in later generations, right?
This kind of subject matter will not be out of date even if it takes more than ten or twenty years!
And it is such a character who fights alone and suffers from physical and psychological injuries. To show off, he needs a strong explosive power similar to that of a stage play, which is exactly what he is now complementing in terms of performance.
The weakest links fit together, making him feel eager to try.
…
"Hey, Director Guo..."
"The start-up time is set, right...oh, early December, which one is that?"
"Okay, Chengde Public Security Bureau, I will set the time myself..."
"Okay, I get it, I'll go there about half a month in advance. Oh, by the way, Director Guo, the character Hu Jianguo..."
"Okay, thank you, Director Guo... Well, goodbye!"
In the teahouse private room, He Xin hung up the phone.
The filming of "I Am Not a Hero" was postponed for half a month than originally planned. In addition, Guo Jingyu arranged for him to experience life at the public security bureau in his hometown of Chengde, mainly because he considered that the capital is the most peaceful place and the probability of vicious crimes is relatively high.
Low.
Also, since the filming of "Beauty Grass", Li Mengnan has been idle and has nothing to do, and now he is a bachelor again. He seems to be giving up on himself, and he comes to drink with him every now and then.
Seeing that he was always so idle, He Xin couldn't help it, so he asked Guo Jingyu to help him find a role in the drama "I'm Not a Hero". He Xin made a guest appearance as his partner Hu Jianguo who was killed in the drama. He only had two episodes.
Fortunately, the price is pretty good, 10,000 yuan per episode, and a total salary of 20,000 yuan.
In fact, based on Li Mengnan's current market situation, an episode of a TV series would cost about 5,000 to 6,000 yuan. The producer basically offered this price because of his face.
When this guy got divorced, except for his beloved second-hand Jeep, he almost left the house. He only had a few thousand dollars left with him. He didn't have many scenes in "Beauty Grass" and his salary was very limited. If he hadn't lived here now
Looking at Hao Rong's old house, maybe even the rent would be a problem, which could also alleviate his embarrassing brokerage situation during this period.
He Xin shook his head, not thinking about that guy's nonsense for the time being, and smiled at Yu Dong, who was sitting opposite and had already read the script, and expressed his apology.
Yu Dong waved his hand to show that he didn't care, skillfully picked up a small pot, poured two cups, and made an invitation gesture: "Drink tea!"
"good!"
He Xin responded, picked up the cup and drank it all. The tea seemed warm but not hot, but when it went down his throat, it exploded in his stomach, making his stomach feel warm.
"How about it?"
The other party looked at him and asked with a smile.
“Great tea!”
He Xin couldn't help but give a thumbs up and praised.
This teahouse belongs to Yu Dongding. Both the environment and the service quality are far superior to several teahouses he has frequented before. The grade is different after all. Even the quality of the tea is superior.
"Ha ha!"
Yu Dong laughed and drank it all himself.
Then the topic got back on track. He pointed to the script he had just finished reading and put it on the table and asked: "How do you plan to operate this project?"
"We want to operate on the right track."
Yu Dong nodded.
You can understand the other person's intention in just one sentence.
For a film to go the right way, it is to find a company with production qualifications to set up the project, submit the script to the relevant departments for review, obtain a filming license after passing the review, and then shoot and produce the film. After the production is completed, the film is submitted to the relevant departments for review again, and only if it passes the review can it be obtained.
to the distribution license and the public exhibition license. The public exhibition license is commonly known as the dragon mark.
Only after obtaining the Dragon Ball can it be released in China. For example, He Xin's previous films "Bicycle" and "The Little Tailor" only obtained filming permits but did not receive the Dragon Ball, so they could only be released overseas. As for
"Lanyu" and "Incense" do not have any certificates. They are typical "three-no products" and "underground films". They are not even qualified to apply for the Long Label.
In the past, it was very difficult to get a project approved, because the state stipulates that only 13 domestic film studios are eligible for film shooting. If you want to apply for a filming license, you must first buy a factory logo from the film studio, such as "Bicycle".
is the factory logo of Beijing Film Studio.
