The company's increase in promotional expenses for "The Stone" has been discussed before. Just as Yu Dong was worried, the company invested two million in promotional expenses. If Polybona matches the corresponding share, it means that the box office will reach three million.
It takes tens of millions to get your money back.
What is the concept of a box office of 30 million these days?
For example, last year, there were only 14 movies with a box office of more than 30 million in mainland China in 2005. Excluding six imported Hollywood blockbusters such as "Harry Potter and the Goblet of Fire", "Star Wars: Episode III" and "Mr. and Mrs. Smith", the remaining
They are eight domestic films including "The Promise", "Seven Swords", "The Myth", "Initial D", "A Thousand Miles Alone", and "If Love".
A more intuitive comparison would be that a movie with a box office of 30 million this year is roughly the same as a movie with a box office of over 1 billion in later generations.
During the initial discussion, Xiao Douding clearly expressed her opposition. She believed that the risk of doing so was too great, and in cooperating with Poly Bona, the original division of labor was that the company was responsible for production and Bona was responsible for distribution. As for publicity, relying on the quality of "Stone"
, can completely persuade Bona to devote more resources to publicity.
"I have confidence in Haozi!"
In a simple sentence, He Xin exercised the veto power of the chairman.
At that time, I received Ning Hao's fiery "You really understand me" look.
In fact, in the face of He Xin's support, Ning Hao's confidence was not very strong.
Without him, after all, there are many low-budget comedy movies on the market these days, but none have ever reached the height of Feng's comedy, and most of them failed at the box office.
For example, two comedies were released during the Spring Festival this year, one is "Talk about Love" starring Song Jia and Zhang Bo from the Mainland; the other is "Savage Secrets" starring Zhang Baizhi and Gu Juji.
The combined box office may not have exceeded 10 million.
He Xin understands Ning Hao's mentality of worrying about gains and losses. After filming "囧囧", the later generation Xu Guangtou would never have dreamed that the final box office would exceed 1.2 billion; Wu Jing would never have imagined that "Wolf Warrior 2" would reach 56.
The height of 100 million. Of course, there are also cases such as Li Chen who really believes that "Hunter in the Sky" can sell for 30 yuan, and "Fortress of the Sea" can replicate the miracle of "The Wandering Earth". This will not be mentioned for the time being.
There is nothing special about movie promotion these days. It just involves putting out materials, posting movie posters everywhere, and then the main creators go on variety shows to promote it, etc.
However, there are also smart people these days. Perhaps inspired by the popularity of "Murder Case Caused by a Steamed Bun" at the beginning of the year on the Internet, Xiao Douding was able to get ahead of He Xin and suggested that Ning Hao cut a one-and-a-half-minute trailer.
When the time comes, go to online video websites such as "Liujianfang" and "Tudou".
This made He Xin, who was sitting next to him, suddenly feel a deep sense of powerlessness and saw that he had lost an opportunity to show off.
…
He Xin had already spoken to his manager Chang Jihong. During this period, he planned to take a good rest, settle down for a while, and not take any roles. Strangely enough, when he was not filming in the past, he used to go to school. Now that he has graduated, he is fine.
I felt a little at a loss when I was doing it.
Xiao Douding in the company is very organized. Whenever there is any trouble, Lu Xiao will always call and report to him immediately. Even if he occasionally goes to the company to sit for a while, it will be fine. At most, he will check on the decoration situation. Dangdang
Supervisor.
Although he didn't accept any roles, Sister Hong helped him accept two more endorsements during this period. To be honest, he is rich now, and he is a bit self-conscious about his identity, or he simply wants to show off, acting like an artist, and filming commercials.
I don't really catch a cold.
And look at those two advertisements. One of them had the slogan "Men's Wardrobe", and the other was simply a cabinet. The quality was not high. But when he saw the quotations from the two companies, he finally gritted his teeth and accepted it, and spent a lot of money.
It took a week to shoot two sets of commercials for each company.
Are you kidding me? The prices offered by the two companies are enough to buy a three-bedroom apartment in Beijing.
For the success of "Wulin Gaiden", although Xiao Douding discovered this project unintentionally at first, it later expanded in scale and the operator who made the most of it was He Xin.
Although he didn't say it, Xiao Douding admired his vision and courage. However, looking at the "Latent" he advocated for, there has been no movement so far, and he felt that his boss was simply lucky and had a rather gambler's mentality.
Seriously, just like this time, despite my own objections, I decided to invest two million to increase the promotion of "Stones".
