The first-day box office of "Stone" was 1.98 million. Although it was far less than the 8 million opening result of "Fearless", which was released at the beginning of the year and supported by Li Lianlian. But you must know that the box office results of Chinese-language movies in 2006 are almost comparable.
Horrible to describe.
Although a number of excellent movies were released in the first half of the year, such as "Tengu", "The Two of Us", "The Sweeney" and the like, they were all high-profile and mediocre.
The box office performance of domestic films in the first half of the year was first, "Huo Yuanjia" with 105 million; second, "The Sweeney" with 8 million; third, "Battle to the End" with 2 million; fourth, "Looking Very Good"
Beauty》1.57 million...
The first-day box office of "Stone" almost ranked among the top three domestic films in the first half of the year.
Bona has signed a total of 26 theater chains this time, but to be honest, the theater chains were not very optimistic about "The Stone" at the beginning. After all, these days, the blockbusters are mostly big-budget movies, so-called low-cost, small-production movies.
The survival time in theaters is basically no more than a week.
This time Bona came forward. If another distribution company were to change, as long as it was not China Film and Television, it might not be able to sign as many as 26 theater chains. Many theater chains may originally want to give Bona a face, and then depending on the specific situation
The film schedule was reduced, but no one expected the box office of 1.98 million on the first day.
The theater chain didn't need Bona to say hello at all, and automatically increased the film schedule. How could it not make money if you have money? Yu Dong's response was also very quick and exceptional, and he immediately added another two million in promotional expenses.
July 1st is a Saturday, and the box office of "The Stone" unsurprisingly surpassed the Hollywood blockbuster "Superman Returns", which has been released for more than half a month and has won the box office championship for three consecutive weeks, reaching 3.4 million. Updates on the third day
It was as high as 420. It took in a box office of 9.58 million in the three days of the first weekend, surpassing "Superman Returns" to become the weekly champion.
With the silver bullet and word-of-mouth advantage, the media has also begun to ferment.
Yuan Lei of "Nandu" wrote an article herself, with the title "Crazy Stone, funnier than Feng Xiaogang!" The article wrote: Really, please all of you, give Chinese movies a chance! If "Crazy Stone"
If "Stone" doesn't sell well, they will say: Look, the audience is just stupid.
If "Crazy Stone" doesn't sell, they will continue to make movies like "The Promise" because: as long as there are stars, it doesn't matter if they are mentally retarded.
If "Crazy Stone" is not a hit, Chinese movies will continue to ignore screenwriters - because people in the industry will say: Look, it's useless to pay attention to them.
Then, we will always be able to watch low-energy and glossy domestic films, scold our mothers after watching them, and then go home and watch pirated discs.
Then, our movies will just rot in a pile of shit.
Then, you said it was none of my business.
Then,……
At this moment, nothing is more meaningful to Chinese movies than the movie tickets for "Crazy Stone" in our hands."
The writing style is sharp and the shouting works hard!
It was just that she took out "The Promise" and whipped the corpse, which made He Xin a little embarrassed.
And nothing can beat word-of-mouth. Anyone who has watched the movie will recommend it to their friends and colleagues. As a result, more and more viewers come to the theater and recommend it again, and it spreads it twice, three times, and four times.
.
"After watching the game, come and see the stones right away!"
"I'm already laughing so hard!"
"Emma, finally someone in China knows how to make commercial films!"
"After watching this movie, I just felt that the movies I had seen before were all rubbish!"
In addition to fans, film critics also praised:
"China's low-cost film market is not dark. It's just that you don't know how to shoot. In my opinion, the most outstanding thing about Shitou is not the story structure, but the language and atmosphere inside, which is completely life-oriented and audio-visual. But in the long run
Since then, Chinese films have been good at dialogues in novels, prose and even poetry. They have a sense of beauty, but after watching too much, they become tired of it."
"The significance of the stone to Chinese movies is definitely greater than the film itself. It has sincerity, attitude, talent, luck, and a perfect investor. Because in the final analysis, the movie is for the audience to watch, not for officials to use money.
, a political achievement project built on fame.”
"Don't think that commercial films are easy to make. It's easy to make a bad film, but making a commercial film that is liked by the audience is a big skill. This is the case with Shitou. It does not express any profound themes and is just to entertain the public. In the past two decades
, there is only one Feng Xiaogang in Chinese movies who can truly serve the people, and now there is another Ning Hao. Of course, how far this young man can go depends on his character and quality."
This also caused the box office on weekdays to rise instead of falling. From Monday to Thursday, the box office was more than 4 million, and on Friday it exceeded 6 million in one fell swoop.
The film was a hit, and with the increase in publicity costs, the road show schedule was temporarily adjusted, and a dozen cities were added. There was no choice but to divide the troops into two groups, He Xin led one group, and Ning Hao led one group. Consider
Due to their popularity, He Xin and Cheng Hao had to split up and move from one city to another non-stop.