However, since the reform last year, this regulation has been liberalized, and many private film companies have obtained film production qualifications, such as Huayi and New Picture, and Yu Dong's Bona Culture is also one of them. But at this time
Bona has completed the merger with Oriental Dragon Film Company, a subsidiary of Poly Group, and has officially changed its name to Poly Bona.
Therefore, as He Xin said, to operate on the right track, you must first find a company with film production qualifications to cooperate, and then you can apply for a filming license. Of course, Poly Bona, which now combines production rights and distribution rights, is naturally a very good company.
Good partner.
"How big is the investment scale of your project?" Yu Dong then asked.
Hey, after reading the script, shouldn’t we talk about the script first? Why do we ask about investment right now?
He Xin couldn't help but be a little stunned.
Seeing this, Yu Dong smiled and said: "This book is good. It immediately reminded me of the blue sky, clear lake water, and green grassland..."
Yu Dong actually hummed a few lines of "Paradise" by Teacher Tenggol, which was very popular two years ago.
Then he said: "Our company is very willing to cooperate with you, so I would like to ask how big the investment scale is?"
According to Ning Hao's previous calculations, this film was shot on film and had an estimated budget of 1.4 million, which would not exceed 1.5 million. But at this time, He Xin raised two fingers in embarrassment just to be on the safe side.
The leader said: "According to our preliminary estimate, it is about two million."
As soon as he finished speaking, Yu Dong said: "No problem, our company has invested in this project."
Hey, why did you just vote?
He Xin was stunned again. His original idea was that it would be best to attract some investment, and then Bona would be responsible for the production and distribution. If Yu Dong was not optimistic about this project, he would have no choice but to invest by himself, but in terms of production and distribution
Still need to cooperate with Bona.
"Then our studio..."
"Oh, look at this, this project is invested by our company, and your Xinghao Studio invests in the script and director, accounting for 10% of the share. What do you think?" Yu Dong continued.
"Uh, what I mean is that our studio also wants to invest in some." He Xin hesitated.
In fact, he also has Xiao Jiujiu in his heart. From his cooperation with Ning Hao, he both financed and acted in "Incense", and through Lao Guan's relationship, he not only went to the Hong Kong International Film Festival but also to Venice, and he got 60% of the share.
of peace of mind.
But "Green Grass" is different. The script and director are all owned by Ning Hao. If Yu Dong shares the shares with the script and director, then he will have nothing to do. Even though he shares the shares in the name of the studio, he still has six shares in the studio.
It stands to reason that he would not suffer a loss if he split the share, but this could not guarantee that Ning Hao would not have other ideas, and at the same time, he also felt guilty in his heart.
But his words made Yu Dong stunned for a moment. These days, very few celebrities would spend their hard-earned money in real money. They usually seek financing from local tycoons to reduce risks.
For example, Bald Xu was the director and starring back then, and Zhen Le Dao was the co-producer. Together with Guangguang, they launched the movie "The Journey to Thailand" with an investment of 40 million. He didn't pay a penny, and the director and starring were paid.
He takes it and enjoys a 10% profit share. This is called guaranteed income in droughts and floods. Even if the movie loses money, he will not lose anything. At most, he will not get any dividends.
I just didn't expect that "囧囧" would break the box office record in the end. Not only did Ray make a profit of 400 million, but its stock price even rose by 64% at its peak.
In addition to the director and starring salary of 10 million, Baldy Xu only received 10% of the net profit as a dividend of 40 million.
It was just the second time that he learned the lesson. Zhen Ledao and Guang Guang once again became the producers of "囧 in Hong Kong". This time Zhen Ledao still did not contribute a penny. They just converted the remuneration of the screenwriter, director and starring into investment, and enjoyed
The right to earn 47.5% of the net box office revenue of the movie.
Then before "囧 in Hong Kong" was released, Baldy Xu sold the 47.5% income rights to 21 Holdings for 150 million, which was equivalent to a net profit of 150 million without spending a penny.
Later, the box office of "Embarrassed in Hong Kong" was as high as 1.613 billion. If calculated based on Xu Baldy's previous 47.5% income rights, he could get at least 250 million. On the surface, it seems that Xu Guangtou lost money. But don't forget that 21 Holdings is Huanxi.