But thinking about the many award-winning works he has appeared in before, most of which were chosen by himself, Xiao Douding also believes that although his boss is a gambler, he still has some artistic accomplishments.
So when she was unsure about something, she was still willing to ask her boss for advice.
"Boss, how about you help me look at this book?"
The company is still being renovated, and He Xin is still nestled in the reception and conference room, watching the publicity and planning plan from Bona. In the past, producers usually ignored this kind of thing, but this time Xinhao Media invested two million to stand in the headquarters.
The cost of publicity is almost average, so we naturally have the right to know and make suggestions.
"What book?"
Since "Wulin Gaiden" became popular, the former Xinhao Studio and now Xinhao Media have become famous, and there are many projects coming to our door to hand over scripts and discuss cooperation.
At first, He Xing was very interested, so he looked through it with the intention of picking up the missing pieces, and what was the result? Those so-called scripts were either superficial or whimsical, and had no execution value at all. When you have time, the names are quite deceiving.
When you look at the content, you can see that it’s a decent headline.
He just remembered that tens of thousands of TV series may be produced in China every year, but less than 10% of them may actually be broadcast on TV stations. Most of them are either shelved or circulated in the form of video tapes and CDs.
Most of the really good novels are adapted from good literary works. For example, last year's extremely popular "Bright Sword" and "Happiness is Like a Flower" are both models of good literary works plus screenwriting.
Of course, there are also fabrications. For example, last year there was a TV series called "The Romance of Zhengde", which continued the popular comedy style of historical dramas in previous years, and the creators were all old acquaintances. The director Chen Yuxin is Uncle Gao Qun
His old partner is the screenwriter of "Conquest", and the female lead is Tao Feifei, his girlfriend's best friend.
He Xin watched it with a cheering attitude, but he endured it for two episodes and finally failed to stick with it.
One more thing, the actor who plays Emperor Zhengde in this TV series is Mr. He, the famous program host of Fulan TV.
What should I say? Teacher He's hosting is okay, but when it comes to movies and TV series, there is a saying in later generations - "Any movie produced by Teacher He must be a bad movie."
So, crossing borders is not necessarily a good thing.
For example, He Xin is very self-aware and just needs to do his job as an actor well. As for the director, he can't do it without having more than a dozen assistant directors on set, and then sitting on the director's chair, holding a walkie-talkie and yelling like a dog
Just pretend to be cool a few times.
At this time, when he heard what kind of book Xiao Douding wanted him to read, he asked without even taking a glance at it.
"It is a family ethics drama, adapted from a novel by a Singaporean female writer. As for the original novel, I asked about it and it is said that it is selling very well."
"A female writer from Singapore? She writes about family ethics dramas in Singapore, right? There is actually a market for this kind of subject matter?"
Xiao Douding hurriedly said: "No, I am from China. I just immigrated two years ago. It is about the conflict between a Shanghai daughter-in-law and a northeastern mother-in-law. I have read the script and I think it is quite good, but it is not very accurate. And
This "Double-sided Tape" book was brought over by Haozi's teacher, I..."
"Wait a minute, wait a minute, what did you just say?" He Xin suddenly raised his head and interrupted.
"This book was brought over by Cheng Qiang, Haozi's teacher from Beidian."
"No, the first sentence is the name of this book."
"Double-sided tape! It's adapted from the novel of the same name by a Singaporean female writer." Xiao Douding said.
As she spoke, she wanted to laugh and said: "Don't mention it, this name is quite vivid. There is a conflict between mother-in-law and daughter-in-law, and the husband is caught in the middle. It's not double-sided tape..."
It turned out to be "Double-sided Tape"! A sweet smile finally appeared on He Xin's face.
"Hey, just now you said that this notebook was brought over by Haozi's teacher. What do you mean?"
"He wants to cooperate. In fact, he wants to attract investment. In addition, he also wants to direct the TV series himself."
"What is the name of Haozi's teacher?"
"My name is Cheng Qiang, a teacher in the Photography Department of Nortel."
"Then what works has he done before?"
"I have filmed a comedy movie called "Yang Decai's Marriage Proposal", and he is a photographer. As for directing, this is my first time."
"Tsk!"
He Xin smacked his lips and searched his mind for memories from his previous life.
He had watched the TV series "Double-sided Tape" without missing an episode. It could be said to be the first of the popular mother-in-law and daughter-in-law dramas. At the same time, from his current relatively professional perspective, he had watched it in his previous life.