Baldy Xu was very helpful. He not only participated in the road show in Shanghai, but also helped out in Nanjing, Hangzhou, Suzhou and Ningbo around Shanghai.
In addition, Deng Chao and Liu Ye also left their respective crews and reported to the live broadcast. Their agents are not stupid. "Stone" became a hit, and the actors also benefited from it, and they also got a lot of exposure opportunities.
In fact, another advantage of "The Stone" being released in the first week is that it is during the World Cup. The live broadcasts of the World Cup in Germany are all in the middle of the night. After watching the midnight show and going to the bar to watch the game, it is a seamless connection.
Especially the scene in the World Cup final when Zidane hit Materazzi on the head, so fans joked, "Zidane: I'll punch your lungs out!"
Don't underestimate such a meme, it has inspired another wave of movie-watching craze among a large number of domestic fans.
The first three-day weekend gross will be 10 million, and the second 37 million. By the end of the third week on July 16, the box office of "Stone" exceeded 80 million in the 17 days after its release.
But in the fourth week, the attendance rate dropped significantly. There was no way to pirate the high-definition version online and in the streets, which inevitably diverted the box office, but it can still last for a while. If you are lucky, it will be over 100 million.
The rhythm!
What is the concept of breaking 100 million these days?
That year, Guoshi became the first member of the "Billion Dollar Director Club" with the box office of "Hero" of 248 million yuan. Two years later, his "House of Flying Daggers" also sold 156 million yuan at the box office.
In the same year, Pants' "A World Without Thieves" sold 126 million, becoming the second member of the club. After that, it was Zhou Xingxing's "Kung Fu" with 173 million, Director Chen's "The Promise" with 1.8, and Yu, which was released at the beginning of this year.
Rentai's "Fearless" 105 million.
There are six in total.
How old is Ning Hao? He's 29 years old! He actually has the hope of being ranked alongside this group of senior directors. Not to mention people like Huang Bo, Liu Hua, and Zhang Yi, how many of them have known about him before?
So, regardless of the directors and actors who are popular, not popular, half popular but not black, it is called envy and jealousy!
"1,2,3, warmly celebrate the sales of "Crazy Stone"!"
"Boom!"
"Wow!"
As the temporary guest host Huang Bo shouted angrily, the biggest hero Ning Hao was in the middle, and Yu Dong and He Xin were separated on both sides. The two of them took small hammers and smashed them. The one with the words "80 million"
The big ice cube turned into pieces in an instant.
Immediately, the three people poured wine, and dozens of people below also held wine glasses and raised them forward in unison.
"cheers!"
I don't know if it was the effect of alcohol or too much excitement, but everyone's faces were glowing red. Especially Ning Hao, who couldn't control himself as soon as he got the microphone: "Thank you Hu Linyu, Zhang Cheng, Du Yuan,...No
You fought with me in Chongqing, and I would not have achieved what I have today. Thank you Taozi, Brother Bo, Brother Hua, and Zhang Yi... Without your outstanding performances, I would not have realized so many ideas. I am even more grateful to A Xin and
Mr. Yu, without your trust and support, I..."
As he talked, he finally choked up and became stuck.
"Why cry on your big day?"
He Xin was also very excited. Although he didn't know how much the box office of the original "Stone" was, it was certainly not as high as it is now, and he was driven by himself. He was sincerely proud. Of course, more importantly, this time with the help of
With the huge sales of "Stone", I can once again make a lot of money.
The production cost of "Stone" is only 5 million, plus 6 million for promotion, the total is 11 million. If the box office can exceed 100 million in the future, there will be a net profit of 20 million, Xinhao
Media and Bona have added five to one, and one family has ten million.
This does not include subsequent overseas income, DVD, TV station copyright income, etc. Although it is not much, these mosquito legs are also meat!
He took the microphone neatly and shouted down: "Everyone eat well, drink well, and everyone will get red envelopes."
"yeah!"
Everyone loved listening to dry stuff, and there was a burst of joy.
Regardless of the actors, the main creators behind the scenes, there are red envelopes. The amount is not too much, it is just to celebrate. Of course, during this time, there are more road shows.
Since no outsiders were invited to the celebration banquet, everyone was very relaxed. You respected me and I respected him, and the atmosphere was harmonious. He Xin was exhausted during this period. He had never run a road show as intensely as he did in the previous half month.
Moreover, as one of the bosses and the most popular actor, every time he goes to a road show, he is the one who works the hardest and talks the most. His throat was hoarse a few days ago, and he just recovered today.
He didn't dare to drink more, so he took a glass of lemonade and hid in the corner chatting with Zhang Yi.
"Second Master, is there anyone for the role of Lijuan?"