The predecessor of the media, Xu Guangtou used 150 million to exchange 19% of the shares and became the second largest shareholder after 21 Holdings changed its name to Huanxi Media. As the stock market continued to rise, the market value of his 19% shares reached 18% at the end of 2015.
billion Hong Kong dollars.
Regardless of the series of saucy operations that Baldy Xu performed behind him, the key point is that Bald Xu never took out a penny of real money from beginning to end.
So when He Xin proposed that the studio also invest some money, Yu Dong was surprised and couldn't help but said: "Are you so optimistic about this project?"
For Yu Dong, the company completed venture capital investment from overseas capital in the first half of the year, and now has reached a cooperation with Poly. It is the time to roll up his sleeves and do something big. For him, two million is a small case, even if
It doesn't matter if he loses, he just wants to bind the pair of He Xin and Ning Hao through this cooperation.
To give an inappropriate example, this cooperation is probably equivalent to Polybona’s venture capital investment in He Xin and Ning Hao’s Xinghao Studio.
Of course, Xinghao Studio is willing to put up the money themselves. For Yu Dong, that would be perfect. In addition to sharing the risks, they can also put more effort into making this movie.
"Well, I can't say whether it looks good or not, but we are confident in our work." He Xin had no choice but to bite the bullet and said.
In addition to proving his existence, he has another consideration when he wants to invest. After all, Ning Hao will have another movie "Crazy Stone" next. If he still follows the script and the director takes 10% of the investment, then he will lose.
Too big.
Set up a benchmark first for future operations.
"Then how much do you want to invest?"
"Eight hundred thousand! Each family will get half of it."
This figure was discussed with Ning Hao before He Xin came here. Two hundred thousand is used as screenwriter and director fees, which is more in line with Ning Hao's current "skyrocketing" net worth after he just won an award at the Venice Film Festival.
"Half?"
Yu Dong groaned and frowned.
He Xin thought that the conditions he offered were not satisfactory to the other party, so he said: "Mr. Yu, how much do you think we should offer?"
In fact, what makes Yu Dong unhappy is the half share. Think of him as a majestic Polybona, who does tens of millions of dollars in business. How can he be on equal footing with a small studio?
As I said just now, he didn't care whether the project made money or lost money from the beginning. The most important thing he liked was these two people. But he had to take the lead in the project because it was about face.
"In this case, if you pay 500,000 yuan, we will give you 60,000 yuan."
"this……"
If according to the standard proposed by He Xin before, the studio would have to invest 600,000 yuan, and the price of 500,000 yuan is obviously Yu Dong's profit.
This made He Xin very embarrassed, but thinking about "Crazy Stone" later, he still wanted to fight for it.
But before he could open his mouth, Yu Dong waved his hand and said: "Xiao He, this is not negotiable. We at Polybona must take the majority, otherwise it won't sound good if it gets spread out!"
"Then...then I'll go back and discuss it with Haozi." He Xin had to say.
"Okay, then I'll just wait for the good news." Yu Dong said with a smile.
He picked up the small pot and poured two more cups of tea. While sipping the tea, he smiled and said: "Xiao He, logically a movie star like you shouldn't discuss business with a stinky businessman like me, and Director Ning, you all
He is a very talented person, otherwise you might as well just cooperate with our company."
"Um...Mr. Yu, you know that my agent is Sister Hong."
Yu Dong shook his head and said with a smile: "I'm not trying to poach Sister Hong. In fact, your studio and I can have in-depth cooperation in the future."
"..."
Although Yu Dong said it implicitly, He Xin still understood it. The so-called in-depth cooperation can be carried out in the future. The "Green Grass" project that the two parties will cooperate this time can be understood as an exam. If the exam is passed, then in-depth cooperation can be carried out.
Cooperation. This in-depth cooperation is probably to take a stake in the studio, completely binding him and Ning Hao to the big ship of Poly Bona.
It's just that he can't answer this question yet, and he can't answer it without discussing it with Ning Hao and considering it all.