One of the highest quality among many mother-in-law and daughter-in-law dramas.
Domestic TV dramas have always had a characteristic, that is, the first ones are often of the highest quality and most outstanding, and then they follow suit, with similar themes, but the quality is deteriorating.
Finally, he remembered that the heroine Lijuan in this TV series was played by Hai Qing. Hai Qing became famous with this TV series and started her career as a heroine for several years. The male protagonist was the original "
The one who played Ayou in "You Can't Escape With Wings".
Then the heroine’s mother-in-law is Grandma Rong, and her mother is Teacher Pan Hong. As for the other actors, he can’t remember clearly.
As a reborn person, compared with various reborn awesome characters in other novels, his biggest disadvantage, or the biggest shortcoming, is that in good movies and TV series, he only knows the names and knows the main contents.
I can only recall a rough idea of the director, screenwriter, etc., unless it was a particularly famous one, such as Guoshi, Director Chen, Pants, Ning Hao, Bald Xu, Wu Jing and other great directors, directors of hit films.
At the same time, there are also other types of models, such as Teng Hua Tao from "The Fortress", Director Bi from "Dream Showbiz", Li Chen from "Sky Hunter", and Mr. He from "Gardenia Blooms".
So this limits him from being able to be as clear about all the details in the original film and television dramas as the reborn ones in other novels. The awesome script says that he can be both a director and an actor, not to mention all kinds of
Popular songs are at your fingertips.
Although he has no impression of the name Cheng Qiang, he is sure to win this drama.
He tried his best to hide the secret joy in his heart that he had successfully picked up the leak, and pretended to be calm and murmured: "Since he is Haozi's teacher, we must sell this face. Hey, haven't you read the script? Can you estimate how much this drama will cost?
How much is the investment approximately?”
"ah?"
Just now He Xin mentioned that he wanted to sell Teacher Ning Hao's face, and Xiao Douding nodded subconsciously, thinking that he could talk about it first, but he didn't expect that his boss's conversation would be so off-topic, and he would immediately jump to investment.
"Boss, you mean we invest in this drama? You haven't read the script yet!"
"Tsk, didn't I just say that since you are Haozi's teacher, we still have to sell this face. Besides, didn't you just say that you think this book is good! A daughter-in-law from Shanghai and a mother-in-law from Northeast China... Haha, this kind of
The subject matter is quite novel, and today’s film and television works are all about creativity, and you have to be surprising and innovative to win.”
This guy talked eloquently with a look on his face that said, "I trust you and your vision very much."
Xiao Douding, however, looked obviously panicked. Looking at his boss's appearance, he seemed to want to gamble again. He hurriedly said: "Boss, I suggest you read the book first and then think about it carefully."
He Xin glanced at her and said calmly: "Of course I can read the book. I just want to ask you, how much does it cost to invest in such a TV series? Does our company have enough money in its account?"
Xiao Douding tilted her head and looked at him, looking puzzled, and suddenly smiled: "What if the money in the company's account is not enough? Do you still mortgage the house?"
"Hmph, what a joke! This is a book with realistic themes. Could it be that you, the general manager of the company, can't even get product placement?" The guy snorted arrogantly.
"Of course……"
Then a tactical retreat.
"If you are really short of money, it might not be a bad idea to mortgage your house again."
"Boss, are you serious?"
"Do I mean to joke with you? How much does it cost for you?"
This guy looked up at the ceiling at a 45-degree angle and waved his hand impatiently.
"Well, there are a total of just over 20 episodes. If we calculate based on the cost of conventional reality-themed TV series currently on the market, it would only cost 20,000 to 300,000 per episode. The total cost may be 5 to 6 million..."
Halfway through, Xiaodou Ding paused and said thoughtfully: "Speaking of product placement, this book has already done everything for maternal and infant products, and health care products for middle-aged and elderly people."
"Yeah!"
He Xin looked pleased. He liked the little Douding the most, and his mind was spinning so fast.
"You can talk to Director Cheng...er, Cheng about this book. One thing you have to remember is that since it is our investment, the copyright and other ownership rights must belong to us."
He paid attention again, then picked up the script on the table and waved his hand to indicate to Little Douding that he could leave.
Xiao Douding originally wanted to persuade him not to be so hasty, but when he saw him waving at her like a fly, he couldn't help but curled his lips, turned around and left with a look of displeasure.
But just as she walked to the door, she heard the voice from behind again: "Oh, by the way, show me the original novel of this book."