Zhang Yi is quite interesting. He is now very grateful to He Xin. With the huge sales of "Stone", his reputation has suddenly increased from an unknown actor. A few days ago, he even received a call from the leader of the military art troupe.
He was praised.
Moreover, He Xin had previously selected him as the male lead in "Double-Sided Tape". You must know that he had been in TV dramas before, and his biggest role was as a squad leader in Director Kang's "Soldier Assault"
He was suddenly promoted to the leading male role. This was something he had never even dared to think about before.
He is two years older than He Xin, so calling him Teacher He feels a little out of place and inappropriate, and calling him Xiao He or Ah Xin seems a bit patronizing and disrespectful, so I just learned to call him Er from the filming of "Qiao's Courtyard"
Ye, this is more or less half-joking.
Since Tang Wei gave up, the choice of the heroine has not yet been decided. Zhang Yi is still quite uneasy. He finally got a chance to play the male lead, and he is most worried about unintended consequences.
"What do you think of your second young lady?" He Xin asked him with a smile.
"Who? You said Sister Qinqin..."
"No, I said Cheng is good!" the guy said hurriedly.
"Oh, that scared me."
Zhang Yi then smiled and nodded, saying: "Sister Qinqin is too gentle, and she doesn't match Lijuan."
He got the script a long time ago and started to prepare. Not only the character he played, but also the characters in the entire play had a clear positioning.
He Xin looked at his girlfriend who was good at dancing in the crowd, and nodded. Compared with Jiang Qinqin's gentleness, his girlfriend is indeed a bit unruly and sharp, and is very close to Lijuan, but this guy has not yet
Nod. Well, it seems that I have to work harder and do some work.
"what's the topic?"
At this time, Yu Dong came over with a smile and a wine glass.
This time "The Stone" is a hit at the box office, and he may be a little more excited than Ning Hao and He Xindu.
Although Bona has developed rapidly in recent years and has almost monopolized the distribution of all Hong Kong films in the mainland, it does not have a single film of any significance.
Guoshi's works have a monopoly on new images, Director Chen is cooperating with China Film Group, and Feng Xiaogang is the top star of Huayi. Originally, he did not have high expectations for the small-scale comedy "Stones", but accidentally released a satellite
You must know that since cooperating with Poly last year, "going public" has always been his goal. Compared with the actual economic benefits, he values the brand image and prospects brought by it more.
Zhang Yi saw Yu Dong looking for something to do with He Xin, so he quickly left knowingly.
Yu Dong glanced at Zhang Yi's back and said with emotion: "Xiao He, I really regret not participating in your next work."
In "The Story of Two Donkeys", He Xin originally asked Xiao Douding to contact him, but he was not interested.
"How about you invest another two million?" He Xin said with a smile.
"A Tale of Two Donkeys" is also a small production, with a total investment of only three to four million.
Yu Dong smiled bitterly and shook his head: "I really want to vote, but I can't do it."
After saying that, he said: "I have something to discuss with you."
"What's up?"
"Do you know China Film Warner Hengdian Film and Television Company?"
Yu Dong spit out a string of names that looked like three units.
He Xin was stunned for a moment, then shook his head honestly and said, "Uh, I don't know."
"This China Film Warner Hengdian Film and Television Company is..."
Yu Dong explained the nature of this company in detail. It was actually established with a 4:3:3 share investment from China Film, Warner Bros. and Hengdian. It specializes in converting exports to domestic sales. The general manager is Han Sanye.
The company had just been established and needed some bright works. Not long after, Han Sanye fell in love with the newly rising Ning Hao and wanted him to help shoot a blockbuster film.
"Go ahead and ask Haozi. Why are you asking me?"
"You are the big boss, so of course I have to ask for your opinion first, otherwise what will happen if you don't let me go?" Yu Dong said with a smile.
Then he came closer and lowered his voice and said: "You and Haozi have to help with this matter no matter what. You know that Lao Yang will retire next year. My master...but my master said that they plan to invest 15 million. The script will be written by Haozi."
It’s fixed and there will be no interference in the filming. In addition, in terms of personal treatment, Hao Zi can get a certain percentage of the box office dividends.”
At this time, Mr. Han was not technically the boss of China Film Group Corporation. His current position was vice chairman and general manager, and he was still the chairman above him.
Of course, He Xin understood Yu Dong's subtext and muttered: "Can our company invest in it?"
"It's not that this can't be discussed. We can discuss the details when the time comes. I've said hello to you first, and you and Haozi can discuss it first. If there's no problem, I'll ask the China Film Group to contact you later."
It has to be said that what China Film sent through Yu Dongchuan was full of sincerity and trust for Ning Hao. It was equivalent to carte blanche, only giving money and not caring about anything else.
Of course, this is also because of the huge sales of "The Stone". Today, Ning Hao is undoubtedly a hot commodity in the eyes of industry leaders.